120113 rapid screening (generic)
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Creating the Equation for Growth
Creating the Equation for Growth
Rapid Opportunity Screening For
(Client) Applications
January , 2012
Presented by: Alan Clark , VP Sales - Consultancy
Creating the Equation for Growth
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Creating the Equation for Growth
3
Today‟s Agenda
• Market Overview
• Client Needs and Project Objectives
• Research Methodology
• Lucintel Capability
• Lead Time and Project Investment
• Sample Deliverables
• Next Steps
• About Lucintel
Creating the Equation for Growth
Materials Market Overview
• Plastics are used in non-structural applications whereas steel, aluminum, and composites are mainly
used in structural applications.
• Structural materials (steel, aluminum, composites) market was approximately 2,500 billion lbs in 2010.
Major industries include transportation and construction
• Global polymer (thermoset, thermoplastic, & elastomer) market was approx. 500 billion lbs in 2010.
• Composite materials industry was approximately 20 billion lbs in 2010.
• Steel dominates in the price-sensitive markets whereas composites dominate where corrosion
resistance and fuel savings are the main criteria for material selection.
• There are over 100,000 applications of structural materials. For composites, there are over 30,000
applications.
• Application requirements such as mechanical performance, chemical resistance, weight, surface finish,
and price are unique for each application and vary across applications.
• Population growth, new infrastructural projects, urbanization, increase in middle class population, and
green movement will drive structural materials growth to new horizons in developing nations.
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Creating the Equation for Growth
Composites Penetration in Various Market Segments
Market Segment
Composite
Materials
Market
Structural
Materials Market
(Steel, Al &
Composites)
Composites
Penetration
Performance
Gap Price Gap
Transportation $2.7 B $75.7 B 3.6%
Marine $0.5 B $0.7 B 68%
Aerospace $2.0 B $19.1 B 10%
Pipe & tank $2.1 B $29.6 B 7%
Construction $3.1 B $78 B 4%
Wind Energy $2.0 B $5.4 B 38%
Consumer Goods $1.1 B $7.7 14%
0% – 25% 25% – 50%
Source: Lucintel
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Creating the Equation for Growth
Steel dominates in the materials industry driven by construction and
transportation applications.
6
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
2004 2005 2006 2007 2008 2009
Ship
me
nt (
mil
l lb
s)
Year
Global shipments for Competing Materials
Plastic
Composites
Aluminium
Steel
Plastic16.6%
Composites0.4%
Aluminum 3.0%
Steel80.0%
Percentage distribution of competing materials in the Global industry: 2009
Creating the Equation for Growth
Comparison of Glass Fiber, Carbon Fiber, Steel, Aluminium, Epoxy,
and Polypropylene on Different Parameters
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* Glass Fiber: E-Glass Fiber
With Polypropylene Without Polypropylene
Creating the Equation for Growth
Weight savings, fuel economy and other performance benefits will
fuel up the growth of composites consumption in Automotive
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Drivers
• Light Weight :GFRP reduces weight by
20-30% whereas CFRP by 40-60% of the
Automotive parts fabricated with it
• Excellent corrosion resistance property
• Superior fatigue strength
• Styling & System cost saving
Challenges
• High material cost
• Lack of efficient
manufacturing process
Process Initial
Cost
Production
Rate
Injection Molding H H
Blow Molding H M
BMC Molding H M
SMC Molding H M
GMT Stamping H M
RIM L M
RTM L L
Thermoforming L M
H = High, M = Medium, L = Low
Automotive parts fabrication process
comparison
3.7
2.4
0
1
2
3
4 +8%
2010 2016
Global Automotive Composite Materials
market (2010-16) in $B
Key Insight • Europe holds a significant share in composite
consumption in automotive applications, followed by
US
• Emerging economies from APAC & ROW will
substantially drive the composites usage in
automotive applications in the future
• Global Automotive Composite Materials market is
estimated to grow @ CAGR 8% to 2016
Source: Lucintel
Air Intake Manifold
Instrument Panel
Creating the Equation for Growth
Price Performance Comparison of Competing Materials for Automotive
Applications
–
+
Pe
rfo
rma
nc
e/ P
ric
e R
ati
o (
Str
en
gth
/$)
Average amount per car (lbs)
Steel
–
Aluminum
Glass Fiber Composites (FRP)
Natural Fiber Composites
Materials
Average
amount per
car (lbs)
Performance
/ Price ratio
(Strength/$)
Steel 2000 1.1
Aluminum 600 0.2
FRP 77 0.7
Natural Fiber
Comp. 35.2 1.5
While taking into consideration the
density of steel, its relative performance
compares well to composites . . . .
+
Source: Lucintel
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Creating the Equation for Growth
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Today‟s Agenda
• Market Overview
• Client Needs and Project Objectives
• Research Methodology
• Lucintel Capability
• Lead Time and Project Investment
• Sample Deliverables
• Next Steps
• About Lucintel
Creating the Equation for Growth
11
Basic Understanding of Client Needs
The objective of this project is to provide rapid screening model to field opportunities the [Client]
team comes up with. The model will be repeatable and should be executable in a relativity short
turn around.
A second phase of this engagement could be a more detailed analysis which would include a
value chain analysis. This analysis will need to include detailed value, supply and material chains
for the segment of interest along with identification of key market participants.
Creating the Equation for Growth
2. Final Recommendations on “
Go/No Go”
Power Point presentation of all
findings and strategic
recommendations
Final “ Go / No Go” suggestion
Evaluate opportunities that [Client]
has analyzed in terms of potential
Analyze the opportunities in terms of
market size, growth rate, profitability,
market competition, and market
challenge
Rank applications based on key
factors such as market size, growth
rates, profitability, etc.
Analysis will identify whether these
opportunities are viable or not
Initial rapid screening to identify right opportunities
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1. Rapid Screening of
Momentive‟s Selected
Opportunities
Creating the Equation for Growth
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Today‟s Agenda
• Market Overview
• Client Needs and Project Objectives
• Research Methodology
• Lucintel Capability
• Lead Time and Project Investment
• Sample Deliverables
• Next Steps
• About Lucintel
Creating the Equation for Growth
Methodology for Selecting Application: Screening/Ranking Criteria
Ranking Criteria Score
(1) (2) (3) (4) (5)
Market Attractiveness
Market size <10 M 10 – 30 M 30 – 50 M 50 – 100 M > 100 M
Gross margin <X% X% to Y% Y% to Z% Z% to A% > A%
No. of players <A >A and <B >B and <C >C and <D >D
Market concentration <X% X% to Y% Y% to Z% Z% to A% > A%
Market Growth rate <X% X% to Y% Y% to Z% Z% to A% > A%
Geographic presence/reach in major markets <A >A and <B >B and <C >C and <D >D
Potential for disruptive technology Low Low-Medium Medium Medium-High High
Porter Five Forces Competitive Analysis
Barrier to entry Low Low-Medium Medium Medium-High High
Buyer „s power Low Low-Medium Medium Medium-High High
Threat of substitutes Low Low-Medium Medium Medium-High High
Supplier‟s power Low Low-Medium Medium Medium-High High
Competitive Rivalry Low Low-Medium Medium Medium-High High
Process& Application needs
Material performance suitability Low Low-Medium Medium Medium-High High
Qualification requirement Low Low-Medium Medium Medium-High High
Manufacturing process suitability Low Low-Medium Medium Medium-High High
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Creating the Equation for Growth
Research Methodology :
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Market attractiveness Porter Five Forces
Competitive Analysis Process& Application needs
Market size Barrier to entry Material performance suitability
Gross margin Buyer „s power Can company‟s X product substitute current resin
No. of players Threat of substitutes Qualification requirement
Market concentration Supplier‟s power Manufacturing process suitability
Application Attractiveness
Market Growth rate Competitive Rivalry
Creating the Equation for Growth
Research Methodology: Lucintel converts unsystematic data from
primary and secondary research into client specific solutions…
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Unsystematic
Data
Intelligence
Creation
Client Specific
Strategy
Primary Data:
• Consumer Surveys
• Industry Surveys
• Vendor Feedback
• Company Reports
Secondary Data:
• Industry Publications /
Associations
• Internet
• Library
• News Sources
In-house Data:
• Industry Trends
• Industry Databases
• Past Reports
Data Validation:
• Industry Reports
• Industry Trends
• In-house Expertise
Data Manipulation:
• Significance Testing
• Linear Regression
• Logistic Regression
• Factor Analysis
• Cluster Analysis
• Correspondence
Mapping
Data Analysis:
• Market Size
Estimates
• Growth Analysis
• Trend Analysis
• Drivers
• Restraints
Strategic Growth
Consulting
Due Diligence
Market & Competitive
Assessment
Market Size, Market
Share, Trend & Forecast
Technology & Materials
Assessment
Build, Buy & Partner
Strategy
Competitive Strategy
Sales & Distribution
Channel Strategy
Customer Analysis
LUCINTEL‟s APPROACH
Creating the Equation for Growth
Research Methodology: Primary Research drives our insight…
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Interviews by Industry Member
0 2 4 6 8 10
Supplier
Producer/Dist
End User
Govt. Agency
Military
Industry Expert
Aerospace
Sport
Interviews by Job Title
0 2 4 6 8 10
Consultant
President/CEO
Biz Mgr / Dir.
Technical Dir.
Research Mgr.
Product Manager.
Military Officer
Creating the Equation for Growth
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Today‟s Agenda
• Market Overview
• Client Needs and Project Objectives
• Research Methodology
• Lucintel Capability
• Lead Time and Project Investment
• Sample Deliverables
• Next Steps
• About Lucintel
Creating the Equation for Growth
Lucintel has published +100 multi-client market reports & conducted
hundreds of consulting projects across multiple markets
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Aerospace
Transportation
Marine
Construction
Renewable Energy
Recreational
Composite Materials
Market Reports Consulting
Strategic Growth Consulting
Benchmarking
Opportunity Screening
Partner Search and Evaluation
Due Diligence and M&A
Market Entry Strategy
Creating the Equation for Growth
Lucintel Capability & Market Experience
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Markets Capabilities
Automotive • Launched 12 multi clients market reports
There are over 100,000
applications of metals,
plastics and composites.
Lucintel has screened
thousands of applications
for metals, plastics and
composites in these
markets in the past and has
developed systematic
approach to evaluate these
applications. Performed
consulting projects in all
the markets as shown in
left and has good
knowledge of market needs
as well as unmet needs in
many applications.
Aerospace &
Defense
• Launched 20 multi clients market reports
Chemical &
Composites
• Launched 50 multi clients market reports
Energy • Launched 45 multi clients market reports in
different market segments of Energy
Construction • Launched 12 multi clients market reports
Consumer
Goods
• Launched 6 multi clients market reports
Marine • Launched 5 multi clients market reports
Mass
Transportation
• Launched 5 multi clients market reports
Medical • Launched 13 multi clients market reports
Telecommunicat
ion
• Launched 4 multi clients market reports
Creating the Equation for Growth
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Lucintel ensures Strategic Insight and Direction for the Right Market
Entry
“Lucintel has its finger on the pulse of the market and drives deep Strategic Insight”
- Andy Schmidt, MacQuarie Partners, Managing Partner
- Lucintel has extensive strategic consulting experience. Offered services to over thousands of
small to multi-national customers across 70 countries.
• Lucintel with its profound business success knowledge, has driven strategic success across
the value chain from material suppliers to component makers to OEM‟s to Investors seeking
sustainable winning strategies.
• Access to vital, hard to find insights through detailed primary and secondary research and
analysis. Incomparable data accuracy and integrity
• Lucintel has over 30,000 contacts in its database for conducting primary research
• Lucintel has +100 market reports on various market segments:
• No Learning Curve - Deep industry knowledge and insight
• Quality, Accuracy & Depth
Creating the Equation for Growth
22
Today‟s Agenda
• Market Overview
• Client Needs and Project Objectives
• Research Methodology
• Lucintel Capability
• Lead Time and Project Investment
• Sample Deliverables
• Next Steps
• About Lucintel
Creating the Equation for Growth
A strong team of 7 experienced market researchers will work
throughout the engagement
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Deep Resources Team for Effective Insight (4)
Experienced Project Manager (1)
Strong Senior Management Support (2)
Dr. Sanjay Mazumdar & Joseph Fritz
(Senior Sponsor)
Chuck Kazmierski
(Project Manager)
Two Consultants /
Analysts
(100% staffed )
Two Primary
Researchers
(25% staffed)
20% Staffed
5% staffed
Creating the Equation for Growth
Lead Time, Project Investment and Payment Terms
• Investment for this project including primary and secondary research, analysis, development
and presentation is:
– For 5-10 Opportunity Screening : US $ 4700 Per Opportunity
– For 11-25 Opportunity Screening: US $ 4100 Per Opportunity
– For 26-50 Opportunity Screening : US $ 3500 Per Opportunity
– For 51-100 Opportunity Screening : US $ 2900 Per Opportunity
– For 101-150 Opportunity Screening : US $ 2400 Per Opportunity
– For 151-200 Opportunity Screening : US $ 2100 Per Opportunity
– For 201-250 Opportunity Screening : US $ 1800 Per Opportunity
• Lucintel will provide 5 market reports for FREE (Approx. $35,000 value) for more than 50
Opportunity Screening and 10 market reports for FREE (Approx. $70,000 value) for more than
151 Opportunity Screening if ordered by January 30, 2012.
• Lead time for each opportunity screening is 2-3 weeks.
• Payment is made in 2 installments. 50% of project cost is due to begin the project, and the
other half within 10 days after delivery of final finding.
• All travel expenses are to be borne by the client at cost. Travel is not expected for this project
and all travel requires pre-authorization from client.
24
Creating the Equation for Growth
Value Proposition
• Consulting cost is usually less than 1% of total cost of business and market opportunities, and helps in making confident business decisions and avoids costly mistakes
• Identify any new multi-million dollar opportunity for client‟s growth
• Unbiased opinion on applications – to identify any missing opportunity
• Time Savings: Projects completed in timely and cost efficient manner due to extensive industry and project execution knowledge
• Vast experience in surveying, collecting both primary and secondary information and validation: Greater accuracy of data
• Third Party Validation of Market Sizing potential and opportunities
25
Creating the Equation for Growth
26
Today‟s Agenda
• Market Overview
• Client Needs and Project Objectives
• Research Methodology
• Lucintel Capability
• Lead Time and Project Investment
• Sample Deliverables
• Next Steps
• About Lucintel
Creating the Equation for Growth
Top Applications
Rank Application
Parameters
Market
size
Gross
margin
No. of
player
Market
concent
ration
Market
Growth
rate
Geographi
c presence
Potential
for
disruptive
technolog
y
Barrier
to entry
Buyers
power
Threat of
substitut
e
Supplier‟
s power
Material
performanc
e suitability
Qualificatio
n
requiremen
t
Manufacturi
ng process
suitability
Total
1 Application1 2 4 3 1 2 4 5 2 3 2 3 1 4 5 39
2 Application
2 3 5 2 1 2 4 5 2 3 4 1 2 3 2 39
3 Application
3 2 3 4 2 3 4 2 5 3 2 1 3 2 2 38
4 Application
4 2 4 3 1 4 3 4 2 5 2 3 2 2 1 38
5 Application
5 3 5 2 1 3 4 2 3 2 3 4 2 1 2 37
6 Application
6 3 2 4 1 5 2 3 4 2 4 2 1 2 1 36
27
Creating the Equation for Growth
28
Applications-1
28
28
S.No. Application Name Score
1 Market size 2
2 Gross margin 3
3 No. of players 4
4 Market concentration 1
5 Market Growth rate 2
6 Geographic presence/reach in major
markets 3
7 Potential for disruptive technology 4
8 Barrier to entry 2
9 Buyer „s power 3
10 Threat of substitutes 3
11 Supplier‟s power 2
12 Material performance suitability 3
13 Qualification requirement 2
14 Manufacturing process suitability 3
Total Score 37
Key Insights
0
1
2
3
4
5Market size
Gross margin
No. of players
Market concentration
Market Growth rate
Potential for disruptive technology
Barrier to entry
Buyer ‘s power
Threat of substitutes
Supplier’s power
Material performance suitability
Qualification requirement
Manufacturing process suitability
Ideal Target
Creating the Equation for Growth
29
Applications-2
29
29
S.No. Application Name Score
1 Market size 2
2 Gross margin 2
3 No. of players 4
4 Market concentration 1
5 Market Growth rate 2
6 Geographic presence/reach in major
markets 3
7 Potential for disruptive technology 4
8 Barrier to entry 2
9 Buyer „s power 3
10 Threat of substitutes 3
11 Supplier‟s power 2
12 Material performance suitability 3
13 Qualification requirement 1
14 Manufacturing process suitability 3
Total Score 35
Key Insights
0
1
2
3
4
5Market size
Gross margin
No. of players
Market concentration
Market Growth rate
Potential for disruptive technology
Barrier to entry
Buyer ‘s power
Threat of substitutes
Supplier’s power
Material performance suitability
Qualification requirement
Manufacturing process suitability
Ideal Target
Creating the Equation for Growth
Application Market Size, Growth Rate and Gross Profit Analysis
30
10
8
21
23
35
16
18
12
14
25
23
19
18
14
10
6
13
15
18
5
12
23
30
0 10 20 30 40
Application 1
Application 2
Application 3
Application 4
Application 5
Application 6
Application 7
Application 8
Application 9
Application 10
Application 11
Application 12
Application 13
Application 14
Application 15
Application 16
Application 17
Application 18
Application 19
Application 20
Application 21
Application 22
Application 23
$M
0 5 10 15 20
Application 1
Application 2
Application 3
Application 4
Application 5
Application 6
Application 7
Application 8
Application 9
Application 10
Application 11
Application 12
Application 13
Application 14
Application 15
Application 16
Application 17
Application 18
Application 19
Application 20
Application 21
Application 22
Application 23
%
Market Size: 2010 Growth rate (2009-10)
0 5 10 15 20
Application 1
Application 2
Application 3
Application 4
Application 5
Application 6
Application 7
Application 8
Application 9
Application 10
Application 11
Application 12
Application 13
Application 14
Application 15
Application 16
Application 17
Application 18
Application 19
Application 20
Application 21
Application 22
%
Application 23
Average Gross profit
Creating the Equation for Growth
Overall Application Attractiveness Analysis:
Applications Market Size Growth rate Profitability Market
Competition
Market
Challenge
Product
performance Total
Application 1
Application 2
Application 3
Application 4
Application 5
Application 6
Application 7
Application 8
Application 9
Application 10
31
Creating the Equation for Growth
32
Applications Assessment: Cost Vs Performance
Relative
Performance Low High
Low
High
Rela
tive
Co
st
Application 13
Application 7
Application 12
Application 5
Application 6
Application 3
Application 11
Application 10
Application 2 Application 1
Application 9
Key Insights
Cost- Performance tradeoffs critical
for volume production in wind
applications
Application 1 exhibits excellent cost-
performance balance but lacks in
low density- seeing renewed interest
Relative performance based on comparable
material properties of compressive strength, shear
strength, impact resistance.
Application 8
Creating the Equation for Growth
33
Today‟s Agenda
• Market Overview
• Client Needs and Project Objectives
• Research Methodology
• Lucintel Capability
• Lead Time and Project Investment
• Sample Deliverables
• Next Steps
• About Lucintel
Creating the Equation for Growth
Next Steps
• Agree on Final Scope and Timeframe
• Sign off on project by sending e-mail and purchase order.
• Begin work
We Look Forward to the Opportunity of Working Together to Drive Your Top and Bottom Line Growth!
Creating the Equation for Growth
Alan Clark FInstSMM
VP Sales - Consultancy
Email: [email protected]
Tel: +1.210.878-7693 (US Office)
Customer Service
Email: [email protected]
Tel. : +1-972-636-5056
Contact Information
35
Creating the Equation for Growth
36
Today‟s Agenda
• Market Overview
• Client Needs and Project Objectives
• Research Methodology
• Lucintel Capability
• Lead Time and Project Investment
• Sample Deliverables
• Next Steps
• About Lucintel
Creating the Equation for Growth
37
Lucintel is the leading global management consulting & market
research firm.
Lucintel creates your equation for growth and is committed to
actionable results that deliver significant value and long term growth
to our clients.
Lucintel has been creating measurable value for over 12 years and
for more thousands of clients in 70 + countries worldwide.
Visit http://www.lucintel.com/imovie/ for a short 3.5-minute movie on
Lucintel solutions.
About Lucintel
Creating the Equation for Growth
Lucintel has published +100 multi-client market reports & conducted
hundreds of consulting projects across multiple markets
38
Aerospace
Transportation
Marine
Construction
Renewable Energy
Recreational
Composite Materials
Market Reports Consulting
Strategic Growth Consulting
Benchmarking
Opportunity Screening
Partner Search and Evaluation
Due Diligence and M&A
Market Entry Strategy
Creating the Equation for Growth
Clients around the world value our services
39
Creating the Equation for Growth
. . . with Project Teams with an appropriate mix between technical
and business expertise for results that drive the bottom line
Senior level consultants and analysts
PhDs, MBAs, MS in Market Research
Masters level engineers
Scientists and Industry experts
Past projects ranging from start up to multi-national Fortune 500
companies.
40
Creating the Equation for Growth
41
Lucintel Management Team
Chuck Kazmierski, Program Manager
Senior Analyst and Program Manager for Lucintel, with 20 years of diverse
experience in market research, opportunity screening, value based management,
voice of the customer, value chain analysis, and market structure analysis. Over
10 years of experience with resin and composites industry. Former marketing
research professional with Dow Chemical, encompassing a succession of
increasingly responsible positions in market research and business intelligence,
including business unit research analyst, research manager for business analysis
team, subject matter expert in marketing research expertise center, and internal
business/ marketing consultant.
Creating the Equation for Growth
Joseph Fritz, MBA, VP - Research Joseph is Lucintel‟s Vice President of Research and Operations with over 25 years‟
work experience in the Aerospace, Defense, Energy and Automotive industries. He
holds international responsibility for project development, addressing market
research, industry analysis, economic studies and company profiling.
Prior to Lucintel, Joseph worked both domestically and internationally for a number
of prestigious manufacturers. As an engineer at General Electric Aerospace, he
worked on several defense initiatives, including the Trident II Fire Control System
and the Phalanx Close-In Weapons System. After completing his post graduate
studies, Joseph went on to work with a number of manufacturers in the metals
industry, including Alcoa Howmet Castings and Doncasters Group Ltd where he
made contributions to numerous programs, including Joint Strike Fighter, Boeing‟s
787 Dreamliner and the M1 Abrams tank. Over his career, he has successfully held
leadership positions in Engineering, Quality Assurance, Operations, Marketing and
Sales.
Joseph‟s strengths include conceptualization, strategic planning, problem solving,
analysis, communications and continuous improvement. He holds certifications in
Lean Manufacturing, Six Sigma, and the Toyota Production System. Joseph
received his MBA from Union College and his BS from the University of Connecticut.
Lucintel Management Team
Creating the Equation for Growth
Lucintel Management Team
Alan Clark, FInstSMM, VP Sales, Consulting
With over 30 years work experience in manufacturing covering senior sales
and commercial roles he has successfully negotiated many major contracts
throughout the world. Prior to Lucintel, Alan worked for many leading
Aerospace companies including BAE Systems, Goodrich, Meggitt,
Doncasters and PCC (AETC) covering complex systems, supply chain
solutions, component and process sales. Alan has been responsible for
developing and implementing innovative Market Strategies leading to
substantial profitable growth.
Major strengths: profitable growth, contract negotiation, market and win
strategies, mentoring and coaching.
Alan is a Fellow of the Institute of Sales & Marketing Management. Alan
believes in the importance of a strong corporate Vision backed by a robust
and validated Market Strategy to excel in an ever changing Market
environment.
Creating the Equation for Growth
Lucintel Management Team
Steve Parker, Vice President, Sales - Market Reports Steve is Lucintel‟s Vice President of Sales - Market Reports with over 27 years work
experience in Defense, Energy, Construction and Manufacturing. As a business leader,
in Sales Management, Sales Life Cycle, and the Strategic Planning of Business
Development at the OEM level, Steve believes strongly in giving employees ownership
of their work. This empowerment model has been a key to his success as an executive
manager for a global manufacture and recently vice president of a national firm. He was
responsible for substantial growth, and impressive commercialization value with EBS
Group. He has been instrumental in negotiating contracts with Top tier Fortune
companies. He was the principal on projects with the US Army‟s Antiterrorism/Force
Protection (AT/FP), USACE, ADAC Air Force, federal and local government.
Key Skills: Strategic sales strategy and management, value strategies, business
development, developing sales force, fostering collaboration, increasing transparency,
growing revenue, establishing methodology and process, risk management, project
management, and turn around results.
Steve received his MBA from Texas Tech University and his BBA in sales and
marketing. He is a certified risk manager from IRACP. He studied Micro Computer
Technology at Eastfield College, and he holds a Texas Loan officers license. His is a
member of the American Marketing Association, Texas Tech Mass Communications,
The Dallas Business Club, SEMI, The Dallas Blue Business Network, and AAF.
Creating the Equation for Growth
Sanjay Mazumdar, PhD, CEO
With a global consulting experience spanning over 10 years, Dr. Sanjay
Mazumdar has been leading Lucintel for the past ten years on projects as
diverse as growth consulting, due diligence, value chain strategy and
opportunity analysis providing actionable and cost-effective market
intelligence, consulting and insights, to over 700 global customers. To date,
Dr. Mazumdar has been instrumental in leading and executing over 100
consulting projects for OEMs, Tier 1, Tier 2 and material suppliers across
aerospace, marine, wind energy, transportation and sporting goods market for
Lucintel, and remains the first choice consultant for global companies
worldwide.
Sanjay holds a Ph.D. in Mechanical Engineering and additional training in
Strategic Management from M.I.T. Boston with strong general management
qualifications in strategic planning, project development, sales and marketing,
budgeting, goal setting, trouble shooting and capital improvement. He has
also authored a highly endorsed book titled “Composites Manufacturing,
Materials, Products and Process Engineering” as well as published more than
25 technical papers in the international journals and conference proceedings.
Lucintel Team
Creating the Equation for Growth
Lucintel‟s Unique Capability for Your Project
Lucintel‟s focus is in various vertical markets such as aerospace, marine, wind
energy, construction, automotive, chemical and composites.
• No Learning Curve - Deep industry knowledge and insight
• Quality, Accuracy & Depth
• Speed to Market - Time Savings
• Cost Savings
• Neutral Third Party Position for better market info access and interpretation
Continuous networking with your whole value chain including customers,
suppliers and competitors.
Access to vital, hard to find insights through detailed primary and secondary
research and analysis. Incomparable data accuracy and integrity.
46
Creating the Equation for Growth
Here is What Our Customers Say:
From our work with demanding customers like 3M, Carlyle, Dow Chemical, Henkel,
Airbus, here are a few glowing statements from our customers:
“We found great value in Lucintel‟s work, both from a commercial and technology
standpoint. Lucintel helped us better align our products with the needs of the
market.”
Genaro Gutierrez, PhD, Business Dev. Manager – Dow Chemical
“We bought the Lucintel market report because it is the best report about our
industry…a complete and appropriate analysis.“
Cesare Andrenacci, V.P. – Ferretti Group
“The insights we gained from Lucintel‟s work helped us with our future business
plan…a wonderful professional job…”
Mike Jackson, Stahlin
“Lucintel has its finger on the pulse of the market and drives deep Strategic Insight”
Andy Schmidt, MacQuarie Partners, Managing Partner
47
Creating the Equation for Growth
Lucintel has an extensive toolkit to address key strategic questions
for increasing your company‟s profitability and market presence
48
Market Opportunities
Market Entry
Voice of Customer
Product Benchmark
Procurement Optimization
M&A
Plant Optimization
Opportunity Screening
• Is market space / opportunity of current
product offerings sufficiently robust?
• Market is focus for many: how can my
company profitably differentiate?
• Based on our core skills, where should
we focus?
• Should we build or buy? Is build even an
option?
• What game changer actions exist and/or
is a more incremental approach best?
• What is the order sequence of market
entry segments / products?
Key Questions
Creating the Equation for Growth
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