12 commandments of writing an effective business email
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Find out how to write an effective business email.TRANSCRIPT
Write it Right!
The 12 commandments of writing a business email
Jerusalem Scavenger Hunts
www.jerusalemscavengerhunts.com
BATmom the Surprising Superhero
http://yourjewishspeech.com/category/batmom/
Types of business emails
• Dedicated Email • Mass email
Case Study
Subject: We Are Looking For Offers For Our Database
Email Psychology
Receiver
• Too much mail
• Too much to do
• Doesn’t want to figure out what you’re trying to say
• Is willing to respond if it’s quick, easy and beneficial
Sender
• Has an “original, unique, and special” point to make.
• Spends time crafting the perfect email.
• Wants to tell his story
Clashing interests!
The 12 commandments of writing an effective business
Before you start:
Commandment #1
Who: Have a Bull’s-eye target market
Before you start:
Commandment #2
What: Keep in mind Bull’s-eye outcome
Commandment #3:First impressions count
Do:• Personalize your
email address• [email protected]
Don’t:• Use spammy phrases
like “Once in a lifetime opportunity!”
• Too many !!!!!!!!!• ALL CAPITAL
LETTERS
Let’s get started
Commandment #4 Have a call to action
Say it!
Say it at the beginning
Say it at the end
Commandment # 5 State the Benefits
To the receiver
Commandment #6
• Language
• Technical
Commandment #7 Be personal and personable
• Personalize email • Mention their name• “Have a great day”
• Sign your own name• Use your own voice• Be authentic and
approachable• You want to build up
trust and a human image
Commandment #8 Have a signature
•Proves your professional authenticity
•Makes you easy to be found
YourJewishSpeech.com
**************************************************“Sam brought the house down! Tears, laughter and more… thanks,
thanks,thanks!” For more testimonials from our clients please click here http://www.yourjewishspeech.com/testimonials
**************************************************
Jerusalem Scavenger Hunts
Tali Tarlow
Web: www.jerusalemscavengerhunts.com
Mail: [email protected]
Facebook: https://www.facebook.com/JerusalemScavengerHunts
Phone: 972-528-358072
Commandment #9 Font and formatting matter
• Standard size
• Standard font
• Make it neat
• Paragraphs
• Bullet points
• Highlight key words
Commandment #10 Add a PS
• Repeat the call to action
• Engage them – ask a question
• Make a personal comment
• Add your PS after the signature
Commandment #11Subject line
The fate of your email really and truly hangs on this
Subject Line do’s and don’ts
• Avoid words like free, help, percent off, reminder
• Avoid sounding Spammy
• Engage people• Appeal to curiosity• Indicate the content
Subject line Ideas
Not to be overused
Subject: The Almighty Question Mark?
Subject Line Jewelry
=> This Is My Killer Subject Line// This Is My Killer Subject Line \\>> This Is My Killer Subject Line
Convincing Captions [work great!]This Is My Killer Subject Line [must see]
This Is My Killer Subject Line [inside]This Is My Killer Subject Line [time sensitive]
This Is My Killer Subject Line [voted best]
Branded Subject Lines
[JB] This Is My Killer Subject Line[|> This Is My Killer Subject Line
Commandment #12
• Proof read
• Read out loud
• Trim your words
If you’re done all of that you are ready to hit the send button!
Case StudySubject: Opportunity for Free Traffic
Hi Tina,
I’m writing on behalf of <web-url>. We make it easy for bloggers to network with one another.
Our site gets X monthly page views, just having your website listed in our network will expose it to many new readers.
Here are some websites currently in our community: <list of related and well known websites>.
Joining takes less than 5 minutes and you’ll love the results: <web-url>
Let me know if you have any questions.
<name><company name><site url>
Take home points
• Who – bulls eye target market
• What – bulls eye outcome
• First impressions count
• Call to action• State benefits• Keep it simple
• Be personal and personable
• Your signature• Font and formatting• PS• Subject line• Proof read, read out
loud, trim
Effective communication
Is meaningful and clear
PS. Please tell people about the
Jerusalem Scavenger Hunts
www.jerusalemscavengerhunts.com
Thank you!
•Thanks to Debi’z for “Bull’s eye market” concept http://www.debi-z.com/ •Thanks to PS, length and subject tips from my Twitter friends @IsraelMaven @myparnasa @DebiZSEO @Hadassah_Levy - definitely worth following these ladies!
Other sources•http://thinksimplenow.com/productivity/15-tips-for-writing-effective-email/•http://unbounce.com/email-marketing/7-proven-ways-to-increase-your-email-open-click-thru-rates/ •http://www.iyazam.com/
PS. Please tell people about the
Jerusalem Scavenger Hunts