1. When creating the Sport Personal Brand of an athlete, one cannot forget the fans that supports them. In football,we have seen some footballers using their personal brand to get to know their supporters in order to find outand pass on to them what happens within the club. And conversely, they have become spokesmen in their clubsof how the supporters felt during the season.In the Spanish football second division, there are some footballers, who have just been promoted to that higherdivision, who have kept that close relationship with the supporters through social networks and their personalwebsites. During all the season, the day by day contact with their fans has enabled them to create goodrelationships with them, in the good moments and in the bad, when they needed their supporteven more.We have seen how the supporters have sent pictures, cheering up messages and they haveestablished a close relationship with their favourite athletes. Taking care of your fans, being close andlistening to them is a very important part of what being a sportsman or sportswoman means.