14 december 2005team platinum1 members: andrew cherryjohn gedville ian mckayjoseph march robert...

14 December 2005 Team Platinum 1

Team Platinum

Members:Andrew Cherry John Gedville

Ian McKay Joseph March

Robert Pilkington

Website: http://www.cs.odu.edu/~cpi/cpi-f2005-411W.html/iRespond/

Team PlatinumCS411

14th December 2005


Company Information

Janet BrunelleGeneral Manager

Ian McKayProject ManagerBudget Manager

Financial Specialist

Andrew CherryGraphics, Editing,

Statistics, Technical Specialist

Rob PilkingtonWeb master, Software Researcher, Database

Specialist

Joseph MarchLead writer, Hardware

and Technical Researcher

John GedvilleMarketing Specialist,

Records Manager

CommunicationsConsultant

EngineeringConsultant

Architectural Consultant

NetworkConsultant


Outline

• Problem• Solution• Goals and Objectives• Product details• Budget and

Milestones• Marketability• Conclusion


Problem

Current communication methods do not always provide the appropriate means for requesting emergency assistance.


Problem Characteristics

• Inability to communicate• Isolation• Emergency


Solution

iRespond will: • Combination GPS and cellular positioning

• On-Demand positioning

• Report location data

• Continuous transmission of distress signal


Solution

iRespond will not: • Transmit location without being activated

• Provide location information outside of emergency situations

• Provide 2-way voice communication


Solution Characteristics


Goal and Objectives

• Goal: Provide a simple yet reliable method to request assistance from emergency response teams regardless of the user’s location

• Objectives• Fast Emergency Response• User Friendly Interface• Portability• Personal Privacy• Inexpensive Subscription Fee


iRespond Fob


U&R Unit

unit


Modem


Battery


GPS Receiver


GPS Antenna


Cellular Transceiver


Flash Memory


iRespond Device


What’s In The Box?

• iRespond key fob device• iRespond update and recharging unit• Registration instructions• User manual• Telephone cord• AC adaptor


Prototype Features

• Simulated Features– Device Activation– Customer Database– E911 System– Cellular Trilateration

• Working Features– GPS Location– Transmission of data over

cellular connection.


Phase 2 Milestones

1. Database Development2. Prototype Creation3. Business Generation

Task Name Duration Start Finish

Phase 2 260 Days 1/2/2006 12/29/2006

Database Development 215 Days 1/2/2006 10/27/2006

Prototype Creation 175 Days 1/2/2006 9/1/2006

Architectural Design 30 Days 1/2/2006 2/10/2006 Equipment Negotiations 35 Days 2/13/2006 3/31/2006 Working Prototype Development 40 Days 4/3/2006 5/26/2006 Prototype Interface Testing 50 Days 5/29/2006 8/4/2006 Prototype Functionality Testing 50 Days 5/29/2006 8/4/2006 Prototype Final Reconstruction 20 Days 8/7/2006 9/1/2006

Business Generation 260 Days 1/2/2006 12/29/2006

Purchase Hard Resources 30 Days 1/2/2006 2/10/2006 Licensing Agreements 35 Days 2/13/2006 3/31/2006 Legal Analysis of Expected Events 45 Days 2/13/2006 4/28/2006 FCC Integration Scheduling 20 Days 5/1/2006 5/26/2006 Legal Adjustments Phase 15 Days 5/29/2006 6/16/2006 Phase III Staff/Building Preparation 55 Days 6/19/2006 9/1/2006 Marketing Campaign Development 55 Days 6/19/2006 9/1/2006 Financial Investors Invitation 85 Days 9/4/2006 12/29/2006 Final Device Documentation Process 50 Days 9/4/2006 11/10/2006

World Presentation Preparation 35 Days 11/13/2006 12/29/2006

J F M A M J J A S O N D


Description CostPersonnel Cost $462,000Hard Resource Cost $32,200Total iRespond Phase 2 Cost $494,200

Total iRespond Phase 2 Budget

Phase 2 Budget


Yearly Costs CostLand/Building Rental and Upkeep $406,000Customer Service Center Personnel $2,268,000iRespond Business Staff $456,000Total $3,130,000

One Time Costs CostHard Resources $240,000Total $240,000

Total iRespond Phase 3 Budget

Phase 3 Budget


Customer Characteristics

• Desire security– Will pay for additional security

• Value privacy• Live in the United States• Rely on Emergency Medical Services


Potential Sales

• According to a Harris Interactive Study:

– 76% of non-cell-phone-owners would want a mobile phone in emergency situations

• According to the National Highway Traffic Safety Administration:

– 52% of Americans considered buying another cell phone for other family members as a safety precaution

– 28% of Americans purchased additional phones for other family members as a safety precaution


Competition


Risk Matrix1. Rejection by FCC

2. Similar features implemented by cellular phone companies

3. Lower-cost competition

4. Unforeseen production costs

5. Unforeseen testing expenses

6. Similar products fromestablished companies

7. Late deliveries fromhired subcontractors


Risk MitigationRejection by FCC

Research

Unforeseen testing expenses

Careful planningIncremental testing

Similar features implementedby cellular phone companies

Marketing

Lower-cost competition

Reduce functionalityChange fee structure

Unforeseen production costs

Reduce functionalityChange fee structure

Similar products fromestablished companies

Marketing

Late deliveries from subcontractors

Penalty & recovery clausesCarefully chosen subcontractors


Subscription PlanMarketing Incentive:

• Lower cost to customer forguaranteed yearly funds.

• Possible discount for senior citizens.

Monthly Payment Plan:$9.99 Per MonthMore Expensive No Guaranteed Funds

Yearly Payment Plan:$99.99 Per YearLess Expensive Guaranteed Funds


Description CostUnit Profit @ $25.00 Each $2,500,000Subscription Profit $10,000,000Less Overhead Cost $3,130,000

Total Profit $9,370,000

Yearly Profit

Profit

$9,370,000

Yearly Profit assuming 100,000 units sold in one year


Net Profits

25,040

-10

0

10

20

30

40

50

60

70

1 10 100 1,000 10,000 100,000 1,000,000

Units Sold

Mill

ions

of D

olla

rs

Return on Investment

Breakeven Point


The iRespond System is a profitable business venture that will provide an increased sense of security to its users and will improve upon the existing emergency services infrastructure.

Conclusion


References

• Basic 911. (2005). Federal Communications Commission. Available: http://www.fcc.gov/911/

• Battery Charger/Cablehttp://www.ixap.com/sti_ProdDet.asp?sku=CHAV-8900-TC001&BrandID=AV&ClassID=CH&cid=CHAV&sPageNo=1&PmdName=AUDIOVOX-9900

• Bergman M. (2004). U.S. Cell Phone Use Up More Than 300 Percent,Statistical Abstract Reports. U.S. Census Bureau News. Available: http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/003136.html

• Bonsor, K. (2005). How Location Tracking Will Work. Howstuffworks. Available: http://people.howstuffworks.com/location-tracking2.htm

• CDMA Radio Chip http://www.investors.com/editorial/tech.asp?v=4/1

• Cell Antennahttp://www.cellphoneshop.net/

• Cleveland-Office-Space.com. (2005). Cleveland Office Space Market Overview. Cleveland Office Space. Available: http://www.cleveland-office-space.com/

http://www.fcc.gov/911/

http://www.ixap.com/sti_ProdDet.asp?sku=CHAV-8900-TC001&BrandID=AV&ClassID=CH&cid=CHAV&sPageNo=1&PmdName=AUDIOVOX-9900







http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/003136.html

http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/003136.html

http://people.howstuffworks.com/location-tracking2.htm

http://www.investors.com/editorial/tech.asp?v=4/1

http://www.cellphoneshop.net/



http://www.cleveland-office-space.com/

http://www.cleveland-office-space.com/


References

• Copper Wirehttp://www.allelectronics.com/cgi-bin/category.cgi

• Dan Arvin, Pioneer Plastics• Enhanced 911 Wireless Services. (2005). Federal Communications

Commission. Available: http://www.fcc.gov/911/enhanced/• Flash Memory Cards

http://www.flash-memory-store.com/64mb-compact-flash.html• GPS Mobile Locator / Tracker Cell Phone

http://www.gpslocators.com/cogpsmolo.html• Hot Jobs. (2005). Salary. HotJobs.com. Available: http://

salary.hotjobs.com/• LED Lights

http://www.allelectronics.com/cgi-bin/category.cgi?category=340050&type=store

• Lee M. (1997). Choosing cleaning service requires more than quick sweep. Savvy Business Shopper. Available: http://www.bizjournals.com/bizwomen/consultants/savvy_business_shopper/1997/06/16/column54.html

http://www.allelectronics.com/cgi-bin/category.cgi

http://www.fcc.gov/911/enhanced/

http://www.flash-memory-store.com/64mb-compact-flash.html

http://www.gpslocators.com/cogpsmolo.html

http://salary.hotjobs.com/





http://www.bizjournals.com/bizwomen/consultants/savvy_business_shopper/1997/06/16/column54.html

http://www.bizjournals.com/bizwomen/consultants/savvy_business_shopper/1997/06/16/column54.html


References

• Office Finder. (2005). Office Space Calculator. Office Finder. Available: http://www.officefinder.com/officespacecalc.html

• PCBpro Instant Quote Form. (2005). PCBpro. Available: http://www.pcbpro.com/pcb-quote.php

• Rechargeable Lithium Batteryhttp://www.ixap.com/sti_deft_plists.asp?SkuD=BTAV-9900-LI001&ModelID=9900&ClassID=BT&TypeID=all&BrandID=AV&gID=419

• SafeGuardian One Button GPS Cell Phonehttp://www.safeguardian.com/

• Technical Support Rep. (2005). Monster.com. Available: http://jobsearch.monster.com/getjob.asp?JobID=27806931&AVSDM=2005%2D03%2D28+11%3A03%3A55&Logo=1&q=technical+support+rep.&sort=rv&vw=b&cy=US&brd=1,1862,1863

• TFM-560U Trendware 56k fax/modemhttp://www.tigerdirect.com/applications/SearchTools/item-details.asp?EdpNo=671885&CatId=564

• Trimble Lassen IQ GPS Receiverhttp://www.sparkfun.com/shop/index.php?shop=1&cat=63&

http://www.officefinder.com/officespacecalc.html

http://www.officefinder.com/officespacecalc.html

http://www.pcbpro.com/pcb-quote.php

http://www.ixap.com/sti_deft_plists.asp?SkuD=BTAV-9900-LI001&ModelID=9900&ClassID=BT&TypeID=all&BrandID=AV&gID=419









http://www.safeguardian.com/




References

• Trimble-Ultra Compact Embedded Antennahttp://www.sparkfun.com/shop/index.php?shop=1&cart=214595&cat=64&

• US Department of Justice, “Criminal Victimization in the United States, 2002 Statistical Tables”http://www.ojp.usdoj.gov/bjs/pub/pdf/cvus02.pdf

• Wherify Wireless Location Serviceshttp://www.wherifywireless.com/corp_home.htm


Questions?

Team PlatinumCS411

14th December 2005

Members:Andrew Cherry John Gedville

Ian McKay Joseph March

Robert Pilkington

Website: http://www.cs.odu.edu/~cpi/cpi-f2005-411W.html/iRespond/

14 december 2005team platinum1 members: andrew cherryjohn gedville ian mckayjoseph march robert...

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