142 midterm examination mkt501 marketing management

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MIDTERM EXAMINATION MKT501- Marketing Management Solved Question No: 1 ( Marks: 1 ) - Please choose one Which of the following must be developed at each product level for achieving the goals? ► Corporate plan ► Sel li ng pla n ► Ma rk et ing plan ► Business pl an Question No: 2 ( Marks: 1 ) - Please choose one Which of the following part of a marketing plan defines the plan’s financial and marketing goals in terms of sales volume, market share and profit? ► Market ing st rategy ► Ac ti on programs 1 / 28

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