11 training trends in 2011 final
DESCRIPTION
An overview of trends in the training industry for 2011TRANSCRIPT
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Global Marketing StrategyFebruary 2011
Trends for 201111
TOP
a forecast for the training market
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global marketing strategy team
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Agenda
• Economic Update – Mike
• HR & Talent Management Trends – Becky
• Leadership Development Trends – Paula
• Formal Learning Trends- Sean
• Informal Learning & Mobile Trends – Alex
• Wrap Up & Questions
11
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11
TOPHOLD UP! before…
Let us
catch you up.
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The New Global Economy
• Low economic growth in U.S. and Europe
• Strong growth in India and China
• Shift in power to emergent economies
• Globalization of HR and learning and development
Source: Bersin & Associates, Enterprise Learning and Talent Management, 2011
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Training budgets saw a slight increase in 2010
2008 2009 2010
-12%
-10%
-8%
-6%
-4%
-2%
0%
2%
4%
-11% -11%
2%
Change in U.S. Training Budgets, 2009 - 2010
After double-digit budgetcuts in 2008 and 2009,training spending rose2% on average, in 2010.
2008 2009
Source: Bersin & Associates, Corporate Learning Factbook, 2011
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Training budgets have rebounded more quickly in small companies
U.S. Total Small Mid-Size Large
-2%
0%
2%
4%
2%
3%
1%
-1%
Change in U.S. Training Budgets by size of organization
Source: Bersin & Associates, Corporate Learning Factbook, 2011
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Some industries fared better than others for training budgets
TechnologyHealthcareRetailManufacturing
BankingFinancial ServicesGovernment
Net increases of 4% or more
Net decreases of 4% - 7%
Source: Bersin & Associates, Corporate Learning Factbook, 2011
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Leadership development is the biggest expenditure in training budget
In 2010, leadership development accounted for 22% of the organization’s total training budget. 2006 2007 2008 2009 2010
0
5
10
15
20
25
30
35 33%
21%17%
24% 22%
% of Budget for Leadership De-velopment
9Source: Bersin & Associates, Corporate Learning Factbook, 2011
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The confidence and outlook of learning executives is improving - signifying
increased funding for workplace learning expenditures
Learning Executives Confidence Index (LXCI)
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European Foundation for Management DevelopmentDeans and Directors General Survey
June 2010
• Executive education results were mixed in 2010• 41% reported an increase in open programs, while 20%
remained steady• Custom programs saw one-third increase, while one-
third remained steady
• Expectations for 2011 are very positive• 66% of respondents expect an increase for open
programs• 65% expect an increase for custom programs
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11
TOPTrends for 2011
a forecast for the training market
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Business-Driven HR is necessary1
Personnel Department
Strategic HR
Integrated Talent
Management
Business-Driven HR
• Differentiate & Segment Talent• Plan for the Future• Globalize the Workforce & HR• Integrate with the Business
Source: Bersin & Associates – Enterprise Learning and Talent Management 2011
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42% of my colleagues rated me just “fair” or “poor” on basic business acumen.
60% of my colleagues believe HR is an administrative department, not a
strategic partner.
58% of my colleagues believes HR lacks the capabilities to develop talent
strategies.
HR 2011
Sources: Bersin & Associates – Enterprise Learning and Talent Management 2011; Talent Management Factbook 2010; Deloitte: Talent Edge 2020; Korn/Ferry Institute: Business Today Demands a Comprehensive Talent Strategy
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Good talent is hard to find…and retain. 2
Today’s workforce has
“fewer technical and
professional skills than in
previous decades”
Source: Bersin & Associates – Enterprise Learning and Talent Management 2011
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• 1 in 3 high-potential employees admits to not putting all his effort into his job
• 1 in 4 believes he will be working for another employer in a year
• 1 in 5 believes her personal aspirations are quite different from what the organization has planned for her
Source: Harvard Business Review – How to Keep Your Top Talent
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Companies with strategic business driven talent management:• 50% less turnover among high performers • 29% higher on employee engagement• 36% higher on leadership development• 41% higher on creating a pipeline of ready successors.
Source: Bersin & Associates – Enterprise Learning and Talent Management 2011
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Diversity is redefined.3
Diversity is about age, culture, personality,
skills, training, educational background and life
experiences.……………………
Diversity among viewpoints leads to innovative thinking.
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Top Priority:
Leadership Developmen
t
22% of training
budget
“Leadership development—is vital to succession planning.”
Develop
Hi-Pos Leadership at all
Levels
4Leadership development is still a top priority.
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NEED: Leadership at all levels
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FOCUS: Creating the next generation of
leaders
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Innovation & Creativity are critical leadership qualities 5
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6
Face-to-face training reigns.
58% of training is face-to-face.
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E-learning EXPLODES 7
E-learning will see the strongest growth
(15%)especially for lower leader levels in the organization.Source: Bersin & Assoc – Corporate Learning Factbook January 2010
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90% of surveyed
organizations said that they are using online
learning programs or plan to in the next 12
months
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Coaching market is growing. 8
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Informal learning becomes mainstream.9
Source: Bersin & Associates, 2009
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On Demand• E-Learning, Search, Books, Articles, Videos, Podcasts.
Social• Wikis, Blogs, Forums, Social Networks, Communities
of Practice.
Embedded• Feedback, After Action Reviews, Development
Planning, Quality Circles.
Three categories of informal learning
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Clients and Competitors Leverage Social Networking
In addition to the popular social networking sites such as Facebook and LinkedIn, organizations are beginning to implement
enterprise social networks
10
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C C L D A S H B O A R D
11 Mobile Learning is on the Move
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Mobility is Everywhere
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In summary1. Business-Driven HR is necessary.2. Good talent is hard to find…and retain.3. Diversity is redefined.4. Leadership Development is still a top priority.5. Innovation & Creativity are critical leadership
qualities.6. Face-to-face training reigns. 7. E-learning explodes.8. Coaching market is growing.9. Informal learning becomes mainstream.10.Clients and competitors leverage social networking.11.Mobile learning is on the move.
11
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questions? 11
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