110301 wall&pleece intro to social media for lipstick ladies
DESCRIPTION
An intro to social media for Lipstick Ladies, a networking sute for porfessional gay women, based in Brighton and LondonTRANSCRIPT
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Introduction to Social Mediafor Lipstick Ladies
Presented by Mark Walker
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Introduction to Social Media
• Your Questions About Social Media
• Where are we now?
• Getting to grips with social media
– Listen, look, learn
– Be useful
– Review and improve
• Next Steps
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Outcomes from this session
• Have a better understanding of how social media could
help your business
• Begin to review your current use of social media
• Identify next steps
– Individuals
– Organistion
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Where are you now?
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Where are you now?
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Where are you now?
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What is social media?
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What is Social Media?
• Podcasting
• Blogs
• Video-sharing
• Microblogging
• Delicious
• Social Bookmarking
• Document-sharing
• Video Conferencing
• Doodle
• Wordpress
• Google Docs
• Ning
• Yammer
• Slideshare
• SurveyMonkey
• Wikis
• Email forums
• Bulletin boards
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What is Social Media for?
• Marketing
• Sales
• Communications
• Information
• Interaction
• Trust
Generate
Income
Deliver Better
Services
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We are changing the way
we make decisions
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We are changing the way
we make decisions
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We can still hear what the
seller thinks
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Who is Using Social Media?
• Young People
• Older People
• Wealthy People
• Poor People
• Your Clients
• Your Colleagues
• Your Friends
• Your Family
• Your Suppliers
• Your Contractors
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Getting to grips
• Too Many Choices
• Too Little Time
• Too Little Direction
• Evidence
• Patience
• Focus
• Routine
• Measurement
The Problem The Solution
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Grow bigger ears
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http://www.flickr.com/photos/richevenhouse/2012636456
Tuning in
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http://www.flickr.com/photos/richevenhouse/2012636456
Where to listen
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http://www.flickr.com/photos/richevenhouse/2012636456
Tweetdeck
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http://www.flickr.com/photos/richevenhouse/2012636456
Be useful
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http://www.flickr.com/photos/richevenhouse/2012636456
Make it part of your routine
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Lis
ten • Research
• Learn
• Follow
• Networking
• 20-30 mins/day
• YouTube
• Tweetdeck
• Slideshare
Sh
are • Retweet
• Connect
• Comment
• Debate
• 20-30 mins/day
• Bit.ly
Pu
bli
sh • Blogging
• Presentations
• Video
• Podcasts
• 2-3 hours/week
• Wordpress
• Slideshare
• YouTube
How long does it take?
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http://www.flickr.com/photos/stevenraymondparker/127399509
Measure and Improve
Normalise your social media evaluation –remember, this is just another media type.
Don't do it in isolation - integrate it with your mainstream media analysis so you have the ability to view a complete and comparable media landscape
Chartered Institute of Public Relations Guide to Social Media
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Plan your campaigns
• Identify opportunities
• Not to far away
• Focus on your audience’s needs
• Use social media to build a buzz
• Link strategy to tactics
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Plan your campaigns
• Twitter: to announce what you’re doing
• Blog: engage the audience in advance
• Facebook: to invite friends
• Youtube: to show who you are
• LinkedIn: ask questions beforehand
• Surveymonkey: ask what they want
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• Install Tweetdeck
• Spend 20 mins a day
listening
• Plan campaigns
Next steps
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Wall and Pleece Support
Brand / Marketing Social Media audit
Fit with existing marketing strategy
Training and support to implement strategy
Bi-weekly meetings
• Campaign management
• Key messages, goals, support needs
• Measuring activity/analysis of results
• Adjusting/updating strategy
• Teamwork and one-to-one support
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Useful Guides
• Introduction to Social Media for Business
– Wall and Pleece http://bit.ly/g14ezv
• www.icrossing.co.uk/what-we-think
– eBook: What is Social Media?
• www.nixonmcinnes.co.uk
– Marketing Guides
• www.cipr.co.uk/socialmedia
– Chartered Institute of Public Relations
• Me and My Web Shadow
– http://amzn.to/9paTvZ
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Keep In Touch
Email [email protected]
Web www.wallandpleece.co.uk
www.markwalker.net
Twitter @wallandpleece
www.slideshare.net/wallandpleece
Tel +44 (0) 1273 44 70 01