Top 11 crowdfunding tips

How to be successful with your campaign start

Anticipate

1

1 to 2 months

before launching

Choose the right platform2

Popularity Costs Target audience Projects funded Way to collect $

Prepare your storyboard3

Your Video

2 to 3 minute length

Who are you? What are your motivations? How great is your product? What’s in it for me as a backer?

Keep it short, real & attractive - be playful

Prioritize images & bold textCoherent & simple

Your StoryDetails from video: Product - benefits Brand - added value Contribution - why? - perks Team - risks & challenges - FAQs

Watch the Competition4

Look at other projects, other platforms’ projects. Don’t forget to go beyond your own industry and to check out leaders’ strategies, videos, perks, etc.

Get closer to the press & influential blogs

5

Find out what they want to earn by promoting your project

Decide - very carefully - what would be your Perks for your contributors

6M

ost people

contribute between

10 & 100 USD

Choosing between 6 and 12 perks works best

Set up limited edition offers for early adopters & define proportional stages

DON’T underestimate yo u r l owe r l eve l contributors. Offer them more than a simple « thank you » - make them smile :)

Write a very precise

7

Financial Plan

Where’s the $ going?

Perks Actions

Fees

Production Shipping Quantities

Platform Paypal Others

Social Networks Press & Blogs Design Video Prototypes Etc.

Transparency

8

Optimal

campaign length

30 days

+ Rewards & delivery dates

Set up Launch & Closing Dates

9Prepare the ground with

Your Network

Set up a launch page to t e a s e y o u r a u d i e n c e . Personalize your messages. Implement a contest to push people to register, like & s ha re you r cam pa ign . Collect as many addresses as you can. Live it every day.

10Back up some projects

Give to Receive - show people your implication

11Talk from a Backer’s point of view, NOT Yours!

Be mysterious and surprise your potential contributors

Underpromised - OverdeliveredWhat’s your added value?

Keep yo

ur

audience

in the

loop

Watch competition - www.compete.com Kit Media tool - www.storyboard.com Campaign Pre-launch - www.launchrock.com

USEFUL TOOLS

http://divine.launchrock.com

Be Ready for my next Campaign February 10th - 2014

Keep in touch - check out the entire article

Jérémie Lorrain