10min ub pitch
DESCRIPTION
TRANSCRIPT
Michael SarlittMatt Joanou
Team, Clients, and Vision
Core TeamMatt JoanouCP Sr. Student – Economics major with Entrepreneurship concentration and Psychology minor
Background: Non-profits, Start-ups, Networking
Michael SarlittCP Graduating Business Student – Finance, Marketing, & Entrepreneurship concentrations
Background: Sales, Online Marketing, Social Media, Market Research Tools
Jordan EvansWestmont College (SB) Recent Graduate – Business, Economics, & Spanish
Background: Business Development, Market Research, Forecasting
Common Themes: Passion for entrepreneurship, come from families of business owners
Extended Team
Jonathan YorkHead of Entrepreneurship department at Cal PolyOver 25 years experience as a CEO in multiple
industries
Michael GuntherFounder and President of Collaboration, SLO
consulting firmStrong connections in San Luis Obispo communityVice-Chair to the SLO Chamber of Commerce
Current ClientsMarket Research Projects
Location: Santa Barbara, CAIndustry: Engineering FirmObjective: Comprehensive market analysis of new niche industry
Location: Santa Barbara, CAIndustry: TelecommunicationsObjective: Analyze consumer segments and demographics
Current ClientsSocial Media Projects
Location: San Luis Obispo, CAIndustry: WineryObjective: Launch a cutting edge social media campaign
Location: San Luis Obispo, CAIndustry: Web-Based, InventorsObjective: Create web content and social media campaign
Current ClientsBusiness Plans
Women’s Shoe Store (Paso Robles)Location: Paso Robles, CAIndustry: RetailObjective: Create a comprehensive business plan for new shoe/wine bar concept
Competitive Edge - Market Strategy - Sales Forecast - Management Summary - Financial Forecast
Short-Term Expansion Vision
SLO SBOC
SF
Timeline
Feb ‘10 Aug ‘11 Aug ‘12
Initial Pilot(small market)
UniversitiesCal Poly, SLO
1st Expansion(medium market)
UniversitiesUCSBWestmont College
2nd Expansion(large markets)
OC UniversitiesUCICSU FullertonCSU Long Beach
SF UniversitiesUC BerkleyStanfordSFSU
BOS2012
CHI2012
NYC2013
LA2013
Long-Term Expansion Vision
Target markets saturated with Universities
Potential Harvest Options
Hold private indefinitelyBenefit from continuous cash flows
Buyout by large consulting firm (long-term)
Potential Partnerships
Consulting FirmsProvides UniBridge with• Referrals• Tutelage• Resources (office space)
UniBridge provides consulting firm with• Link to young talent• Revenue sharing
ResearchDetermining a Need
Proof of conceptDeveloping surveys
PricingInitially trial by fireCurrently developing Conjoint Analysis survey
1st Level Competitors
WildbloomSmall business and non-profit focusOne active group at Yale (Maya)
NexeconU of Michigan student-run consulting group (not-
for-profit)Focus on consulting (vs. business projects)
2nd Level CompetitorsEstablished Consulting Firms
Temp Agencies
Independent ContractorDisadvantages
Business has to find qualified applicantOne brain vs. many$$
$$$$$$$
FinancialsPeriod:
Startup Costs 1 12 Total
Project Volume (units) 5 15 161
Monthly Project Comp. 500 900 8,800
Gross Project Revenue 2,500 13,500 122,300
Variable Costs
Team (20%) 500 2,700 24,460
University (5%) 125 675 6,115
Total Variable Costs 625 3,375 30,575
Total Fixed Costs (593) 163 163 2,543
Operating Profit (loss) (593) 1,713 9,963 89,775