12/9/2014 career portfolio - amazon s3 · 12/9/2014 career portfolio this portfolio is for the...

12/9/2014

Career Portfolio This portfolio is for the United Nations information and

external relations position. These work samples are the proprietary property of the organization whose name

appears on the document. Each has granted permission for this product to be used as a demonstration of my work. In this document, you will find a: News release,

Fact sheet, Media alert, Feature story, Backgrounder, Corporate profile, Radio news release, Public service

announcement, Newsletter, Brochure, and Media kit.

Javier Higgins

News Release

If you love PR, you'll love us

Robert Balzarano to keynote LGBTQ issues at Chi Sigma Iota

meeting

LONG ISLAND, N.Y - Oct. 1, 2014 - Robert Balzarano, licensed social worker at Long Island LGBT

community center is slated to be the keynote speaker at Hagedorn Hall, Saturday Oct. 4 at 7:00 p.m..

Balzarano will lecture this weekend’s theme “LGBTQ,” along with other Chi Sigma Iota members

Balzarano will share his experience and expertise on a range of topics that members of the LGBTQ

community continues to face. This weekend’s theme “LGBTQ,” encourages people to take a greater role in

changing the course of perception towards the group while creating support systems. As LGBTQ problems

continue to grow, 76 percent of LGBTQ people surveyed said they are accessing mainstream shelter services

while tackling other issues that plague their community.

“I hope that people who are attending want to know about the LGBTQ’s lifestyle and how to help those with

no support from family and friends. “This topic will also teach them on how to minimize prejudice attitudes in

counseling relationship.” said Karin Huang president of Chi Sigma Iota.

# # #

Contact Information:

Javier O. Higgins

PUBLIC RELATIONS DIRECTOR

[email protected]

+33 (0) 66 45 64 334

FOR IMMEDIATE RELEASE

mailto:[email protected]

Fact Sheet


FOR IMMEDIATE RELEASE

Mercy Corps Corporate Fact Sheet Who We Are: Mercy Corps is a leading nonprofit, humanitarian organization fighting to

end poverty worldwide. Founded in 1979 as Save the Refugees Fund, a task force formed by Dan O’Neill in response to the extremity of Cambodian evacuees escaping food shortage, war and genocide that plague their country. Today, Mercy Corps operates in

more than 40 countries; partnering with locals to put bold ideas into action, and help them overcome adversity to improve education, end gender-based violence, provide healthcare

and nutrition, and to increase economic opportunity. Through the help of our stakeholders, Mercy Corps continues their effort in building stronger communities to put

an end to poverty. Please visit our site at www.mercycorps.org

Company: Mercy Corps

Headquarters Address: 45 SW Ankeny St. Portland, OR 97204

Main Telephone: (503) 896-5000

Type of Organization: Public Industry: International Development

Key Executive: CEO: Neal Keny-Guyer

# # # #


Javier O. Higgins


[email protected]

+33 (0) 66 45 64 334

http://www.mercycorps.org/


Media Alert


Javier O. Higgins


[email protected]

+33 (0) 66 45 64 334


**Media Advisory**

Area51 nightclub Opens in Oswego, NY on Saturday, Oct. 4

What: Mark your calendar for Oct. 4 at 11:30 p.m. for the grand opening of Area51 nightclub. As the evening progresses the atmosphere gradually transforms, energized by a vibrancy that builds

and inspires guests to move seamlessly upstairs to the third level where the first nightlife elements are unveiled. Premier entertainment is at the core of the nightlife element, offering a diverse collection of in-demand talent across genres appealing to a wide-ranging audience.

When: Saturday, Oct. 4, 2014

11:30 p.m. to 6 a.m.

Where: Area51 nightclub 28 W. Bridge St.

Oswego, NY Who: Club owner Nolan Ross, investors, and community members

Media RSVP: If you are interested in attending, please RSVP by Friday, Oct 3

Media opportunity: Media is invited to attend the grand opening. Media availability will take place with owner, Nolan Ross, prior to or immediately following the grand opening

# # #


Fact Sheet


Dec. 9, 2014

Its 6:45 p.m., lights are glistening and reporters are listening as of her client, CEO of Nestle Waters, stands at the podium, excited, yet afraid to introduce the new acquisition of the company at UFC press conference. With

closing remarks, his PR representative wraps up the press conference with an invitation to interview him. This is a typical workday for Catherina Davidson. At 28, Davidson is the youngest employee of Digital Video Link (DVL) Public Relations and Advertising agency in Nashville, TN, which describes itself as the most widely seen PR agency in the United States. Supremely talented, always memorable, equally at ease in writing press materials or putting together a press conference, Davidson is able to transform herself from housewife to tireless worker to deliver her client’s message efficiently and professionally. As exciting as it is, it can also be overwhelming. "It is surprising that I was able to go straight into a company at 26 years old, she admitted, “but it is also more work and more pressure being young because everyone else has so much more experience." Davidson is a mother of two daughters, and a consummate worker who has assisted clients since her first job in 2003.

# # #

In 2009, Davidson was a freshman studying Mass Communications, with aspirations of gaining a bachelor’s degree. With restlessness being her “go to quote,” she applied for internships on campus and volunteered for many student organizations and programs that were offered. The genuine focus was not there until she started taking PR and advertising classes for her core requirements. During her sophomore year, Davidson became vice president for PRSSA at Middle Tennessee State University (MTSU). She created and maintained MTSU PRSSA website, worked with other officers to plan events and lead chapter meetings and workshops. Upon graduation, Davidson decided to extend her profession by working as an assistant account executive at DVL Public Relations & Advertising agency. Her duties consist of essential familiarity on social websites where she promote events, sending out communication news about her client, and vehicle monthly newsletters and content on websites. Through commonalities and required work ethics, Davidson said, “she detests bad PR representation, such as practitioners posting inappropriate content, having a stance on a political statement or deleting comments on social networks.” These are things she considers social media suicide. Davidson was verified to be generous, poise, aggressive, zealous and most importantly hard-working as one of the best in this cut throat industry. She is a definite role model and exemplifies characteristics like no other.

Contact Information: Javier O. Higgins


[email protected]

+33 (0) 66 45 64 334

The Woman Who Won the Hearts of All


Backgrounder


Turnitin, the world’s leading originality checking and plagiarism prevention service used by millions of

students, faculty, and thousands of institutions worldwide. Started as a peer review application by four students at University of California, Berkeley, Turnitin increasingly provides the vital intelligence inside a wide range of services, from iParadigms, LLC, creators of Turnitin, iThenticate®, Turnitin for

Admissions and WriteCheck™. Turnitin revolutionized the online originality checking industry and ushered in a new era in worldwide web-based services that impacted numerous customers.

Headquartered in Oakland, Calif., Turnitin has more than 200 employees and services used in 135 countries where professors manage student submissions, tracking and evaluation of student papers online.

Started in 1996, iParadigms ventured out to create a new app to protect written work from pilfering on the internet. Ultimately, their idea was to vehicle an instructional tool that would proliferate student

engagement in the process of preparing written work. Today, Turnitin is pivotal to many education institutions worldwide. It champion its message “Originality Checking” at the forefront to build awareness for superlative practices in teaching and learning with a service that has extended far beyond

originality checking.

Turnitin now offers various web-based services to manage a 100 percent paperless process for reviewing and assessing written assignments. At the heart of Turnitin’s easy-to-use service is iParadigms’ proprietary plagiarism prevention technology for analyzing a document’s text. This technology creates

exclusive digital “fingerprints” of the text strings in a paper and links these unique patterns to the unique patterns of other content in iParadigms’ databanks. Corresponding text is highlighted in an Originality

Report screening a fully formatted image of the paper with a list of matching sources. In 2009, after an onslaught of rapid success and popularity, the expansion of its services was deemed

necessary. As a result, Turnitin acquired nLearning and established international headquarters in Newcastle, UK. Followed by the expansion, Turnitin partners with Educational Testing Service (ETS®)

to integrate e-rater® technology to improve the quality of services. In addition, Turnitin was acquired by Insight Venture Partners, GIC, Norwest Venture Partners, Lead Edge Capital and Georgian Partners who continues to provide excellent service to customers worldwide.

# # #



[email protected]

+33 (0) 66 45 64 334

Company Backgrounder: Turnitin®


Corporate Profile


Dec. 8, 2014

Products and services: B-M consulting on the basis of strategic and innovative

programming. Our foundations are in corporate and brand reputations. However, our knowledge and skills reach into various disciplines, such as government relations, crisis

management, issues and reputation management, brand building, product marketing, and communication training. These services are delivered by seven practice areas within

the company: advertising/creative, brand marketing, corporate/financial, healthcare, media, public affairs and technology.

Market served: B-M is serves more than 90 countries across six continents

Annual revenues: Global: $400 million to $450 million; US: $200 million to $250 million

Stock symbol: NASDAQ: WPPGY.

Number of employees: 1001-5000 employees

Principals/key employees: Donald A. Baer, worldwide CEO and chairman and Michael

Law, CEO, U.S.

Market position: Subsidiary

Media contact: Catherine Sullivan, managing director, worldwide communications specialist. Tel: 212.614.4186

# # # #



[email protected]

+33 (0) 66 45 64 334

Burson-Marsteller (B-M) is considered as one of the leading global public relations and communication firm in North America offering strategic advice to clients in more than 60

offices across the globe, including the head office in New York, NY.


Radio News Release

Sl


For Immediate Release



[email protected]

+33 (0) 66 45 64 334

TIPS & TRICKS FOR AN INTERVIEWING BLITZ

RADIO ANNOUNCEMENT: 30

THE RESEARCH IS AN IMPORTANT PART OF THE JOB SEARCHING PROCESS AT MAKING

THE BEST FIRST IMPRESSION TO A PROSPECTIVE EMPLOYER. ACCORDING TO PR

PRACTITIONER, SHAVONE WILLIAMS, SHE SAID “IT’S IMPORTANT THAT YOU

CONDUCT A THORUGH RESEARCH OF PROSPECTIVE COMPANIES YOU WOULD LIKE TO

WORK FOR. KNOWING THE COMPANY’S KEY OFFICERS, ANNUAL REPORTS, AND

SERVICES WILL HELP YOU CREATE THOUGHT-PROVOKING QUESTIONS TO ASK

DURING YOUR INTERVIEW.” AS A FINAL TIP, GIVE YOUR INTERVIEWER A TASTE TEST

OF YOUR BEST WORK BY BRINGING A PORTFOLIO OF YOUR SAMPLES. YOU MAY

LOOK GOOD ON YOUR RESUME BUT YOUR SAMPLES ARE A REPRESENTATION OF

YOUR WORK ETHIC.

# # # #


FAMILY NEWSLETTER | VOLUME 11 Issue 1

Newsletter

1

AS A REMINDER, CALL THE HOTEL FOR RESERVATIONS BY MARCH 25TH

IN THIS ISSUE

.

We hope you will consider traveling to the Centennial State of Colorado to join us for our Easter family reunion.

Preparations are underway to make our 56th Annual Higgins- Lourenço family reunion one of the most exciting reunions

ever!

Here’s what you need to know…

From Wednesday, April 1st – Sunday, April 5th, 2015 we will be staying at the Glenwood Canyon Resort in Glenwood Springs, Colo. How much? Camper cabins

is $45 per night, River front camper cabins is $79 per night, Deluxe resort cabins is $99 per night, and Family cabins is $199 per night, ALL TAXES ARE INCLUDED! Arrive early or stay late? If

you want to arrive early or stay after the reunion, reunion request is extended

three days before or after the reunion. What’s included? Complimentary hot

breakfast daily; free airport shuttle; outdoor pool; fitness center; and free

high-speed internet access in rooms. How do I make reservations? Call 800-426-

8026 or 970-326-8578 and be sure to reserve a room for the Higgins-

Lourenço reunion. You can reserve a room with a credit card. Request a handicap room if one is needed.

Here are some highlights from the past year

Births: Muanda Lourenço, weighing 6

pounds,f 14 ounces. daughter of Melissa and Nolan Lourenço was born Thursday, Feb. 30th, 2014 at 10:30 p.m. at

Bispebjerg Hospital in Copenhagen, Denmark. Marriage: Moustafa and Tiffany

Lourenço got married July 4th, 2014 in San Diego. Travels: Javier Higgins, son of

Patricia Higgins and the late Eugene Alhabib- Zereoué is studying abroad in Nice, France. He just visited Morocco, and schedule to graduate in May 2015. Deaths: On April 28th, we lost our beloved

Margret Higgins born to Mattie and Arnold McClellan. She was the last of

seven children to pass away, may her soul rest in peace. Scholars & Graduates:

Landon Higgins, son of Ronald and Kianna Higgins, officially began his

studies by starting his 3-year-old Pre-Kindergarten program on Aug. 26th.

To: family and friends, By Javier Higgins

The women that started it all.

FAMILY NEWSLETTER | VOLUME 11 Issue 1

Pages from the Past Memories last forever…

Fei Chen – on being able to

question professors and equal

The Higgins-Lourenço began when Luis Lourenço married Margret Higgins. Thus, began or originated the Higgins-

Lourenço family reunion group which held its first reunion in Pocono Mountain, Greene, PA on Labor Day weekend, Sept. 6, 1958. With the marriage of Luis and Margret an

understanding was established that the Higgins- Lourenço family reunion group would include all ancestors, children, siblings, family members, and descendants of these two individuals. Numerous relatives have increase this core

base through marriage, birth, adoption, and relationships. We are inclusive. Let’s celebrate ALL our family connections at our 56th consecutive reunion in colorful Colorado that represent a colorful family made up of

different origins.

President’s comment

Maude Lourenço said,

“We pride ourselves on bridging the gap between the older and

younger generations to keep the memories of our past ancestors alive.

“For 55 years, we brought our family together through a series of events. This past April, we had two hundred family members come out to commemorate the

late Margret Higgins who started it all. As a family, we will continue to keep these memories alive for the new generation to come.”

“…A family is like a forest, when you are outside it is dense, when you are inside you see that each tree has its place…”

~African Proverb

Family griot storytelling

Family poetry slam and rap composition

Higgins- Lourenço family bake-off

Cuzzin' Lip Sync Contest

Kizomba Dance festival.

A night with the spirits

Reunion kick-off

Family hike

Original reunion play “Crickets in the Field”

Reunion worship

Family egg painting

Higgins- Lourenço Easter dinner

What events will take place at the reunion?

Message from Vaughn Higgins

Vaughn said,” I was once told that in every Conceivable manner, the family is link to our past, bridge to our future. Carrying the

legacy of our family and coming together is important to us. “It doesn’t really matter what story we’re telling because we know that the story that is being told is the

story of our family.”

Margret

Higgins

55th annual Higgins- Lourenço family reunion

http://www.destinyusa.com/

http://eriecanalmuseum.org/

http://www.landmarktheatre.org/

http://onondagacountyparks.com/onondaga-lake-park/

What is Public Relations?

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. –Public Relations Society of America (PRSA)

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Alpha UnlimitedPR


What Public Relations can do for your company

Many small businesses find it difficult to understand what public relations is, what a PR agency does and whether they need PR or not.

Here are something’s in which public relations can help your business:

Creating awareness with your customer base.

∑ Create a buzz about what your company offers, and what it does through media outreach and drafting of press materials.

∑ Setting objectives, planning, budgeting, recruiting and training staff, developing facilities.

∑ Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social responsibilities.

Services offered?

ß Press releaseß Brochures ß Radio news releaseß Public service announcementsß Corporate profileß Company backgrounderß Company fact sheetß Media alertsß Media kit

Making the most of media outlets

Having media coverage is essential for any businesses who’re looking to get their name out there. As such, creating a media kit is necessary for distribution to journalist looking to get the next big story.

With my expertise on drafting media friendly materials, I guarantee that your company will be buzzing in every media outlet nationwide. Consider it handle!

Javier Higgins is a public relations specialist for Alpha UnlimitedPR, and a member of PRSA. He has over three years of experience creating and executing local events, writing press materials, strategic public relations campaigns, and social media. Higgins was a health and behavior change communication officer for United States Agency for International Development. There, he executed strategic communication programs to promote nutritional programs for pastoralist living in famine regions of Ethiopia. Prior to that assignment, Higgins worked in the Study Abroad Office at SUNY Oswego. He prepared and edited publications for internal and external audiences including informational flyers, student newsletters and office reports.

Contact UsAlpha UnlimitedPR84 Boulevard Général Louis DelfinoNice France 06300

+33 (0) 66 45 64 [email protected]

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