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Who we are,What we do
ReseaRch, TRaining & communicaTion
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What is Trade Intelligence?Trade Intelligence is a research, communication and
training business ocused on the consumer goods re-
tail and wholesale trade. Our clients are major manu-
acturers and service providers who use our products
and services to keep abreast o developments in their
key customers businesses, their perormance and
key strategic drivers, and the environment in which
they operate. By leveraging our unmatched consumer
goods industry knowledge, we also assist consumer
goods businesses to promote their brands in eective
ways at the various touch points o the value chain.
Our MissionTrade In te ll igence prov ides insigh t in to and com-
munication solutions or the SA consumer goods
environment. We strive to promote eective and
proitable trading relationships, and inspire interest
in the industry.
ReseaRch, TRaining & communicaTion
My non-customer-
acing sta dont getto hear the trade speakabout their needs andexpectations
We battle to educateand inorm our junior
to middle managementregarding retail
We are looking toachieve key touchpointefciencies, but theoundation knowledgeis lacking
My suppliers keepchanging theirAccount Managers,and so theres nounderstanding omy business, how
to handle my accountor service my needs
An Industry NeedFeedback rom our proile users, regular retailer in-
terviews and clients has revealed the critical need
or a service that provides key industry insights and
customised communication solutions:
Our Divisions
communicationInnovative,cost-effective
communication or the trade
TheTradeTatler
trainingTICustomerAcademy
StandardPresentations
CustomisedWorkshops
researchTradeProfiles
www.tradeintelligence.co.za
IndustryNews
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Managemen-ReadyPPt Presenaions
A comprehensive, highly
visual set o presentations
designed to bring your
customer into your oice.
Slides illustrate how your
customers strategies are
being executed on the shop
loor. Drop these slides into
your own customer strategy
presentation or use them
to educate new sta aboutyour key customers.
Subscripion based web accessLogontowww.tradeintelligence.co.zaandaccesseachprofiledaccount.Thesiteseasytonavigateformatallows
youtopulloutyourrequiredinformationinminutes.ReportsareprintableasPDFsforyoureaseofreference.
TRADE PROFILE HOME PAGE RETAILER HOME PAGE RETAILER FULL PROFILE PAGE
researchTrade ProfilesTheTradePro fi les areattheheart of theTradeInte ll i-
gence oering, and provide a comprehensive, detailed
and up-to-date view o South Aricas major retailers
and wholesalers, their current trading strategies, and
their perormance relative to that o their competitors.
Theyareavailableasmanagement-readyPPT
presentations and downloadable on our website
www.tradeintelligence.co.za.
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Trade Inte ll igence has a dedicated research team
who monitor your retail accounts daily. We subscribe
to every relevant industry publication, regional and
national newspaper, the inancial press and news-
wire. We read every story and cross-reerence it back
to our existing knowledge database. We liaise with
the analyst community, attend shareholder brieings
and we talk directly to key retailers both at group
and divisional level.
Regular store visits across each retailers demo-
graphic proile, provide us with photographic insights
into the execution o retail strategy on the shop loor.
Inormation rom these diverse sources is collated, and
ed through our comparative analysis database to pro-
duce our current and trended comparative reports.
Who subscribes o he trade Proiles?Decision-makers in these and other major businesses
utilisetheTradeProfileReportstodrawupkeyaccount
plans, prepare or their annual customer meetings, as-
sist with induction o new sta and identiy opportuni-
ties or collaborative growth with their trading partners.
Which reailers does trade Inelligence profle and how are he trade Proile repors compiled?
Special Reports: Our Special Reports assist you to engage moreproitably in your joint business planning with customers and provide
comprehensive insight into retailers, supplier opportunities, shopper
proiles and more. We also welcome commissioned reports that are
tailor-made according to your speciic business needs. The Special
Reports come in the orm o in-depth, highly visu-
alPowerPointpresentations.
Hard copies were handed out atour Sales Conerence or use inputting together account plans.Some have even used the SAenvironment section as part odiscussions with their buyers.The team have ound the tool ex-tremely useul
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An introduction to the SA trAde
Format: 2 day Interactive Workshop
Who should attend:Graduates, new entrants and
non-customer acing sta
Trade Intel li gence plays a undamenta l ro le i n at tract-
ing, educating and inspiring industry talent with theMyCustomer 2.0 Workshop, an intensive two-day
workshop or marketing and customer marketing
graduates, new entrants and non-customer acing
sta, providing in-depth insight into key customers
and the environment in which they operate.
Shop Floor execution
Format:1.5hourPresentation
Who should attend:Newmanagementthroughto
senior executives
A high impact 1.5 hour presentation detail ing the key
trends driving consumer behaviour now and into the near
uture, and the response to these trends on the shop
foor by local and international retailers. The presentation
is illustrated with hundreds o examples rom the trade
and is designed to generate debate in your organisation
and spark ideas or your own response to these trends.
mycustomer2.0
retailtrends
Industry Training, Insight and Facilitation ProgrammesUnder theTrade Intel ligence CustomerAcademy, theMyCustomer range of courses offer trainingacrossa
broadrangeofsubjectsthatarecriticaltoacomprehensiveunderstandingofCGIinSouthAfrica.Weconduct
workshops on the extensive material you will ind on our site, or you can tailor training materials to suit you
rparticular needs.
training
customer academy
South AFricAn trAde inSightS
Format: 3 hour Executive Review
Who should attend: Senior management and
executive teams
TheMyCustomer 4.0 Workshop is a three-hour pre-
sentation designed to get your executive team up to
speed with your key customers strategies and their
trended, comparative perormance in response to their
trading environment. A presentation that our clients
beneit rom each year, designed to maximise the in-
sights they carry into their customer planning process.
mycustomer 4.0
FoundAtionS For An eFFective cuStomer plAn
Format:1dayInteractivePresentation
Who should attend:Customermarketingteams
MyCustomer3.0isaninteractiveone-daysessionde -
signed to ocus your customer marketing and market-
ing teams on the trade, and the environment in whichthe majors operate. We look at the strategies and their
operational execution across the major retailers, cov-
ering a range o relevant material rom major consumer
trends to idea-generating illustrations o collaborative
marketing initiatives between retailers and suppliers.
mycustomer 3.0
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communicationTrade Inte ll igence Communicat ion promotes brands
rom the actory gate to the shoppers basket. With
unmatched consumer goods industry insight we mo-
tivate the sales orce, trade and shopper with highlycompelling and practical communication solutions. We
spend signiicant time in the trade developing contacts
and knowledge o the strategy, supply chain and retail
operations o South Aricas major and independent
wholesalers and retailers. We know how to best reach,
communicate with and inluence each relevant playerin the trade. We think creatively, ocus on executing
brilliantly and learn constantly.
The work we have put out in this short time is becomingthe envy o the business
Customer Marketing Manager, Major Manuacturer
We activate and break through with engaging commu-
nication at the critical point-o-sale.
Sales Representative MarketingTrade Communication
We motivate and equip sales reps with relevant tools,
knowledge and incentives to perorm in the trade.
We communicate with the ormal and independent re-
tail and wholesale sector in the language they under-
stand and tell them what they want to hear.
Beore developing a strategy, we can assist you in un-
covering the way shoppers engage with your category
and eel about your brand.
Shopper InsightsShopper Marketing
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Trade Tatl er is a week ly e-newsle tter
which provides readers with an up-to-
date overview o what is happening in
theSAandinternationalFMCGindustry.
The Tat le r i s an excel lent read i nc is ive,
insightul and irreverent. Its not simplya gathering o eeds and links, but
a compact summary o the available
inormation, with some insider scoop
and insight. The Trade Tatler will be
delivered to you when you sign up at
www.tradeintelligence.co.za.
For more inormation or to book your
Trade Tatl er advert is ing space contact
uson+27(0)313032803oremailusat
48%
16%
15%
11%
6%3% 2
% Trade TatlerReadershipby Sector
Manuacurer
Reail and Wholesale
Oher
Media andCommunicaions
Proessional Servicesand Research
Logisics andMerchandisingServices
Inormaiontechnology
Your single source of consumer goods industry news,delivered straight to your inbox fresh every week.
For someone whodoes not havetime to read thepapers romcover to coverand really justwants inormationon the FMCGmarket. It's perect,thank you!
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Phone 031 303 2803 Email [email protected] Web www.tradeintelligence.co.za
For more information, please contact us at: