["1"]" August"14,"2013"

∂"

12"mCommerce"Best"Prac9ces"

∂"

Jarret&Cuisinier,&Sr.&Director&of&mCommerce&David&Klein,&Lead&UX&Designer&

["5"]" August"14,"2013"

!   Founded:"2007"!   HQ:"San"Francisco,"CA"!   Offices:&New"York,"London"!   15&Billion+&mobile"page"views"transformed"in"2013"alone"!   Over&200&live"enterprise"class"mobile"assets"run"Moovweb"!   Investors:"Jafco"Ventures,"Trinity"Ventures,"Andy"Bechtolsheim""!   Patent:&Website"Virtualiza9on"(U.S."Patent"8,438,312)""

""

About"Moovweb""

The"Moovweb"PlaZorm"

["7"]" August"14,"2013"

""

Moovweb"Responsive"Delivery""Leverage'the'web'you'have…'to'get'the'mobile'experience'you'want.'

"

! "Leverage,"don’t"rebuild.""! "Unify"web"&"mobile,"don’t"create"silos."! "Deliver"in"weeks,"not"months."""! "Create"business"agility,"not"complexity.""! "Invest"strategically,"not"in"a"short`term"bridge."

["9"]" August"14,"2013"

Mobile"is"different.&(obviously)&

["10"]" August"14,"2013"

"The"devices"are"touchable"

&

! Things"must"appear"tappable"(if"they"are)"

"! Data"entry"should"be"

touchable""! Beauty"macers—touch"is"

in9mate"&&&

["11"]" August"14,"2013"

! Must"have"efficient"use"of"space"

"! Need"clear,"some9mes"

singular,"user"path"&! Simplicity&&

"The"screens"are"smaller"

&

["12"]" August"14,"2013"

! Leverage"geo"layer"and"data""! Must"compete"with"external"

distrac9ons""! Things"must"be"quick""

"`"Quick"to"understand""`"Quick"site"speed"

"! Abandonment"will"be"higher""! Behaviors"are"different"&

&&

The"experiences"are"portable&

["13"]" August"14,"2013"

! Speed""

! Efficiency"

! Clarity"

&

&

&! Price"checks"&"reviews"(ohen"in"store)"

"! Purchase"later"online"or"offline"

! Serendipity"

! Personaliza9on"

! Entertainment"

&

&

&

BUY&“I&want&it&now.”&

&&

RESEARCH&“I&need&to&know&

more.”&

EXPLORE&“Killing&Tme,&but&

maybe…”&

'The'three'mCommerce'use'cases'

'

Mobile"customers"are"different&

["14"]" August"14,"2013"

But,"with"different"devices"and"customers"your"approach"to"mobile"must"be"different."

&

Your"business"isn’t"different…&

["15"]" August"14,"2013"

12"mCommerce"Best"Prac9ces"(based"on"building"100’s"of"mobile"experiences"for"100’s"of"mCommerce"customers)"

How?&

["16"]" August"14,"2013"

Let"the"data"drive&1&

! Put"the"data"in"a"posi9on"to"tell"you"what’s"important"

"! Know"your"KPIs""! Compare"with"industry"

benchmarks""! Make"changes"that"drive"specific"

metric"goals""! A/B"test"to"see"what"really"works"&&&

["17"]" August"14,"2013"

Let"customers"pay"the"way"they"like&No'guest'op<on'

2&Guest'op<on'

Checkout"as"guest"

["18"]" August"14,"2013"

Let"customers"pay"the"way"they"like&Add'payment'op<ons'that'make'sense'for'your'customers'

2&

Example"op9ons:&

Alternate"payment"op9on"

["19"]" August"14,"2013"

Tell"users"where"they"are&On'pages'

3&In'flows'

Page"header/9tle"

Chevron"detailing"checkout"flow"steps"

["20"]" August"14,"2013"

Tell"users"where"they"are"going&

Vague'buFons'

4&

Specific'buFons'

next&

con9nue&

checkout"now&

con9nue"shopping&

guest"checkout&

ship"to"this"address&

["21"]" August"14,"2013"

Narrow"the"checkout"flow&5&Home'&'typical'checkout' Home'&'“narrowed”'checkout'

["22"]" August"14,"2013"

Need"for"speed&6&

100ms"of"latency"costs"Amazon"

1%"in"sales"&

Loading

12#Ways#to#Speed#up#Your#Mobile#Site#(hcp://www.slideshare.net/Moovweb)&

=&$

["23"]" August"14,"2013"

Be"big&7&

13pt"font"

44"pixels"

44"pixels"

44"pixels"

44"pixels"

["24"]" August"14,"2013"

Go"gallery"(if"images"macer)&List'view'

8&Gallery'view'

["25"]" August"14,"2013"

Cut"the"fat&Cut'fields''

9&Cut'pages'

Single"name"field"

Two"checkout"pages"(cut"from"five"pages)"

["26"]" August"14,"2013"

Pave"the"golden"brick"road&Tappable'selec<ons'

10&

The'right'keyboard'Tall'&'wide'fields'

["27"]" August"14,"2013"

Show"them"the"way&Use'a'unique,'primary'buFon'style'to'guide'users'on'each'page'

''

11&

["28"]" August"14,"2013"

Keep"learning&12&

! Mobile"is"nascent"and"quickly"evolving""""""`"no"one"has"it"all"figured"out"'! Use"data"as"your"guide""! Test"and"learn""! Work"with"flexible"technology""

&&&

["29"]" August"14,"2013"

The"12"mCommerce"Best"Prac9ces&