15 marketing automation stats that have marked 2013
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15 Marketing Automation Stats That Have Marked 2013
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44% of B2B buyers do not know
what marketing automation is.BuyerZone
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25% of all B2B Fortune 500 companies are already using marketing automation, along with 76% of the world’s largest SaaS companies.
Pardot
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Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years.
Focus Research
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75% of companies using marketing automation see ROI within 12 months, 44% within 6 months.
Focus Research
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Marketing automation provides 70% shorter sales cycles & 54% improvement in sales quota achievement.
Bulldog Solutions
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Companies automating lead generation see 10% more revenue within 6-9 months.
Gartner Research
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Relevant emails delivered through marketing automation drive 18 times more revenue than email blasts.
Jupiter Research
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Marketing automation platform users have a 53% higher conversion rate from marketing response to marketing-qualified lead than non-users.
Aberdeen Group
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B2B buyers using marketing automation find themselves being more satisfied with the quality and quantity of the leads they receive.
BuyerZone
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Sales agents spend 22% more time selling when marketing automation is deployed.
Marketo
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Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
Nucleus Research
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Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
The Annuitas Group
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Marketing automation allows 3 times more leads passed to sales after one month.
Marketo
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Marketing automation reduces ignored leads from 80% to 25%.
Bulldog Solutions
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Companies that deploy lead nurturing through marketing automation generate 50% more SQLs at 33% lower cost.
Forrester Research
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