E U R O F I N H O S P I TA L I T Y | R E S P O N S I B L E T O U R I S M | 1

B E S T P R A C T I C E | R E S P O N S I B L E T O U R I S M

E U R O F I N H O S P I TA L I T Y | R E S P O N S I B L E T O U R I S M | 2

C O N T E X T

OLD VERSUS NEW

The old capitalist model based on consumption is no longer sustainable, but an alternative is not yet delineated. A more respectable development, based on higher living standards has started to take shape. This new model is based on better education, better health, and greater entertainment, sports and culture. An improved quality of living is not necessarily linked with a greater goods consumption. On the contrary, the growth of goods consumption – as in the case of automobiles in great urban centers – has become a detractor of life quality. I can buy a car but need two hours to drive to work …

What are we looking for? Is it simply to sell more, no matter what? Is it to guarantee that everyone can have more useless things, without discrimination? Or are we seeking a better well-being? To revisit the objectives does not mean that the income must stop growing. It actually means a change in the composition of what is offered and consumed – a higher weight and quality of services. These services are education, health, more entertainment, sports and culture. It is also these industries that will be the engine of growth in the 21st Century; they will lead future development.

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B E S T P R A C T I C E | T H E M A L D I V E S

BUSINESS

GUEST

PEOPLE

SUPPLIER

INSTITUTION

Public institutions determine priorities and define direction through goals, objectives, values and action planning. They benefit from sustainability and securing for local culture and traditions.

Businesses make it happen and benefit from greater opportunities and long term perspectives.

Guests represent the flow of information. They benefit from greater consciousness, from learning by doing, and from exposure and experience.

Suppliers develop local capacity, provide new techniques, quality control methods, and customer

service. They benefit from an increase pool of producers and

service providers.

Locals influence and define mindsets, programs and needed skills. They

benefit from an improved standard of living.

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C O N S E Q U E N C E S | E C O N O M I C

Hotels get financed after a market analysis and a feasibility study; foreigners don’t necessarily look at labor market and cultural behavior, and construction can take much longer than expected which increases the time to get return on the investment.

State-of-the-art equipment for restaurants (even if it is donated) incur high maintenance and cost given the fact that no qualified local labor exist and there is the need to import spare parts.

Don’t underestimate culture. Ford tried to build tires in the Amazon using indigenous labor. Very expensive endeavor that almost cost him the Motor Company.

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C O N S E Q U E N C E S | E N V I R O N M E N T A L

A resort in the Mauritius installed a water-thermal equipment producing energy from differences in temperature from deep and surface waters. The energy would run the air conditioning system. It impacted badly the underwater currents that fed coral reefs by changing the pattern of aquatic life movements.

In South Africa, indigenous communities are destroying the forests to supply safari campgrounds with burning wood. It is their own source of fire and energy.

Uncontrolled cruise ships in the Caribbean have destroyed 80% of coral reefs and beaches polluted from trash and chemicals used by boats.

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C O N S E Q U E N C E S | S O C I A L

Project managers in rural areas are appointed to implement activities and these “experts” take the role of community leaders; impacting the respect for this father figure and his established leadership in solving key community issues such as disputes.

Resorts around the globe force locals to raise fresh produce to fulfill guests’ diet needs; in most cases, these crops are unknown to locals and jeopardize the production of their staple food.

Basket weaving by local women generate income for the family but also indirectly contributed to an increase in violence against them and in alcoholic consumption from jobless husbands in a highly patriarchal society.

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F I N A L S T A T E M E N T

It is time that stakeholders truly respect culture and traditions, put their hands together and seek the well-being.

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EUROFIN HOSPITALITY SA

Headquarters4, rue ÉtrazP.O. Box 6003CH-1002 LausanneSwitzerland

T +41 58 710 71 70F +41 58 710 71 71

@ ebarreto@eurofinhospitality.chW www.eurofinhospitality.ch

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