11 blogger outreach best practices
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11 Blogger Outreach Best Practices
Arik C. Hanson, APRPrincipal, ACH Communications
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A little about me…
• Digital strategist• Blogger• Organizer
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Why blogger outreach?
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Third-Party Credibility
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Raise Awareness
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Cost-Effective
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The Google
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Case Studies
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• 6 bloggers involved• 45+ comments• 45+ tweetes using #twiceaday hash tag• 50% increase in Facebook fans• 1 new patient
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• More than 250 blog mentions• More than 10,000 social media mentions• 30+ bloggers and HAPPO champs
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Picked up by:
• PR Week• O’Dwyers• MediaBistro• FIR• PR Daily
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#1: Cast the net
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#2: Don’t focus solely on the A-listers
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#3: Don’t just rely on the numbers
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#4: Start a relationship
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#5: Don’t forget about offline activities
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#6: Get personal
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#7: Make your ask compelling and relevant
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#8: Lead with them—not you
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Given your interest in…
I read your post yesterday
Noticed you were in SFO last week
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#9: Collaborate—don’t Preach
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#10: Identify the right metrics
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Number of posts
Number of comments
Readership/reach
Links/traffic to your site
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#11: The follow-Up Ask
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Questions?
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More: arikhanson.com