14 marketing tips for small to mid-sized companies
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Here are some great tips for small to mid-sized businesses! Use them to develop your marketing plan!TRANSCRIPT
14 Marketing Tips for Small-to-Midsized
Companies
14 Marketing Tips for SMBs
When is the last time you re-evaluated your marketing strategy?
14 Marketing Tips for SMBs
At a minimum, you should re-evaluate your marketing strategy each year.
14 Marketing Tips for SMBs
Here are
and proven strategies to help your small-to-midsized business
14 Marketing Tips
14 Marketing Tips for SMBs
1. Research your market before deploying campaigns
14 Marketing Tips for SMBs
1. Research your market before deploying campaigns
Thorough research can prevent wasted spending.
14 Marketing Tips for SMBs
1. Research your market before deploying campaigns
Online surveys are a worthwhile investment.
14 Marketing Tips for SMBs
1. Research your market before deploying campaigns
Also research your competitors’ pay-per-click advertising strategies.
14 Marketing Tips for SMBs
2. Identify target markets
14 Marketing Tips for SMBs
2. Identify target markets
Identify your ideal prospect and create buyer personas.
14 Marketing Tips for SMBs
2. Identify target markets
Consider using a free business database to generate a list of companies you may want to
target.
14 Marketing Tips for SMBs
3. Establish a marketing budget
14 Marketing Tips for SMBs
3. Establish a marketing budget
After completing market research, create a 12-month marketing budget.
14 Marketing Tips for SMBs
3. Establish a marketing budget
Create gold, silver, and bronze budget plans to accommodate for budget fluctuations
throughout the year.
14 Marketing Tips for SMBs
4. Make your branding clear and consistent
14 Marketing Tips for SMBs
4. Make your branding clear and consistent
This includes consistency among design elements and messaging across all online and
print marketing materials and websites.
14 Marketing Tips for SMBs
5. Clearly articulate your products and services
14 Marketing Tips for SMBs
5. Clearly articulate your products and services
In order for prospects to truly understand what you’re selling, your presentation must be clear.
14 Marketing Tips for SMBs
5. Clearly articulate your products and services
In Selling the Invisible, Harry Beckwith
suggests 7 positioning statements that need
to be answered.
14 Marketing Tips for SMBs
5. Clearly articulate your products and services
1. Who are you?
14 Marketing Tips for SMBs
5. Clearly articulate your products and services
1. Who are you?2. What business are
you in?
14 Marketing Tips for SMBs
5. Clearly articulate your products and services
1. Who are you?2. What business are
you in?3. Who do you serve?
14 Marketing Tips for SMBs
5. Clearly articulate your products and services
1. Who are you?2. What business are
you in?3. Who do you serve?4. What are the needs
of those you serve?
14 Marketing Tips for SMBs
5. Clearly articulate your products and services
5. Who are you competing against?
14 Marketing Tips for SMBs
5. Clearly articulate your products and services
5. Who are you competing against?6. What makes you
different?
14 Marketing Tips for SMBs
5. Clearly articulate your products and services
5. Who are you competing against?6. What makes you
different?7. What are your
unique benefits?
14 Marketing Tips for SMBs
6. Get testimonials and endorsements
14 Marketing Tips for SMBs
6. Get testimonials and endorsements
Very simple and often overlooked.
14 Marketing Tips for SMBs
6. Get testimonials and endorsements
Very simple and often overlooked.
Try to get a variety of quotes, reviews, and video testimonials.
14 Marketing Tips for SMBs
6. Get testimonials and endorsements
Post the testimonials on your website, your industry’s most popular review sites, social
media, YouTube, or anywhere your prospects might find them.
14 Marketing Tips for SMBs
7. Use word-of-mouth
14 Marketing Tips for SMBs
7. Use word-of-mouth
Harness the voice of the customer for the good of the brand.
14 Marketing Tips for SMBs
7. Use word-of-mouth
The 5 basic elements of word-of-mouth marketing from WOMMA:
1. Educate people about your products/services2. Identify people most likely to share their opinions3. Provide tools that make it easier to share info4. Study how, where and when opinions are being shared5. Listen and respond to supporters, detractors and
neutrals
14 Marketing Tips for SMBs
7. Use word-of-mouth
The 5 basic elements of word-of-mouth marketing from WOMMA:
1. Educate people about your products/services2. Identify people most likely to share their opinions3. Provide tools that make it easier to share info4. Study how, where and when opinions are being shared5. Listen and respond to supporters, detractors and
neutrals
14 Marketing Tips for SMBs
7. Use word-of-mouth
The 5 basic elements of word-of-mouth marketing from WOMMA:
1. Educate people about your products/services2. Identify people most likely to share their opinions3. Provide tools that make it easier to share info4. Study how, where and when opinions are being shared5. Listen and respond to supporters, detractors and
neutrals
14 Marketing Tips for SMBs
7. Use word-of-mouth
The 5 basic elements of word-of-mouth marketing from WOMMA:
1. Educate people about your products/services2. Identify people most likely to share their opinions3. Provide tools that make it easier to share info4. Study how, where and when opinions are being shared5. Listen and respond to supporters, detractors and
neutrals
14 Marketing Tips for SMBs
7. Use word-of-mouth
The 5 basic elements of word-of-mouth marketing from WOMMA:
1. Educate people about your products/services2. Identify people most likely to share their opinions3. Provide tools that make it easier to share info4. Study how, where and when opinions are being shared5. Listen and respond to supporters, detractors and
neutrals
14 Marketing Tips for SMBs
8. Be extremely visible online
14 Marketing Tips for SMBs
8. Be extremely visible online
Consider organic search and PPC advertising as a relatively inexpensive and efficient way to target
an interested audience.
14 Marketing Tips for SMBs
9. Ask for referrals
14 Marketing Tips for SMBs
9. Ask for referrals
If you know a customer is satisfied, don’t be shy about asking for a referral!
14 Marketing Tips for SMBs
10. Cross promote your products and services
14 Marketing Tips for SMBs
10. Cross promote your products and services
Combine forces with another company to advertise your products/services.
14 Marketing Tips for SMBs
10. Cross promote your products and services
Teaming up with a synergistic company can save you time and money.
14 Marketing Tips for SMBs
11. Integrate your marketing
14 Marketing Tips for SMBs
11. Integrate your marketing
Diversification in your marketing strategy is key to reaching your target audience.
14 Marketing Tips for SMBs
11. Integrate your marketing
Diversification in your marketing strategy is key to reaching your target audience.
Email Marketing
14 Marketing Tips for SMBs
11. Integrate your marketing
Diversification in your marketing strategy is key to reaching your target audience.
Email Marketing
Social Media
14 Marketing Tips for SMBs
11. Integrate your marketing
Diversification in your marketing strategy is key to reaching your target audience.
Email Marketing
Social Media
Content Creation
14 Marketing Tips for SMBs
11. Integrate your marketing
Diversification in your marketing strategy is key to reaching your target audience.
Email Marketing
Social Media
Content Creation
SEO
14 Marketing Tips for SMBs
11. Integrate your marketing
Diversification in your marketing strategy is key to reaching your target audience.
Email Marketing
Social Media
Content Creation PPC Advertising
SEO
14 Marketing Tips for SMBs
11. Integrate your marketing
Use many different forms of marketing in parallel.
Email Marketing
Social Media
Content Creation PPC Advertising
SEO
14 Marketing Tips for SMBs
12. Continually communicate
14 Marketing Tips for SMBs
12. Continually communicate
Monthly e-newsletters are a great way to stay in touch with clients and prospects.
14 Marketing Tips for SMBs
12. Continually communicate
Monthly e-newsletters are a great way to stay in touch with clients and prospects.
Consider a robust marketing automation platform to nurture
leads and customers.
14 Marketing Tips for SMBs
13. Analyze your leads
14 Marketing Tips for SMBs
13. Analyze your leads
Detailed analytics is the key to marketing success.
14 Marketing Tips for SMBs
13. Analyze your leads
Google Analytics is free and allows you to track all online marketing campaigns, website visits,
and conversions.
14 Marketing Tips for SMBs
13. Analyze your leads
Learning how to use Google Analytics to track leads and conversions is a wise investment for
any marketing team.
14 Marketing Tips for SMBs
14. Continue to test customer satisfaction
14 Marketing Tips for SMBs
14. Continue to test customer satisfaction
This can be as simple as a phone call or email, or more complex with an anonymous survey.
14 Marketing Tips for SMBs
14. Continue to test customer satisfaction
Gathering positive and negative feedback from customers allows you to tailor your products, services and messaging to better serve your
clients.
Want to Learn More?
Download our white paper “14
Marketing Tips for Small-to-Midsized
Companies” at:
bit.ly/1fjWWpl
It’s time to reassess your
marketing efforts.
Call (877) 887-7611for a marketing assessment or
phone consultation.
For more information, visit
www.ClarityQst.com or call
(877) 887-7611