10.1 slideshare
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Data Collection and Analysis
Survey Questions
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After this lesson you should be able to.....
Identify how bias, the use of language, cost, ethics, cultural sensitivity and timing affect the collection of data.
Look at survey questions and identify whether it is a good question or whether it has problems.
Create your own survey questions to ask the class.
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What is the purpose of survey questions?
They are used to collect opinions and information from people.
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Factors Affecting Data Collections
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Do you like Dentine gum or the super fruity Trident gum?
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Bias Are you influencing the outcome through the wording of your survey questions.
If so, the results of your survey will not be a valid representation of the population sample.
Bias
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Do you eat foods with lots of monosaccharides?
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Make sure to present the questions in a way that the people answering them will understand.
Use of Language
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You are doing a survey and want to collect data from 100 people all over Winnipeg.
You decide to take a bus to each person's house.
Is it a good idea to take the bus, or is there a better way to conduct the survey?
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Cost
Does the cost of a study outweigh the benefits?
When will it be beneficial to spend large amounts on surveys and data collection?
Who might spend large amounts of money on surveys?
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Ethics
Does the question refer to inappropriate behaviour?
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A student creates a survey that personal health questions.
What issues might arise from questions that are personal in nature?
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Privacy
Will the responses be kept confidential?
Can the person refuse to answer certain questions?
How will this affect your survey?
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Do you like eating turkey or ham for Christmas dinner?
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Is it possible that you might offend people through from cultural groups when asking the questions?
Cultural Sensitivity
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A group studying climate change asks students if they think there is global warming.
They conduct the survey on the coldest day of the year.
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Survey timing
Is the timing of the survey appropriate, does the timing influence the results.
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Which of the following might be an issue in this scenario?
bias
the use of language
cost
ethics
cultural sensitivity
timing
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Which of the following might be an issue in this scenario?
bias
the use of language
cost
ethics
cultural sensitivity
timing
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Which of the following might be an issue in this scenario?
bias
the use of language
cost
ethics
cultural sensitivity
timing
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Which of the following might be an issue in this scenario?
bias
the use of language
cost
ethics
cultural sensitivity
timing
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Which of the following might be an issue in this scenario?
bias
the use of language
cost
ethics
cultural sensitivity
timing
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Which of the following might be an issue in this scenario?
bias
the use of language
cost
ethics
cultural sensitivity
timing
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