11. quickwebinar: "powerpack"

Le buone regole...

realizzare un pack test

con QuickSurveys

2

Agenda

YouTube/QuickWebinar [email protected]

Giovanna Martinelli – Group Account Director

Cosa significa l’automatizzazione della ricerca

Maura Guerretta – Digital Research Manager

Come realizzare un PowerPack

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Survey AutomationEnd-to-End Automation – Data Delivery in 8 Hours Multiple Markets


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Toluna end to end digital research ecosystemRevolutionary Insight

2014 2015 2016 2017


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Why PowerPack?

“Which is the best design?”

“Which one fits with the brand at best?”

• Even with limited insights budget conduct on-demand monadic pack testing

• Limited research expertise required, an intuitive wizard guides the way

• Cuts down the time to insight and delivers results 10 times faster than traditional methods

• Offers guidance on pack fine tuning opportunities

• Reveals your pack’s strengths and weaknesses


6YouTube/QuickWebinar [email protected]

7

How it works: 8 steps

1

2

3

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DEFINE THE PRODUCT CATEGORY

IDENTIFY UP TO 10 BRANDS TO BE EVALUATED

ADD A SCREENING OR PROFILING QUESTIONS

ADD PACKAGING CONCEPTS

SELECT TIME EXPOSURE QUESTIONS

SELECT PACK QUESTIONS

ADD ADDITIONAL QUESTIONS8

DEFINE THE PACKAGE STATEMENTS


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A PowerPack example: Coca Cola Zero

PACK 1 PACK 2


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Step 1

1

2

3

4

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5

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DEFINE THE PRODUCT

CATEGORY


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Step 2

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2

3

4

7

5

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IDENTIFY UP TO 10 BRANDS

TO BE EVALUATED


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Step 3

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2

3

4

7

5

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ADD A SCREENING OR

PROFILING QUESTIONS


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Step 3

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2

3

4

7

5

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ADD A SCREENING OR

PROFILING QUESTIONS


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Step 4

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2

3

4

7

5

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ADD PACKAGING

CONCEPTS


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Step 5

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2

3

4

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5

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SELECT TIME EXPOSURE

QUESTIONS


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Step 6

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2

3

4

7

5

6 SELECT PACK QUESTIONS


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Step 7

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2

3

4

7

5

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DEFINE THE PACKAGE

STATEMENTS


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Step 8

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2

3

4

7

5

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ADD ADDITIONAL

QUESTIONS8YouTube/QuickWebinar [email protected]

18

PowerPack: Case Study «Coca Cola Zero»


DASHBOARDTHE PACK COMPARISON


DASHBOARDTHE PACK COMPARISON



DASHBOARDTHE INDIVIDUAL PACK



per questo anno insieme

con QuickSurveys

11. quickwebinar: "powerpack"

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