101059991 a project report on exide batteries

8/17/2019 101059991 a Project Report on Exide Batteries

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A RESEARCH REPORT

ON

“Analysis of market potential,

competitors strength in car segment with

special reference with Ei!e "Area, #ran!

a$aila%le an! speci&c factors ha$ing

ma'or in()ence on cons)mer p)rchase

%eha$ior*+

AtEi!e n!)stries -imite!

#./

AmolRiteshToppo

0SS

Page | 0

XAVIER INSTITUTE OF SOCIAL SERVICES


2/77

A RESEARCH REPORT

ON

“Analysis of market potential,

Competitors strength in car segment with

special reference with Ei!e "Area, #ran!

a$aila%le an! speci&c factors ha$ing

ma'or in()ence on cons)mer p)rchase

%eha$ior*+

at

Ei!e n!)stries -imite!

#./AmolRiteshToppo

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3/77

n partial f)l&llment of the re1)irement of 2#A

program of

0a$ier nstit)te of Social Ser$ice, P)r)lia Roa!,

P3O3#o 4

Ranchi567899:

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4/77

APPRO;A- SHEET

This is to certify that Summer Project entite! "Anaysis of mar#et

$otentia% com$etitors stren&th in car se&ment 'ith s$ecia reference'ith E(i!e an! s$eci)c factors ha*in& major in+uence onconsumer

$urchase ,eha*ior- E(i!e in!ustries imite! has ,een $re$are! ,y

.r/AmoRiteshTo$$o in $artia fu)ment of the re0uirement for the

a'ar! of Post1ra!uate 2i$oma in .ana&ement 3Finance4.ar#etin&5 at

Xa*ier Institute Of SociaSer*ices% Ranchi/The stu!y em,o!ies !ata

coecte! anay6e! an! com$ie! ,y the researcherun!er the &ui!ance

of the un!ersi&ne! &ui!e of the institute an! there,y a$$ro*e!

asin!icatin& the $ro)ciency of the researcher/

Prof/ Aru$ .u#herjee

3Research 1ui!e5 3Summer Internshi$

Coor!inator5

Prof/A/R/7o!ra38O2

2r/ Fr/ Ae( E##as/j .ar#etin&5

32irector%XISS5

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5/77


6/77

2ate:

Ro No/

AC=NO>-E


7/77

PRE@ACE

“Give a man a fsh, he will eat it.

Train a man to fsh, he will eed his amily.”

The a,o*e sayin& hi&hi&hts the im$ortance of Practica #no'e!&e/

Practica trainin& is anim$ortant $art of the theoretica stu!ies/ It is of

an immense im$ortance in the )e! ofmana&ement/

This $roject is a a,out the #no'e!&e an! e($erience &aine! a,out

the,uyin& ,eha*ior an! mar#et $otentia of E(i!e ,atteries in the city

of Ranchi/

I ha*e ta#en my o,jecti*es to stu!y the "Customer 7uyin& 7eha*ioran! mar#et $otentia of E(i!e ,atteries in the 8CV se&ment-/For this

$ur$ose% the $rimary !ata is use!/ The !ata is coecte! throu&hsur*ey

metho!/


8/77

Ta%le of ContentsABSTRACT........................................................................................................................9

INDUSTRY PROFILE:.....................................................................................................10

Te P!"#$%&:...................................................................................................................10P$!%a'e O%%a'(")':......................................................................................................10

Ta!ge& A$#(e)%e De*"g!a+(%':....................................................................................10

Bea,("!a-:.....................................................................................................................11C"*+e&(&("):..................................................................................................................11

P!"#$%&':........................................................................................................................12

Fa%&"!(e':........................................................................................................................12$a-(&/:..........................................................................................................................12

OE S$++-(e! &":...........................................................................................................12

RD:..............................................................................................................................12E(#e I)#$'&!(e' "-#:....................................................................................................13

Lea#e!' () P"e! S&"!age S"-$&(")':.............................................................................14

a)$a%&$!()g Ca+a%(&(e':.............................................................................................15COPANY PROFILE.......................................................................................................1

('(") S&a&e*e)&:...........................................................................................................20

7"!-# C-a'' a)$a%&$!()g:..........................................................................................20

C"--a8"!a&(")':...............................................................................................................20Ee%$&(,e C"**(&&ee.....................................................................................................22

PRODUCT PROFILE........................................................................................................26

RANE OF EIDE EPRESS BATTERIES:.............................................................29INTIAL C;ARIN DESCRIPTION :.......................................................................29

SPECIFIC RAITY:...................................................................................................30

CAUTION:................................................................................................................30

INTRODUCTION TO CAR BATTERIES........................................................................30Re'ea!% a)# De,e-"+*e)&:..........................................................................................31

F$)%&(")a- A!ea':...........................................................................................................31

Ba&&e!/ De'(g) De,e-"+*e)&:...................................................................................32Te%)"-"g/ "! T!"+(%a- C"$)&!(e':...............................................................................32

I)!a'&!$%&$!e < La8"!a&"!(e':.........................................................................................34

P!"#$%& Te'&()g Fa%(-(&(e':.............................................................................................34

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9/77

RR "! ISO a)# S $a-(&/ S&a)#a!#'...........................................................................35

AR>ET ANALYSIS......................................................................................................3=

S.7.O.T ANALYSIS....................................................................................................3=CCOPETITOR ANALYSIS.......................................................................................3

PURPOSE AND OB?ECTIE OF STUDY..................................................................40

RESEARC; PLAN...........................................................................................................41RESEARC; ET;ODOLOY......................................................................................42

@a T/+e " Re'ea!% :....................................................................................................42

@8 Da&a C"--e%&(") e&"# :.........................................................................................42@% P!(*a!/ Da&a C"--e%&(") e&"# :...........................................................................42

@# P!(*a!/ Da&a C"--e%&(") Te%)($e :.......................................................................42

@e U)(,e!'e " &e S&$#/ :.............................................................................................43

@ Sa*+-e U)(& :............................................................................................................43@g Sa*+-()g Te%)($e :...............................................................................................43

@ Sa*+-e S(e:.............................................................................................................43

LIITATIONS..................................................................................................................43

@ A)a-/&(%a- T""-'.......................................................................................................43FINDINS AND STUDIES..............................................................................................44

Re'+")#e)&' #ea-()g (& #(e!e)& 8!a)#':...............................................................44INTERPRETATION:.....................................................................................................45

INTERPRETATION:.....................................................................................................4=

INTERPRETATION:.....................................................................................................49INTERPRETATION:.....................................................................................................50

INTERPRETATION:.....................................................................................................50

a!e& P"&e)&(a- A)a-/'(' P!"%e#$!e a& a+!"(*a.....................................................52

FINDINS:........................................................................................................................56RECOENDATIONS:..................................................................................................5=

LOCATION 7ISE AR>ET POTENTIAL....................................................................5

LOCATIONS:................................................................................................................5SOE OF T;E IPORTANT PROOTIONAL AND ADERTISEENT

CAPAIN IN T;ESE AREAS S;OULD BE UNDERTA>EN:..............................5

DETAILS OF T;E DEPARTENTS 7;ERE I 7OR>ED FOR Y S.I.P..................61BIBILIORAP;Y............................................................................................................62

UESTIONNAIRE...........................................................................................................63

T;E AR>ET POTENTIAL OF EIDE AUTOOTIE BATTERIES..................63

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L('& " Ta8-e'

> 7OAR2 OF 2IRECTORS////////////////////////////////////////////////////////////////////////////?> TA7LE ? SPECIAL FEATURES////////////////////////////////////////////////////////////////////////?@ TA7LE RESPON2ENTS 2EALIN1 RESPON2ENTS 2EALIN1


11/77

FI1URE NU.7ER OF VE8ICLES RE1ISTERE2 IN RANC8I 2ISTRICT/////////////////////D

ABSTRACT

The current Project 'or# tite! ".ar#et Potentia of

E(i!eAutomoti*e7atteries in Car se&ment in the city of Ranchi-

co*ersthe foo'in& as$ects/Pro!uct Pro)e% 'hich !escri,es the

im$ortance of E(i!e 7atteries/ TheCom$any $ro)e% 'hich incu!es the

history of com$any an! its coa,orations/In!ustry $ro)e incu!es the

story of ho' manufacturin& of ,atteries starte!%'here an! for 'hat

$ur$ose these $ro!ucts are in*ente! etc/ The current scenario of E(i!e

,atteries in the car se&ment !escri,es the $resent scenario !eman!

an! consumers res$onse to the $ro!uct/ It aso he$s in future

$rojection of the $ro!uct an! he$s un!erstan! the futuristic $otentia

of the $ro!ucts in the car se&ment/The anaysis $art incu!es the cear

anaysis of the *ie's of inter*ie's an! is asosu$$orte! ,y &ra$hs for

cear un!erstan!in&/ Fin!in&s incu!e the im$ortantinformation or facts

#no'n !urin& the $rocess of !ata coection/Recommen!ations are$ro!uce! accor!in& to the )n!in&s% these incu!es thesu&&estions

'hich 'i ,e he$fu for the or&ani6ation/

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INDUSTRY PROFILE:The Product:

The $ro!uct is a maintenanceHfree ,attery% simiar in !esi&n to a

con*entiona automoti*e ,attery% ,ut just a hea*ierH!uty *ersion of the

same arran&ement/ .any of the com$onents ha*e thic#erconstruction% an! !i=erent% more !ura,e materias are ty$icay use!/

This !esi&n is cae! a ea!Hcacium ,attery/ The hea*ierH!uty $arts

ensure that +ui! oss is #e$t to a minimum an! that com$onents ha*e

a much on&er ife/

Purchase Occasions:

The automoti*e ,attery ,usiness consists of OE 3ori&ina e0ui$ment5

an! afterHmar#et or re$acement mar#et se&ments/ The OE mar#et is

aroun! >/? miion units an! the ar&er re$acement mar#et is aroun! D

miion units $er annum in In!ia/ Purchase therefore occurs 'hen the

current ,attery J!iesK% 'hich is usuay after a $erio! of a$$ro(imatey

t'o years/

Target Audience Deogra!hics:

Region: In!ia% ur,an $o$uation

Occupation: Ser*ice% 'or#in& $rofessiona% sefHem$oye!

Gender : .ae

Religion: Insi&ni)cant

Income: >% % $/a/ u$'ar!s

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14/77

Beha"iora#:

Occasions:


15/77

Lea! Aci! Stora&e 7atteries for Automoti*e% .otorcyces% 1enets%

Tra'ers% VRLA%In!ustria Stan!,y% .oti*e Po'er an! Su,marine

a$$ications/

Factories:

E(i!e has G Factories s$rea! across In!ia/ To&ether the annua

$ro!uctionca$acity is of o*er @/? miion automo,ie

,atteries3incu!in& motorcyce,atteries5 an! o*er miion A8 of

In!ustria Po'er/

$ua#it%:

E(i!e is certi)e! to ISOG>% MSG an! ISO>B> Muaity Systems

,yR> Patents for 7attery

2e*eo$mentTechnoo&y/ This mem,ers information has NOT ,een

authenticate! or *eri)e! ,y Ai,a,a or any thir! $arty/ Ony Ai,a,a

1o! Su$$iers an! Trust Passmem,ers ha*e com$ete! an

authentication an! *eri)cation $roce!ure con!ucte!,y thir!H$arty

cre!it a&encies/

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16/77

E(ide Industries ho#d:

8ELPE2 ,y the ro,ust !eman! from the automo,ie se&ment% ,attery

major E(i!e In!ustries recor!e! a ? $er cent &ro'th in turno*er for

the 0uarter en!e!2ecem,er ?B/ As the ea!er in the ori&ina

e0ui$ment mar#et of the automo,ie ,attery se&ment% the com$any

,ene)te! from the &ro'th in the automo,ie $ro!uction seen in the

recent 0uarters/

The com$any aso has a $resence in the in!ustria ,attery mar#et%

'hich accounts for a,out B $er cent of re*enues/ The enhance!acti*ity e*es in teecom an! $o'er sectors ha*e resute! in increase!

!eman! for in!ustria ,atteries as 'e/ The $ro)ta,iity 'as un!er

$ressure o'in& tos$irain& in$ut cost/ The $rice of ea!% the #ey ra'

materia% rose ,y o*er B $ercent !urin& the $erio! un!er

consi!eration/ Lea! accounts for a,out @D $ercentof the tota cost of

$ro!uction an! ra' materia cost o*er D $ercent of re*enues/ O'in&

to a shar$ s$urt in ea! $rice% the o$eratin& $ro)t mar&in

!ro$$e! to > $er cent from >G $er cent in the 0uarter en!e!

2ecem,er ?/ The

com$etiti*e en*ironment an! the &ro'in& !eman! from the ori&ina

e0ui$ment

mar#et ha*e imite! the sco$e for re*isin& ,attery $rices to

com$eteyaccommo!ate chan&es in in$ut cost/ The soft interest rate

re&ime an! the o'&earin& ha*e &i*en the com$any sa*in&s in interest

cost/ The com$anys$erformance !e$en!s on the tren! in the $rice of

ea!/

Thou&h sustainin& *oume &ro'th 'ou! not ,e !icut% the

+uctuation in/ The cost of in$uts 'ou! ,e the #ey !eterminant of

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17/77

&ro'th in ,ottom ine/ The increase! automo,ie $ro!uction in the ast

cou$e of years 'ou! transate into enhance! !eman from the

ucrati*e re$acement mar#et/ The e=orts to &ain access to the rura

mar#et'ou! aso !ri*e !eman! from the re$acement mar#et/ The

im$ementation of the more strin&ent norms $ertainin& to recycin&

of use! ,atteries is another $ositi*e tri&&er/ This is i#ey to !iute the

$resence of unor&ani6e! sector $ayers in the re$acement mar#et/

The com$any is aso im$ementin& ca$acity e($ansion $rojects/ This%

aon& 'iththe ocation of the unit from Auran&a,a! 3.aharasthra5 to

7a'a 38aryana5%'ou! ha*e on&Hterm $ositi*e im$ications/On the +i$

si!e% the recent !ecision to $ermit !utyHfree im$orts of

seae!maintenance free ,atteries cou! e($ose !omestic $ayers to the

threat fromchea$er im$orts/ 7esi!es% the remo*a of antiH!um$in& !uty

on ea! aci! ,atteriescou! aso a=ect the $ros$ects of !omestic

$ayers/

The &o*ernment ha! im$ose! an antiH!um$in& !uty a fe' years a&o

oncom$aints from the !omestic com$anies a,out the !um$in& of

chea$er im$orte!,atteries/Thou&h E(i!e has stron& ,ran! e0uity an!$ro!ucts $ositione! across *arious$rice $oints% it 'ou! remain

*unera,e to the threat from im$orts% es$eciay inthe re$acement

mar#et se&ment/ There 'ou!% ho'e*er% ,e a mar&ina im$act inthe

ori&ina e0ui$ment mar#et !ue to rea(e! norms for im$orts/

From an in*estment $ers$ecti*e% shareho!ers can retain their ho!in&s

Fresh e($osures

may ,e consi!ere! on e*i!ence of softenin& of ea! $rice or sustaine!

,uoyancyin automo,ie $ro!uction/ The #ey ris# is the $ros$ecti*e

threat from chea$erim$orts/

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18/77

7esi!es% any further rise in ea! $rice 'ou! aso ha*e an im$act on

$ro)ta,iity/

Leaders in Po)er Storage So#utions:

E(i!e In!ustries Limite!% In!ias +a&shi$ of the stora&e ,attery

in!ustryH is aso

the ar&est Po'er Stora&e Soutions com$any in South an! South East

Asia/ It manufactures the 'i!est ran&e of stora&e ,atteries in the

'or! from ?/DAh to

?%Ah ca$acity% to co*er the ,roa!est s$ectrum of a$$ications/

Ca$ita Rs/@>? .iion/ Turno*er Rs/ >?>? .iion in ?HB%Em$oyees O*er B% .ar#et Share .ar#et Share in o*era

!omestic Auto 7attery .ar#et an!G .ar#et Share in Automoti*e

OE/ in!ustria ,attery mar#et shareD/

&anu*acturing Ca!acities:

Factories 3Esta,ishe!5 Ca$acity Units . AhAuto .C IN2L:

Shamna&ar 3>GB5 H H >B

Chinch'a! 3>GG5 H > H ?B

8a!ia 3>G>5 H > H >

8osur 3>GG@5 H @ H ?@

Taoja 3>GG5 H H @D

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19/77

.uti ocation he!&e su$$y ris#s to customers H !ei*ery

con)!enceStrate&icay ocate! near mar#etsLo&isticay ecient%

consi!erin& @ ra' materias im$orte!

Pro(imity to $orts H cost eciency in e($orts

.ar#etin& Net'or#

Oces H?

E(i!e Care Centers H>

E(i!e Po'er Centers H?D

SLI HB?

.C H?BG

.ar#etin& Sta= H ?G>

EIL is the mar#et ea!er in the or&ani6e! sector in ,oth the automoti*e

an!in!ustria se&ments/ EXI2E an! SF3Stan!ar! Furu#a'a5% the

+a&shi$ ,ran!s of the Com$any% IS aso the ea!in& ,attery ,ran!s in

the country/ The Com$any has the !ominant share in the ori&ina e0ui$ment

se&ment for automo,ies/ It $o'ers amost a the cars 'hich ha*e

,een intro!uce! in In!ia such as 8on!a City% 8on!a Accor!% 8yun!ai

Santro% 8yun!ai Accent% 8yun!ai Sonata% Su6u#i 7aeno an! Su6u#i


20/77

Con*entiona Ener&y Sources/ The Com$any is the ar&est

manufacturer of ca$ am$ ,atteries in the 'or!/ It is aso one of the

)*e com$anies in the 'or! 'hich has the ca$a,iity to ma#e

su,marine ,atteries for ,oth Russian an!1erman ty$es/

EIL is the )rst ,attery com$any in the country to intro!uce

$oy$ro$yene case ,atteries an! maintenanceHfree ,atteries/ It is aso

the $ioneer of se*era ne' technoo&ies i#e +atH$ate% an! tu,uar

$ate ,atteries/7y *irtue of ,ein& the ar&est Seae! .aintenance

Free3S.F5 ,atteries in Asiaoutsi!e Qa$an% the Com$any has earne! the

status of a &o,a su$$ier to AmericanPo'er Con*ersion% the ar&est

UPS manufacturer in the 'or!/ 7esi!es% it asocaters to other

mutinationas o$eratin& 'ithin the country i/e/ Siemens an! Ericsson

an! other major $ayers as TVSE% 8TL% Tata Lie,ert% Numeric an! ITI/

The Com$any has a'ays ,eie*e! in 'or#in& cosey 'ith the

1o*ernment in!e*eo$in& an! sustainin& a$$ications 'hich are ,est

suite! to the countrysnationa interest/ It has trie! to !o its ,it for the

country ,y $ro*i!in& ,atteries s$eciay taiore! for 7oors &uns%

armore! *ehices an! tan#s% 'ireess transmission% soar a$$ications inremote areas an! !e*isin& antiH$oution mas# samon& others/ The

countrys )rst ,attery $o'ere! eectric ,oat% !esi&ne! an! !e*eo$e!

,y EIL is an e(tension of its socia initiati*es an! it contri,utes to'ar!s

,ui!in& an ecoHfrien!y an! $oution free nation/

E(i!e 'as the )rst to intro!uce ,atteries for eectric *ehices%Traction

,atteries for eectric 'heechairs% +atH$ate ,atteries for &of carts an!

,atteries for automate! &ui!e! *ehices/ In an a&rarian economy such

as In!ia% the farm sector is one 'hich cannot ,e i&nore!/ Accor!in&y%

E(i!es a*o'e! o,jecti*e 'as to cater to the tractor se&ment as a

thrust area/ Its major initiati*e% Project issan% has ma!e stea!y

inroa!s into the rura re&ions% $articuary those of the North an!


21/77

This has he$e! to s$rea! consciousness amon& the rura $o$uace on

the nee! to use ecoHfrien!y an! technoo&icay su$erior ,atteries/

E(i!e has ma!e e(tensi*e use of issan .eas an! 2ha,as to $romote

this scheme an! has intro!uce! Qai issan ,attery to cater to the

re$acement mar#et in this se&ment/ In furtherin& its socia

commitment% EIL has $anne! to a!o$t seect *ia&es to im$ro*e socia

'efare/ The Com$any e($orts ,atteries 'hich ha*e ca$ture! niches in

South East Asian/

CO&PANY PROFILE

The Com$any 'as incor$orate! as Associate! 7attery .a#ers 3Eastern5

Lt!/% on >st Qanuary% >GB@ un!er the Com$anies Act% >G> to $urchase

a or any of the assets of the ,usiness of manufacturers% ,uyers an!

seers of an! !eaers in an! re$airers of eectrica an! chemica

a$$iances an! &oo!s carrie! on ,y the Chori!e Eectric Stora&e

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22/77

Com$any3In!ia5 Lt!% in In!ia % since >G> 'ith a *ie' thereto to enter

into an! carry into e=ect3either 'ith or 'ithout mo!i)cation5 an

a&reement 'hich ha! area!y ,een $re$are! an! 'as e($resse! to ,e

ma!e ,et'een the Chori!e Eectric Stora&e Co 3In!ia5 Lt! on theone

$art an! the Com$any of the other $art/ The name of the Com$any

'as chan&e! to Chori!e In!ia Lt! on ?n! Au&ust% >G@?/ The name of

the Com$any 'as a&ain chan&e! to Chori!e In!ustries Lt!/ *i!e fresh

Certi)cate of Incor$oration !ate! >?th Octo,er% >G/ The name of the

Com$any 'as further chan&e! to E(i!e In!ustries Lt!/ on ?Dth Au&ust%

>GGD/

The Com$any manufactures the 'i!est ran&e of

stora&e

,atteries in the 'or! from ?/D Ah to ?%B Ah

ca$acity%

co*erin& the ,roa!est s$ectrum of a$$ications/

The Com$any has si( factories strate&icay

ocate! across the country t'o in .aharashtra% one in GG%

after the atter !i*este! its o'nershi$ in fa*or of a &rou$ of In!ian

shareho!ers/ The Com$any has &ro'n stea!iy% mo!erni6e! its

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23/77

manufacturin& $rocesses an! ta#en initiati*es on the ser*ice front/

Constant inno*ations ha*e he$e! the Com$any to $ro!uce the 'or!Ks

ar&est ran&e of in!ustria ,atteries e(ten!in& from ?/D Ah to ?B Ah

an! co*erin& *arious technoo&y con)&urations/

Page | 22



24/77

+ision Stateent:

To 'in our customers% sta#eho!ers an! em$oyees ,y transferrin&

0uaity into a Performance oriente! ,usiness 'hich 'i secure mar#et

ea!ershi$ an! $ro)ta,e &ro'th throu&h e=ecti*e fu)ment of

customers nee!s/

,or#d C#ass &anu*acturing:

E(i!e has ei&ht manufacturin& $ants $ro!ucin& 'or! cass $ro!ucts/

E(i!e factories are ocate! strate&icay aroun! the country to $ro*i!e

o&istic su$$ort for its $ro!uction of o*er )*e miion ,atteries $er

annum/ Each of these factories are e0ui$$e! 'ith stateHofHtheHart

e0ui$ment source! from the ,est ,attery ma#in& machinery

manufacturers in the 'or!/ E(i!e% !ue to its stron& roots 'ith theerst

'hie Chori!e &rou$% has access to the ,est manufacturin& $ractices

in the Aci! 7atteries/

A technoo&y tieHu$ 'ith ShinHo,e% Qa$an the ma#ers of 'or! cass

8itachi VRLA ,atteries has &i*en E(i!e the technoo&ica e!&e inmaintenance free ,atteries/ Other strate&ic technoo&y a&reements

'ith Furu#a'a% Qa$an an! O!ham% U// has &i*en E(i!e the

com$etiti*e e!&e in $ro*i!in& the most reia,e soutions for $ac#a&e!

$o'er/

Co##a-orations:

ShinHo,e Eectric .achinery Co/ Lt!/% 8itachi 1rou$% Qa$an for

Automoti*e an! VRLA 7atteries/ The Furu#a'a 7attery Co/ Lt!/% Qa$an

For Automoti*e 7atteries at Taoja/

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. Board o* Directors

.r/ S/7/ 1an&uy E(ecuti*e Chairman 9 Chief

E(ecuti*e Ocer

.r/ R/7/ Raheja Vice Chairman 9 NonHE(ecuti*e

2irector

.r/ T/V/ Ramanathan .ana&in& 2irector 9 Chief

O$eratin& Ocer

.r/ S/ Chan! 2irectorHCor$orate A=airs

.r/ P// ata#y 2irectorHAutomoti*e

.r/ 1/ Chatterjee 2irectorHIn!ustria

2r/ S// .itta 2irector 3R925

.r/ R/1/ a$a!ia NonHE(ecuti*e 2irector

Page | 24



26/77

.r/ 8/./ othari NonHE(ecuti*e 2irector

.r/ 7/ .itter NonHE(ecuti*e 2irector

.r/ S/N/ .oo#herjee NonHE(ecuti*e 2irector

.r/ A/8/ Par$ia NonHE(ecuti*e 2irector

.r/ S/7/ Raheja 3Aternate

2/S/Pare#h5

NonHE(ecuti*e 2irector

.r/


27/77

E(ecuti"e Coittee

.r/ S/7/ 1an&uy% .r/ T/V/ Ramanathan% .r/ S/ Chan!% .r/ P// ata#y%

.r/ 1/ Chatterjee% 2r/ S// .itta% .r/ 7arun 2as% .r/ .ono!i$Chau!huri%

.r/ R/P/ Ray/

Page | 26



28/77

2ileston

es

Achie$ements

::B Chori!e Eectric Stora&e Co/ 3CESCO5 U sets u$ tra!in&o$erations in In!ia as an im$ort house/

:8B First factory set u$ in Shamna&ar% Qanuary >GB@ un!er the Com$anies Act/

:84 Incor$orate! Chori!e Internationa Limite! 3$re*iousy E(i!e

Pro!ucts Limite!5

:B Secon! factory at Chinch'a!% Pune

:4 The name of the Com$any 'as chan&e! to Chori!e In!ia

Limite!

:4B R92 Centre esta,ishe! at o#ata

:6: Thir! factory at 8a!ia%


29/77


30/77

PRODUCT PROFILE

Page | 29



31/77

The !roduct in *ocus is /E(ide autooti"e -atteries ain#% the car -atteries0

E(i!e is a !ominant $ayer in the In!ustria 7attery se&ment% 'ith a

$ro!uct ran&e co*erin& ca$acities from ?/D Ah to >% Ah an! more/

Usin& the atest technoo&ica in$uts% e(i!e manufactures in!ustria

,atteries for the $o'er% teecom% infrastructure$rojects% com$uter

in!ustries% as 'e as the rai'ays% minin& an! !efense sectors/ The

$ro!uct ran&e incu!es ,oth Foo!e! ty$e Lea! Aci! ,atteries as 'e

as the Seae! .aintenance Free 3S.F5 VRLA ty$e %in the .ono ,oc#

an! ?V ran&e to meet most a$$ications nee!s/ VRLA ,atteries are

manufacture! in Technica Coa,oration 'ith Shin o,e H Qa$an

.anufacturers of 8itachi Ran&e of 7atteries/ E(i!e is in a continuous$rocess of !e*eo$in& ne' $ro!ucts an! enhancin& e(istin& $ro!ucts in

the R92 Center at o#ata /

Ta-#e 1 S!ecia# Features

CHARACTERSTC A


32/77

Poy$ro$yene

container


33/77

'hich cause $remature faiure to the ,attery

8y,ri! 2esi&n Enhance! o' maintenance characteristics

3to$$in& u$ re0uirements in norma 'or#in&

con!itions 'ou! ,e once in si( months5

A,iity to 'ithstan! hi&h am,ient o$eratin&

con!itions as $re*ent in In!ia

Lo' Interna

Resistance

A,iity to &enerate hi&h crac#in& $o'er !urin&

startin&/ Ena,es ,attery to 0uic#y rechar&e'hie in use/ 3The *ehice !oes not nee! to !ri*e

on& !istances to ensure fu chan&e of the

,attery5

Lo' !e&ra!ation Ensure on& trou,e free ser*ice

Page | 32



34/77

RAN2E OF E3IDE E3PRESS BATTERIES:

These ,atteries are stron& !ura,e $oy$ro$yene containers 'ith

heat shie! ea!s/

The $ates in these ,atteries are manufacture! to an e(cusi*e !esi&n

usin& s$ecia &ri! Aoys to &i*e !ura,iity an! resistance to corrosion/

The s$ecia o' resistance +at se$arators ,oun!e! on to nonH

!e&ra!a,e &ass 'oo retainer mats $re*ent $ate she!!in& an!

ensure enhance! char&e !ischar&e ife

Cyce/

INTIAL C4AR2IN2 DESCRIPTION:

A$$y $etroeum jey on the termina ca,e cam$s/Remo*e the )in&

$u&s oosey $ace them in $osition/

Ensure $ositi*e an! ne&ati*e terminas of the ,attery are connecte!

$ro$ery to the Corres$on!in& char&er terminas to a*oi! re*erse

char&in&/

Continue char&in& at this rate a$$ro(imatey for H>? hours ti the

ces are &assin& freey an! the *ota&e remains same for three houry

consecuti*e rea!in&s at the to$ of char&e termina *ota&e of >/?

Page | 33



35/77

*ots for >?* ,attery/A!just the o,taine! s$eci)c &ra*ity to the

recommen!e! )na s$eci)c &ra*ity ,y Re$acin& re0uisite 0uantity of

eectroyte 'ith !istie! 'ater in case the o,taine! S$eci)c &ra*ity is

hi&her/ 2iute su$huric aci! of >/B s$eci)c &ra*ity in case of the

o,taine! s$eci)c &ra*ity is o'er /

Con)rm s$eci)c &ra*ity an! e*es of a ces are i!entica as $er

re0uirements/

Ti&hten )in& $u&s% 'ash the to$ of the ,attery 'ith ta$ 'ater an!

a$$y $etroeum

jey on the termina ca,e cam$s ,efore instain& the ,attery of the

*ehice

SPECIFIC 2RA+ITY:

Initia )in& >/?H /D /1ra*ity is fuy char&e! con!ition 3?@ c5H

>/?H>/?B/Char&e !uration H>? hours/

CAUTION:


36/77


37/77

,attery technoo&ies for tro$ica countries/ The E(i!e R92 has ,een

reco&ni6e! ,y the 2e$artment of Scienti)c 9 In!ustria Research%

.inistry of Science 9 Technoo&y% 1o*ernment of In!ia since A$ri

>G@@/

R92 'or# is carrie! out on *arious facets of ea!Haci! ,attery

technoo&y% 'hich incu!e !e*eo$ment of ne' $ro!ucts for

a$$ications such as Automoti*e% .otorcyce% VRLA% Teecom% UPS%

Rai'ays% 2efense% etc/ $rimariy to ma#e the $ro!uct ran&e

internationay com$etiti*e/ In a!!ition% the R92 is en&a&e! in $rojects

em,racin& $rocess technoo&y aime! at im$ro*in& the $ro!uct 0uaity

9 consistency% $ro!uction eciency an! materia utii6ation/ Further

more% R92 $ro&ram incu!es im$ro*ement an! in!i&eni6ation of

materias such as metas%aoys% $astics% etc/ R92 em$hasis is on

stu!yin& an! im$ro*in& the en*ironmenta as$ects associate 'ith the

manufacturin& $rocess/

Functiona# Areas:

A the a,o*e s$eci)c areas are 'e a!ministere! ,y a stron& &rou$ of

human assets The 0uai)e! R92 $ersonne are Ph/2/s in En&ineerin& 4

A$$ie!Science% PostH1ra!uate 4 1ra!uate in En&ineerin& 4 Science%

.7As an! 2i$omain En&ineerin& 'ith ,roa! s$ectrum of e($erience

an! they 'or# in the foo'in& functiona areas:

Batter% Design 'De"e#o!ent:

Process 2e*eo$ment

Too 2esi&n 9 2e*eo$ment

Aoy 2e*eo$ment

2e*eo$ment of Pastic Com$onents

Page | 36



38/77

8ar! Ru,,er 4 Soft Ru,,er Com$onents 2e*eo$ment

Anaytica Ser*ices

7attery Testin& 9 Muaity Assurance

En*ironmenta 8eath .onitorin&

Techno#og% *or Tro!ica# Countries:

In tro$ica countries i#e In!ia% automoti*e ,attery ife is a!*ersey

a=ecte! ,y the foo'in& con!itions:

• 8i&h am,ient tem$erature

• 8i&h Vehice Vi,ration !ue to rou&h roa!s

• Out!ate! char&in& system $articuary on o! *ehices

• Su&&ish *ehice mo*ement in con&este! city !ri*esFre0uent start H

sto$

•


39/77

• Reco*ery from !ee$ !ischar&e

• Resistance to *i,ration 9 ,um$s

• 8i&h reser*e ca$acity

Some of the major !e*eo$ment 'or# !one at the R92 Centre an!

*ie'e! at a&ance is as foo's:

Qa$anese ran&e of automoti*e ,atteries% Qa$anese ran&e of .otorcyce

,atteries% Qai isan ran&e of Tractor ,atteries% .82 ran&e of automoti*e

,atteries as $er In!ian Stan!ar!s% 2IN ran&e of automoti*e ,atteries

suite! to *ehices of Euro$ean ori&in% Vot Re&uate! Lea! Aci! 3VRLA5

,atteries for Teecom a$$ication% Vot Re&uate! Lea! Aci! 3VRLA5

,atteries for In!ian Rai'ays% Vot Re&uate! Lea! Aci! 3VRLA5 ,atteries

for In*erter a$$ication% .oti*e Po'er 7atteries for For#Hift Truc#s an!

Su,marine ,attery for In!ian Na*y% 8i&h ener&y !ensity ,attery for

Eectric Vehices Pante ,atteries for Po'er stations Ne' $ro!ucts ha*e

,een !e*eo$e! for the !omestic an! e($ort mar#ets% such as Qai isan

ran&e of ,atteries for tractors/ Furthermore% on&Hife% maintenanceHfree

,atteries for cars ha*e aso ,een !e*eo$e! 'hich are $resenty

,ein& mar#ete! un!er the ,ran! name E(i!e Eternity/ Aso a ne'

hea*y !uty% .82 Ran&e of ,atteries ha*e ,een !e*eo$e! an!

intro!uce! for the entire commercia ran&e of *ehices/ 7atteries 'ere

aso !e*eo$e! for CN14LP1$o'ere! threeH'heeers an! &of carts/ A

ran&e of ,atteries for In!ustria a$$ication incu!in& ne' ,atteries for

Teecom% Soar% Traction an! sma VRLA for UPS system 'as aso

!e*eo$e!/ .ajor OE customers for automoti*e ,atteries incu!e

Toyota% 8yun!ai% 8on!a%.9.% .aruti% 1.I% Tata .otor% etc/ .ajor OE

Page | 3



40/77

customers for motorcyce 4 threeH'heeer ,atteries incu!e 7ajaj Auto%

8ero .oto cor$/% 8on!a% amaha% TVS etc/

.ajor OE customers for in!ustria ,atteries incu!e 2OT% R2SO% NPC%

NTPC% APC% etc/

In*rastructure 5 La-oratories:

E(i!e R92 Centre is aso 'e e0ui$$e! 'ith a TooHRoom% CA2

faciities%materia testin& an! a,oratories ha*in& the mo!ern

e0ui$ment for testin& of thera' materias an! com$onents use! for

manufacture of ,atteries/ These incu!eo$tica emission S$ectrometer%

Partice Si6e Anay6er% Porosemeter% Ima&eAnay6er


41/77

Pro!uct Testin& 2e$artment aso interacts 'ith a the manufacturin&

units i/e/Shamna&ar% Chinch'a!% 8a!ia% 8osur% Taoja%

Ahme!na&ar91uin!y for testin&an! 0uaity assurance of their $ro!ucts

from time to time an! as $er MSStan!ar!s/In or!er to achie*e 7usiness

1eneration throu&h Ty$e A$$ro*a Tests of ne'y!e*eo$e! $ro!ucts%

Pro!uct Testin& 2e$artment #ee$s iaison 'ith In!ustria 9Automoti*e

.ar#etin& 2e$artment an! carry out Ty$e A$$ro*a Tests 'hich

isusuay 'itnesse! ,y the customer 4 utimate user at R92 Test

8ouse/R92 Test 8ouse is e0ui$$e! 'ith stateHofHthe art test

faciities'hich are mainy .icro$rocessor ,ase! com$uter controe!

char&e !ischar&etest system En*ironmenta test machines e/&/

Vi,ration% Controe! Tem$erature9 8umi!ity Cham,ers% etc/

8i&h Current 2ischar&e Circuits for Automoti*e 9In!ustria /Some

s$ecia testin& machines e/&/ 8i&h Vota&e Tester% S$ar# Tester%

ShortCircuit Tester% etc/

In the era of intense com$etition% technoo&ica chan&es are $uttin&

e(treme $ressure onCom$anies to inno*ate or !ecine/Therefore%contri,ution of inno*ation 9 technoo&y ,ecomin& a #ey success factor

in many of the or&ani6ations/

E(i!e reco&ni6es the im$ortance of technoo&y 9 inno*ations/ In or!er

to maintain technoo&ica ea!ershi$% E(i!e R92 ha*e ,een acti*ey

!e*eo$in& !i=erentiate!,attery technoo&ies for tro$ica countries/

The E(i!e R92 has ,een reco&ni6e! ,y the 2e$artment of Scienti)c 9

In!ustria Research% .inistry of Science 9 Technoo&y%1o*ernment of

In!ia since A$ri >G@@/

R92 'or# is carrie! out on *arious facets of ea!Haci! ,attery

technoo&y% 'hichincu!e !e*eo$ment of ne' $ro!ucts for

Page | 40



42/77

a$$ications such as Automoti*e% .otorcyce%VRLA% Teecom% UPS%

Rai'ays% 2efense% etc/ $rimariy to ma#e the $ro!uct

ran&einternationay com$etiti*e/ In a!!ition% the R92 is en&a&e! in

$rojects em,racin&$rocess technoo&y aime! at im$ro*in& the $ro!uct

0uaity 9 consistency% $ro!uctioneciency an! materia utii6ation/

Furthermore% R92 $ro&ram incu!es im$ro*ementan! in!i&eni6ation of

materias such as metas% aoys% $astics% etc/ R92 em$hasis is

onstu!yin& an! im$ro*in& the en*ironmenta as$ects associate 'ith

the manufacturin&$rocess/

E(i!e % a name coine! out of E(ceent O(i!e a $ro!uct in&re!ient% has

throu&h its continuous commitment an! customerHnee! focus%

emer&e! as one of the most $o'erfu ,ran!s in e(istence

to!ay/

Page | 41



43/77

&AR6ET ANALYSIS

S7,7O7T ANALYSIS

S>OT Analysis is the most reno'ne! too for au!it an! anaysis of

the o*era strate&ic

$osition of the ,usiness an! its en*ironment/ Its #ey $ur$ose is to

i!entify the strate&ies

that 'i create a )rm s$eci)c ,usiness mo!e that 'i ,est ai&n an

or&ani6ationKs

resources an! ca$a,iities to the re0uirements of the en*ironment in

'hich the )rm

o$erates/ In other 'or!s% it is the foun!ation for e*auatin& the interna

$otentia an!

imitations an! the $ro,a,e4i#ey o$$ortunities an! threats from the

e(terna

a=ect the success/ A consistent stu!y of the en*ironment in 'hich the

)rm o$erates he$sin forecastin&4$re!ictin& the chan&in& tren!s an!

aso he$s in incu!in& them in the!ecisionHma#in& $rocess of the

or&ani6ation/

Foo'in& is the S


44/77

S & ! e ) g & 3 e a E ) e ' '" + + " ! & $ ) ( & ( e '& ! e a & '

C

Page | 43



45/77

CO&PETITOR ANALYSIS

The ,i&&est a!*anta&e that E(i!e enjoys an! 'hich is a *ery rare

scenario in to!ays com$etiti*e 'or! is ac# of any su,stantia

com$etition/ The com$any has aroun! mar#et share in

in!ustria ,atteries in


46/77

PURPOSE AND OB8ECTI+E OF STUDY

The o,jecti*e of the sur*ey is to #no' the mar#et $otentia of E(i!e

automoti*e 38CV5 ,atteries in .u6a=arna&ar an! to rate the ,atteries

in terms of saes% ser*ices/ To #no' the com$aints recei*e! ,y the

mechanics/ To &et su&&estions an! other information from the

mechanics in or!er to increase the saes ,y $ro*i!in& &oo! ser*ices/ To

#no' factors ha*in& major in+uence on consumer $urchase ,eha*ior

an! to com$are 'ith other ,ran!s of ,atteries in terms of $erformance%

$rice% after saes ser*ices% $ac#a&e% $romotiona acti*ities an! other

reate! information/

This is aso !one to #no' the features consumers 'i consi!er usin&

the $urchase of ,atteries an! to #no' the ,ran! su&&estions &i*en ,y

the mechanics to their customers% to #no' the roe of a!*ertisement in

!ra'in& the attention of customer an! to #no' the e=ecti*e me!ium of

communication such as T/V% ra!io% ne's $a$er % ma&a6ines% sho$

$aintin&s an! aso to #no' the stren&ths an!


47/77

RESEARC4 PLAN

To achie*e the o,jecti*es% a 0uestionnaire 'as $re$are! consistin& of

0uestions co*erin& a as$ects for 'hich information 'as to ,e !eri*e!/

>/ 2ATA SOURCE : Primary !ata

?/ RESEARC8 INSTRU.ENT : Muestionnaire

/ RESEARC8 APPROAC8 : Sur*ey

B/ SA.PLIN1 PLAN

a5 Sam$in& unit : Peo$e

,5 Sam$in& Si6e : >c5 Sam$in& Proce!ure : Ran!om Sam$in&

D/ CONTACT .ET8O2 : Persona

Page | 46



48/77

RESEARC4 &ET4ODOLO2Y

Research metho!oo&y is a 'ay to systematicay so*e the research

$ro,em/ It refers to

the metho!oo&y refers to the metho!oo&y% techni0ues that are use!

for the acti*ities

in*o*e! in $erformin& the research o$erations such as ma#in&

o,ser*ation% recor!in&

!ata etc/

9a T%!e o* Research :

This stu!y is ,ase! on 2escri$ti*e Research 'hich incu!es sur*eys

an! )n!in&s of !i=erent #in! /This research aims at ans'erin& the

J


49/77

or throu&h $ersonainter*ie's/ The !ata coection .etho! use! for

research is Sur*ey metho!/

9d Priar% Data Co##ection Techni;ue :

The !ata coection techni0ue use! is Muestionnaire/ A 0uestionnaire is

frame! an! then

!ata is coecte! ,y ma#in& it ) ,y the res$on!ents/ The 0uestions are

in the form of

o$en en!e! as 'e as cose en!e!/

9e Uni"erse o* the Stud% :O'ners of cars in .u6a=arna&ar !istrict/

9* Sa!#e Unit :

2eaers of E(i!e 7atteries/

9g Sa!#ing Techni;ue :

Sam$in& is !one accor!in& to my o'n con*enience an! so the

sam$in& techni0ues use! in this $roject is Con*enience sam$in&/

9h Sa!#e Si Peo$e/

LI&ITATIONS

• The $roject 'as constraine! ,y the time imit/

• Res$on!ent are not use! to such sur*eys an! hesitate in tein&

o$inion fran#y/• Some $eo$e !i!nt ha*e enou&h time to ) u$ the 0uestionnaire/

Page | 4



50/77

• .in!set of $eo$e may *ery !e$en!in& u$on their a&e% &en!er%

income etc/• Res$on!ents 'ere *ery ,usy in their sche!ue/ So it 'as *ery

time consumin& for them to ans'er a the 0uestions $ro$ery/

9= Ana#%tica# Too#s

1ra$hs 3 7ar !ia&ram % $ie charts % etc/5

Page | 49



51/77

FINDIN2S AND STUDIES

Ta-#e > Res!ondents Dea#ing )ith Di**erent -rands

Page | 50


7RAN2S NO/ OF

RESPON2ENTKS

PERCENTA1E

E(i!e%Amron

E(i!e

%Amron%Amco

E(i!e% Tata 1reen

E(i!e%SF%Amco

SF% Amron

A

E(i!e%SF%Amron

?G

>

?

?

?G

>

?

?

Tota > >


52/77

Res!ondents dea#ing )ith di**erent -rands:

Res$on!ents !eain& 'ith E(i!e an! Amron are Res$on!ents

!eain& 'ith E(i!e %Amron an! Amco are ?GRes$on!ents !eain&

'ith E(i!e an! Tata 1reen are Res$on!ents !eain& 'ith E(i!e% SF%

Amco are Res$on!ents !eain& 'ith SF an! Amron are

>Res$on!ents !eain& 'ith a ,ran!s are ?/Res$on!ents !eain&

'ith E(i!e% SF an! Amron are ?

Page | 51



53/77

?G

>

?

?

E(i!e% Amron E(i!e% Amron%amco E(i!e% Tata 1reen

E(i!e% SF% Amco SF% Amron A

E(i!e%SF%Amron

Figure . Res!ondents Dea#ing )ith Di**erent Brands o* car -atteries7

INTERPRETATION:

E(i!e ho!s most of the mar#et share 'ith a,o*e D of the

mar#et%ne(t in ine just ,ehin! E(i!e or in other 'or!s a )erce

com$etitor of E(i!e is Amaron foo'e! ,y SF an! amco 'hich co*ers

a,out of the mar#et share/The features that Amaron &i*es in its

,atteries is much simiar to E(i!e ,ut it has ca$ture! the mar#et on the

stren&th of a *ery &oo! after saes ser*ice an! throu&h &i*in& 'arranty

on its $ro!ucts/

Page | 52



54/77

Ta-#e ? Deand

*or

Autooti"e Batteries

:

Page | 53


2E.AN2 NO/ OF RESPON2ENTKS PERCENTA

1E

8i&h

.e!ium B B

Lo'

Tota > >


55/77

8I18 .E2IU. LO<

>

?

B

D

@

RESPON


56/77

increasin& tren! of ur,an ifestye% the $otentia of $ossessin& a car has

!ou,e!/ Therefore 'ith the a,o*e !ata it is cear that the !eman! of

car ,atteries ha*e increase! an! has a *ery &oo! $otentia in the

future/

Features consuer )i## consider during the !urchase o* the

-atteries:

Res$on!ents ha*e &i*en their *ie's 'ith res$ect to the Features of

E(i!e ,atteries in !i=erent $arameters such as $erformance% $rice%

Promotiona Acti*ities% Aftersaes Ser*ices% an! Pac#a&in&/ The ta,e

&i*en ,eo' sho's the $ercenta&e 'ei&hta&e &i*en ,y res$on!ents on

!i=erent $arameters of the ,attery/ It is seen that

Page | 55



57/77

Ta-#e @ Features consuers considers during !urchase o* autooti"e -atteries7

@EATRES CATE?OR. PERCENTA

?E

TOTA-RESPONunsatis)e! BG

Price

8i&h D

>

Lo' ?

Com$etiti*e DB

Promotiona acti*ities

1oo! D

>

A*era&e B

Poor >@

Pac#a&in&

Attracti*e ?

>

Norma D

Not attracti*e >

After saes ser*ice1oo!

>

A*era&e @

Poor

>>

>

>

>>

@G

>

B

@

Figure > Custoers o!inion a-out E(ide -atteries *eatures7

Page | 56



58/77

INTERPRETATION:

Theres$on!ents consi!ere! $rice an! $erformance the most i/e D

'hie $urchasin& a $articuar ,attery $ro!uct % foo'e! ,y$erformance of the ,attery an! ,ran! name/i/e / the $rice an!

,ran! name $aye! an im$ortant factor in ma#in& $urchase !ecision

foo'e! ,y the $ac#a&e an! $erformance/

Co!#ains -% the E(ide custoers

Ta-#e Co!#ains -% E(ide Custoers7

CO.PLAINTS NO OF

RESPON2ENTS

PERCENTA1E

.ES 78 78FNO BB BBF

TOTA- :99 :99F

ES NO

>

?

B

D

@

B

PERCENTA1E

Page | 5=

XAVIER INSTITUTE OF SOCIAL SERVICESFigure ? Percentage o* Co!#ains recei"ed -% E(ide custoers7


59/77

INTERPRETATION:

No/ of res$on!ents recei*e! com$aints are B% No/ of res$on!ents !i!

not recei*e! any com$aints are / Out of the tota >

res$on!ents of the res$on!ents !i! not ha*e any com$aints

a,out E(i!e ,atteries 'here as B of them ha! com$aints a,out the

,attery 'hich incu!e! the ra$i! !ischar&e of the ,attery metin& of

the $oes/

,hich edia )i## dra) ore attention o* custoers

Page | 5



60/77

>

?

B

D

@

@>

?G

?

BB

?

Figure @ Ro#e o* edia in attracting custoers

INTERPRETATION:

After the sur*ey of > res$on!ents it 'as foun! that the res$on!ents

&a*e more 'ei&hta&e to A!*ertisements *ia eectronic me!ia an! $rint

me!ia% !is$ay of the ,ran! is aso com$etiti*e in s$rea!in& ,ran!

a'areness/ In or!er for $ositionin& the ,ran! in the min!s of the

customers the ,ran! shou! commerciai6e throu&h TV% an! Ra!io/

Ne's$a$ers an! ma&a6ines aso contri,ute in reachin& out to ne'

mar#etsW sho$ !is$ay is more common in rura areas/

&aret !otentia# ana#%sis

Page | 59



61/77

Estimatin& the mar#et $otentia for a ,usiness re0uires s$eci)c

information on the num,er ofPeo$e or $otentia ,uyers% an a*era&e

sein& $rice% an! an estimate of consum$tion or usa&e fora s$eci)c

$erio! of time/ Once this information has ,een coecte!% it can ,e

$u&&e! into theFoo'in& formua to !eri*e the estimate! mar#et

$otentia/

Estimatin& .ar#et Potentia: .P Y N Z O Z M[

W


62/77

No3 Of Registere! ;ehicles n 2)Gaarnagar "B BD@ DDD ? >GB

?HG

>B>B>>D@D

BG? B?G

?D

D>

?G ?DB

?GH>

>@GG>>GD>

@@?>@ DD@

>?

@

GG B@ B@G

?>H>>

?@>?D

B DG?

?DB

@@@

G@GG DB BG

Figure Nu-er o* "ehic#es registered in Ranchi District7

Ta-#e A"erage sa#es o* car -atter% dea#ers in Ranchi

S8OP LOCATION .IN .AX AV1 EARLSALES

> Ne' 7attery Centre .AIN ROA2 D D/D

?7harat EectronicsS$ares .AIN ROA2

> >D>?/D >D

Vision Enter$rises .AIN ROA2 > >D >?/D >D

B Ne' 7attery Point .AIN ROA2 D > @/D G

D Cacutta 7atterisAR7ALAC8O Om 2istri,utros 8AR.U @ /D @

>> Vaishai A&ency ANTATOLI D > @/D G

>? Po'er TronUPPER7A\AR

>D ?>@/D ?>

> Premier A&encies AC8ER B D B/D DB

>B Car&o 7attery Centre 8IN2PIRI > ? >D >

>D Po'er Point 87 ROA2 D D/D

Page | 61



63/77

> Po'er Point 87 ROA2 @ @/D G

>@ . .otors 8INOO > >D >?/D >D

> Sa&ar A&encies 8INOO > ? >D >

>G1u$ta 7atteryCentre RATU ROA2

> ?>/D >

?Om Pra#ash Stora&e7attery RATU ROA2

>G >

?> Po'er 7attery RATU ROA2 D > @/D G

?? Sona Li&ht RATU ROA2 > G >

? Santosh ,atteries RATU ROA2 D @?

?B Runa Eectricas 8AR.U B

?D @/D G

? Asho#a 7attery 8INOO > >? >> >?

?@

7attery 8ome 7OOT

.ORE

D >

@/D G?@ Po'er Systems 28UR @/D G

?G .anjoor .otor1ara&e

.AIN ROA2 D D/D

Luc#y ,harat1ara&e

8AR.U ? ?/D

> .o#htar 1ara&e 8INOO @ @/D G

? Israe 1ara&e

AR7ALAC8O<

B/D B?

Surjit .otors RATU ROA2 > >D >?/D >D

B 7ino! .otors FIRAALAL ? ?/D

D Ra6a Enter$rise FIRAALAL B D B/D DB

.!/ ounus Auto 97attery

OAR @/D @

@ .aharanaEectronics

2ORAN2A D >@/D G

AmcoSho$ee .AIN ROA2 ? ?/D

G Prasa! Eectronics ATATOLI B D B/D DB

B Tam#oria 7atteryCenter

28UR@/D G

B> Orienta Eectricas

SIN18.ORE

@/D @

B? Priya 7atteries

7A8U7A\AR

? ?/D

B Sa&ar An&e 7attery .AIN ROA2 D @ @?

BB Rama Auto PAN2RA ? ?/D

BD .aruti Automo,ies RATU ROA2 D @ @?

B Ro6i 7atteries AR7ALA ? ?/D

Page | 62



64/77

B@ iran Car Care AC8ER B D B/D DB

B Sri Sai Raja7atteries

OAR > >?>> >?

BG S'asti# .otors OAR D D/D

D

2hanraj1arra&e9

7atteries OAR > >?

>> >?AVERA1E SALES PER EAR D/>

AVERA1E SELLIN1 PRICE B

AVERA1E 2E.AN2 >?@B

MARKET POTET!A"D/>

Inter!retation

A tota of D retai stores sein& car ,atteries 'ere inter*ie'e! on the

a*era&e saes of e(i!e ,atteries $er month in !i=erent re&ions of

ranchi/ The a*era&e saes of these retaiers 'ere muti$ie! ,y >? 3>?

months5 in or!er to &et the yeary a*era&e saes of E(i!e ,atteries in

the seecte! re&ion of Ranchi/ The a*era&e $rice of these car ,atteries

*ary !ue to $rice com$etition an! !eaer mar&in for $ro)t an! aso

other mar#et con!itions/ 8o'e*er the a*era&e $rice for a re&uar e(i!e

car ,attery has ,een ta#en as $er the inter*ie' to ,e Rs B/ The

a*era&e !eman! of the car ,attery has ,een !etermine! from the !ata

o,taine! from the re&iona RTO oce 2oran!a Ranchi/ The !ata sho's

the num,er of cars re&istere! 3year 'ise5 it 'as seen that the num,er

of cars ,ein& re&istere! has ,een continuousy increasin& o*er the

years/ This is a cear in!ication of increasin& saes of E(i!e ,atteries in

the comin& years% as the a*era&e ife of the OE. ,attery )tte! in the,ran! ne' car asts for an a*era&e of HB years% therefore the sae of

E(i!e ,atteries $itch in after the *ehices has ,een re&istere! for HB

years/ The !ata o,taine! from the RTO/ Sho's >?@B *ehices ha*e

Page | 63



65/77

,een re&istere! in the year ?@H 'hich is our $otentia !eman! for

the ,atteries in the $resent year/

.ar#et $otentia has ,een cacuate! 'ith the he$ of the formuae

state! a,o*e% muti$yin& the a*era&e saes $er year% a*era&e sein&

$rice% an! the a*era&e !eman! of the ,attery after HB years/ The

)n!in&s 'ere !istinct as the a*era&e saes $er year is B??B units/ The

mar#et $otentia is /

FINDIN2S:

After saes ser*ices are not u$ to the mar# at se*era areas/

There is no 0uic# res$onse after recei*in& the com$aints/

E(i!e ,atteries stan!s )rst in ran#in&% amaron ran#e! thir! an! SF

ran#e! secon!/


66/77

As far as a!*ertisement is concerne! T/V% ne's $a$ers% sho$ !is$ays

an! sho$ $aintin&s/

Pay major roe in !ra'in& the attention of the consumers/

Accor!in& to the &ara&e $eo$e automoti*e ,atteries has &ot hi&h

!eman! as there is anIncrease in the $urchases of cars an!

commercia *ehices/

.ost of the mechanics su&&est their customer to &o for a $articuar

,ran!/

E(i!e% amron an! amco are the ,ran!s 'hich are !eat ,y many of the

&ara&e $eo$e/

RECO&&ENDATIONS:

Pro*i!e ,etter after saes ser*ices than the com$etitors% 'ithout !eay

afterecei*in& com$aints/

Lettin& the stoc# of ,atteries in the .ASS an! other ,i& &ara&es ,y

$ro*i!in& them ,atteries at !iscounte! $rices 'i he$ to increase the

saes/

A!*ertisement in TVKs% ne's $a$ers an! sho$ !is$ayKs $ays im$ortant

roe in

!ra'in& the attention of consumers/

Shou! ha*e a &oo! ra$$ort 'ith &ara&e $eo$e a$art from !eaers an!

retaiers/

Page | 65



67/77

2eaerKs mar&in an! retaierKs mar&in shou! ,e more than the mar&in

$ro*i!e!

,y the com$etitors so that they can $ro*i!e commissions to the

mechanics/

• Ta#e necessary action to'ar!s the ,atteries 'hich are !ama&e! 'ithin

the 'arranty$erio!% 'ithout !eay/Nee! to in*est more on $romotiona

acti*ities as there is more $otentia forautomoti*e ,atteries/2ecrease

the $rice of the ,atteries as much as $ossi,e accor!in& to the

com$etitors/

LOCATION ,ISE &AR6ET POTENTIAL

LOCATIONS:

:3 .u6a=arna&ar3 Shami73 Thana,ha'an83 7u!hana

D3 an!ha


68/77

A )*e areas ha*e $ros$ects 'here com$any can $itch the $ro!uctan! create customers/ To create &oo! customer ,ase an! enhance the#no'e!&e of the customers com$any cou! ha*e a ot of acti*ities/

SO&E OF T4E I&PORTANT PRO&OTIONAL AND AD+ERTISE&ENT

CA&PAI2N IN T4ESE AREAS S4OULD BE UNDERTA6EN:

:3


69/77

Cost of caps/>H>Drs4 ca$

D3se hoar!ing at the !ierent location/Usin& hoar!in&s 'i aso he$ the com$any to attract $otentia

customer% it 'i &i*e a $ro$er information a,out the $ro!uct an! itss$eci)cation/ It 'i aso attract the !ri*ers of the *ehice 'ho are *ery

in+uentia in ,uyin& any #in! of ,attery/Cost of hoar!ings/It !e$en!s u$on the ocation of hoar!in& 3&eneray DrsH?rs in

Ranchi5

B3S)pport a!$ertising with attracti$e phrase which can create a

emotional attachment with the pro!)ct/

Sometimes a &oo! ta&ine for a $ro!uct can create an emotionaattachment an! com$anies are !oin& this to enhance their saes/ So if

com$any 'i ha*e some #in! of a!*ertisin& 'hich can hit the

emotiona sentiment of $otentia customer then com$any shou! try

to create such a!*ertisement hea!ine/

43


70/77

3Create temporary sales force team specially for the Ei!e

%atteries an! gi$e training to the sales man for con$erting

the potential c)stomer of %atteries/ The im$ementation of this entire $ro&ram can ony ,e !one ,y ha*in&

a &oo! an! 'e s#ie! saes force/ So com$any shou! create a

tem$orary saes force that is hi&hy traine! an! 'e s#ie! to

con*ince the $otentia customer/ This is a *ery tou&h tas# for the

com$any an! it 'i aso incur some cost% so if com$any 'i create

saes force from the e(istin& saes man an! &i*e $ro$er trainin& an!

orientation to the $ro&ram then com$any can curtai cost an! time/

:93 Participate in !ierent kin! of tra!e fairs "like )!yogmela

in ranchi*/It is aso a *ery &oo! o$$ortunity to &et attention of $eo$e an!

intro!ucin& E(i!e ,atteries in tra!e sho's/ Throu&h this #in! of acti*ity

com$any can aso create a ,ran! ima&e an! ) the &a$ ,et'een the

customer an! the $ro!uct/::3 Pro$i!e short to)r packages to prime c)stomer/

Com$any can aso $ro*i!e short tour $ac#a&es to their $rime

customer 3trans$ort com$anies5 to create a ,ran! oyaty amon&

them/ This is aso creatin& an emotiona attachment 'ith the ,ran!

an! com$any/

:3 Sponsorship at !ierent e$ents/S$onsorshi$ in !i=erent #in! of e*ents 'i aso he$ the com$any to

create a &oo! ima&e an! aso he$ the $otentia customer to i!entify

the $ro!uct/

:73 Hot %alloon at !ierent markets/8ot ,aoons at !i=erent mar#et 'i aso he$ the com$any to

a!*ertise the $ro!uct/

DETAILS OF T4E DEPART&ENTS ,4ERE I ,OR6ED FOR &Y

S7I7P

Page | 69



71/77

'

$

!

,

e

/

*

a

!

e

&

(

)

g

E

2

(

#

e

(

)

#

.

-

&

'

a

-

e

'

I ha! 'or#e! there in !i=erent !e$artmentsH:

>/ S)r$ey5 2urin& the sur*ey of the res$on!ents i use! to *isit at the

!i=erent ocations ran!omy an! i use! to &et the res$onse from

them ,y 0uestionnaire that% ho' much you are satis)e! 'ith E(i!e

,atteries as com$are! to Amaron an! other $ayers//

?/ 2arketing5 Inthis !e$artment I ha! seen that the $eo$e in this

!e$artment are usuay in*o*e! in the $romotion an! a!*ertisement

of the $ro!uct/ The main o,jecti*e of this !e$artment 'as that

,oostin& of saes to sur*i*e into the mar#et/ The main sources use!

for ,oostin& of saes 'ere $osters% hoar!in&s% $am$hets% ne's$a$er

a!s/

73 Sales5 In this !e$artment the saes of the ,atteries is !one throu&h

OE.Ks 'here manufacturers are su$$ie! 'ith the ,atteries in the

manufacturin& houses an! aso it is !one throu&h the re$acement

mar#et of the ,atteries/ These a $rocess are ,asicay !one for the

$ur$ose of creatin& a ,usiness for the or&ani6ation/

Page | =0



72/77

BIBILIO2RAP4Y

BOO6S:

• Princi$e of mar#etin& ,y Phii$s oter

• Research metho!oo&y ,y C/R othari

• A!*ertisin& an! Promotion ,y 1eor&e E/7ech an! .ichae

E/7ech

• Contem$orary issues in mar#etin& an! consumer

,eha*ior ,y Ei6a,eth $arsons an! Pauine .caran

&A2INES AND NE,SPAPER:

• 7usiness stan!ar!

• B$s

• The economic times

• Com$any $am$hets

• Times of In!ia

,e- sites:•


73/77

Name/

A!!ress/

>/


74/77

D/ Ran# the !i=erent automoti*e ,atteries in terms of saes]

a5 E(i!e HHHHH ,5 Stan!ar! Furu#a'a HHHHHc5Amaron HHHHH

!5Prestoite HHHHH

e5Amco HHHHH f5Luminous HHHHH

/ 2o you su&&est any ,ran! to other car o'ners]

a5 es ,5 No

@/


75/77

iii5 After saes ser*ice:H

a5 1oo! ,5 A*era&e c5 Poor

i*5Pac#a&e:H

a5Attracti*e ,5Norma c5

Unattracti*e

*5 Promotiona Acti*ities:H

a51oo! ,5A*era&e

c5 Poor

G/ 2o you thin# a!*ertisin& $ays an im$ortant roe in !ra'in&

attention of the customers]

a5 es ,5 No

i5


76/77

i5 Ne's$a$ers ii5.a&a6ines

c5 Sho$ !is$ayKs:

i5 2is$ay ,oar! ii5 Sho$ $aintin&

iii5 8oar!in&s

>/ 8a*e you &ot any com$aint after $urchasin& the ,atteries]

a5 es ,5 No

If es

i5Furnish some of the com$aints you ha*e face!

a5^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

,5^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

c5^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

>>/ Pease furnish the foo'in&:

a5Stren&ths of E(i!e : ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

,5?/ Any su&&estions 'hich he$ in ,oostin& the saes of E(i!e

,atteries]

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Page | =5



77/77

101059991 a project report on exide batteries

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