11th presentation
TRANSCRIPT
2THE
SOLUTION
• YND is the solution for your problems
• Imagine a customized website or app
where you can browse a list of a
restaurants, pick your favorite meal and
get it delivered to your door in a
convenient way and at a fast speed
• (Show Prototype)
3MARKET
SIZE• B2C Partner restaurants (mention interviews); Freelancers and delivery guys• B2C Students and Professionals (mentioning interviews/surveys outputs)
4GROWTH STRATEGY
• Road Map Growth strategy (international expansion)
- 1st 6 months in Lisbon- Porto (+1 year)- Spain (+1year)- Italy (+1year)- France (+1year)
• Market sizing – estimate
5COMPETITION
• Who are the competitors in Portugal?- NoMenu- Comer em Casa- Central Menu- Telepizza and Pizza Hut ?
• Why are we better?FasterConvenient (customized website and app; payment facilities; easiness of use)VarietyCheaper?Reviews and ratings
6MARKETING
STRATEGY
• Goal: Brand awareness and ultimately acquire
costumers and generate sales
•Online Channels: Website, App, Adwords, Social
media, Paid search, SEO (keywords), Partnerships
with other websites, Youtube, Email marketing,
newsletters for the ones who subscribe