From Inspiration to Reality

The Power of Light

Paul Connolly, VP of MarketingIdeagoras Conference | 22 November 2012

0

40

80

120

160

200

Western Pacif ic Southeast Asia Europe North America and Caribbean

Middle East and North Africa

South and Central America

Africa

2010 2030

Source: IDF Diabetes Atlas

Projected Number of People with Diabetes (MM)

2

Worldwide:2010: 337 million

2030: ~500 million

Western Pacific

Southeast Asia

Europe NorthAmerica and

Caribbean

Middle East and North

Africa

South and Central America

Africa

2010 2030160

120

80

40

0

Epidemic of Diabetes: 350 Million People

1,000,000,000

mHealth: A Natural Evolution in Healthcare

Q3/12

Source: Yahoo Finance

2,000,000,000

Smartphones in Use Globally

2015

mHealth for the Entire Community

Patients: Convenience

Healthcare Professionals: Compliance

Insurers: Lower long-term costs

Case Study

The Power of Light

How It Works1. Small light sensitive sensor,

worn against the abdomen

2. Light detects glucose molecules

3. Glucose reading transmitted wirelessly to smartphone

Investigational device. Not approved for sale anywhere.

The C8M App

Continuously measures every 6 minutes

Set High/Low Limits with audible or vibrating notifications

Swipe to see historical data Share glucose logbook with

doctor via email export App updates & features

pushed via Google Play

A Day in the Life

A Community-Based Approach

Investigational device. Not approved for sale anywhere.

Co-Creating Brand Equity

Engaged in Market Conversations

Robust Community

A New Voice in the Conversation

Investigational device. Not approved for sale anywhere.

Ripples of Community-Based Approach

Investigational device. Not approved for sale anywhere.

General Press / Online

Diabetes Press / Online

Diabetes Advocacy Groups

Diabetes Bloggers & KOLs

C8 MediSensors Confidential

Finding the Online InfluencersThe C8 MediSensors Diabetes Social Graph

12

Community Response

Investigational device. Not approved for sale anywhere.

Reservations

Investigational device. Not approved for sale anywhere.

March April May June July August September October0

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400

450

500

Cumulative YTD Reservations

Update with latest stats.

www.C8MediSensors.com

Appendix

Talking points to consider

Android OS – why? Marketshare? Eliminating an extra device Providing a free App via Google

Play Mobile App Features Company originally planned to

provide handset with system Ease of reach to Social Challenge filing medical mobile

app with notified body? Reach an already tech savvy T1D

audience

Give users the flexibility of a device (most are) already familiar with

People want something as easy as an App that works with proven modern technology

Leverage mobile platform to ease disease management (data storage, comm w/ Doc)

Flexibility to push App updates Considering an open platform for 3rd

party App development / partnerships

Establishing trust / credibility with this community