#10ntc we are media blogging
DESCRIPTION
Have you been thinking about setting up a blog? Now's your chance to do it with some help so you get off to a great start. In this session, we'll talk different options for layout and strategy to creating a blog that is attractive and shares your message.You'll Need: A Laptop and a (free) Wordpress blog installed.> Blogging #1: 8:00 am - 10:00 amPresented By:Dawn Crawford - Colorado Children's Immunization CoalitionLaura Whitehead - Popokatea> Blogging #2: 11:00 am - 1:00 pmPresented By:Dawn Crawford - Colorado Children's Immunization CoalitionLaura Whitehead - PopokateaTRANSCRIPT
We Are Media: Blogging
Presented by
Dawn CrawfordCommunications Director at Colorado Children’s Immunization Coalition &
Social Media Strategist at BC/DC&
Laura WhiteheadWeb and print designer and consultant in online digital media
at Popokatea
What Do You Want Out of This Session?
Agenda
• Blogging Overview• Learn from Others• Challenging Fears
– Commenting– Setting Up a Blog– That First Post
• Class Time
Everyone thinks of changing the world, but no one thinks of changing himself.
– Leo Tolstoy
Why Blog?
http://nibiryukov.narod.ru/nb_pinacoteca/nb_pinacoteca_painting/nb_pinacoteca_gay_portrait_of_leo_tolstoy.jpg
• Share your amazing story• Thank volunteers, board members,
staff & supporters• Give supporters a behind-the-scenes
look• Give staff an creative outlet• Further your cause
All my life I've looked at words as though I were seeing them for the first time.
- Ernest Hemingway
Rules??!!
http://blog.syracuse.com/shelflife/2008/07/hemingway.jpg
Okay, there are no rules, but here are some guidelines
• Update on a schedule• Grammatically correct• Write with substance• Link to other information
It's a matter of taking the side of the weak against the strong, something the best people have always done.
- Harriet Beecher
Stowe
What to Write About
http://webpage.pace.edu/kculkin/files/mariachild.jpg
• Pick a niche – talk about your cause• Outstanding donations• Classes/Education• Success Stories• Clients• News that affects your cause• Get others to guest post
I do not want people to be very agreeable, as it saves me the trouble of liking them a great deal. - Jane Austen
Picking A Platform
http://lib.utexas.edu/exhibits/portraits/images/23.jpg
• Wordpress– http://laura.popokatea.co.uk/ – http://www.bcdcideas.wordpress.com– http://www.coloradomom2mom.com
• Typepad– http://beth.typepad.com/
• Blogger• Make your own
The question isn't who is going to let me; it's who is going to stop me.
- Ayn Rand
Getting Started
http://drx.typepad.com/photos/uncategorized/2007/09/03/ayn_rand_4.jpg
• Read other blogs• Create a strategy• Pick a platform• Make your blog pretty
• Link to other favorite blogs• Assemble your team• Link to your other collateral• Take the plunge
Cut out all these exclamation points. An exclamation point is like laughing at your own joke.
- F. Scott Fitzgerald
Finding Readers
http://www.library.cornell.edu/olinuris/ref/fitzreading.jpg
• Include blog address on all your collateral
• Include a teaser article in newsletters• List your blog on blog directories
You never really understand a person until you consider things from his point of view.
- Harper Lee
Ways to Blog Without a Blog
http://media-2.web.britannica.com/eb-media/91/126891-050-C7043366.jpg
• Guest posts on other blogs• Twitter or/and Facebook• Posterous or Tumblr
Another flaw in the human character is that everybody wants to build & nobody wants to do maintenance.
- Kurt Vonnegut
Measuring Your Success
http://www.theblacklaser.net/blog/wp-content/uploads/2009/01/vonnegut2.jpg
• Page views• Comments• Links• Employee, donor engagement
Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.
- John Steinbeck
Who To Read
http://fansinaflashbulb.files.wordpress.com/2009/06/steinbeck.jpg
• Museum of Life and Science – Department focused blogs written by employees– http://www.lifeandscience.org – http://mlsanimaldepartment.blogspot.com/2010/03/get-g
ood-look-now.html– http://blogs.ncmls.org/greg-dodge/2010/03/11/snakes/
• National Wildlife Foundation – Mission blogging– http://blogs.nwf.org/
• Colorado Health Foundation – Organizational blogging, lots of event blogging– http://coloradohealth.typepad.com/health_relay/
• Colorado Children’s Immunization Coalition – Mom talking to moms about a cause– http://www.coloradomom2mom.com
• We Are Media - http://www.wearemedia.org/ • Pod Nosh - http://podnosh.com/social-media-help/ • Beth’s NPO Social Media Blog – http://beth.typepad.com/ • Kivi’s NPO Communications Blog -
http://www.nonprofitmarketingguide.com/blog • Donor Power Blog - http://www.donorpowerblog.com • Socialize Your Cause – Top 12 Blogs -
http://www.socializeyourcause.org/top-12-nonprofit-blogs/blog/
• Just for fun:– http://www.cuteoverload.com – http://stuffwhitepeoplelike.com/– http://www.dooce.com/– http://CrapIMake.Wordpress.com
Now Get Writing!
Dawn A Crawford• [email protected] • 720-231-1930• http://bcdcideas.wordpress.com• @SocMediaRckStr • http://www.Facebook.com/Dawn.A.Crawford • http://www.childrensimmunization.org • http://crapimake.wordpress.com
Laura Whitehead•[email protected]
• 011-44-180-814068 (UK)• http://laura.popokatea.co.uk• @littlelaura• http://www.facebook.com/laura.popokatea• http://www.popokatea.co.uk