RE-ARCHITECTING THE WAY WE MARKET

Santa Clause is Dead

> 100 Million

Searches

Attention Span

8 Seconds

Memory Retention

16% Lower retention in 2015

than 2001

Create More

> 2,000 Videos Daily

Communicate

> 1 Million Selfies Daily

“Like” Junkies

> 150 Times /

Day

THAT’S CREATED A NEW BREED OF MARKETER

THE MARKETING QUILT SYNDROME

THE SOLUTION IS SIMPLE.

WHAT ARE THE KEY AREAS MARKETERS SHOULD FOCUS ON?

TALENT ROLL OUT

AGILITY DATA & TECH

THE RIGHT APPROACH TO TALENT WILL MAKE OR BREAK YOUR BUSINESS

Have the right talent

Educate, educate, educate

Recruit your target

Partners

MEDIA THAT WORKS, WORKS BETTER TOGETHER

Set clear accountable KPI’s Invest in research

Content / Context 70% 20% 10%

YOU MUST BE AGILE

Beware of competition Manage social

Capitalize on trends

Harvest insights

IT’S ABOUT ACCESS TO THE RIGHT DATA & TECHNOLOGY

No data

Big data

Smart data

Beat the “arm’s race”

Future of data

LIBERATE YOUR CONSUMERS WITH A BRAND EXPERIENCE THEY WOULD WANT TO BE A PART OF!

INSIGHTS • IDEAS • RESULTS

THANK YOU LET’S CONNECT @fadimaktabi