Help for projectProject work -Business Studies (Class 12)Page:1(cover page)

Page :2

Project work Business Studies Class 12

Submitted by:

Name:____________

Roll no:_______________

School name:_____________

Year: 2014-15

Project on Marketing Management Product selected:*(write your Product)

Page: 3 Index: List of contents (Leave one page, we will fill this in end)Page: 4

 

Preface

I am pleased to submit project work in Business Studies for class XII . I am extremely grateful to CBSE for introducing this project in Business studies. This project has given me ample opportunity to explore varied areas of Marketing Management, thus increased my understanding of the concepts studied. This has resulted in enhancing my analytical, interpreting and creative skills. The Project work is strictly according to the guidelines given by CBSE The salient

features of this project are:

Survey of market

Development of Questionnaire

Selecting and marketing of product

Development of Marketing Mix

Designing of label

Preface

I am pleased to submit project work in Business Studies for class XII . I am extremely grateful to CBSE for introducing this project in Business studies. This project has given me ample opportunity to explore varied areas of Marketing Management, thus increased my understanding of the concepts studied. This has resulted in enhancing my analytical, interpreting and creative skills. The Project work is strictly according to the guidelines given by CBSE The salient

features of this project are:

Survey of market

Development of Questionnaire

Selecting and marketing of product

Development of Marketing Mix

Designing of label

I extend my sincere thanks to ---------------------------------------------------------------------------

------------------------------------------------

Write this on your own and acknowledge all the people who have helped you like shopkeeper, teacher,

Librarian, websites etc.

Page: 5

Why have you selected this product/service?

Page: 6

Competitive products &

Unique Selling Proposition.[U.S.P.]

Write ‘5’ competitive brands that exist in the market

Write their features and Unique Selling Proposition.[U.S.P.]You can paste picture and wrapper

Page:7

Our product and its features &

‘

U.S.P

What is the name of your product?

Enlist its features. What is going to be your ‘U.S.P

Page: 8

Permission and licences

What permission and licences would be required to make the product?

Page: 9

Label of product and

social message

Draw the label of product Both front and Back

Draft a social message for your label.

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Tagline and Logo of product

Brief reason for design of logo and its significance Draw the logo of product

Brief reason why taglines are used for products Draft a tag

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Tagline and Logo of product

Brief reason for design of logo and its significance Draw the logo of product

Brief reason why taglines are used for products Draft a tag

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Selling price and profit margins of competitors

Strategy followed by you competitors for setting selling price Give reference of Appendix no. Make table to be put in end under

Appendix

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Pricing of our Product

What factors are you considering for setting selling price Give reference of Appendix no. Make table to be put in end under

Appendix

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Packaging

Importance of packaging Types of Packaging-Primary, secondary & transportation Material used or any

innovation in packaging

Page:13

Packaging

Importance of packaging Types of Packaging-Primary, secondary & transportation Material used or any

innovation in packaging

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Grading and Standardisation

Page: 15 Channels of distribution Draw diagram also

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Warehousing

Importance of warehousing in brief Number of warehouses Location of warehouses Own

warehouses or rented

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Transportation

What means of transport you will use and why?

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Promotion

Ways of promoting your product Explain how will you use 4 elements of Promotion:

Advertising, Personal Selling, Sales promotion and Public Relations

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Promotion schemes

Any schemes for

(i) The wholesaler

(ii) The retailer

(iii) The consumer

Page: 20

Conclusions

Suggestions

Future scope of study

Page: 20

Conclusions

Suggestions

Future scope of study

Page: 21

Teacher’s observation

Name of Teacher:

Signature

Date: