11 critical steps for building your brand

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  1. 1. 11 Critical Steps for Building Your Brand By: Melissa Saulnier
  2. 2. What are Your Overall Goals
  3. 3. Date Your Goals Name Your Obstacles Name Your Skills What happens when you achieve
  4. 4. Who is Your Target
  5. 5. Name your audience(s) List what you do for them
  6. 6. Value Proposition
  7. 7. Your professional Identity Your Audience Unique Solution Transformation
  8. 8. What They Need
  9. 9. What is their pain What is their pleasure
  10. 10. Do a Survey
  11. 11. FREE - SurveyMonkey.com 10 questions 100 responses Standard email
  12. 12. Professional Photo Shoot
  13. 13. Hire a Pro Negotiate for all rights Shoot at home or office Your Clothing More.
  14. 14. Update Your Platform
  15. 15. Website/Blog Positioning Include your Brand Across Social Media
  16. 16. Your About Page
  17. 17. First Person Conversational Readers Priorities Short bio Find you blog More
  18. 18. What is a Lead Magnet
  19. 19. Review the pain point How can you alleviate the pain The format to use Content Book Cover Email incentive and more
  20. 20. Social Media Channels
  21. 21. Facebook Twitter LinkedIn Other
  22. 22. Sources of Income
  23. 23. Speaking Books Courses
  24. 24. www.NorthernGatePublishing.com