12:30 p.m. round table discussion on “the new bag-in-box ...€¦ · 12:30 p.m. round table...

El VINO solo se DISFRUTA

con MODERACIÓN

Rafael del Rey

Observatorio ESPAÑOL del Mercado del VINO

The new bag-in-box market: an expanding market

10th World Bulk Wine Exhibition Amsterdam, 27 November 2018

12:30 p.m. Round table discussion on “The new bag-in-box market: an expanding market” with the participation of Robert Joseph, editor of Wine Business

International, Rafael del Rey, director of the OEMV (Spanish Wine Market Observatory) and Catherine Mendoza, in charge of Scandinavian Market

of Ciatti, company. This round table discussion will be moderated by Natalia Posadas-Dickson.

Amsterdam, Nov 27, 18

Global world wine markets are growing in both

value and volume despite lower production

2,27 2,30 2,12 2,19 2,13 2,15 2,17 2,20 2,27

2,08 2,23 2,32

2,52 2,61 2,54

2,75 2,85 2,90 2,94

13.756 14.159 15.023 15.278 15.767

16.404

17.789

20.001 20.192

18.065

20.945

23.348

25.420 25.957 25.938

28.485 29.113

31.018 31.467

6.057 6.148 7.077 6.964 7.399 7.640

8.214 9.084 8.895 8.686

9.388 10.077 10.097 9.937 10.207 10.365 10.233 10.706 10.709

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018TAM jun

Exports of wine and must in Euros & litres Source: Data from GTA / OeMv

€/l

Mill €

Mill l.

2.8%

1.7%

4.5%


International markets - Trends

Bottled vs

“bulk” wine

60,8%

63,5% 65,4%

61,5% 60,7% 62,2%

59,8% 58,2% 57,9% 57,6% 57,4%

55,5% 56,2% 55,4% 55,3% 54,2% 54,4% 54,6% 54,2%

34,0%

31,2% 29,5%

33,0% 34,0% 32,4%

34,8% 36,3% 35,9% 36,4% 36,7%

38,4% 37,5% 38,0% 37,8% 38,6% 37,8% 37,3% 37,6%

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018TAMjun

Proportion of bottled and bulk in world wine trade

Bottled

Bulk & > 2l

Dichotomy

Yes, there is a market for high-price, premium wines & icon wines, but …

… surprisingly, also wines in bulk & > 2l are growing – even faster – as well

as their market share on total wine .

¿Why? ¿What type of wines? ¿Among which countries?

Since wine consumption is changing from traditional producers to new

consumers, wine has to travel.

The way of sending the wine to increasingly further destinations is changing

BiB IN WOLRD WINE TRADE


BiB IN WORLD WINE TRADE


[NOMBRE DE CATEGORÍA]; [VALOR]; [PORCENTAJE]


BiB; 588,9; 2%


Must; 131,1; 1%

Wine exports y-on-y June 2018

Million € 31,467.1 M€

[NOMBRE DE CATEGORÍA][VALOR]; [PORCENTAJE]


BiB; 430,9; 4%

[NOMBRE DE CATEGORÍA][VALOR]; [PORCENTAJE]

Must; 84,1; 1%

Wine exports y-on-y June 2018

Million L 10,709.4 M l

Out of total wine & must exports (y-on-y June 2018):

BiB represents 2% of total value = 589 M €

And 4% of total volume = 431 M l

At an average price of 1.37 €/l

El BiB represents 18.2% of total value and

10.8% of volume at June 2018.

Out of total “>10 l” category


2.535,1 2.645,1

3.544,5 3.558,1

540,1 588,9

415,7 430,9

2.798,2 3.075,2 3.234,0

3.840,6 3.960,2 3.989,0

Mill € 2016 Mill € 2017 Mill € 2018 TAM jun Mill Ltrs 2016 Mill Ltrs 2017 Mill Ltrs 2018 TAMjun

> 2l category

> 2l

2 - 10l

> 10l

At an average price of 1.37 €/l as

compared to 0.74 €/l of real bulk

Growing in 2018 from Dec 2017

in both value and volume

Actually, within “bulk” (> 10l) (2017), we estimate that 21.6% of total value and 35.5% of volume

is bulk trade among producers (“supply”), with a great difference…

BiB & bulk – types of wine exports in bulk


2.535,1

3.544,5

547,2 1.259,9

1.987,9

2.284,6

540,1 540,1

415,7 415,7

3.075,2 3.075,2

3.960,2 3.960,2

Mill € 2017 Mill € 2017 Mill Ltrs 2017 Mill Ltrs 2017

12 meses

> 2l

2 - 10l

a clientefinal

Entreproductores

> 10l

.. at an average price of 0.43 €/l as compared to 0.87 €/l of bulk wine sold to final clients for local

distribution.

0,87 €/l

0,43 €/l

1,30 €/l

12 countries declare to import more

tan 12 M€ worth of wine in BiB each:

• Sweden

• Norway

• USA

• Germany

• Belgium

• Finland

• Japan

• Canada

• Denmark

• United Kingdom

• Switzerland

• Slovakia

Who exports to whom


85% of total world

imports in value in this

format & 77% of total

volume

However, what they

declare to IMPORT is in

many cases different to

what exporters declare

to EXPORT them

Major differences arise in the cases of:

• Germany, which declares to import

only 38 M€ while exporters declare to

sell them 70 M€

• Belgium (21 M€ vs 36 M€)

• Canada (18 M€ vs 27 M€)

• Denmark (18 M€ vs 31 M€)

• UK (17 M€ vs 38 M€)

On the other hand, some markets declare

to import more than what exporters report

to sell them:

• Norway

• USA

• Japan

Who exports to whom


95

71

39

38

21

21

20

18

18

17

15

13

69

109

50

25

70

36

20

10

27

31

38

15

1

155

0 20 40 60 80 100 120 140 160

Sweden

Norway

USA

Germany

Belgium

Finland

Japan

Canada

Denmark

UK

Switzerland

Slovaquia

Others

Million €

Top importers – difference between what they say they import and what exporters say they sell to them

What they say they buy

What exporters say they sell tothem

Top exporters of BiB

Top exporters & importers

Amsterdam, Nov 27, 18 9,1

1,5

2,4

2,8

3,0

3,3

3,7

4,5

9,3

11,6

13,4

15,6

15,9

17,4

19,1

28,2

33,1

42,4

44,9

54,9

73,3

80,0

99,5

0,3%

19,6%

92,0%

1,3%

82,7%

96,0%

56,4%

50,5%

47,1%

96,2%

28,8%

55,3%

19,4%

8,0%

76,8%

45,4%

10,4%

6,4%

12,6%

27,4%

18,2%

82,8%

33,5%

0,0 20,0 40,0 60,0 80,0 100,0 120,0

Resto

Austria

Luxemburgo

Nueva Zelanda

Estonia

Noruega

Bulgaria

Suecia

Países Bajos

Finlandia

Hungría

Eslovaquia

Reino Unido

Estados Unidos

Dinamarca

Portugal

Chile

España

Australia

Sudáfrica

Italia

Alemania

Francia

EXports BiB y-on-y Jun 2018

Mill €

% BiB / total > 2l

In Euros, France and Germany lead

the ranking of top exporters of BiB,

followed by Italy, South Africa and

Australia

with Spain – largest world exporter –

far behind.

BiB is particularly important, within the

> 2l category, for Germany, Denmark,

Finland, Norway and Estonia

whereas it is relatively marginal for

Italy, Spain or Chile.

Top exporters


Ger [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE BURBUJA]

Aus [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE BURBUJA]

Atr [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE BURBUJA]

Bul [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE

BURBUJA]

Chi [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE

BURBUJA] Den [VALOR DE X]; [VALOR DE

Y]; [TAMAÑO DE BURBUJA]

Slv [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE

BURBUJA]

Spa [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE BURBUJA]

USA [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE BURBUJA]

Stn [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE BURBUJA]

Fin [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE BURBUJA]

Fra [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE

BURBUJA]

Hun [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE

BURBUJA]

Ita [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE BURBUJA]

Lux [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE BURBUJA]

Nor [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE

BURBUJA]

NZ [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE BURBUJA]

Nth [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE BURBUJA]

Por [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE BURBUJA]

UK [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE

BURBUJA]

SAf [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE BURBUJA]

Swd [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE BURBUJA]

Other [VALOR DE X]; [VALOR DE Y]; [TAMAÑO DE BURBUJA]

0,00

0,50

1,00

1,50

2,00

2,50

3,00

3,50

4,00

0 10 20 30 40 50 60 70

Value & average price (size = value)

Considering volume and average prices,

South Africa, Germany and Australia lead in

litres, at relatively low prices,

with France and Italy

around or above 2 €/l

Top exporters of BiB

Top exporters & importers


Top importers

9,1

1,5

2,4

2,8

3,0

3,3

3,7

4,5

9,3

11,6

13,4

15,6

15,9

17,4

19,1

28,2

33,1

42,4

44,9

54,9

73,3

80,0

99,5

0,3%

19,6%

92,0%

1,3%

82,7%

96,0%

56,4%

50,5%

47,1%

96,2%

28,8%

55,3%

19,4%

8,0%

76,8%

45,4%

10,4%

6,4%

12,6%

27,4%

18,2%

82,8%

33,5%

0,0 20,0 40,0 60,0 80,0 100,0 120,0

Resto

Austria

Luxemburgo

Nueva Zelanda

Estonia

Noruega

Bulgaria

Suecia

Países Bajos

Finlandia

Hungría

Eslovaquia

Reino Unido

Estados Unidos

Dinamarca

Portugal

Chile

España

Australia

Sudáfrica

Italia

Alemania

Francia

EXports BiB y-on-y Jun 2018

Mill €

% BiB / total > 2l

9,3 1,5 1,6 1,7 1,7 1,9 2,2 2,6 2,8 3,2 3,7 4,1 6,2 6,8 9,1 9,4 9,9

12,7 15,3 17,0 17,6 17,6 20,0 20,6 20,8

37,9 38,9

70,7 94,5

3,9%

11,6%

11,2%

63,8%

12,2%

12,8%

56,1%

2,9%

3,8%

5,4%

65,0%

9,1%

69,1%

5,5%

2,8%

15,1%

48,1%

16,7%

3,0%

19,2%

18,6%

30,1%

53,0%

21,7%

6,6%

14,9%

86,7%

58,6%

0,0 20,0 40,0 60,0 80,0 100,0 120,0

resto

Rumania

Nueva Zelanda

Taiwán

Polonia

Austria

Letonia

Italia

Rusia

República Checa

Croacia

Serbia

Portugal

Estonia

China

Francia

Países Bajos

Eslovaquia

Suiza

Reino Unido

Dinamarca

Canadá

Japón

Finlandia

Bélgica

Alemania

Estados Unidos

Noruega

Suecia

IMports BiB y-on-y Jun 2018

Mill €

% BiB / total > 2l

As expected – and already seen last year

– Sweden and Norway lead imports of

BiB,

followed by USA and Germany, below 40

M litres according to THEIR figures (not

what producers declare to sell them)

Belgium, Finland and Japan.

In the “>2l” category, BiB is fundamental

to all three Scandinavian countries,

also important to Japan and some central

European countries (Slovakia, Estonia,

Serbia, Croatia)

while marginal to USA, UK and

Netherlands

But who sales to whom?


Exporter Sweden Norway USA Germany Belgium Finland Japan Canada Denmark

United

Kingdom Switzerland Slovaquia

Other

exports to

other

markets

Total

exportsTOTAL EXPORT 109.025.596 49.666.996 25.021.197 70.371.735 36.359.929 20.453.695 10.297.624 27.030.069 31.350.670 38.492.979 14.768.741 1.182.104 154.871.438 588.892.773

France 16.130.921 2.636.573 7.325.612 12.279.071 13.271.218 1.151.055 1.586.584 2.696.227 5.410.021 9.581.189 6.598.142 13.121 20.793.508 99.473.242

Germany 20.924.000 8.159.000 152.000 16.059.000 2.282.000 175.000 144.000 4.087.000 5.502.000 884.000 147.000 21.467.000 79.982.000

Italy 16.018.320 12.290.948 5.288.749 10.492.490 493.328 2.253.129 872.828 794.359 3.356.543 8.300.190 2.766.398 248.853 10.093.549 73.269.684

Spain 7.760.101 3.488.493 1.744.527 3.754.937 181.454 1.646.001 1.828.598 721.355 4.361.961 4.469.979 816.752 22.661 11.629.766 42.426.585

Portugal 4.785.563 2.543.621 1.120.255 1.662.343 489.808 107.965 58.948 549.100 153.344 692.413 2.613.496 98 13.433.254 28.210.208

Denmark 3.081.215 40.245 28.400 14.428.474 11.261 168.246 0 0 60.819 370 0 1.236.826 19.055.856

United Kingdom 6.275.257 1.679.487 418.200 1.024.733 11 939.347 1.104 648.685 2.689.786 0 250.358 80 1.925.457 15.852.505

Slovaquia 0 0 0 0 0 0 0 0 0 0 0 15.594.955 15.594.955

Hungary 2.098.889 580.236 0 6.028.909 0 12.381 0 0 0 2.767.112 636 677.908 1.263.497 13.429.568

Finland 6.294.347 2.628.581 0 1.003.318 0 0 0 670.650 0 0 0 968.305 11.565.201

Netherlands 216 8.791.934 0 10.058 204.903 89 0 0 440 23.062 0 251 291.886 9.322.839

Sweden 164.879 14 2.001.508 0 695.660 0 17 1.088.795 5.702 0 0 522.614 4.479.189

Bulgary 3.435.323 0 0 2.096 61.973 0 0 0 0 0 0 2.649 224.194 3.726.235

Norway 2.456.185 0 562.521 31.772 5.070 0 0 136.686 35.952 0 0 104.916 3.333.102

Estonia 186.709 0 0 924 0 2.117.654 0 0 0 0 0 0 686.404 2.991.691

Luxemburg 0 0 11.106 37.595 2.349.301 0 0 0 0 11 0 0 12.981 2.410.994

Austria 110 1.141.241 1.058 223.597 0 0 1.363 642 28.957 22.040 52.323 2.301 23.907 1.497.539

South Africa 11.272.611 423.924 170.171 6.329.640 990.881 2.560.910 37.779 2.154.413 5.227.438 2.022.450 344.356 12.770 23.344.996 54.892.339

Australia 0 33.759 7.244.096 9.657.407 1.993.885 0 1.103.414 10.393.899 322.189 2.168.133 109.130 0 11.909.340 44.935.252

Chile 8.019.028 5.027.265 274.013 484.909 136.920 6.479.213 3.837.603 851.877 3.687.993 38.080 664 47 4.309.097 33.146.709

New Zealand 18.428 0 97.070 5.572 27.852 0 1.018 6.607 0 1.827.638 0 0 853.720 2.837.905

USA 13.348 0 4.488 41.078 0 656.730 8.016.473 8.203 336.418 258.935 0 8.015.909 17.351.582

Other exporters 255.025 36.810 1.145.926 377.145 15.284 34.975 136.655 52.415 120.664 639.791 73.181 54.365 6.165.357 9.107.593

TOTAL WORLD EXPORT OF WINE IN BAG-IN-BOX TO:(value: euros) ( year-on-year June 2018)

Analysing largest commercial flows of BiB among top producers and markets, in both

value and volume, during 12 months up to June 2018, we reach some conclusions…




United


Other

exports to

other

markets

Total


France 16.130.921 2.636.573 7.325.612 12.279.071 13.271.218 1.151.055 1.586.584 2.696.227 5.410.021 9.581.189 6.598.142 13.121 20.793.508 99.473.242

Germany 20.924.000 8.159.000 152.000 16.059.000 2.282.000 175.000 144.000 4.087.000 5.502.000 884.000 147.000 21.467.000 79.982.000

Italy 16.018.320 12.290.948 5.288.749 10.492.490 493.328 2.253.129 872.828 794.359 3.356.543 8.300.190 2.766.398 248.853 10.093.549 73.269.684

Spain 7.760.101 3.488.493 1.744.527 3.754.937 181.454 1.646.001 1.828.598 721.355 4.361.961 4.469.979 816.752 22.661 11.629.766 42.426.585

Portugal 4.785.563 2.543.621 1.120.255 1.662.343 489.808 107.965 58.948 549.100 153.344 692.413 2.613.496 98 13.433.254 28.210.208

Denmark 3.081.215 40.245 28.400 14.428.474 11.261 168.246 0 0 60.819 370 0 1.236.826 19.055.856

United Kingdom 6.275.257 1.679.487 418.200 1.024.733 11 939.347 1.104 648.685 2.689.786 0 250.358 80 1.925.457 15.852.505

Slovaquia 0 0 0 0 0 0 0 0 0 0 0 15.594.955 15.594.955

Hungary 2.098.889 580.236 0 6.028.909 0 12.381 0 0 0 2.767.112 636 677.908 1.263.497 13.429.568

Finland 6.294.347 2.628.581 0 1.003.318 0 0 0 670.650 0 0 0 968.305 11.565.201

Netherlands 216 8.791.934 0 10.058 204.903 89 0 0 440 23.062 0 251 291.886 9.322.839

Sweden 164.879 14 2.001.508 0 695.660 0 17 1.088.795 5.702 0 0 522.614 4.479.189

Bulgary 3.435.323 0 0 2.096 61.973 0 0 0 0 0 0 2.649 224.194 3.726.235

Norway 2.456.185 0 562.521 31.772 5.070 0 0 136.686 35.952 0 0 104.916 3.333.102

Estonia 186.709 0 0 924 0 2.117.654 0 0 0 0 0 0 686.404 2.991.691

Luxemburg 0 0 11.106 37.595 2.349.301 0 0 0 0 11 0 0 12.981 2.410.994

Austria 110 1.141.241 1.058 223.597 0 0 1.363 642 28.957 22.040 52.323 2.301 23.907 1.497.539

South Africa 11.272.611 423.924 170.171 6.329.640 990.881 2.560.910 37.779 2.154.413 5.227.438 2.022.450 344.356 12.770 23.344.996 54.892.339

Australia 0 33.759 7.244.096 9.657.407 1.993.885 0 1.103.414 10.393.899 322.189 2.168.133 109.130 0 11.909.340 44.935.252

Chile 8.019.028 5.027.265 274.013 484.909 136.920 6.479.213 3.837.603 851.877 3.687.993 38.080 664 47 4.309.097 33.146.709

New Zealand 18.428 0 97.070 5.572 27.852 0 1.018 6.607 0 1.827.638 0 0 853.720 2.837.905

USA 13.348 0 4.488 41.078 0 656.730 8.016.473 8.203 336.418 258.935 0 8.015.909 17.351.582

Other exporters 255.025 36.810 1.145.926 377.145 15.284 34.975 136.655 52.415 120.664 639.791 73.181 54.365 6.165.357 9.107.593




Top wine world exporters are the top players in the

BiB business, although with some peculiarities




United


Other

exports to

other

markets

Total


France 16.130.921 2.636.573 7.325.612 12.279.071 13.271.218 1.151.055 1.586.584 2.696.227 5.410.021 9.581.189 6.598.142 13.121 20.793.508 99.473.242

Germany 20.924.000 8.159.000 152.000 16.059.000 2.282.000 175.000 144.000 4.087.000 5.502.000 884.000 147.000 21.467.000 79.982.000

Italy 16.018.320 12.290.948 5.288.749 10.492.490 493.328 2.253.129 872.828 794.359 3.356.543 8.300.190 2.766.398 248.853 10.093.549 73.269.684

Spain 7.760.101 3.488.493 1.744.527 3.754.937 181.454 1.646.001 1.828.598 721.355 4.361.961 4.469.979 816.752 22.661 11.629.766 42.426.585

Portugal 4.785.563 2.543.621 1.120.255 1.662.343 489.808 107.965 58.948 549.100 153.344 692.413 2.613.496 98 13.433.254 28.210.208

Denmark 3.081.215 40.245 28.400 14.428.474 11.261 168.246 0 0 60.819 370 0 1.236.826 19.055.856

United Kingdom 6.275.257 1.679.487 418.200 1.024.733 11 939.347 1.104 648.685 2.689.786 0 250.358 80 1.925.457 15.852.505

Slovaquia 0 0 0 0 0 0 0 0 0 0 0 15.594.955 15.594.955

Hungary 2.098.889 580.236 0 6.028.909 0 12.381 0 0 0 2.767.112 636 677.908 1.263.497 13.429.568

Finland 6.294.347 2.628.581 0 1.003.318 0 0 0 670.650 0 0 0 968.305 11.565.201

Netherlands 216 8.791.934 0 10.058 204.903 89 0 0 440 23.062 0 251 291.886 9.322.839

Sweden 164.879 14 2.001.508 0 695.660 0 17 1.088.795 5.702 0 0 522.614 4.479.189

Bulgary 3.435.323 0 0 2.096 61.973 0 0 0 0 0 0 2.649 224.194 3.726.235

Norway 2.456.185 0 562.521 31.772 5.070 0 0 136.686 35.952 0 0 104.916 3.333.102

Estonia 186.709 0 0 924 0 2.117.654 0 0 0 0 0 0 686.404 2.991.691

Luxemburg 0 0 11.106 37.595 2.349.301 0 0 0 0 11 0 0 12.981 2.410.994

Austria 110 1.141.241 1.058 223.597 0 0 1.363 642 28.957 22.040 52.323 2.301 23.907 1.497.539

South Africa 11.272.611 423.924 170.171 6.329.640 990.881 2.560.910 37.779 2.154.413 5.227.438 2.022.450 344.356 12.770 23.344.996 54.892.339

Australia 0 33.759 7.244.096 9.657.407 1.993.885 0 1.103.414 10.393.899 322.189 2.168.133 109.130 0 11.909.340 44.935.252

Chile 8.019.028 5.027.265 274.013 484.909 136.920 6.479.213 3.837.603 851.877 3.687.993 38.080 664 47 4.309.097 33.146.709

New Zealand 18.428 0 97.070 5.572 27.852 0 1.018 6.607 0 1.827.638 0 0 853.720 2.837.905

USA 13.348 0 4.488 41.078 0 656.730 8.016.473 8.203 336.418 258.935 0 8.015.909 17.351.582

Other exporters 255.025 36.810 1.145.926 377.145 15.284 34.975 136.655 52.415 120.664 639.791 73.181 54.365 6.165.357 9.107.593




To a large extent, BiB is a growing business done by distributors in distributing countries (Germany, Denmark, UK, Finland, Holland)…

… to consumers in Scandinavian and other Anglo-Saxon markets




United


Other

exports to

other

markets

Total


France 16.130.921 2.636.573 7.325.612 12.279.071 13.271.218 1.151.055 1.586.584 2.696.227 5.410.021 9.581.189 6.598.142 13.121 20.793.508 99.473.242

Germany 20.924.000 8.159.000 152.000 16.059.000 2.282.000 175.000 144.000 4.087.000 5.502.000 884.000 147.000 21.467.000 79.982.000

Italy 16.018.320 12.290.948 5.288.749 10.492.490 493.328 2.253.129 872.828 794.359 3.356.543 8.300.190 2.766.398 248.853 10.093.549 73.269.684

Spain 7.760.101 3.488.493 1.744.527 3.754.937 181.454 1.646.001 1.828.598 721.355 4.361.961 4.469.979 816.752 22.661 11.629.766 42.426.585

Portugal 4.785.563 2.543.621 1.120.255 1.662.343 489.808 107.965 58.948 549.100 153.344 692.413 2.613.496 98 13.433.254 28.210.208

Denmark 3.081.215 40.245 28.400 14.428.474 11.261 168.246 0 0 60.819 370 0 1.236.826 19.055.856

United Kingdom 6.275.257 1.679.487 418.200 1.024.733 11 939.347 1.104 648.685 2.689.786 0 250.358 80 1.925.457 15.852.505

Slovaquia 0 0 0 0 0 0 0 0 0 0 0 15.594.955 15.594.955

Hungary 2.098.889 580.236 0 6.028.909 0 12.381 0 0 0 2.767.112 636 677.908 1.263.497 13.429.568

Finland 6.294.347 2.628.581 0 1.003.318 0 0 0 670.650 0 0 0 968.305 11.565.201

Netherlands 216 8.791.934 0 10.058 204.903 89 0 0 440 23.062 0 251 291.886 9.322.839

Sweden 164.879 14 2.001.508 0 695.660 0 17 1.088.795 5.702 0 0 522.614 4.479.189

Bulgary 3.435.323 0 0 2.096 61.973 0 0 0 0 0 0 2.649 224.194 3.726.235

Norway 2.456.185 0 562.521 31.772 5.070 0 0 136.686 35.952 0 0 104.916 3.333.102

Estonia 186.709 0 0 924 0 2.117.654 0 0 0 0 0 0 686.404 2.991.691

Luxemburg 0 0 11.106 37.595 2.349.301 0 0 0 0 11 0 0 12.981 2.410.994

Austria 110 1.141.241 1.058 223.597 0 0 1.363 642 28.957 22.040 52.323 2.301 23.907 1.497.539

South Africa 11.272.611 423.924 170.171 6.329.640 990.881 2.560.910 37.779 2.154.413 5.227.438 2.022.450 344.356 12.770 23.344.996 54.892.339

Australia 0 33.759 7.244.096 9.657.407 1.993.885 0 1.103.414 10.393.899 322.189 2.168.133 109.130 0 11.909.340 44.935.252

Chile 8.019.028 5.027.265 274.013 484.909 136.920 6.479.213 3.837.603 851.877 3.687.993 38.080 664 47 4.309.097 33.146.709

New Zealand 18.428 0 97.070 5.572 27.852 0 1.018 6.607 0 1.827.638 0 0 853.720 2.837.905

USA 13.348 0 4.488 41.078 0 656.730 8.016.473 8.203 336.418 258.935 0 8.015.909 17.351.582

Other exporters 255.025 36.810 1.145.926 377.145 15.284 34.975 136.655 52.415 120.664 639.791 73.181 54.365 6.165.357 9.107.593




A business, that some traditional producers have not yet understood nor profit from




United


Other

exports to

other

markets

Total


France 16.130.921 2.636.573 7.325.612 12.279.071 13.271.218 1.151.055 1.586.584 2.696.227 5.410.021 9.581.189 6.598.142 13.121 20.793.508 99.473.242

Germany 20.924.000 8.159.000 152.000 16.059.000 2.282.000 175.000 144.000 4.087.000 5.502.000 884.000 147.000 21.467.000 79.982.000

Italy 16.018.320 12.290.948 5.288.749 10.492.490 493.328 2.253.129 872.828 794.359 3.356.543 8.300.190 2.766.398 248.853 10.093.549 73.269.684

Spain 7.760.101 3.488.493 1.744.527 3.754.937 181.454 1.646.001 1.828.598 721.355 4.361.961 4.469.979 816.752 22.661 11.629.766 42.426.585

Portugal 4.785.563 2.543.621 1.120.255 1.662.343 489.808 107.965 58.948 549.100 153.344 692.413 2.613.496 98 13.433.254 28.210.208

Denmark 3.081.215 40.245 28.400 14.428.474 11.261 168.246 0 0 60.819 370 0 1.236.826 19.055.856

United Kingdom 6.275.257 1.679.487 418.200 1.024.733 11 939.347 1.104 648.685 2.689.786 0 250.358 80 1.925.457 15.852.505

Slovaquia 0 0 0 0 0 0 0 0 0 0 0 15.594.955 15.594.955

Hungary 2.098.889 580.236 0 6.028.909 0 12.381 0 0 0 2.767.112 636 677.908 1.263.497 13.429.568

Finland 6.294.347 2.628.581 0 1.003.318 0 0 0 670.650 0 0 0 968.305 11.565.201

Netherlands 216 8.791.934 0 10.058 204.903 89 0 0 440 23.062 0 251 291.886 9.322.839

Sweden 164.879 14 2.001.508 0 695.660 0 17 1.088.795 5.702 0 0 522.614 4.479.189

Bulgary 3.435.323 0 0 2.096 61.973 0 0 0 0 0 0 2.649 224.194 3.726.235

Norway 2.456.185 0 562.521 31.772 5.070 0 0 136.686 35.952 0 0 104.916 3.333.102

Estonia 186.709 0 0 924 0 2.117.654 0 0 0 0 0 0 686.404 2.991.691

Luxemburg 0 0 11.106 37.595 2.349.301 0 0 0 0 11 0 0 12.981 2.410.994

Austria 110 1.141.241 1.058 223.597 0 0 1.363 642 28.957 22.040 52.323 2.301 23.907 1.497.539

South Africa 11.272.611 423.924 170.171 6.329.640 990.881 2.560.910 37.779 2.154.413 5.227.438 2.022.450 344.356 12.770 23.344.996 54.892.339

Australia 0 33.759 7.244.096 9.657.407 1.993.885 0 1.103.414 10.393.899 322.189 2.168.133 109.130 0 11.909.340 44.935.252

Chile 8.019.028 5.027.265 274.013 484.909 136.920 6.479.213 3.837.603 851.877 3.687.993 38.080 664 47 4.309.097 33.146.709

New Zealand 18.428 0 97.070 5.572 27.852 0 1.018 6.607 0 1.827.638 0 0 853.720 2.837.905

USA 13.348 0 4.488 41.078 0 656.730 8.016.473 8.203 336.418 258.935 0 8.015.909 17.351.582

Other exporters 255.025 36.810 1.145.926 377.145 15.284 34.975 136.655 52.415 120.664 639.791 73.181 54.365 6.165.357 9.107.593




It is a great business within Europe…

…and across the US-Canadian border




United


Other

exports to

other

markets

Total


France 16.130.921 2.636.573 7.325.612 12.279.071 13.271.218 1.151.055 1.586.584 2.696.227 5.410.021 9.581.189 6.598.142 13.121 20.793.508 99.473.242

Germany 20.924.000 8.159.000 152.000 16.059.000 2.282.000 175.000 144.000 4.087.000 5.502.000 884.000 147.000 21.467.000 79.982.000

Italy 16.018.320 12.290.948 5.288.749 10.492.490 493.328 2.253.129 872.828 794.359 3.356.543 8.300.190 2.766.398 248.853 10.093.549 73.269.684

Spain 7.760.101 3.488.493 1.744.527 3.754.937 181.454 1.646.001 1.828.598 721.355 4.361.961 4.469.979 816.752 22.661 11.629.766 42.426.585

Portugal 4.785.563 2.543.621 1.120.255 1.662.343 489.808 107.965 58.948 549.100 153.344 692.413 2.613.496 98 13.433.254 28.210.208

Denmark 3.081.215 40.245 28.400 14.428.474 11.261 168.246 0 0 60.819 370 0 1.236.826 19.055.856

United Kingdom 6.275.257 1.679.487 418.200 1.024.733 11 939.347 1.104 648.685 2.689.786 0 250.358 80 1.925.457 15.852.505

Slovaquia 0 0 0 0 0 0 0 0 0 0 0 15.594.955 15.594.955

Hungary 2.098.889 580.236 0 6.028.909 0 12.381 0 0 0 2.767.112 636 677.908 1.263.497 13.429.568

Finland 6.294.347 2.628.581 0 1.003.318 0 0 0 670.650 0 0 0 968.305 11.565.201

Netherlands 216 8.791.934 0 10.058 204.903 89 0 0 440 23.062 0 251 291.886 9.322.839

Sweden 164.879 14 2.001.508 0 695.660 0 17 1.088.795 5.702 0 0 522.614 4.479.189

Bulgary 3.435.323 0 0 2.096 61.973 0 0 0 0 0 0 2.649 224.194 3.726.235

Norway 2.456.185 0 562.521 31.772 5.070 0 0 136.686 35.952 0 0 104.916 3.333.102

Estonia 186.709 0 0 924 0 2.117.654 0 0 0 0 0 0 686.404 2.991.691

Luxemburg 0 0 11.106 37.595 2.349.301 0 0 0 0 11 0 0 12.981 2.410.994

Austria 110 1.141.241 1.058 223.597 0 0 1.363 642 28.957 22.040 52.323 2.301 23.907 1.497.539

South Africa 11.272.611 423.924 170.171 6.329.640 990.881 2.560.910 37.779 2.154.413 5.227.438 2.022.450 344.356 12.770 23.344.996 54.892.339

Australia 0 33.759 7.244.096 9.657.407 1.993.885 0 1.103.414 10.393.899 322.189 2.168.133 109.130 0 11.909.340 44.935.252

Chile 8.019.028 5.027.265 274.013 484.909 136.920 6.479.213 3.837.603 851.877 3.687.993 38.080 664 47 4.309.097 33.146.709

New Zealand 18.428 0 97.070 5.572 27.852 0 1.018 6.607 0 1.827.638 0 0 853.720 2.837.905

USA 13.348 0 4.488 41.078 0 656.730 8.016.473 8.203 336.418 258.935 0 8.015.909 17.351.582

Other exporters 255.025 36.810 1.145.926 377.145 15.284 34.975 136.655 52.415 120.664 639.791 73.181 54.365 6.165.357 9.107.593




With producers from the Southern Hemisphere concentrating sales in North America & Germany (Australia), some to Scandinavia (South Africa & Chile), and New Zealand in UK




United


Other

exports to

other

markets

Total


France 16.130.921 2.636.573 7.325.612 12.279.071 13.271.218 1.151.055 1.586.584 2.696.227 5.410.021 9.581.189 6.598.142 13.121 20.793.508 99.473.242

Germany 20.924.000 8.159.000 152.000 16.059.000 2.282.000 175.000 144.000 4.087.000 5.502.000 884.000 147.000 21.467.000 79.982.000

Italy 16.018.320 12.290.948 5.288.749 10.492.490 493.328 2.253.129 872.828 794.359 3.356.543 8.300.190 2.766.398 248.853 10.093.549 73.269.684

Spain 7.760.101 3.488.493 1.744.527 3.754.937 181.454 1.646.001 1.828.598 721.355 4.361.961 4.469.979 816.752 22.661 11.629.766 42.426.585

Portugal 4.785.563 2.543.621 1.120.255 1.662.343 489.808 107.965 58.948 549.100 153.344 692.413 2.613.496 98 13.433.254 28.210.208

Denmark 3.081.215 40.245 28.400 14.428.474 11.261 168.246 0 0 60.819 370 0 1.236.826 19.055.856

United Kingdom 6.275.257 1.679.487 418.200 1.024.733 11 939.347 1.104 648.685 2.689.786 0 250.358 80 1.925.457 15.852.505

Slovaquia 0 0 0 0 0 0 0 0 0 0 0 15.594.955 15.594.955

Hungary 2.098.889 580.236 0 6.028.909 0 12.381 0 0 0 2.767.112 636 677.908 1.263.497 13.429.568

Finland 6.294.347 2.628.581 0 1.003.318 0 0 0 670.650 0 0 0 968.305 11.565.201

Netherlands 216 8.791.934 0 10.058 204.903 89 0 0 440 23.062 0 251 291.886 9.322.839

Sweden 164.879 14 2.001.508 0 695.660 0 17 1.088.795 5.702 0 0 522.614 4.479.189

Bulgary 3.435.323 0 0 2.096 61.973 0 0 0 0 0 0 2.649 224.194 3.726.235

Norway 2.456.185 0 562.521 31.772 5.070 0 0 136.686 35.952 0 0 104.916 3.333.102

Estonia 186.709 0 0 924 0 2.117.654 0 0 0 0 0 0 686.404 2.991.691

Luxemburg 0 0 11.106 37.595 2.349.301 0 0 0 0 11 0 0 12.981 2.410.994

Austria 110 1.141.241 1.058 223.597 0 0 1.363 642 28.957 22.040 52.323 2.301 23.907 1.497.539

South Africa 11.272.611 423.924 170.171 6.329.640 990.881 2.560.910 37.779 2.154.413 5.227.438 2.022.450 344.356 12.770 23.344.996 54.892.339

Australia 0 33.759 7.244.096 9.657.407 1.993.885 0 1.103.414 10.393.899 322.189 2.168.133 109.130 0 11.909.340 44.935.252

Chile 8.019.028 5.027.265 274.013 484.909 136.920 6.479.213 3.837.603 851.877 3.687.993 38.080 664 47 4.309.097 33.146.709

New Zealand 18.428 0 97.070 5.572 27.852 0 1.018 6.607 0 1.827.638 0 0 853.720 2.837.905

USA 13.348 0 4.488 41.078 0 656.730 8.016.473 8.203 336.418 258.935 0 8.015.909 17.351.582

Other exporters 255.025 36.810 1.145.926 377.145 15.284 34.975 136.655 52.415 120.664 639.791 73.181 54.365 6.165.357 9.107.593




And Spain lying behind

Bag-in-Box: a market to follow


An interesting container for distribution and

distributors…

… particularly in some countries

Closely linked to trade in bulk

A great business for some…

Need to understand the markets and the markets’ differences

By the way, very stable along different months in

the year


27,2

30,5

35,5

32,8

41,4

36,6 37,1

34,8

32,5

35,3 35,2 36,7

31,1

33,7

36,6 36,7

43,7 41,9

38,6

0

5

10

15

20

25

30

35

40

45

50

Mill

on

es

BiB exports per month (Mill ltrs)

Rafael del Rey

Observatorio ESPAÑOL del Mercado del VINO

The new bag-in-box market: an expanding market

Amsterdam, 27 November 2018 El VINO solo se DISFRUTA

con MODERACIÓN

Gracias

Thank you

Much more

information at:

www.oemv.es

http://www.oemv.es/

12:30 p.m. round table discussion on “the new bag-in-box ...€¦ · 12:30 p.m. round table...

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