11 shocking stats that will transform your marketing strategy
TRANSCRIPT
![Page 1: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/1.jpg)
That will Transform Your Marketing Strategy11SHOCKING STATS
![Page 2: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/2.jpg)
If you’re a marketer, you can probably answer the question:
![Page 3: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/3.jpg)
Why is customer retention important?
Because it’s so much more cost-effective to entice an existing customer to buy again than it is to acquire a new customer...
![Page 4: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/4.jpg)
See? We knew you knew the answer.
![Page 5: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/5.jpg)
But here’s another question (or 3):
Who is actually excelling at retention?
How are they taking
advantage of retention?
Does focusing on retention really pay
off?
1 2 3
![Page 6: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/6.jpg)
We just couldn’t find the answers to these questions, so we decided to fix that.
![Page 7: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/7.jpg)
Approach customer retention
Leverage customer retention throughout
their enterprises
1 2
We teamed up with Forbes to find out how 300 retail and media executives:
![Page 8: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/8.jpg)
The study revealed that just 14% of overall respondents are absolutely crushing retention.
![Page 9: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/9.jpg)
So what are these companies doing right?
![Page 10: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/10.jpg)
Leaders at companies like The Economist, Marks & Spencer and Haymarket Media shared with us how
focusing on retention really does pay off in terms of:
Increase market share
Decrease customer
churn
And more predictable profitable revenue
![Page 11: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/11.jpg)
So let’s dive into what we discovered...
![Page 12: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/12.jpg)
Retention-focused organizations grow faster.
![Page 13: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/13.jpg)
Retailers and publishers who increased their spending on retention in the last 1-3 years resulted in a near 3x
higher likelihood of increasing their market share in the last year.
![Page 14: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/14.jpg)
But don’t worry marketing teams:retention is not purely a marketing focus.
![Page 15: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/15.jpg)
According to the survey, management teams spending more on retention are 2x as likely to understand the
impact of CLV on revenue and growth.
![Page 16: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/16.jpg)
What’s more - companies focused on retention are nearly 50% more like to consider projected long-term
profitability growth when making decisions about customer strategy.
![Page 17: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/17.jpg)
But it takes more than focus to translate your strategies
to success…
![Page 18: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/18.jpg)
It takes modernizing your marketing to really move the
needle because acquisition and retention are… just different.
![Page 19: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/19.jpg)
Acquisition is about the masses, and at its best, it’s about segments.
![Page 20: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/20.jpg)
Retention is about you and me - individuals. Real people. Actual customers with names and individual interests, preferences and histories with your brand.
![Page 21: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/21.jpg)
To retain customers and create loyalty you need to focus on 3 things.
![Page 22: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/22.jpg)
1. Individualized experiences.
Coordinating your cross-channel campaigns are just not enough anymore… you need to personalize them.
![Page 23: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/23.jpg)
2. Data science driven email.
Email continues to drive high ROI. Using data science to automate personalized recommendations, send times and more - retailers and publishers can increase email revenue, reduce subscriber churn and increase CLV.
![Page 24: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/24.jpg)
3. Optimized acquisition.
Yes, smart acquisition has the power to help you exceed your retention goals. An informed acquisition approach can decrease new customer acquisition costs AND increase CLV.
![Page 25: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/25.jpg)
Do these modern marketers exist?
![Page 26: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/26.jpg)
YES! That 14% of companies crushing retention that we mentioned earlier...they
are the Retention Gurus.
![Page 27: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/27.jpg)
The Gurus are connecting acquisition and retention and they rate their performances as being above expectations!
100% in achieve retention goals
88% in achieving acquisition goals
![Page 28: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/28.jpg)
Retention Gurus understand more about their customers and key
metrics.
![Page 29: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/29.jpg)
Like...their most valuable acquisition channels (95%), customer lifetime value (95%), and customer churn rate (84%).
![Page 30: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/30.jpg)
Churn impacts all organizations, but the Gurus are 36% more likely to see no increases in customer attrition year-over-year.
![Page 31: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/31.jpg)
The benefits of retention are clear.
![Page 32: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/32.jpg)
So we ask you this...
![Page 33: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/33.jpg)
Are you focused on retention in your organization?
![Page 34: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/34.jpg)
Do you have the technologies needed to deliver a modern customer experience?
![Page 35: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/35.jpg)
Will you be known as a leader who drives success in this modern era?
![Page 36: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/36.jpg)
You can get back to us on those… but in the meantime check out this guide to help
you plan for 2017 and incorporate in your overall
goals!
![Page 37: 11 Shocking Stats That Will Transform Your Marketing Strategy](https://reader035.vdocuments.mx/reader035/viewer/2022070601/5899afe01a28aba11e8b4775/html5/thumbnails/37.jpg)
Sailthru is the largest sender of personalized email in the world. We are the leading choice for modern
marketers and retailers like Alex and Ani, Everlane and Betabrand for campaign management across
email, web, and mobile. To see Sailthru in action, contact us at 877 812 8689
or visit Sailthru.com for more information.