10th annual carol dyer memorial "light the way to a cure" luminaria evening
TRANSCRIPT
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Promoting a Small Event in a Big Way
The 10th Annual Carol Dyer Memorial “Light the Way to a Cure” Luminaria Evening
By Eliza Worrick
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Why Cancer?
569,490People who died from cancer in 2010
1,529,560People who have been diagnosed since 2010
Cancer is the second leading cause of death in the US*.
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Turning Pain Into Passion
The Bar Harbor YB’s lost their friend Carol Dyer to brain cancer in 2001.
That year, they put their energy into organizing an event in her honor...
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The Carol Dyer Memorial “Light the Way to a Cure” Luminaria Evening
10 years and over $50,000 later, the event has become a way for these women and their community to reflect and fight
back against cancer.
Participants purchase $10 luminary bags which line the Bar Harbor village green on an August evening.
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Goals:
1. Promote the event
2. Provide inspiration
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Using the American Cancer Society online as a guide...
• Provides insight into the world of cancer advocacy
• Opens opportunity to share our story with a national audience
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• Homepage http://www.cancer.org provides:– Learn About Cancer
• http://www.cancer.org/Cancer/index– Stay Healthy
• http://www.cancer.org/Healthy/index– Find Support & Treatment
• http://www.cancer.org/Treatment/index– Explore Research
• http://www.cancer.org/Research/index – Get Involved
• http://www.cancer.org/Involved/index– In Your Area
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What we can take from this...
• Provide survivors with the support they need
• Give people the tools for good health
• Provide opportunities to donate and/or volunteer
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Unique Ideas
• Blame Drew’s Cancer– Cathartic experience to be shared by all
• Paul Rudd’s CrowdRise Campaign– Personal touch and voice
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Suggestions from Mashable.com
• Blog About It• Make a Facebook event• Tweet the event• Use hashtags• Flickr photostream
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The Plan
• Blog:– Personal stories from each member
• Why the event is important to us, favorite event memories, memories of Carol– Gives visitors a year-round look into who the YB’s are– Posts on how we organize the event to provide others with tools and
inspiration
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The Plan
• Website:– Update it– Add links to ACS– Provide an option to donate online
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The Plan
• Twitter– Regularly tweet about the event, the group and other events in the world of
cancer advocacy– Follow other cancer advocacy groups– Retweets are key in spreading the word
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The Plan
• Facebook– Update regularly with prompting questions– Add photos from past events– Create a follow-up photo album from this year’s event– Post photos of the YB’s together as a group– Post links from the world of cancer research and advocacy– Create an event for the Luminaria Evening– Post event planning updates, especially one month before the day of
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The Plan
• Flickr photo stream– Post pictures from past events– Photo follow-up after this year’s event
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Timeline
• April to June– Post photos, links or prompting questions weekly to Facebook– Continue to retweet news from the world of cancer advocacy– Compile information for first blog posts– Send out press releases to community calendars
• June to August 5th– Start Flickr photo stream of past events– Publish blog posts– Send out press releases to local newspapers– Continue to post to the Facebook profile, but twice a week– Continue to retweet cancer advocacy news
• August 6th- Luminaria Evening! – Tweet from the event– Post photos live from the event
• August 7th onwards– Blog post on event summary– Post new photo album to Facebook and Flickr– Continue to tweet about the success of the event and cancer news
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Keeping Our Goals in Mind...
1. Promote the eventKeeping visitors and fans up to date with the planning
process and day-of happenings
2. Provide inspirationPutting a face to the name “YB’s” and providing access to both outside resources and a close-knit,
passionate community
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References
1. The American Cancer Society, Cancer Statistics 2010. Copyright 2010 by the ACS. Online. http://www.cancer.org/Research/CancerFactsFigures/CancerFactsFigures/cancer-facts-and-figures-2010
2. Jones, Boulos, Maramba, Skirton, and Freeman, Patient Preferences for Online Person-Person Support. Found in Virtual Social Networks, Ed. Niki Panteli. Copyright 2009. Print. Pages 52-74.
3. Link to Delicious account: http://www.delicious.com/elbrwo