12-14 november 2012, warsaw, poland · abu dhabi awarded a design and build contract for a new...

CONFERENCE PROGRAMME

& EVENT GUIDE

DELIVERING THE NEXT GENERATION OF STADIUMS, ARENAS & SPORTS CITIES

12-14 NOVEMBER 2012, WARSAW, POLAND

CONFERENCE PROGRAMME & EVENT GUIDE

DESIGNING MASTERPIECES

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FOR SPORT AND ENTERTAINMENT VENUES AROUND THE WORLD

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KANSAS CITY | LONDON | SHANGHAI

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THE STADIUM BUSINESS DESIGN & DEVELOPMENT SUMMIT 2012! INTRODUCTION

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WELCOME Thank you for joining us in Warsaw.

Combining a high-level conference, mini-expo and networking events, TheStadiumBusiness Design & Development Summit 2012 brings together a global gathering of business professionals who are delivering the next generation of stadiums, arenas and sports infrastructure.

Our meeting is a unique event in Europe – aimed at all professionals involved in the design, construction, refurbishment and management of major sports venues. Lessons from a range of projects from around the globe will be shared – and, at the same time, previews of future projects will be showcased.

Our thanks to all our speakers for their expert input, to our partners and sponsors for their support and finally – above all – our thanks to YOU for joining us. We welcome your questions and contributions to the discussions.

We wish you a great ‘visitor experience’ at TheStadiumBusiness Design & Development Summit 2012– and if there’s anything we can do to assist, please let us know.

Ian Nuttall & TheStadiumBusiness team

PS. !We are committed to making TheStadiumBusiness meetings the industry’s most important calendar events – so, if you enjoy your time with us here in Warsaw then please tell your colleagues. But if you don’t, please tell us and we’ll get it fixed!

FOR YOUR DIARY!

TheStadiumBusiness Summit – the

industry’s largest meeting of stadium

owners, operators and users – will be

held in Manchester, from 5-7 June 2013

www.stadiumbusinesssummit.com

LET’S KEEP IN TOUCHTwitter feed at @stadiumbusinessLinkedIn Group: TheStadiumBusiness.com

TheStadiumBusiness Summitwww.stadiumbusinesssummit.comTheStadiumBusiness Awardswww.stadiumbusinessawards.comTheStadiumBusiness Design & Development Summitwww.stadiumdesignsummit.com

DON’T FORGET TO NOMINATENominations for TheStadiumBusiness Awards 2013 – which recognise leadership, innovation and achievement in the delivery, operation and management of sports facilities globally – open soon. Please visitwww.stadiumbusinessawards.com

Join the Summit conversation now at

#stadiumbiz !

http://www.stadiumbusinesssummit.com









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MONDAY 12 NOVEMBERMONDAY 12 NOVEMBER

14.30 Hotel check-in / Welcome desk at Hilton Warsaw

TOUR & WELCOME RECEPTIONTOUR & WELCOME RECEPTION

18.45 Gather in lobby of Hilton Warsaw for coach transfer to stadium

19.30 ‘Behind The Scenes’ tour of Pepsi ArenaBuilt on the site of the former Polish Army Stadium, Pepsi Arena represents the conclusion of a three-year modernisation and new-build programme for leading Polish football club Legia Warsaw, which has played at this location since 1930. Incorporating the former building’s historical façade, Pepsi Arena is a world-class club stadium with a capacity of over 31,000 spectators (the fifth largest in Poland’s Ekstraklasa top league). Built by the City of Warsaw to the specific designs of the club (which, in turn, signed a 23 year rental agreement), the €105m stadium incorporates an open promenade, three distinct premium club areas, a fully-equipped TV broadcast studio, suites, 380 parking spaces, a Museum and club shop, plus a sports bar and other retail and catering outlets. Your expert guides include:

• Marek Drabczyk, Sales and Marketing Director, Legia Warsaw FC, Poland (Project Manager for the new Legia stadium from 2008-2011)

20.30 Welcome Reception / Drinks

21.30 Reception ends / Coach return to Hilton Warsaw

TUESDAY 13 NOVEMBERTUESDAY 13 NOVEMBER

8.30 Registration & Networking at Hilton Warsaw

9.00 Welcome Introduction to TheStadiumBusiness Design & Development Summit 2012

• Ian Nuttall, Founder, TheStadiumBusiness / Xperiology, UK

Your moderator for TheStadiumBusiness Design & Development Summit:

• Andrew Williams, Founder, Align2, UK

9.15 Keynote addressPlanning and realisation of stadiums for major sports eventsWhat are the main challenges in stadium construction and program management? And how best do we overcome them? Addressing the importance of high quality site operation and coordination between all stakeholders is essential to ensure project schedules are realistic and adhered to. And, of course, frequent monitoring and response to programme changes is vital. Our expert opening speaker is:

• Charles R. Botta, CEO, Botta Management Group AG, Switzerland

9.45 Session 1: New Construction ExperiencesOur opening session delves into the construction experiences of major new sports facility projects. We sample recently finished projects and explore what happened, the challenges that were unforeseen and the lessons learnt.

9.45 The Revitalization of BC Place, VancouverIn 2007 the British Columbia Pavilion Corporation (PavCo), a provincial government agency, embarked on a journey of renewal for an ageing stadium. The initial project brief was a simple request for material replacement of the existing air supported roof and improvements to public areas prior to the Olympics. But, rather than simply replacing the roof, the project emerged and evolved into a more holistic – and ambitious – project, to embrace new business opportunities including a Major League Soccer franchise for Vancouver with a unique soccer-specific configuration, and to transform BC Place into an incredible, world-class multipurpose facility.

• Laurenz Kosichek, Senior Associate, Stantec, Canada

THE STADIUM BUSINESS DESIGN & DEVELOPMENT SUMMIT 2012! CONFERENCE SCHEDULE

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10.15 Lessons from PGE Arena, PolandOne of the most beautiful stadiums of this year’s EURO2012 tournament, PGE Arena (originally called Baltic Arena), is now the largest stadium in Poland’s Ekstraklasa top football league. Built at a cost of €185m, this 46,000 capacity stadium incorporates many innovative design features. Construction started in 2008 and was completed in mid-2011 – sharing his project diary is the stadium’s lead designer:

• Lukas Hampl, Associated Partner, RKW Rhode Kellermann Wawrowsky, Germany

10.45 Coffee break

11.15 Session 2: Form Follows Function - Fact or Fiction?The so-called ‘F-factor’ challenge is a dominant theme of sports venue construction. In our brand-driven world, isn’t design more important than ever? But at what cost? The days of bare concrete structures and endless standardised seating have given way to multiple customer segments, embedded sponsorship and higher quality finishes and materials. Where do we spend the money? And where we can hold back? Rising to the eternal debate are:

11.15 Perfect Cents: Investing in DesignHistorically seating capacity was the driving force behind stadium design. More seats meant more revenue meant a bigger building. But today’s trend towards boutique service, segmented customer experiences and embedded sponsor branding often creates a situation where ‘less is more’. Investing in design is the new economic reality.

• David Manica, Principal, MANICA Architecture, USA

11.40 Better By Design: Applying Thematic and Operational Design in VenuesTelstraClear Pacific Events Centre is an award-winning project which combines a 3,000 seat arena and a 700 seat theatre in one iconic structure. The facility opened on time and within budget in April 2005 and is one of New Zealand’s venue success stories. Now, resource consents and business plans for stage 2 (“Wero”) are in place for what will be a project of international significance. Our speaker – who ‘spearheaded’ the concept and development of the Centre from a greenfield site 10 years ago – will explore how applying thematic and operational design can not only make venues more functional; but, crucially, enhance their commercial viability.

• Richard Jeffery, CEO, Telstra Clear Pacific Events Centre, New Zealand

12.05 Building lessons from the AEG Facilities playbookAs one of the world’s largest sports and entertainment facility operators, AEG has unique insights into operating buildings, from the inside out. Balancing the diverse demands of all venue stakeholders (owners, operators, teams, sponsors, VIPs and fans), the company has established new guidelines on what works and what doesn’t when it comes to designing, building and fitting-out new facilities. Drawing on recent case studies – including the opening of Ülker Arena in Istanbul and BBVA Compass Stadium in Houston – our speaker will share some vital insights to consider, before pouring any concrete!

• Raj Saha, Regional Director of Operations, AEG Facilities, Europe

12.30 Guest Speaker2018 FIFA World Cup, development of Russia host cities’ infrastructure, problems and prospectsPreparation for the FIFA World Cup™ 2018 requires reconstruction of the transport and hotel infrastructure, improvement of the security system, and the use of international experience – along with 12 stadium projects in the 11 host cities.

• Natalia Kochetova, Russian Association for Sports Facilities (RASF), Russian Federation

13.00 Lunch


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14.30 Session 3: Innovations ShowcaseThe construction and delivery of stadiums, arenas and sports facilities increasingly relies on technological and service innovation to ensure on-time and under budget delivery. This session features a selection of the latest product and service innovations for the stadium sector – all delivered in a proven quick-fire presentation format. Based on the popular pecha-kucha format, each speaker has just 20 slides for 20 seconds each (i.e. under 7 minutes) to present their innovations. Our selection of new ideas, innovations and inspirations will be presented by:

• Daktronics GmbH, Germany

• GL events Slick Seating, UK

• Wire & Sky, UK

• ENGO, Slovakia

• SKIDATA, Germany & Green4 Solutions, UK

• audioconsulting ag, Switzerland

15.15 Session 4: Accessibility & Inclusive Design With over 80m disabled people living in Europe, accessible sports stadia are economically attractive, more sustainable and functionally more flexible.

15.15 UEFA and CAFE Good Practice Guide to Creating an Accessible Stadium and Matchday ExperienceThis new guide offers practical solutions to delivering high-quality venues that will ensure an inclusive and welcoming fan experience.

• Joyce Cook OBE, Managing Director, Centre for Access to Football in Europe, UK

15.45 Coffee break

16.15 Session 5: Procurement, Process & PriceA plethora of procurement methods is now available but are we still obsessed (or legally obligated) to pursue the low-cost approach? This is a particular challenge when it comes to publicly-financed projects. Surely the argument should be about ‘cheaper vs smarter’ to ensure we get the most practical and future-proof project? Offering their experiences of new procurement approaches are:

16.15 Fast-Track and Value Engineering for a new stadium in Abu DhabiAwarded a design and build contract for a new stadium and multipurpose development in Al Ain, Abu Dhabi, the constructors are facing fast-track deadlines and demanding Value Engineering challenges. The budget for the development is €145m and the timeline just 16 months – how will the challenge be met?

• Steven Wilbrenninck, Director, BAM Sports, Germany

16.45 Refurbishment: How Design Can Influence Stadium Success In reality, stadiums are a sum of their parts. Customising particular spaces – such as lounges and hospitality areas – is part of the visitor segmentation process. Leaving aside traditional approaches for new or refurbishment projects, the process begins with design ideas, then a framework covering all five senses and pre-defining colours, materials etc. This is the very start of the ROI process – where “atmosphere” and “revenue” align. The speaker explores a case study from a new stadium in Germany – and will demonstrate where design, manufacture and implementation formed an integrated approach to generate a bigger brand return.

• Prof. Stefan Luppold, Director - BWL, Duale Hochschule Baden-Württemberg (DHBW) Ravensburg, Germany

17.30 Close of day one of conference

18.45 Gather in lobby of Hilton Warsaw for coach transfer to stadium


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STADIUM TOUR & NETWORKINGSTADIUM TOUR & NETWORKING

19.30 ‘Access All Areas’ tour of National Stadium of PolandA new icon for Poland, the stunning National Stadium (Stadion Narodowy) is located on the banks of Warsaw’s Vistula river. Built on the site of the former 10th Anniversary Stadium, the new National Stadium is a multi-purpose sports and entertainment facility which can seat over 58,500 spectators. Construction started in 2008 and the stadium was officially opened in January 2012, in time to host the Opening Match of UEFA’s EURO2012 tournament. Built at a total cost of over €400m, the stadium incorporates: nine levels; over 4,600 premium seats; 62 VIP boxes; 8,000 sq m of offices; 21 dedicated conference rooms; 1,750 spaces on two floors of underground car parking; and a retractable roof with stunning centre-hung video cube and spire. The stadium’s design was inspired by traditional basket-weaving techniques and is already established as an iconic building, not only for the people of Poland but internationally recognisable.

Future development plans for the surrounding sports district include a multipurpose 20,000-capacity indoor arena, an Olympic-size swimming pool, hotels and convention centre facilities.

20.30 Networking Reception

21.30 Reception ends / Coach return to Hilton Warsaw

WEDNESDAY 14 NOVEMBERWEDNESDAY 14 NOVEMBER

8.30 Registration & Coffee

8.50 Welcome back

9.00 Session 6: Events, Footprints and LegacyThe advent of modular, demountable and temporary structures means – in theory – that anything (and everything) is possible. From a floating arena, to a temporary stadium in a forest, our industry can deliver solutions for any and every sporting event. But what really works? What is efficient? And what is truly re-usable?

9.00 It’s all in the brief! London 2012 and the Legacy Options for the Olympic Park venues: London’s Summer Olympic Games were an unprecedented success but the challenge is now on for securing a sustainable legacy for the venues of the Olympic Park. Contrasting four of the key London Games’ venues, our speaker – the former Design Principal at LOCOG who spent six years providing the strategic direction on the architectural design and overlay for all venues – outlines the design and build process of each. Such an analysis reveals the critical importance of defining the initial project brief in order to drive value, reduce costs and deliver a truly sustainable venue legacy from ‘the great Games’.

• Kevin Owens, Director, owensowens, UK (and former Design Principal, LOCOG)

9.30 Get it Covered! New Structural Technologies for Stadium Roofs Engineering of the most visible – and the most complicated – element of any stadium project has undergone a revolution in the past 20 years. Charting the development of modern stadium roofing options, our speaker will explain how the roof is a fundamental element of the success of any stadium. We’ll also learn how to ‘build more with less’ and break down the key cost components of any stadium or arena roof build.

• Igor Siotor M. Arch. Eng., Architect & Consultant, Canada

10.00 Coffee break


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10.30 Session 7: Technology - How far do you go?Integrating IT and AV into the stadium build process is an increasingly difficult task. As our stadium builds become ‘smarter and better connected’ environments, so does the issue of what to buy, when to buy it and how to plan it into the project. This session will share some case studies of AV/IT delivery within a stadium or arena project. Can we find a ‘best practice’ methodology going foward?

10.30 Donbass Arena: Lessons in Technology ProcurementThe 52,000-seater home of Shaktar Donetsk FC is one of the most technologically advanced stadiums constructed in recent years. How did the project team define its technological requirements and go about procurement for a completely new building type in the outer reaches of Europe? And, three years on from opening, what lessons can be shared for future technology procurement processes for major sporting venues?

• Alexander Atamanenko, CEO, Donbass Arena, Ukraine

11.00 Stadiums for the Digital AgeIn today's world of increasingly complex technical media installations, multi-functionaldevices and computer controlled sound and video systems; the integration of allequipment pieces into a working system is a complex engineering task. The task coversthe definition of requirements to early conceptual studies, AV network engineeringand acoustical design, the choosing of equipment in coherence with budget and technical requirements, and then the implementation, wiring and custom programming of the system's components and control elements. Drawing on recent project examples, the speaker will highlight some of the pitfalls and problems associated with implementing AV/IT systems.

• Dirk Noy, Principal, WSDG (Walters-Storyk Design Group), Switzerland

11.30 Special SessionEURO2012 Stadium Delivery – A Review Over Four YearsFor its EURO2012 tournament, UEFA invested significant resources in monitoring the stadium developments in Poland and Ukraine and providing good practice advice to the stadium teams – not only to ensure the stadiums were delivered on time and to the required standard but also to help create a viable legacy beyond the tournament. In total, eight major stadium schemes were completed in Poland and Ukraine – totalling some €2.418 billion in hard construction costs – but what were the key findings from UEFA's extensive monitoring? And what lessons can be carried forward for future stadium projects and mega-event facility planning?

• Ben Veenbrink, Member of the UEFA Expert Panel Stadium Construction & Management and Principal, The Stadium Consultancy, The Netherlands

• John Beattie, Member of the UEFA Expert Panel Stadium Construction & Management and Stadium & Facilities Director Arsenal FC, UK

With a review of EURO2012 preparations in Poland by:• Andrzej Bogucki, Member of the Board, PL.2012, Poland

12.30 Lunch

13.30 Session 8: Drawing BoardThis must-attend session showcases a selection of new stadium, arena and sports facility projects – each with its own unique design characteristics and delivery challenges.

13.30 The New MaracanãMuch more than just the “stage” for the 2014 FIFA World Cup Final match, the Estádio Jornalista Mário Filho (commonly known as simply ‘The Maracanã’) is a case study of a public stadium – and a cultural heritage site – going through a retrofit, but preserving its essential features. Designed by Fernandes/Arquitetos Associados, the reconstruction project combines old (the exterior façade of the stadium will be largely preserved) and new (the stadium’s stands, bars and toilets will be completely new and finished to the highest specification) to prepare the famous stadium to host not only the 2014 FIFA World Cup, but also the opening and closing ceremonies of the 2016 Summer Olympics.

• Daniel H. Fernandes, Principal, Fernandes/Arquitetos Associados, Brazil


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13.50 Fulham FC’s Expansion of Craven Cottage stadiumLondon’s Fulham Football Club recently announced plans to expand its famous Craven Cottage stadium. The project (pictured) will see an additional 4,000 seats added to the club’s Riverside Stand, taking the stadium's total capacity to 30,000 – with the stadium’s riverside location opened up to matchday and non-matchday visitors.

• Sean O’Loughlin, Finance Director, Fulham FC, UK

14.10 Arena Pernambuco, RecifeArena Pernambuco, in Recife, Brazil is a brand new 46,000 seat stadium that will also serve as a host venue for the 2014 FIFA World Cup.

• Daniel H. Fernandes, Principal, Fernandes/Arquitetos Associados, Brazil

14.30 Closing Session: Perfect Project PartnershipsIs there such a thing as a perfect project team? How best do we organise the various skill-sets in a stadium project and align their (sometimes competing) interests to ensure on-time and in-budget delivery? Opening with a case study example, our closing roundtable debates the best ways of working together.

14.30 Managing the project expectations gapManaging the construction of any major building project is a highly challenging process. But new stadium builds, in particular, typically involve tight budgets, difficult deadlines and complex scope issues. Managing the gap between owners’ expectations and the final project as delivered by contractors is an essential responsibility of the Project Manager. But just how should this ‘project expectations gap’ be addressed?

• Rob Camping, Director, Project and Development Services Pty Ltd, Australia

15.00 Big football tournaments as a challenge for a designerMajor event tournaments create unique challenges for the design and delivery of stadiums and related infrastructure. Poland’s leading sports architectural practice shares some of its experiences in the delivery of EURO2012 facilities.

• Zbigniew Pszczulny, Vice President, JSK Architekci, Poland

• Mariusz Rutz, Vice President, JSK Architekci, Poland

15.30 Open Mic / Q&AWe close with an open mic session with our closing session speakers and encourage your questions to our panellists and audience.

16.00 Close of conference / Coffee served in Exhibition Area (to 17.00)

Programme correct at 06/11/2012. Timings may be subject to change. E&OE. © Xperiology Ltd.

Image credits: MANICA Architecture / Legia Warsaw / NCS / BC PavCO / LOCOG / TheStadiumBusiness / UEFA / Fulham FC

Programme correct at 06/11/2012. Timings may be subject to change. E&OE. © Xperiology Ltd.

Image credits: MANICA Architecture / Legia Warsaw / NCS / BC PavCO / LOCOG / TheStadiumBusiness / UEFA / Fulham FC


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ALEXANDER ATAMANENKO, CEO, DONBASS ARENA, UKRAINE

A certified Stadium Director, and a graduate of the Academic Centre of Management, Business and Law at the International Academy of Sciences, Alexander Atamanenko has worked in a managerial capacity since 1997. From 2003, he fulfilled a number of major venue management projects, before being named Operations Director at Stadion Shakhtyor Ltd in February 2008; overseeing the construction of the new stadium. After the opening of the Donbass Arena – with the spectacular “Grand Show” on 29th of August 2009 – Alexander became Chief Executive Officer of Donbass Arena Ltd. In 2010, Atamanenko served as head of the project team during preparation to EURO 2012, and also became a member of the ESSMA (European Stadium & Safety Management Association) Board of Advisors.

JOHN BEATTIE, STADIUM & FACILITIES DIRECTOR, ARSENAL FC, UNITED KINGDOM

John Beattie is currently Stadium and Facilities Director at Arsenal Football Club, and has been with the Club for the last 25 years, overseeing the changes at Highbury and the build of Emirates Stadium. This has involved putting together all of the various procedures used to ensure the new stadium works efficiently. John is also President of The European Safety and Stadium Management Association incorporating Head Grounds men, which is dedicated to promulgate best practice around Europe, and has worked on a number of the national standard training documents for both stewards and safety officers. A member of UEFA’s Stadium Construction & Management Panel, John was heavily involved in the stadium preparations for EURO 2012 in Poland and the Ukraine.

CHARLES R. BOTTA, CEO, BOTTA MANAGEMENT GROUP AG, SWITZERLAND

Botta Management Group International Ltd., founded by Charles R. Botta in 1989, specialises in the project management of complex and large-scale construction projects. The company ensures on-site cost-control, schedule-management and build quality, and has a strong focus on sports facilities for global events, such as the FIFA World Cup™ and the Olympic Games. Ongoing projects include the Central Olympic Stadium and the Bolshoi Ice Palace for the 2014 Winter Olympic Games in Sochi, Russia. Following similar work for the 2010 FIFA World Cup™ in South Africa, Botta Management is currently acting as a monitoring and advisory company to FIFA for the 2014 FIFA World Cup in Brazil and the construction of the World Cup stadiums.

ROB CAMPING, DIRECTOR, PROJECT AND DEVELOPMENT SERVICES PTY LTD, AUSTRALIA

Rob Camping lives and works in his home town of Brisbane, Australia where he has been directing project teams for more than 25 years, specialising in public sector facilities and major venues. Rob’s signature project is the Brisbane Cricket Ground (Gabba) Redevelopment, whilst he was also involved in Suncorp Stadium Redevelopment for AEG Ogden and the new State Tennis Centre for the successful developer,

Mirvac. He is a qualified civil engineer from QUT and is a member of the Institution of Engineers, Australia and the Australian Institute of Project Management. He is also a member of the Australian Institute of Company Directors, the Green Building Council of Australia and the Venue Management Association (Asia and Pacific).

JOYCE COOK OBE, MANAGING DIRECTOR, CENTRE FOR ACCESS TO FOOTBALL IN EUROPE (CAFE), UNITED KINGDOM

Joyce is the founding and MD of the Centre for Access to Football in Europe, a European wide charity supported by UEFA, which aims to improve access for disabled football fans to matches across Europe. She was also a member of the London 2012 Olympic Delivery Authority's Built Environment Access Panel and a consultant to LOCOG. Sitting on the Football Association Disability Equality Advisory Group, Joyce is a special advisor to EPAS, the Council of Europe and other governmental bodies. She has been a guest speaker at disability and equality seminars across Europe talking about access to sports stadia. Joyce was awarded an OBE in the 2012 Queen’s New Year Honours for services to disabled football supporters in the UK.

MAREK DRABCZYK, SALES AND MARKETING DIRECTOR, LEGIA WARSAW FC, POLAND

Marek Drabczyk is Sales and Marketing Director at Legia Warsaw FC, having previously served as Project Manager of Building and Commercialisation of the new Legia stadium (Pepsi Arena) between 2008 – 2011. With the three-year modernisation and new-build programme complete, Marek is now leading the sales and marketing team at the club, and achieving the most successful results in the areas of sponsorship and hospitality management in the Polish football business. 38 year old Marek was born in Warsaw, as a Legia Warsaw fan, and is a graduate of the Warsaw School of Economics.

DANIEL H. FERNANDES, PRINCIPAL, FERNANDES/ARQUITETOS ASSOCIADOS, BRAZIL

Daniel Hopf Fernandes received a diploma from the Architecture and Urbanism College of Universidade de São Paulo (FAU/USP) in 1997, and founded Fernandes Arquitetos Associados in the following year. Initial success in the residential sector was followed by successes in Healthcare and in infrastructure projects. Daniel’s foray into the sports sector began in 2005, with projects for the Pan-American Games. Currently, he has studies and projects for several stadiums, such as the arenas Grêmio, Ponte Preta, Pacaembu (renovation) and Fonte Nova, as well as projects for the Arenas Maracanã and Pernambuco, both for the 2014 FIFA World Cup.

THE STADIUM BUSINESS DESIGN & DEVELOPMENT SUMMIT 2012! SPEAKER PROFILES

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SPEAKER PROFILES

LUKAS HAMPL, ASSOCIATED PARTNER, RKW RHODE KELLERMANN WAWROWSKY, GERMANY

Lukas Hampl has been with RKW since 2003. With more than fifteen years of professional experience in the field of architecture, his focus rests in project design and general planning. Before joining RKW he has been working with international architectural firms in Los Angeles, New York, Cologne and Berlin. Lukas holds architectural degrees from the Southern Californian Institute of Architecture and the Berlin University of the Arts. Hampl was the responsible Project Architect for the PGE Arena Gdansk, and currently overseas various university campus projects in Germany as well as tenders for the FIFA World Cup Russia 2018™

RICHARD JEFFERY, CEO, TELSTRA CLEAR PACIFIC EVENTS CENTRE, NEW ZEALAND

Richard Jeffery is CEO of the Counties Manukau Pacific Trust which raised $50 million dollars in funding to develop and operate the TelstraClear Pacific Events Centre in Manukau City. The award winning project consists of a 700 seat theatre and 3,000 seat arena all encompassed in one iconic structure. The Centre opened on time and within budget and has traded on a cash positive basis from opening day. Prior to this, coming from a hotel management background (Youngest General Manager in NZ’s largest hotel chain CDL Hotels), Richard was Director of Theatre and Conventions for The Edge – comprising of the Aotea Centre, Auckland Town Hall and The Civic Theatre and was responsible for commercial operations including the delivery of APEC.

NATALIA KOCHETOVA, MARKETING DIRECTOR, RUSSIAN ASSOCIATION FOR SPORTS FACILITIES, RUSSIAN FEDERATION

Natalia Kochetova has been working in the sport venue industry more than five years. She deals with the issues of management and marketing of sports facilities and takes part in the writing the marketing articles for professional magazines as an author. Natalia has been at the group of developers of the temporary infrastructure’s concept for events. As a marketing director she’s also developed the concept of the sport facilities in Skolkovo. Natalia is a main coordinator of new Internet project “World Sports Facilities” which is the first information resource uniting the interests of all experts: designers, constructors, suppliers and sport venue’s managers.

LAURENZ KOSICHEK, SENIOR ASSOCIATE, STANTEC, CANADA

Laurenz has over 20 years of experience working on a broad range of commercial projects, from the detailed design of interiors to the master planning of sports venues. As project architect, he has led multi-disciplined teams to complete design and engineering on complex projects that spanned design challenges from major infrastructure integration to detailed design of intimate spaces. Laurenz’s approach keeps him close to his projects from concept design through to completion, and was invaluable to his clients for the recent renovation to BC Place. Laurenz was the project architect for the design and implementation of over $450M in construction work over a four year period including the completion of over 20 contract packages.

PROF. STEFAN LUPPOLD, DIRECTOR - BWL, DUALE HOCHSCHULE BADEN-WÜRTTEMBERG RAVENSBURG, GERMANY

Stefan Luppold was appointed Professor at Karlshochschule International University in 2006, responsible for the Meetings, Expositions, Events, and Conventions programme. Since 2011, he has served as Head of the ‘Trade Fair, Convention and Event Management’ Program at DHBW Ravensburg. Prof. Luppold has over 25 years’ experience of working with businesses in the MICE industry – including project work for stadiums, arenas, convention centres, fairground owners, exhibition organisers and event agencies – and has consulted on projects in Germany (e.g. Commerzbank Arena), the Benelux countries, Scandinavia, Great Britain (e.g. Manchester United), Ireland, and South Africa. A Visiting Professor at Shanghai University and a guest speaker at various international conferences, Prof. Luppold also serves as Chairman of the Supervisory Board at Schneeweiss AG Interior.

DAVID MANICA, PRINCIPAL, MANICA ARCHITECTURE, USA

David Manica has forged a vision for some of the world’s highest-profile stadium, arena and convention projects. Prior to establishing his own studio in 2007, David worked for thirteen years at HOK Sport (now Populous); responsible for leading the design of over $5 billion construction worldwide. As President of MANICA Architecture, his recent projects include the concept design for the new Inter Milan Stadium (Milan, Italy), the Guangzhou International Arena (Guangzhou, China) and the new AEG operated Mercedes-Benz Arena (Shanghai, China). He is currently leading the design of the VTB Stadium and Arena for FIFA 2018 (Moscow, Russia) and is the sport design architect working in partnership with Foster+Partners for the new Lusail Iconic Stadium for FIFA 2022 (Doha, Qatar).

DIRK NOY, PRINCIPAL, WSDG (WALTERS-STORYK DESIGN GROUP), SWITZERLAND

Dirk Noy has a Diploma in Experimental Solid State Physics from the University of Basel and is a graduate from Full Sail Center for the Recording Arts, where he was one of John Storyk's students. Since joining the Walters-Storyk Design Group in early 1997, he has been involved in numerous international acoustical design and consultation projects, and has headed WSDG's European Office since late 1997. Dirk has extensive experience in Applied Mathematics, acoustical measurement and calculation techniques, audio engineering, systems design and all facets of IT. As a publishing member of the Audio Engineering Society (AES) and the Swiss Acoustical Society (SGA) he is a frequent lecturer at trade conventions, recording schools and colleges, as well as architectural education institutions.

IAN NUTTALL, FOUNDER, THESTADIUMBUSINESS / XPERIOLOGY, UK

With an award-winning career in sports, publishing and events (starting with F1 hospitality in his student days and spanning over 25 years – yes he is that old!), Iann founded Stadia magazine in 1999 (and its sister title Auditoria for the arts, theatre and entertainment venue sector in 2001) to serve the information needs of the growing


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venue management sector. He created the Stadium Revenue Summit in 2004 and has chaired every edition since. Furthermore, he brainstormed the Auditoria Executive Summit and steered the Stadia Design & Technology conferences in 2008 and 2009. A trusted advisor to the sports and entertainment facilities sector, his new venture Xperiology provides consultancy, events and custom training to sports and entertainment businesses. The company’s annual events roster includes: TheStadiumBusiness Summit, TheStadiumBusiness Awards, Premium Seat Seminar, Fan Experience Forum, AuditoriumsMEET and the new Ticketing Technology Forum.

SEAN O’LOUGHLIN, FINANCE DIRECTOR, FULHAM FC, UNITED KINGDOM

In his role as Finance Director at Fulham FC, Sean O’Loughlin has overseen the initial design and planning for the development of Fulham’s stadium, Craven Cottage, in South West London. The Club recently gained planning permission for an extensive redevelopment of the Riverside Stand, having invested significantly in all areas of the stadium over the summer. Prior to joining Fulham, Sean was Executive Director at the International Tennis Federation and also previously worked as Financial Controller of The All England Lawn Tennis Club, where one of the notable projects he worked on was the installation of the retractable Centre Court roof. He trained as a chartered accountant with PwC and has extensive industry experience with Esselte, Telewest and Compass Group.

KEVIN OWENS, DIRECTOR, OWENSOWENS, UNITED KINGDOM

Kevin Owens trained and practiced in architecture prior to his role as Design Principal with the London Organising Committee of the Olympic Games and Paralympic Games. A Fulbright Scholar, his education at Yale University formed the platform for his career within a multi-disciplined design field. Kevin’s professional career has included a wide range of projects; The Hollywood Bowl redevelopment for the Los Angeles Philharmonic, Kensington Oval Cricket Ground Barbados, and Cambridge University Sports Centre, West Campus. Following the completion of his role with London 2012, Kevin set up owensowens; a multidiscipline design collaborative that works with clients and designers to bring design quality to the forefront of business decision- making, whether it be architecture, graphics, art, product design or landscape.

RAJ SAHA, REGIONAL DIRECTOR OF OPERATIONS, AEG FACILITIES, EUROPE

Raj Saha provides expertise in building services, event operations, guest services, security and building design across all of AEG Facilities’ properties in Europe. Raj started his career at the Jacob K. Javits Convention Center in New York City, before moving to Madison Square Garden. After 9 successful years at MSG, he joined AEG in 2006, serving in a variety of roles in Chicago, New Jersey and now London, where he is currently involved in many AEG Facilities’ projects globally. Raj has been instrumental in conducting successful building openings in 2003 (Rentschler Field), 2006 (Toyota Park), 2007 (Prudential Center), 2008 (O2 World Berlin), 2011 (Turk Telekom Arena) and 2012 (Ulker Sports Arena and BBVA Compass Stadium).

IGOR SIOTOR M. ARCH. ENG., ARCHITECT & CONSULTANT, CANADA

An architect, engineer, builder and consultant, Igor Siotor has been involved in the design and the construction of sport venues for over 20 years. Igor’s main field of expertise is the lightweight technology used for roof structures of stadiums and other long span applications. With a construction portfolio encompassing close to 50 sporting venues across four continents, Igor is currently associated with Pfeifer Cable Structures, the specialty contractor based in Germany.

BEN VEENBRINK, PRINCIPAL, THE STADIUM CONSULTANCY, THE NETHERLANDS

Ben Veenbrink is one of Europe’s leading stadium experts, with more than a decade of experience in the planning, development, operations & management of football stadia, working on more than 30 stadium projects worldwide through his consultancy company The Stadium Consultancy (including for UEFA Euro, FIFA World Cup and Olympic Games). Ben is also the director of Euroborg, a 22,500 seater multifunctional stadium complex in the Netherlands. Since 2006 Ben has been a member of UEFA’s Expert Panel on Stadium Construction and Management. One of the key contributors to UEFA’s Stadium and Security Expert Tool (SSET), Ben is constantly involved in updating stadium requirements and regulations on behalf of UEFA, including most recently the Access for All good practice guide.

STEVEN WILBRENNINCK, MANAGING DIRECTOR, BAM SPORTS GMBH, GERMANY

Steven Wilbrenninck is co-managing director of BAM Sports GmbH (formerly HBM Stadia). Headquartered in Düsseldorf, BAM Sports develop, build and operate stadiums and arenas in Germany and around the world. In recent years, Steven’s has played an active role in the execution and management of many world-renowned stadium and arena projects, including: the King Abdullah Sports City, in Jeddah; Soccer City Stadium, Johannesburg; and the Nelson Mandela Bay Stadium, Port Elizabeth; as well as the O2 World Arena in Berlin. Fluent in several languages, Steven holds an MBA from Twente Business School.

ANDREW WILLIAMS, FOUNDER, ALIGN2, UNITED KINGDOM

Andrew Williams has been involved in the creation of sports facilities for almost 30 years since graduating in Quantity Surveying (Cost engineering) from the University of Reading, UK. Until recently, Andrew was MD of Franklin + Andrews – a 500 strong cost engineering consultancy which was part of the multinational Mott MacDonald group. In that role he established their credentials as a UK market leader in their discipline for sports/leisure projects and created the specialist brand of Franklin Sports Business. Together with a colleague, Andrew has now formed Align2. This company provides advice to sports/leisure organizations seeking to optimize their facilities through new building, renovation/refurbishment or operational change.


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AEG services provides venue management, live concert promotion, axs.com ticketing, naming and sponsorship sales.

Global ExpertiseSuccessful BusinessesEnvironmentally Responsible

Servicing over 100 iconic venues in the world’s greatest cities

Opening 2013

Stockholm

Berlin

Hamburg

Rotterdam

London

Glasgow

Istanbul

VTB Arena Park

Opening 2015

Ericsson Globe

Tele2 Arena (Opening 2013)

Hovet

Annexet

Stockholm Globe Arena

Galactica Park

Opening 2018

Moscow

THE STADIUM BUSINESS DESIGN & DEVELOPMENT SUMMIT 2012! FLOORPLAN

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Correct at 6 Nov 2012. E&OE. Not to scale. This plan is subject to change without prior notice.

RESTROOMS

CONFERENCEROOM

LIFTS

LIFTS

MAIN ESCALATOR

FROM HOTELLOBBY

FOYER

200 502

500

CATERING

102

112110

RE

GIS

TR

AT

ION

& IN

FOR

MAT

ION

PO

INT

LUNCH HALL

NETWORKING

X X

104

106

108

120

118

116

114

124

122

STAGE

CATERING

CATERING

X

102 .................! Manica Architecture, USA

104 .........................! Daktronics, Germany

106 ...................................! Wire & Sky, UK

108............................! WSDG, Switzerland

110 .....................................! GL Events, UK

112 ...........! RKW Architecture, Germany

116 ....................................! Media Partners

118 ........! audioconsulting ag, Switzerland

120 ................................! SKIDATA, Austria

120 .......................! Green 4 Solutions, UK

122 ...................................! ENGO, Slovakia

124.........! Mehler Technologies, Germany

FLOORPLAN

EXHIBITORS

AEG, the Anschutz Entertainment Group, is the world’s most successful sport and entertainment company. As a fully integrated business, AEG combines arena and stadium venue management (AEG Facilities), with promoted live events (AEG Live), owned sport teams (AEG Sports), naming and sponsor relationships (AEG Global Partnerships) and development of unique entertainment districts (AEG Real Estate). AEG is also developing its own ticketing and digital media company with Outbox Technologies for AXS.com. AEG’s venue business in Europe includes London’s The O2, Berlin and Hamburg’s O2 World, Stockholm’s Ericsson Globe, Rotterdam’s Ahoy, Glasgow’s Hydro Arena (opening in 2013), Istanbul’s ULKER Sports Arena and 4 venues under development in Moscow.

www.aegworldwide.com

audioconsulting is a brand-independent consulting company dedicated to high-end audio, video, communications and broadcast solutions for temporary and permanent installations. The firm’s recent projects include: the design and project management for the sound system upgrade of all stadia used at the UEFA EURO2008 and EURO2012 finals (where over 2500 temporarily loudspeakers were installed); the Montreux Jazz Festival; and the World Gymnaestrada 2011. audioconsulting also provides workflow concepts, planning, implementation and installation of broadcast transmission centres for clients including Swisscom TV, Switzerland’s biggest IP TV provider, with more than 20 dual lingual TV channels dedicated to sports. audioconsulting specialises in all aspects of stadium AV; high quality audio/video, the needs of broadcasters and the specialities of large scale sports facilities.

www.audioconsulting.ch

The Centre for Access to Football in Europe (CAFE), established in 2009, is a European-wide charity with a purpose to achieve equal access to football. Using the special influence of football, CAFE aims to ensure that many more disabled people can enjoy a football match as an inclusive fan experience and, because football embraces diversity in all its forms, to raise disability awareness and the importance of good access more widely throughout the wider UEFA region.

www.cafefootball.eu

Daktronics, founded in 1968 in the USA, has been recognized as the world’s leading provider of full-color LED video systems since 2001, having installed worldwide more than 8,000 LED video displays. Daktronics has installed its displays in well known European venues including PGE Arena in Gdansk, BV Borussia in Dortmund, St. Jakob Stadium in Basel, Swissporarena Events AG in Lucerne, Kinnarps Arena in Jonkoping, O2 Arena in Berlin, Bercy in Paris and O2 Arena in London, Old Trafford in Manchester, Olympiastadion in Berlin and Stadion Letzigrund in Zurich. Daktronics also installed video displays for the World Cup 2010 in two South African stadia: Mbombela and Nelson Mandela.

www.daktronics.com

The ENGO Group has been involved in the professional grass & stadium business since 1995. Operating in Central & Eastern Europe, ENGO provides turnkey solutions for golf courses and football pitches; balancing construction, supply of equipment and maintenance in order to achieve the best possible results. Working alongside key partners STRI and Clive Richardson Ltd, ENGO Group’s experienced team of engineers and installers have gained outstanding experience working in difficult conditions in Eastern European markets. With offices in Slovakia, Ukraine and Russia the firm employs up to 40 people dedicated to the professional turf business.

www.engorussia.ru

GL events Slick Seating leads the field in both the temporary and permanent seating markets. Building on this foundation, along with first class UK-based manufacturing facilities and staff expertise, it has diversified into providing turnkey stadium construction solutions. Slick Seating has an enviable pedigree and a global client list in both the events and sports industries, including: Worcester Warriors RFC, Rotherham United FC, Harlequins Rugby Club, Blackpool FC, LOU Rugby Club, Rugby World Cup NZ and the London 2012 Olympic Games. Slick Seating undertakes complete turnkey projects, from single grandstands to entire stadia, both for rental and purchase. With its own in-house design, structural engineering and project management teams, it has the ability to manage and coordinate entire projects.

www.slick-seating.com

THE STADIUM BUSINESS DESIGN & DEVELOPMENT SUMMIT 2012! PARTNERS & SPONSORS

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OUR PARTNERS & SPONSORS

http://www.aegworldwide.com












Green 4 Solutions was founded in January 2006, and has now become the leading provider of CRM based solutions for sport and leisure. Green 4 are a Microsoft Gold Partner with Microsoft Dynamics CRM at heart of all solutions. Solutions from Green 4 help both ‘on-the-field’ and ‘off-the-field’ teams manage supporter, player and match data. These include CRM, eCommunications, Single Shopping Basket Ticketing and Retail, Corporate Sales, Loyalty, Food & Beverage, Cashless as well as solutions that manage sports administration and player performance. Green 4’s client base now includes over 150 worldwide clients from a number of sports, associations, national governing bodies, leisure venues and entertainment businesses.

www.green4solutions.com

The ‘International Association for Sports and Leisure Facilities’ (IAKS) is a non-profit organization devoted to sports buildings and leisure centres. Founded in Cologne in 1965, the IAKS is the only non-profit organization concerned globally with the subject of sports facility development and has therefore been awarded the status of Recognized Organization by the International Olympic Committee IOC. The role of the IAKS is to create a platform for the design, construction, equipping, modernization, funding and management of sports and leisure facilities as well as to participate in the establishment of standards and guidelines in Germany and Europe. The IAKS also publishes a magazine, organizes conferences and exhibitions, and sponsors an international architecture prize for exemplary sports and leisure facilities.

www.iaks.info

Legia Warszawa is one of the oldest and most successful Polish football clubs, winning a total of 9 Ekstraklasa Champions titles and 14 Polish Cup trophies. Founded in March 1916 it became the main official football club of the Polish Army. The club’s home venue is the new Pepsi Arena, built by the City of Warsaw on the site of the former Polish Army Stadium. Legia Warszawa is currently owned by media group ITI.

www.legia.com

MANICA Architecture provides clients with the unique combination of large scale project experience and the personality of a boutique studio and, unlike many large architectural firms, MANICA is dedicated to ensuring that all of its clients are given personal attention and unparalleled expertise. The experience of MANICA Architecture includes the design of over US$5bn in the construction of high profile sport and entertainment venues worldwide. Current and recent projects include the VTB World Cup 2018 Stadium and Arena (Moscow), Lusail World Cup 2022 Stadium (Doha, Qatar), STU Sport Park (Shantou, China), The Guangzhou International Arena and Entertainment District (Guangzhou), and The Shanghai World Expo Arena (Shanghai).

www.manicaarchitecture.com

In the market of coated fabrics, Mehler Texnologies is one of the leading international companies. More than 50 million square metres of technical textiles are manufactured and supplied under the brands VALMEX®, POLYMAR® and AIRTEX®, with the technology for the fully developed technical textiles coming from over 60 years’ experience in development and production. Continuous ongoing research and development further enhances existing composite materials, and opens up new ranges of application. To ensure the consistently high quality of products means to continually keep up to date with the latest state-of-the-art technology.

www.mehler-texnologies.com

Narodowe Centrum Sportu (NCS) is the stadium operating company responsible for the new National Stadium in Warsaw. Construction began in 2008, with an official opening in January 2012. Built to the highest international standards, the €400m+ National Stadium seats more than 58,000 spectators and incorporates 4,500 premium seats, a conference centre, 8,000 sq m of offices and an iconic retractable roof.

www.stadionnarodowy.org.pl

Pepsi Arena is the home of Legia Warsaw Football Club and, with a capacity of 31,000 spectators, is the fifth largest stadium in Poland’s top league, Ekstraklasa. The new €105m stadium represents the completion of a three-year rebuilding programme of the former Polish Army Stadium between 2008-2011, and was paid for by the City of Warsaw with the club signing a 23-year tenancy agreement. Pepsi purchased naming rights to the stadium in 2011.

www.stadion.legia.com


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The Russian Association for Sport and Leisure Facilities (RASF) was established in 2005 to define a development strategy for the sports facilities network and to implement programmes of physical culture and sports development in the Russian Federation. According to the Charter of the Association, both individuals and legal entities with the status of non-governmental organizations may apply for membership. RASF activities are carried out in close cooperation with government and local authorities, sports federations and other stakeholders. RASF comprises experts in design, construction, equipping and management of sports and recreational facilities. The Association’s members and partners are sports and leisure facilities companies and also leading architectural, design and construction companies, suppliers of sports and technology equipment.

www.rasf.ru

RKW Rhode Kellermann Wawrowsky Architektur + Städtebau have marked the development of contemporary built environments for 60 years. Established in Düsseldorf in 1950, the office is managed by a community of nine shareholders spanning generations. RKW operates world-wide out of three locations – the head office in Düsseldorf as well as offices in Leipzig and Munich. For over 10 years the firm has been very focused on Eastern Europe and is represented in Warsaw and Moscow. Operating in all areas of architecture, interior design and urban development, RKW’s spectrum covers office and administration buildings, sports and entertainment structures, high-rises, shopping malls, department stores and residential construction as well as utilisation concepts, product development, product design and general planning.

www.rkw-as.de

The SKIDATA Group is a global leader in access solutions and their efficient management. With almost 7,500 installations worldwide, SKIDATA provides sports stadiums, ski resorts, shopping malls, major airports, municipalities, trade shows and amusement parks with secure and reliable access solutions for people and vehicles. SKIDATA places great value in offering solutions that are intuitive, easy to operate and secure. The integrated concepts of SKIDATA solutions help clients optimize performance and maximize profits. SKIDATA Group is a member of the publicly traded Swiss Kudelski Group; a market leader in digital security solutions.

www.skidata.com

Sport Business Consulting is a research and information magazine about the people, knowledge and technologies of the sports business industry. Published in English and Russian, with 10 issues annually, the magazine consolidates numerous experts all over the world to provide relevant and sapid information about the financial viability and investment prospects of the sports market. Each issue of SBC includes expert insights from top managers, famous architects and developers, key experts in sports industry, professors, marketing specialists, managers of clubs, federations and associations, owners of sports objects, businessmen, politicians and others.

www.s-bc.ru

Wire and Sky Ltd provides Urban Aerial Adventures for venues seeking innovative ways of increasing profitability. They currently operate the ‘Up at The O2’ attraction, a high-wire aerial walkway over the roof of The O2 Arena, on behalf of AEG Europe. The firm offers a range of services from design, consultancy and project management to the full operational management of Aerial Adventure Tours. Wire & Sky provides venues with the opportunity of creating significant additional revenue streams by utilising unused roof space, whilst increasing brand awareness. Meanwhile, they use their wealth of experience to guarantee the safety, operational effectiveness & profitability of the attraction.

www.wireandsky.co.uk

Six-time TEC Award winner WSDG (Walters-Storyk Design Group) is an international firm specializing in architectural and acoustic design, consulting and engineering for acoustics, music production, entertainment, audio-visual and information systems. WSDG’s client’s projects include facilities for music and media production and broadcasting, performing arts complexes, multimedia teleconferencing centers, residential entertainment spaces, houses of worship, sports venues and university campuses. Established in 1969, the firm also specializes in advanced audio-video production and information systems design, presentation systems and multichannel audio applications. Each of these applications may include acoustical measurements, programming, optimization, acceptance testing and owner training.

www.wsdg.com


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THE STADIUM BUSINESS DESIGN & DEVELOPMENT SUMMIT 2012! NOTES

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THE STADIUM BUSINESS DESIGN & DEVELOPMENT SUMMIT 2012! NOTES

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YOUR HOSTTheStadiumBusiness Design Summit 2012 is organised by Xperiology, the event and advisory specialist to the global sports and entertainment sector. For more on our events and services visit our website www.xperiology.com

WE WOULD LIKE TO THANK OUR PARTNERS & SPONSORS FOR THEIR SUPPORT OF THE STADIUM BUSINESS DESIGN & DEVELOPMENT SUMMIT 2012

WWW.STADIUMDESIGNSUMMIT.COM

12-14 november 2012, warsaw, poland · abu dhabi awarded a design and build contract for a new...

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