14 dec russell sutton final
DESCRIPTION
TRANSCRIPT
1
2
Our Clients
3
Sorry your baby is ugly.
4
How you see your website...
5
and your customer’s view.
66
How can website analytics help?
77
88
9
What is web analytics?
10
Web Analytics Is:
1. The analysis of qualitative and quantitative data from your website and the competition
2. To drive a continual improvement of the online experience that your customers, and potential customers have
3. Which translates into your desired outcomes (online and offline)
Avinash Kaushik
Elvis of Analytics
11
Web analytics is about
actionable insights
12
and outcomes
13
Don’t use your web analytics as
a rear view mirror
14
Instead, achieve this
and you’ll gain a huge competitive advantage:
15
Warning!You don’t need
analytics software you
need a website analytics
programme
16
Putting together a web analytics ‘programme’
• Analytics team• Set your goals• Training• Custom reports• Insight• Actions
= Uplift
17
using google analytics for local authority websites
Part Two
18
1919
20
Google Analytics...
1. Is a powerful website analytics tool
2. Is used by 50% of the world’s top 1million websites
3. In the right hands can help councils to get actionable insights
21
5 Benefits
of Google
Analytics
22
Powerful Reportin
g
100+
reports
23
Highly Intuitive
24
There are no
infrastructure costs
25
Highly Scalable
26
It’s Free(but not cheap)
27
10:90 Rule
• Our Goal: Highest value from Web Analytics implementation
• Cost of analytics tool & vendor professional services: $10
• Required investment in “intelligent resources/analysts”:$90
Avinash Kaushik
Elvis of Analytics
28
10:90 Rule
• Our Goal: Highest value from Web Analytics implementation
• Cost of analytics tool & vendor professional services: $10
• Required investment in “intelligent resources/analysts”:$90
Lets just call it the Rooney rule!
Lets just call it the Rooney rule!
90%
10%
29
If it’s free is it any good?
“Can I really present Google Analytics as a serious solution to senior management?”
30
If it’s free is it any good?
31
Google classes Google Analytics data as confidential information.
What about Google reading my data?
32
What about Google reading my data?
1. No data-sharing without consent2. On-going investment in security3. Policy enforcement with compliance audits
33
What about data privacy laws?
It’s important to consider Personally Identifiable Information (PII)
34
Personally Identifiable Informatio
n
1. DPA makes specific provisions for obtaining, holding and disclosing of PII
35
Personally Identifiable Informatio
n
2. The crucial aspect of the Act is the transfer of personal data outside of the EU
36
Personally Identifiable Informatio
n
3. Google specifically prohibits the storing of PII in Google Analytics
37
38
39
40
