13 gomeasure (sg) - google analytics certified partner program - timo josten - google
DESCRIPTION
Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).TRANSCRIPT
A Helping Hand: Google Analytics Certified Partner Program Timo Josten Partner Program Manager, Google Analytics
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Agenda
1 Introduction
2 Key Aspects
3 Calls to Action!
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Digital information in the world – videos, photos, music, texts, etc.
800 exabytes 2010
Internet users worldwide 2010 1.9 B
Mobile subscribers 2010 5 B
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Digital information in the world – videos, photos, music, texts, etc.
800 exabytes 2010
2020 53 zettabytes
Internet users worldwide 2010 1.9 B
2020 5 B
Mobile subscribers 2010 5 B
2020 10 B
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Farmville 30M people using it every day;
an est. 800K virtual tractors sold daily at $3.33 each
ebay Selling $6B via mobile
in 2010
YouTube views Lady Gaga 1.5B video views
iPhone App store 5B apps downloaded
Red Cross 20% ($23M) of donations for Haiti in first week made via
text message
Amazon 180 Kindle books sold for
every 100 hardcovers
Consumer Transformation
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The Three Be’s
Be Accountable Be Found Be Engaging
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Be Accountable
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Everyone, Everywhere… Always Connected…
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Consumer Fragmentation… Data increases…
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Then. Now.
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Singapore:
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Grow the Google Analytics Certified Partner Network
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What do our Partners offer?
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Training o Live Trainings, Webinars, One-on-one or Group Trainings
Product Implementation o Basic Installations, Upgrades, Advanced Features (such as e-
commerce tracking, event tracking, custom variables)
Custom Projects o Custom Code Implementations, Integrations with Internal
Tools, API Development
Consultations o Data Quality Audits, Data Analysis & Interpretation,
In-Depth Installation Consultations
Ongoing Support o Monthly Support Retainers, Ongoing Analysis, Project Management
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Why work with a Partner?
• Access
o Beta features, known technical issues, bug reporting & updates, feature requests
• Insight
o Product roadmap & development
• Support
o Dedicated support for GA Partners, collaborative support from the GA Partner community
• Training
o New feature trainings, annual GA Partner summit
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What now?
Go to:
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If you’re interested in becoming a partner or have partner related questions - speak to me
Find a Partner & Contact them!
THANK YOU
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