11/21/11 spring/summer 2012 - wordpress.comgold–golden amber green–thyme verbena blue–midnight...

Spring/Summer 2012

11/21/11

Encouraging a lifestyle of complete clarity

and awareness, these contemporary

botanical blends and fresh, transparent

notes infuse a room with aromas so sheer

they will enhance your atmosphere—

rather than overwhelm and overpower.

The CBC Collection

The CBC Collection

THE CBC COLLECTIONchesapeakebaycandle.com1|

Taking a cue from the runway, this collection was

inspired by a transparency trend in fashion, ranging

from sheer fabrics to clear, acrylic accessories.

Pairing popular couture with the current needs and

desires of our consumers, we developed a home

fragrance collection with the ability to evoke an

entirely new lifestyle.

The CBC Collection uses fine fragrance blends and

visual appeal to soothe the chaos and clutter of our

everyday lives and replace it with tranquil clarity.

Such simple transparency is sure to change moods

along with fragrance and décor.

Designed in a natural palette with a bold touch

for the daring decorator, vibrant watercolor bursts

splash over chic charcoal and white photography,

visually depicting the scent inside. Experience

these unique aromas for yourself and watch as they

quickly infuse the air and soothe the senses,

transforming your surroundings into a haven of

clarity and balance.

Colorful splashes of watercolor dance over clean lines of sheer photography, and

serve as a serene segue to the invigorating product within. Equally elegant and evoca-

tive, each glimpse of nature embodies the aroma inside.

THE CBC COLLECTIONchesapeakebaycandle.com |2

Conceptualizing Clarity

7

Tangelo Mimosa | citrus–naturalWaken your senses as energizing, bitter orange zestand dewy, green grass toast to the freshness of tinglingmandarin over fizzy musk and dashes of blackpepper.Like a festive cheers to joy at a bubbly morning brunch, celebration fills the air.

Black Currant | fruit–berriesLaid out like a bright blanket, lively lemon blossoms, tomato leaf, and a kick of ginger say hello to juicy, red fruits and blackcurrant gushing over a base of cedar and vanilla. Like a sunny day of summer at a picnic, giddy grins lead to contagious laughter.

Jasmine Mint | floral–white flowersWith a graceful purity, fresh mint leaves lead to elegant jasmine, orange flowers and ylang ylang as radiant musks with hints of soothing sandalwood calm the air. Like a delicate blossom, this beautiful blend quietly unfolds.

Bamboo Eucalyptus | green–watery & dewyRelaxing dew-kissed greens and crisp bamboo stem from invigorating eucalyptus infused with cyclamen blossoms and night blooming jasmine. Like the serenitythat comes from gazing across rolling fields in the wind,stress subsides to reveal peace of mind.

Orchid Guava | fruit–naturalJuicy and exuberant, fresh guava and peach flow overisland orchid, passion fruit and mango with undertones of sheer musk and creamy vanilla. Like an exotic escape,this tempting elixir gives a glimpse of tropical paradise.

Turquoise Waters | aquatic–ozonicTake the plunge into cool waters combined with a gentle wave of zesty citrus and sweet sage, drifting over water lily and sheer musk. Like a playful splash from the sea, this ozonic blend washes over.

Calypso Mist | aquatic–aquaticRefresh and rejuvenate as marine mists and aquatic aldehydes foam over sparkling sea glass and fresh florals infused with soft musk and hints of driftwood. Like a stroll along the shoreline, essences of oceanair kiss the skin.

Vanilla Bourbon | gourmand–vanillaIndulge in a decadent blend of sweet vanilla crème and gooey caramel drizzled over honey bourbon, and finishing on delightful golden amber sprinkled with spice. Like a taste of heaven, this mouthwatering treat teases the tastebuds.

FragrancesNEW

NEW


Orange–Tangelo Mimosa

Berry–Black Currant

Filled Candle9.5oz. /269g35 hours burn timeminimum of 4

COST 9.00 | SRP 20.00available in 8 fragrances

NEW

Pillar Candle & Plate Set65 hours burn time4.25 in. square decorative glass plateminimum of 4

COST 7.20 | MSRP 16.00

available in 3 fragrances:White–Jasmine MintGreen–Bamboo EucalyptusCoral–Orchid Guava

NEW

4 Piece Votive SetContains four 2.3oz/65g candles15 hours burn time eachminimum of 4

COST 9.00 | SRP 20.00

Orange–Tangelo MimosaTaupe–Vanilla BourbonCoral–Orchid GuavaBerry–Black Currant

4 Piece Votive SetContains four 2.3oz/65g candles15 hours burn time eachminimum of 4

COST 9.00 | SRP 20.00

White–Jasmine MintBlue–Calypso MistGreen–Bamboo EucalyptusWhite–Turquoise Waters

THE CBC COLLECTIONchesapeakebaycandle.com |4

NEW

NEW

White–Jasmine Mint Blue–Calypso Mist

Coral–Orchid Guava Taupe–Vanilla Bourbon

Green–Bamboo Eucalyptus Teal–Turquoise Waters

NEW

NEW

Orange–Tangelo Mimosa

Berry–Black Currant


Reed Diffuser6.6 fl. oz. fragrance oilcontains:10 natural reeds1 Decorative bottleminimum of 4available in 8 fragrancesCOST 11.00 | SRP 25.00

Pillar Candles3 in. x 6 in. pillar | 65 hours burn time | minimum of 4COST 5.50 | SRP 12.00available in 8 fragrances

3 in. x 8 in. pillar | 90 hours burn time | minimum of 4 COST 7.50 | SRP 17.00available in 4 fragrances:Jasmine Mint, Vanilla Bourbon, Bamboo Eucalyptus, Calypso Mist

3 in. x 6 in. shades of light pillar | 65 hours burn time | minimum of 4COST 5.75 | SRP 13.00available in 3 color/fragrance combinations

4 in. x 12 in. pillar | 180 hours burn time | minimum of 4COST 14.00 | SRP 30.00available in 4 fragrances: Jasmine Mint, Vanilla Bourbon, Bamboo Eucalyptus, Calypso Mist

White–Jasmine Mint Blue–Calypso MistCoral–Orchid Guava Taupe–Vanilla Bourbon

Green–Bamboo Eucalyptus Teal–Turquoise Waters Coral/White/Taupe Taupe/White/Green Teal/White/Blue

THE CBC COLLECTIONproduct specification12|

Bringing us back to a time when joys were simple, great design meant minimalism, and information overload did not crowd our minds, this collection stems from pristine rural surroundings, allowing even the most urban environments to harvest the energy of the great outdoors.

HOMECollection

HOME COLLECTIONchesapeakebaycandle.com |6

HOME COLLECTIONchesapeakebaycandle.com7|

Stirring Up Simplicity

Inspired by minimalism and simplicity, this collection

was designed in décor-friendly hues and textures,

allowing each home fragrance item to blend effort–

lessly with any home interior. Pigmented brights

seem to saturate through unprocessed pastels

to create shades that are perfectly adaptable to

preexisting home décor pieces.

Building on the idea of simple joy and uncomplicated

design, we looked to rural regions with lifestyles

rooted in nature. Experience a room immersed with

calming natural elements, ranging from herbal notes

to the warm scents of the woods, and find your mind

transported to nearby landscapes, painting a picture

of placidity.

Contained within chicly shaped vessels made of matte

ceramic, as well as unique 3-wick tins patterned with

a subtle geometric motif, our Home Collection is

a humbly luxe rendition of native beauty. Expand

your personal space just by taking a deep breath

of the all too often forgotten aromas of Mother

Nature’s best.

Offering fresh fragrances and natural colors

plucked from the indigenous gardens of

nature, the Home Collection grants chic,

but simple home décor.

Fresh Fig | green–watery & dewyWarm and inviting notes of fig, date with a hint of cassis and red currant highlighted by bergamot, quince, violet leaves and vanilla gives this fragrance a reassuring base.

Vanilla Créme | gourmand–vanillaThe classic and luxurious scent of caramel, sweet sugar cane and crushed vanilla bean is blended with sheer accents of lily of the valley, heliotrope, and a refreshing touch of vibrant lemon.

Cinnamon Chai | spice–dry spicesThe rich aroma of Turkish chai tea is infused with the warm spiciness of nutmeg, fresh ground ginger andcinnamon leaf with luminous undertones of golden honey.

Midnight Air | floral–classicThe alluring essence of warm balsam is embraced by sweet plum accents, tender sage, and citrus-splashed cardamom amid sheer hints of spiced ginger, soft myrrh, and dark woody musk.

Thyme Verbena | fougère–aromatic & classicA soothing fragrance that blends highlights of invigorating thyme leaves, sheer lemongrass and aromatic verbena over a base of fresh green basil, eucalyptus and watery bamboo.

Golden Amber | oriental–amberThis rich oriental scent reveals itself through opening notes of frankincense, golden amber and vanilla bean, with accents of patchouli and cinnamon leaf and a touch of sparkling bergamot.

NEW

Fragrances

Reed Diffuser3.52 fl.oz. contains:10 natural reeds1 decorative ceramic lidminimum of 4

available in 6 fragrancesCOST 8.00 | SRP 18.00

Filled Tin Candle12.88oz. / 365g3–wick candle 15 hours burn timeminimum of 4


Ceramic Jar Candle8oz/ 227g35 hours burn time | minimum of 4 Decorative button on lid


Ceramic Jar Candle14oz/ 397g60 hours burn time | minimum of 4 Decorative charm on lid


Rust–Cinnamon Chai Cream–Vanilla CrémeGrey–Fresh Fig

Gold–Golden Amber Green–Thyme Verbena Blue–Midnight Air Grey–Fresh Fig

HOME COLLECTIONchesapeakebaycandle.com |8

NEW

Pillar Candles3 in. x 4 in. pillar | 40 hours burn time | minimum of 4 | COST 3.25 | SRP 7.003 in. x 6 in. pillar | 65 hours burn time | minimum of 4 | COST 5.50 | SRP 12.004 in. x 7 in. pillar | 100 hours burn time | minimum of 4 | COST 8.00 | SRP 18.00available in 6 fragrances

Gold–Golden Amber Green–Thyme Verbena Blue–Midnight Air

THE HOME COLLECTION9|HOME COLLECTION

chesapeakebaycandle.com9|

Taper SetFragrance Freecontains:(6) 10 in. tapersminimum of 4

available in 6 colors:Grey, Rust, White, Cream, Green, Brown

COST 5.00 | SRP 12.00

Entertaining Setfragrance freecontains:(4) 10 in. tapers(2) 3 in. x 4 in. pillars(6) votive candlesminimum of 4available in cream onlyCOST 12.15| SRP 27.00

NEW

Rust–Cinnamon Chai Cream–Vanilla CrémeGrey–Fresh Fig

HAPPINESS COLLECTIONchesapeakebaycandle.com |10

HAPPINESSCollectionDelightfully indulgent, these endearing aromas bring only happy thoughts and sweet memories.Presented in a cheerfulcandy-coated palette, this jubilant collection is as sunny and bright as smiles of sincerity.

NEW FOR SPRING

Flower Diffuser1.69 fl. oz fragrance oildecorative flowerceramic bottleminimum of 4


HAPPINESS COLLECTIONchesapeakebaycandle.com11|

FragrancesDelight | citrus–fruityFruity and fresh, tart tangerine and pink grapefruit open for an exciting bouquet of water flowers and end with hints of white musk and sweet notes of pure delight.

Cheer | citrus–naturalSunny citrus notes of cheerful lemon and juicy mandarin shine through an arrangement of fresh herbs and onto ripening blackcurrant and warm musk.

Wink | gourmand–baked goodsScrumptious strawberries wink at creamy coconut and blend into a center of fresh rhubarb, plump raspberries and pear with sweetened undertones of toasted sugar.

Smile | fruit–berriesPositively radiant, juicy red berries like bing cherry and pink raspberry burst into fruity florals and smile at accents of sweet sugar and incandescent amber.

Bliss | citrus–greenA relaxing splash of marine notes infused with white tea and water lilies pour over invigorating eucalyptus and light, soothing musk to create perfect bliss.

Glow | floral–greenGentle and sheer, luminous melon, celery leaf and glowing green florals bloom into bright geranium, daisies and hyacinth over clean roots of iris and vetiver.

Stemming from the increasingly popularplayful brights, delightful spunk, and sunny disposition found year-round at Palm Beach, we zoned in on key traits of this tropical trend destination. Combining pleasures like candy colors, retro patterns, and flavorful aromatics, we focused on fun and discovered Happiness.

Representing a wonderland of all things exotic, euphoric sentiments pair with bold colors and delightful fragrances, swirlinginto a prism of perfection. From fresh fruits and exotic berries to energetic citrus and sun–drenched florals, exhilarating scents burst through our vivacious palette and provide a perfect escape.

Creating Happiness

Filled Candle7 oz/ 198g30 hours burn timeminimum of 4


Pillar Holderfits 3 in. pillars in diameterminimum of 4 each size

5.5 in. tall | COST 6.00 | SRP 12.008.5 in. tall | COST 7.00 | SRP 14.00

Taper Setcontains:(2) 10 in. tapersminimum of 4

available in 5 colorsCOST 2.50 | SRP 5.00

Slate Taupe White Sage Ivory

Pillar Candles3 in. x 4 in. pillar | 40 hours burn time | minimum of 4 | COST 3.50 | SRP 7.003 in. x 6 in. pillar | 65 hours burn time | minimum of 4 | COST 4.50 | SRP 9.003 in. x 9 in. pillar | 90 hours burn time | minimum of 4 | COST 6.50 | SRP 14.00available in 5 colors

Emerging from a desire to set the mood without spoiling

the appetizing aromas coming from the kitchen at our

own dinner parties, we designed this collection entirely

around ambiance. Focusing on color and texture, this

fragrance–free line is available in a handful of impressive

neutrals, ranging from taupe and sage to slate blue,

white and ivory.

Adding to the excitement of such attainable wax décor,

our offerings expand to include two sizes of an elegant,

silver pillar holder, allowing the perfect presentation of

Purity. Our ribbed wax finish in alternating shapes and

sizes of pillars and tapers lets your personality shine

through and effortlessly allows you to set the mood.

PURITY Collection

PURITY COLLECTIONchesapeakebaycandle.com |12

NEW FOR SPRING

Enlarged ribbed wax finish

PartnershipsAt Chesapeake Bay Candle, our goal is to build long-standing and productive partnerships with our retailers. Our success depends on your success, which is why we begin each new relationship by learning about your business and providing sales-building suggestions based on the needs of your store.

We make it easy to do business with us by providing profit-enhancing sales programs, turn-key merchandising solutions, and excellent customer service before and after the sale.

With a national sales force of over one hundred sales representatives,Chesapeake Bay Candle is set up to service your store and help you maximizesales. We will help you order the right products for your store, plan your displays,and create traffic-building promotions that engage your customers with the Chesapeake Bay Candle brand and fragrances.

Whether you are a new or existing customer, we stand ready to help you maximize your success with Chesapeake Bay Candle.

PARTNERSHIPSchesapeakebaycandle.com13|

Creating Style in your store, our Chesapeake Bay Candle branded custom display is designed as a clean and contemporary vehicle to pique interest and enhance sales. Build an impactful home fragrance statement featuring any oneof our beautiful collections.

No matter the collection or size of theassortment you select, our fixture provides flexibility for creating the perfect ambiance in your store.

Merchandising

Our fixture boasts an updated blond wood finish,evoking the same elements of nature found in our products and fragrances.

Each unit measures 72 in. tall x 36 in. wide x 15 in. deep and features five fully adjustable, 3-foot shelves for maximumproduct display, shopability and merchandising flexibility.

Instantly communicate product features with ourdisplay signage featured in a plexi-glass Platecalling out the collection attributes.

Our tester package helps to visually engage your customer while also creating a compelling fragrance experience; available at a nominal charge, and free with all fixture, plannogram, and conversion order.

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With a full-scale presentation, your customers can easilyexplore and digest the breadth of fragrance options available by merchandising one product type per shelf.

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Use the focal sight line to merchandise your best–selling product types. Here, we suggest boxed giftables such as reed diffusers, highly fragranced boxed vessels and gift sets, as well as our 3x6 pillars in solid and Shades of Light combinations.

Merchandise by color, transitioning from cool to warm colors left to right.

figure. A

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MERCHANDISINGchesapeakebaycandle.com |14

figure. A

Small scale presentations can be romanced to reflect a boutique style concentrating on core fragrances that are cross merchandised with coordinating ancillary products.

Merchandise by fragrance including all product types by a single fragrance on each shelf.

Use the focal sight line to merchandise your best sell-ing fragrances or best selling color story.

figure. B

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Feature limited time, special outposts on your own fixtures by pulling seasonal product updates or trend-inspired collectionsfrom the core assortment during fall/winterholiday season or spring to create newnessand excitement for returning customers.

Pull a single fragrance line or trend inspired collection from the inline assortment in all product types to create a special fragrance feature.

Moving merchandise and adding seasonality helps to communicate a freshness, diversity and change that will bring the customer back to your store, regularly.

Inspire incremental purchases across each fragranceand/or collection.

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PARTNERSHIPSchesapeakebaycandle.com15|

figure. B

TRADESHOWchesapeakebaycandle.com |16

Atlanta Gift & Home MarketATLANTA

Seattle Gift ShowSEATTLE

Gift & Home Furnishings MarketLOS ANGELES

Total Home & Gift MarketDALLAS

The Chicago MarketCHICAGO

Columbus MarketplaceCOLUMBUS

Minneapolis Gift ShowMINNEAPOLIS

New York International Gift FairNEW YORK

January11–18

January14–17

January17–23

January18–24

January19–25

January20–24

January20–24

January 28– February 2

CORPORATE SHOWROOM

Americasmart | Bldg 1–9C8

TRADITONS UNLIMITEDPacific Mart Center | Suite 130

CALIFORNIA MARKETING ASSOCIATESCalifornia Mart Center | Suite C-1300

THOMAS & MOOREDallas Trade Mart | Suite 2593

DUNCAN & COMPANYChicago Merchandise Mart | Suite 1490

JJ & ASSOCIATESColumbus Marketplace

BB & COMPANYMinneapolis Gift Mart | Suite 491

CORPORATE SHOWROOMJavits Convention Center | Ex-tracts | Booth 7667

Market ScheduleGIB CARSON ASSOCIATES

Americasmart | Building 2–1319

Spring 2012 promtionsWe are delighted to offer FREE FREIGHT on our core collections which include our Spring 2012 updates. Full details on our planograms, hutch displays, and competitive conversion programs are featured in the order kit. Utilize these programs to grow your existing displays, or to introduce the brand for the first time. We encourage you to contact your CBC sales representative for as-sistance in developing the right program for your store(s).

THE CBC COLLECTIONOrder planogram or minimum $1,500 and receive:

• FreeFreightonproductorder

• Freesignage,shelftalker

• Freetesterkit.

• *Branded Hutch Program available

(contact your sales representatitve for details)

HOME COLLECTIONOrder planogram or minimum $1,200 and receive:

• FreeFreightonproductorder

• Freesignage,shelftalker

• Freetesterkit.

• *Branded Hutch Program available

(contact your sales representatitve for details)

Safety Tips

Don’t forget to remove all packaging, trim wicks to ¼

and place on a heat-resistant surface before lighting

candles. Never leave burning candles unattended and

remember to extinguish your candles before wicks

reach half 1/2,” for a safe and easy experience.

Candles should be enjoyed in a well-ventilated room,

away from flammable items, air drafts and out of reach

from children and pets.

Storage Suggestions

Keep candles wrapped or in a box to prevent dust or

other particles from accumulating on wax. In order to prevent

color fading, do not overexpose candles to the sun.

However, it is important to note that over long periods

of time fading is inevitable, which means candles

should be used within three to six months of purchase

for the best outcome. This is especially true if you want

to maintain the fragrance. Store in a cool, dry area until

ready for use.

Candle Care

Candles provide an ambiance unlike anything else,

allowing for a variety of tasteful entertaining and décor

options. From grouping pillars of varying heights together

on a large plate for an inviting centerpiece to creating

focal points around a room by using attractive Plates

to showcase your favorite fragrances, the possibilities

are endless.

Choosing colors, styles and fragrances that compliment

your current surroundings allows you to create

“scentsational” décor bound to impress guests from

the minute they arrive or overcome you with serenity

when enjoyed alone in a quiet home.

Scentsational Décor

Educate Your Customers

CANDLE CARE & TIPSchesapeakebaycandle.com17|

chesapeakebaycandle.com

New EnglandDOLD MARKETINGPO Box 60Sherborn, MA 01770T | 800.688.0089F | 508.653.8493E | [email protected](CT, RI, MA, NH, VT, ME)

New York StateWILLIAM MOORE ASSOCIATES442 Grant Ave RoadPO Box 987, Auburn, NY 13021T | 315.255.2879F | 315.255.0971E | [email protected](NY State, NY Metro)

Mid-AtlanticVAN CARSON & ASSOCIATES6500 Harbour View CtSuite 201Midlothian, VA 23112T | 804.739.5038F | 804-739-7648(NJ, MD, DE, PA, KY,VA)

SoutheastGIB CARSON & ASSOCIATES230 Spring Street NWAtlanta Gift Mart, Atlanta, GA 30303T | 404.589.8122F | 404.584.2273(WV,TN,NC,SC,GA,AL,FL,MS, KY, PR)

OhioJJ & ASSOCIATES4900 Train AveCleveland, OH 44102T | 216.458.0802F | 866.300.4875E | [email protected](OH)

MichiganDOWN HOME DESIGNS5622 Evergreen Knoll Howell, MI 48855T | 800.370.3696F | 517.548.1708E | [email protected](MI)

Illinois/IndianaDUNCAN & COMPANY222 Merchandise Mart PlazaSuite 1490, Chicago, IL 60654T | 800.838.7333F | 312.645.0840E | [email protected](IL, IN)

Upper MidwestBB & COMPANY19497 Boston St. NWElk River, MN 55330T | 763.535.7474F | 763.535.2228E | [email protected](MN, WI, ND, SD)

Central MidwestPALMER ASSOCIATES2050 N. Stemmons FwyUnit 173, Dallas, TX 75207T | 214.748.2605F | 214.748.3313(MO, KS, IA, NE)

South CentralTHOMAS & MOORE2050 N. Stemmons FwyUnit 173Dallas, TX 75207T | 214.748.2605F | 214.748.3313(TX, OK, LA, AR, NM)

Rocky MountainsJANSEN-RUTZ GIFT SALES469 Golden LaneLongmont, CO 80501T | 303.651.1859F | 877.760.2773E | [email protected](CO, WY, UT)

SouthwestCALIFORNIA MARKETING ASSOCIATES110 E. 9th Street, Suite C1300Los Angeles, CA 90079T | 800.874.6716F | 866.262.7817E | [email protected](CA, AZ, NV, HI)

Pacific NorthwestTRADITIONS UNLIMITED6100 4th Ave S., #130Seattle, WA 98108T | 800.839.4533F | 888.763.7510E | [email protected](WA, OR, ID, MT)

For more information or to place an order, please contact your local sales representative:

Or contact our customer serviceat 1.877.916.6550.

Sales Representatives

11/21/11 spring/summer 2012 - wordpress.comgold–golden amber green–thyme verbena blue–midnight...

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