11 The NEW Marketing Choices An enhancement to Golden Ruler 2 Enhancements to Golden Ruler Web Sites tab now titled Marketing Choices Provides brokers with more in depth information on the Web Sites in the CENTURY 21 listing distribution network Provides brokers with additional options for more control over your listing distribution choices New criteria based filtering Display of extended network Web Sites Brokers can rate the Web Sites in the network Filter based auto-subscribe options 2012 Century 21 Real Estate LLC. All rights reserved Old New NOTE: Sales agents will also view and benefit from these changes, though they are unable to make any changes to the listing distribution settings. 3 NEW Marketing Choices tab 2012 Century 21 Real Estate LLC. All rights reserved There are now 3 Publisher sub tabs on the Marketing Choices page: My Publisher Web Sites shows the list of Web Sites that your listings are currently being distributed to, My Publisher Web-Site Choices is where you can find all available publishers in the Century 21 listing distribution network and view more information about each, and My Publisher Website Settings displays different auto-subscribe options that the broker has available. We will review each of these tabs in this presentation. 4 NEW Marketing Choices tab 2012 Century 21 Real Estate LLC. All rights reserved (2) NOTE: Since the term Publishers is being utilized much more in the real estate industry to refer to the destination Web Sites where your listings will be displayed, we have chosen to align ourselves in using this term as well. 5 NEW Marketing Choices tab 2012 Century 21 Real Estate LLC. All rights reserved From this main page, you can view how many available Publisher Web Sites are in the CENTURY 21 listing distribution network, and also how many of those sites your listings are currently being displayed on. If you have not selected the maximum number of sites available, you will also see this button displayed which allows you to quickly select to send your listings to all the available Publisher Web Sites in the network. 6 My Publisher Web Sites sub-tab 2012 Century 21 Real Estate LLC. All rights reserved Displays the list of Web Sites that your listings are currently being distributed to Displays added information about these sites that you can easily view at a glance Date that site was selected for syndication Whether the site is required by CENTURY 21, or whether you can opt out of the site manually. Name of the site and a link to the publisher detail page Whether that site powers an extended network How many filter features this website meets Average broker rating for that site 7 My Publisher Web Sites sub-tab 2012 Century 21 Real Estate LLC. All rights reserved This page is where a broker may opt out of sending listings to any of the Web Sites by putting a check mark in the box next to the website, and then clicking the Remove Selected button. The sales agent dashboard will show the My Publisher Web Sites tab as well, but the sales agents will NOT be able to make changes to the selections for listing distribution. 8 My Publisher Web Sites sub-tab 2012 Century 21 Real Estate LLC. All rights reserved If you would like to learn more about a particular Web site, click the name of the Web site and you will be taken to the Web site detail page. 9 Publisher Web Site Detail Page 2012 Century 21 Real Estate LLC. All rights reserved In this Publisher Web Site detail page, you can view a detailed description about this particular Web Site in order to learn more about them, and you can easily see, as indicated by the red plus sign, whether this Web Site powers an extended network of sites. If the site does power additional Web Sites there is a link to view exactly which sites this site powers, so you will be able to be very clear and confident in knowing exactly on which Web sites your listings may be displayed. 10 Publisher Web Site Detail Page 2012 Century 21 Real Estate LLC. All rights reserved In this detail screen, you can also view the different filter features that this Web Site meets (more to come on that very soon). 11 Publisher Web Site Detail Page 2012 Century 21 Real Estate LLC. All rights reserved You can remove a publisher individually from this screen. You have easy access to the Web site terms of use, a link to their homepage, and a scorecard which will highlight the features and attributes of this particular site to help you to understand more about them, in order to determine if they are aligned with your online marketing strategy for your listings. 12 Publisher Web Site Detail Page 2012 Century 21 Real Estate LLC. All rights reserved Lastly, if you click on this Ratings link, you will be able to fill out a rating for this Publisher Web Site that you can share with other brokers in the network. 13 Broker Publisher Web Site Ratings 2012 Century 21 Real Estate LLC. All rights reserved Here, brokers can select a rating and also add a comment. 14 Broker Publisher Web Site Ratings 2012 Century 21 Real Estate LLC. All rights reserved By scrolling down, you can also view other broker ratings and comments. Similar to sites like Yelp, these ratings can help you to gather information from your peers about their perspectives on the value of the site. Sales agents are able to view these overall ratings in their Golden Ruler dashboard, but are not able to submit their own ratings at this time. 15 Publisher Web Site Choices sub-tab 2012 Century 21 Real Estate LLC. All rights reserved Next, lets visit the Publisher Web Site Choices tab. There is a wealth of information in this sub-tab about the available Web sites in the CENTURY 21 listing distribution network. 16 Publisher Web Site Choices sub-tab 2012 Century 21 Real Estate LLC. All rights reserved You can select any criteria here in the Filter Publishers section to filter the sites and display only those sites that meet that specific criteria. To learn more about the meaning of the criteria, just hover your mouse over the help icon next to the criteria point and a definition will display for you! 17 Publisher Web Site Choices sub-tab 2012 Century 21 Real Estate LLC. All rights reserved Similar to the My Publisher Web Sites tab, you can also view the basic information for each site at a glance, such as (1) whether or not that site powers an extended network of sites, (2) and the overall number of criteria that the Publisher Web Site meets, as well as (3) the overall broker rating for the publisher. 18 Publisher Web Site Settings sub-tab 2012 Century 21 Real Estate LLC. All rights reserved Finally, lets visit My Publisher Web Site Settings sub-tab. This tab is where you tell the Golden Ruler whether or not you want the Publisher Web Sites that are added in the future to be automatically selected for your companys listings. 19 Publisher Web Site Settings sub-tab 2012 Century 21 Real Estate LLC. All rights reserved If you would like the Golden Ruler to automatically subscribe you to new Publisher Web Sites in the future, under the Auto Subscribe Options select the enabled setting to yes. 20 Publisher Web Site Settings sub-tab 2012 Century 21 Real Estate LLC. All rights reserved If you would like, you may also limit auto-subscribe to apply only to those Publisher Web Sites that meet certain criteria, by placing a check mark next to those criteria that are important to you. If you auto subscribe using criteria, these settings will apply as Publisher Web Sites are added to the listing distribution network or as Publisher Web Sites change their practices and meet or fail to meet these criteria over time. Again, the ability to change these auto-subscribe settings is available in the Broker dashboard only. Sales agents can view their brokers selections/settings in their own dashboards, but are unable to make changes. 21 Goal of these new enhancements Provide tools to help CENTURY 21 brokers and sales agents easily find more information about the Publisher Web Sites in the CENTURY 21 Listing Distribution Network Empower CENTURY 21 Brokers to make better, more informed choices when advertising their listings online Provide more transparency in how these Web Sites operate 2012 Century 21 Real Estate LLC. All rights reserved