140 ProofTargeted, Social Tweets

What this isn’t

• How to tweet

• How to get your brand on Twitter

• (tons of blogs & books on this)

3 Tips for Effective Tweet Advertising

3 Tips for Effective Tweet Advertising:

Personas, not (just) keywords

3 Tips for Effective Tweet Advertising:

Revenge of the copywriter.

3 Tips for Effective Tweet Advertising:

Retweets, clicks, & likes are the new PageRank.

fín!