#1 ASK YOURSELF: Who have they worked with previously?

Our recommendation: You want to make sure their experience is relevant to your

service, products or industry.

Quick tip: Look for a marketing company that has worked with similar clients to

yourself, they will have knowledge of the market and know exactly what works.

#2 ASK YOURSELF: Do they have excellent media contacts?

Our recommendation: Having a dedicated list of media contacts is essential in

taking your marketing results to the next level.

Quick tip: Ensure your marketing team has a list that they are happy to share with

you, plus request examples of media coverage that they have obtained for previous

clients.

#3 ASK YOURSELF: Do they know the difference between branding &

selling?

Our recommendation: Some marketers will tell you branding is the only way to

increase your sales. However that’s not entirely true, there are many tools available

today and quite a few are based around CALL TO ACTION sales mechanisms!

Quick tip: Make sure your marketing team understand what CALL TO ACTION

means and can show you some results of how they increased sales for their clients.

#4 ASK YOURSELF: Have they had marketing successes?

Our recommendation: You need to be sure that they will be able to deliver what

they say their going to.

Quick tip: Review their previous client history and look for an increase in market

share, brand awareness, or customers loyalty.

#5 ASK YOURSELF: Do they have an easy to understand marketing

formula?

Our recommendation: Don’t get caught up in marketing ‘jargon’! At the end of the

day if it makes no sense to you, how will your customer understand it?

Quick tip: Find a marketing company that has a successful marketing method, one

that is simple to understand, outlines all the benefits and answers all your questions.

#6 ASK YOURSELF: Is the price right for you?

Our recommendation: You need to know that your money is being well spent on

the things that will give you the biggest returns.

Quick tip: Choose a marketing company that will deliver everything within the

budget that has been allocated and won’t charge you extra.

#7 ASK YOURSELF: Have they had experience communicating to your

target market?

Our recommendation: You must be 100% sure they use the right tools, otherwise

how will you know they are talking to the right customers in the right way.

Quick tip: Your ideal company will know exactly who your core customer is, where

they hang out and which tools they can use to communicate to them effectively.

#8 ASK YOURSELF: Will they listen to you?

Our recommendation: Marketers sometimes like the sound of their own voices, but

it’s imperative that they also take the time to listen to you as well.

Quick tip: The company you choose must be open to listening to your requests,

your questions and your feedback, regardless of what they think.

#9 ASK YOURSELF: Do they believe in your brand and your products?

Our recommendation: You want to be sure that they understand your wants, your

needs & the goals you are trying to achieve.

Quick tip: Look for a marketing company that truly understands your products, your

company ethos & your people. It will help with planning a strategy that is truly unique.

#10 ASK YOURSELF: Do they have any great partnerships?

Our recommendation: A great marketing team can make lucrative partnerships

that are mutual beneficial.

Quick tip: Talk to your team about who they have on offer, why they would be a

good partner and the rewards of working with them.

#11 ASK YOURSELF: Do they know & work with any Influencers?

Our recommendation: Influencers are the new brand ambassadors of today, a

great influencer can help reach new audiences, increase sales plus drive media

coverage & content.

Quick tip: Ensure your marketing team has an ongoing list of both free and paid for

influencers. This way you’re sure to get the best of both worlds.

#12 ASK YOURSELF: Are they experts when it comes to promotions &

events?

Our recommendation: Some marketing companies lack experience when it comes

to working with national events or large scale promotions.

Quick tip: Ensure your team has successfully completed work on a national &

international scale. Also ask for video content of their work so you can see their

results first hand.

#13 ASK YOURSELF: Are they easily accessible?

Our recommendation: Your new marketing team must be easy to reach and you

don’t always want to speak with the junior staff.

Quick tip: Make sure your marketing team are contactable at all times and readily

available when you need them to be.

#14 ASK YOURSELF: Do you get a good VIBE from them?

Our recommendation: Sometimes your instincts are the best indicators, make sure

you listen to them when talking to your new potential marketing team.

Quick tip: There’s no point hiring the top team if you don’t like any of them. Make

sure you have a team that cares about you and your staff, as they should become an

extension of your core business.

#15 ASK YOURSELF: Will they go above & beyond for you?

Our recommendation: Marketing takes a lot of time, energy and planning to be

successful. Sometimes you need that extra effort to get it across the line.

Quick tip: Make sure there are added bonuses included in working with your chosen

marketing team. Free Trips away, Free Tickets to events, Free Advice, Free Gifts etc.

CONTACT USGive us a thumbs up and check out more of our work

Ultimately we want our clients to be left feeling

confident and supported, ready to take action

and gain substantial returns from working with

us.

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Be our next success story!

info@kingcreative.com.au