14 april 2015 - small producers and the supermarket seminar slides
TRANSCRIPT
Small producers and the supermarket:how to get your products onto the shelf and keep control of your business
Shaun Mary
Lovewell BlakeFood & Drink Lead Partner
Timings6.00 pm Introduction from Shaun Mary, Lovewell Blake LLP
6.10 pm Speakers:
Kevin Warden and Jason Whittleton, East of England Co-op
Matt Brown, One Vision on behalf of Heygate Farms Limited
6.45 pm Questions and answers
7.00 pm Cooking demonstration by Roger Hickman
7.30 pm Networking, drinks and canapés
Our Food and Drink team
Rachel Davidson, Justin Wright, Carla Daniels, Shaun Mary
Survey of local food & drink producers
Survey results• 62% of respondents had dealt with a supermarket
• Of those who had not, 77% were not planning to do so in the future
• The main reasons given for this reluctance were:
o 69% - “I don’t want to lose control of my business”
o 67% - “It wouldn’t be compatible with our artisan
ethos”
o 51% - “I prefer to deal with smaller retailers”
o 32% - “I have insufficient finance”
o 17% - “I wouldn’t know how to approach them”
Survey results (cont)
Those who are dealing with a supermarket said:
• 100% - “Dealing with a supermarket is good for
my business”
• 85% - “I have maintained control over my business”
• 71% - “It has been a positive experience”
Survey results (cont)They also said:
• 57% - “I have had to introduce new systems in the
way I operate”
• 19% - “I have found meeting the demand for volume
production a challenge” (33% disagreed)
Survey results (cont)
• 16% - “I have found the supermarket(s) to be helpful
and supportive” (34% disagreed)
• 18% - “I have an equal partnership with the supermarket” (35% disagreed)
Survey results (cont)The following factors (in order) were given, by those dealing with supermarkets, as the most important in making it work:
1 Getting production costs right
2= Financial resources and infrastructure
2= Support from supermarket buyer
Survey results (cont)4 Your brand
5 Having the right team in place
6 Managing your own supply chain
7 Product quality control
Kevin Wardenand
Jason Whittleton
East of England Co-op
Turnover (2014)
Turnover (2015)
Turnover (2016)
Demonstrator team photo
Our awards
Matt Brown One Vision on behalf of
Heygate Farms Limited
The Big Four have
74% of UK grocery market
49%of customers choose local
Global marketing budget in 2014, more than
$4 billion
Essentials1. Know your market 3. Develop a strong brand
4. Use a broad range of marketing tools to create
awareness & action2. Know your numbers
Questions?
Roger Hickman
Roger Hickman’s Restaurant