15 designrules
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15
Roba Al-Assi
andfaraway.net
to live by
Design Rules
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1 Have a DamnConcept
If there's no message, no story, no idea, no narrative, or no useful experience, then it's not design.
2 Speak with One Visual Voice
Every part of the experience must be relevant to every other part of the experience. They all belong TOGETHER.
3 Communi-cate.Don’t Decorate.
Form follows meaning. If it doesn’t need to be there, it shouldn’t be there.
4Type shouldbe LEGIBLE
5 Stick to TwoTypefaces
6
Negative Space is Magical
7 Focus Attention
8 Do it with less
9
UseContrast
10 Be Creative
11
Type is a Visual Element
12 Ignore Trends
13 Move it. Static is boring.
14 History is Inspiring
15 Symmetry is EVIL