11 Black Hat SEO Techniques to Avoid

1.Keyword Stacking and Keyword Stuffing:

Don't: Repeat keywords to the extent that it reads

like gibberish in a sentence or image alt

text.Example: “Best seo

company seo company seo seo."

2.Tiny Text, Hidden Text, and Hidden

Links:Don't: Put illegible text at the bottom of the page, make the text the same

color as the background, or format text or images that are visually undetectable

as links.

3.META TAG/DESCRIPTIONS

STUFFING:This is the practice of filling meta tags and

meta descriptions with keywords and phrases

again and again.  

4.ARTICLE SPINNING:

The practice of article spinning is one of which Google and the other major search engines are aware; indeed, Google’s Panda and Penguin updates were designed, in part, to punish against sites that employ this practice.

5. Doorway Pages or Gateway Pages:

Don't: Haphazardly stuff pages with keyword phrases with the primary goal of achieving a high ranking and then automatically redirect visitors to a separate page.

6.Bait-and-Switch or Page Swapping:

Don't: Get a Web page indexed and ranked and then change the page entirely.

7. DUPLICATE CONTENT:

Duplicate content can refer to on-site article spinning. The other instance of duplicate content is more commonly known as plagiarism – lifting content from another published site and publishing it as one’s own. Plagiarism can also refer to paraphrasing said content without attribution in a manner that it is still clearly someone else’s work.

8.Blog Spam or Comment Spam:Don't: Automatically post

links as comments on blogs to increase the number of inbound links.Example:

“Nice writing!|goo.gl/8EC291Sxyc!"

9.GOOGLE BOMBING:

Google bombing is a bad seo practice some SEO professionals use to reduce their competitor’s rankings. Once used to pull pranks, Google bombing refers to the set of tactics for manipulating the search results of competitors. 

10. Spam Ping or Sping or Pingback Spam

Don't: Notify ping servers of new content several times per minute to give the illusion that content is new.

11.Link Farms

Don't: Seek links from or link to sites with

unrelated or low quality content in an attempt to improve visibility in the

SERPs.

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