11 gomeasure (sg and kl) - mobile landing page and site usability tips - marc woo - google
DESCRIPTION
Marc Woo, Senior Account Strategist at Google Malaysia, shares best practices for mobile sites. Focus on the user. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).TRANSCRIPT
Mobile Landing Page & Site Usability Tips Marc Woo Senior Account Strategist, Google Malaysia
Google Confidential and Proprietary 2
Agenda
1 Mobile Web Browsing: What’s the issue?
2 There is a simple solu:on
3 It works! Stats & case study
4 Mobile website best prac:ces
5 Key next steps!
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Aiyoh! So mafan!
Google Confidential and Proprietary
“Focus on the user and the rest will follow”
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Larry Page, CEO Google
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Solu:on?
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Google Confidential and Proprietary
The mobile web is exploding!
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Mobile Queries (Indexed) 120
100
80
60
40
20
0
2007 2008 2009 2010 2011
4x Growth in past year
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79% of large online adver:sers
do not have a mobile op:mized site
Source: Google research 2010
Google Confidential and Proprietary
Case Study: Tiffany & Co’s Mobile-‐opFmized Site
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Tiffany's the jewelry brand design a mobile-‐op:mized website: q Online e-‐shop q Store locator q Consulta:on Contact
RESULT
Jewelry sales increase by 125%
Source: R/GA presenta:on at MMA Asia Forum May 4-‐5, 2011
Google Confidential and Proprietary
Mobile Website Best PracFce – Rule of Thumb
Google Confidential and Proprietary
PrioriFze Content
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v Task Oriented
v Speeeed
v Less Naviga:on
v Design for low ahen:on span
v Sa:sfy Offline Needs
Google Confidential and Proprietary
White Space
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v Reduce Cluher
v Clear & Concise
v Plain Light Background
v Mul:-‐resolu:on
Google Confidential and Proprietary
Big Buttons
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v Build for Handheld
v Isolate Buhons
v Use Color & Size to Priori:ze
v Use Descrip:ve Text
Google Confidential and Proprietary
Easy to Convert
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v Make Conversions Easy
v Keep Forms Short
v Play to Mobile’s Strengths
v Make Account Access/Crea:on Easy
v Click-‐to-‐call for Phone Conversions
4 Key Next Steps q Evaluate Mobile Landing Pages
> Priori:ze content > White spaces > Big buhons > Easy conversion
q Generate Ideas to Enhance Mobile Site q Track the Performance – Google AnalyFcs! q Test and ConFnuously Improve and OpFmize
THANK YOU Marc Woo Senior Account Strategist, Google Malaysia