101 event marketing tips to make your next event a success

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Page 1: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 1

101 event marketingtips and tools

Page 2: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 2

#1

Identify your event objectives and the ‘why’ behind your event. I.e. why are you holding this event and what is the ultimate goal? For example: to connect your customers, inspire your staff, launch a product or increase sales?

Page 3: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 3

#2 Once your objectives are identified you need to determine how they will be measured.

Page 4: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 4

#3

ResearchInternally – has your company held an event like this in the past? What worked / what didn’t. Externally – what are your competitors doing?

Page 5: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 5

#4 Develop a detailed project plan that clearly identifies key milestones, the steps required to achieve those milestones and an allocated time frame.

Page 6: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 6

For more complex events with multiple stakeholders, use a project management software.

Forum Group Events uses TeamworkPM but there are countless options that will keep you organised, aware of deadlines, and keep your project on track.

#5

Page 7: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 7

Learn to delegateGet some help-there is no I in team for a reason! Events are never the result of one person’s effort’s alone. Ensure you have a great support team to assist you and your event will be better off for it.

#6

Page 8: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 8

Have regular WIP (Work In Progress) meetings with all participating parties including clients, suppliers and your events team.

#7

Page 9: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 9

#8 Create a budget and be sure to include a 10% contingency. Unexpected costs are guaranteed to arise!

Page 10: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 10

#9

Be realistic about your capabilities. It’s better to under promise and over deliver.

Page 11: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 11

#10

Don’t be afraid to negotiate. Before a conversation with a vendor or supplier, make a list of everything you need from them, determine your budget and then give them a number that is 5 – 10% lower.

Page 12: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 12

Develop a sponsorship prospectus and recruit sponsors who can add value to your event either through cash or in-kind sponsorship.

#11

Page 13: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 13

#12 Utilise your existing resources. What can be managed in house?

Page 14: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 14

#13 Call in the professionals where needed. Use trusted suppliers for key areas of the event that you know will do the job right. Even if they are more expensive – you are paying for quality.

Page 15: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 15

#14 Always be one step ahead in your planning. What are the things your client, suppliers, or delegates are going to be thinking / asking you when you tell them X? Have an answer or solution prepared...think of all possible outcomes.

Page 16: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 16

When looking at your venue location, always consider parking /

transport – how will your guests get to the event? This is an important

factor. If it’s too hard, people won’t attend.

#15

Page 17: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 17

#16Wherever possible, complete a site inspection. It’s important that you see a space for yourself to ensure it is suitable and meets your requirements.

Page 18: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 18

#17 Create 3D artist impressions or renders. This is the best way to visualise your event and will become a useful resource for briefing others involved in the event.

Page 19: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 19

#18

When contracting minimum numbers with venues, always give a lower number so you’re not stuck paying for extra seats should you not reach your target attendance number.

Page 20: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 20

#19

Choosing an appropriate date. These may be fixed beyond your control but if you do have a choice it will help obtain the best attendance/response from your target audience. Check whether your event will clash with other events competing for your audience’s attention as well as public holidays.

Page 21: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 21

#20

For free corporate events such as educational seminars it’s best to hold the event either first thing in the morning or after work – i.e. it’s hard for delegates to get away from the office in the middle of the day.

Page 22: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 22

#21

Incorporate a point of difference. Try to offer something the attendees are unlikely to have encountered before in the entertainment, theming, food, etc. so that you can create a talking point that will leave a lasting impact. The ‘WOW’ moment.

Page 23: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 23

#22Walk through the whole event from start to finish as if

you were attending the

event. Make sure you are creating

the best experience

possible. Ask yourself, how easy is the registration

process? Is the program allow for sufficient breaks?

Is there enough catering? Create

an event that you would want to

attend.

Page 24: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 24

Event Marketing and Promotion

Page 25: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 25

Market towards the right people - identify your key demographics and target them through the appropriate mediums. For example younger generations respond to social media invites through facebook, however business professionals are more likely to engage through linked in and / or email marketing.

#23

Page 26: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 26

Use more than one method for marketing your event to gain maximum exposure. E.g. email marketing, telemarketing, social media and / or press releases.

#24

Page 27: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 27

#25Make sure that your branding is

consistent across all event communications and that you are

adhering to your company branding guidelines.

Page 28: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 28

#26 Develop a detailed marketing plan with a timeline for communications.

Page 29: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 29

#27

Send your invite out at least 6 weeks prior to ensure optimum response rate.

Page 30: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 30

#28 Ensure that all pre-event communications include a call to action.

Page 31: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 31

#29

Regardless of how big or small your event may be, create an event website.

This can be through Eventbrite (for the smaller ones) or Etouches (for larger events). In today’s world everyone seeks more information online, so it only makes sense to offer an event website (or at the very least a page with the event details on your website).

Page 32: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 32

#30Further to the above point, make your website responsive - i.e. adapts to users on a mobile device such as tablets or mobile phones.

Page 33: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 33

#31

To capture registrations, use an online registration site such as etouches.

You can completely customise your registration process & questions, provide automated confirmations as well as web-based real time reporting.

Page 34: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 34

#32Let your audience

do your marketing for you by incentivising the process so that they are encouraged to bring more people along to the event. For example, tell a friend offers for 20% work really well.

Page 35: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 35

#33 Offer an early bird registration rate.

Page 36: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 36

#34

Combine a catchy teaser with a QR code to the event website if you are marketing your event to the public.

Page 37: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 37

#35

Use tools such a Hootsuite to manage your social media posts all in the one platform.

Page 38: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 38

#36

Make use of Social Media advertising, such as linkedin and facebook ads. For a small cost, there is opportunity for mass exposure.

Page 39: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 39

#37

Create a twitter hashtag and include it in all pre-event communications. Build hype in the lead up to the event.

Page 40: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 40

#38

Telemarketing for the event both pre and post is a great tool to gather feedback and understand exactly what your customers are looking for.

Page 41: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 41

#39

Promote your event on related blogs, forums or event listing sites targeted at your demographic.

Page 42: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 42

#40

Track the statistics from your marketing communications. The size of your database, what percentage are opening it and how many are registering. By knowing how many people are opening the emails or unsubscribing, and comparing with statistics from social media, you should gain a good understanding of what is working, what to do more of, what to do less of.

Page 43: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 43

#41 Have a dedicated email address or phone number for any event enquiries in the lead up to the event.

Page 44: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 44

#42 Send a final confirmation email a day or two prior with all of the event details – timings, venue, dress code, parking information, etc.

Page 45: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 45

#43

Send a reminder SMS the day prior with event details like location and start time. It makes it easy for the attendees to find the venue without having to search for the email confirmation to find the address.

Page 46: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 46

Be prepared! Failing to plan means planning to fail.

#44

Page 47: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 47

#45 Regularly refer to and make updates to your project plan.

Page 48: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 48

#46 Re-visit your budget weekly to ensure that costs are within the allocated amounts at all times.

Page 49: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 49

Create briefs for all suppliers involved with an event and be very specific. Don’t leave anything open to interpretation or allow for any oversight. Make sure you schedule a final briefing meeting as well to talk through the brief. Either face to face or over the phone.

#47

Page 50: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 50

#48Have contingency plans in place. E.g. wet weather contingency. Speak to your suppliers about what they suggest.

Page 51: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 51

Ensure that you have all the necessary paperwork from your suppliers including public liability

and work cover.

#49

Page 52: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 52

#50

Make sure that all agreements and conversations are documented in writing or via email, in case any discrepancies arise.

Page 53: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 53

Make sure you have all the required permits. E.g. lottery permits for competitions.

#51

Page 54: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 54

#52

Always consider your demographic when booking speakers and or entertainers. Be conscious of cultural sensitivities. You don’t want to offend anyone or make them uncomfortable.

Page 55: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 55

#53 Consider factors such as disability access, translators or any other services that may be required for attendees.

Page 56: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 56

#54Have a clear agenda for the

event. Have this on the event website and have print-outs available including maps for customers upon registration. Make it clear exactly what is happening when and where.

Page 57: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 57

Ensure that sufficient time for breaks / walking between sessions has been allocated.

#55

Page 58: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 58

#56

Incorporate the use of a mobile app to share event information

and engage with attendees.

Page 59: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 59

Theme it up.

Theming isn’t

applicable

for every kind

of event

#58 but for the events it does apply to, it sure makes them more fun. Select a theme that fits your participants and the purpose of your event.

#57 but for the events it does apply to, it sure makes them more fun. Select a theme that fits your participants and the purpose of your event.

Page 60: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 60

Play good music. Good music is different for everyone though so if you will be playing music, make sure it resonates with target audience, and is at an appropriate decibel level.

#58

Page 61: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 61

#59

Hire a good photographer and videographer; they provide countless opportunities to extend the life of the event too.

Page 62: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 62

#60

Incorporate the use of event apps. iSurvey (good for feedback forms), iLead (lead capturing) and iBanquet (table seating allocations) are a few examples of apps that are useful for event planners.

Page 63: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 63

#61

If there’s a networking component to the event, another great app is CardMunch.

CardMunch enables you take a photo of any business card and then finds the person on LinkedIn for you so that you can send them a request straight away.

Page 64: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 64

#62

Always ask about attendee’s dietary

restrictions if there will be food served. There’s

nothing worse than going to an event and not being

able to eat anything.

Page 65: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 65

#63 Always have coffee, tea and water available to delegates.

Page 66: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 66

Have room temperature or lukewarm water for

speakers. Cold water is not as good for the vocal

chords.

#64

Page 67: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 67

#65

Test microphones beforehand during sound check. There’s nothing worse than listening to the loud screech of microphone feedback during an event.

Page 68: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 68

#66 If learning is a component, share knowledge through different mediums to cater for different learning styles. E.g. visual, audio or kinaesthetic. Graphic artist drawings of the sessions projected on screen are a great way for visual learners to recall information.

Page 69: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 69

#67 Ensure you provide a thorough briefing to all staff onsite. They are the ones who will be connecting most with your attendees - they need to know everything about the event - where are the toilets, what time is the session, the names of the rooms, who is speaking during this session, when will the event finish. Let them impress attendees with their knowledge!

Page 70: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 70

#68

Include images of the

staff/speakers. People like to see pictures of other people. They like to know who they are dealing with and who they will be listening to. Include headshots where appropriate.

Page 71: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 71

#69

Understand the flow of people through a room. If you are unsure how the layout of the event will work, do a run through yourself by pretending you are a customer. If you cannot see something properly - move it. If something is not set up correctly - fix it. You need to see the event through the customers eyes.

Page 72: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 72

#70If you have a small budget for entertainment, reach out to local dance schools.

Page 73: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 73

#71

Make the most of your AV. Never underestimate the effect that lighting and projections can have on theming a room.

Page 74: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 74

Schedule a rehearsal with speakers prior to the event to run through their requirements and check their presentation.

#72

Page 75: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 75

Develop a delivery schedule.

List all items that are being sent to the venue and tick these off as they arrive. Have return delivery labels handy so they can easily be couriered back to the office at the end of the event.

#73

Page 76: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 76

Be creative with the way you serve your catering through unique catering stations & unconventional serving platters – tie it into the theme of the event. E.g. if your client is related to a particular product, use that product to serve the food.

#74

Page 77: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 77

#75Contrast – mix contrasting elements for a striking look with your theming. Old building? Add in elements of crystal and modern glamour. Steel city building? Add in organic, natural elements of grass and fresh flowers.

Page 78: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 78

Book your accommodation room blocks and flights / travel arrangements well in advance to get the best rates possible.

#76

Page 79: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 79

Read the fine

print! Always check your contracts including

cancellations clauses.

#77

Page 80: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 80

#78 Make use of work experience students or volunteers for

cost effective onsite assistance. However make sure that these people have basic roles such as greeting people, directing people. Nothing with too much responsibility.

Page 81: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 81

Create a detailed cue sheet for the audio visual /

production side of the event. Make it very clear what is

happening at all times with the lights, music, stage wash,

etc. Have a production meeting before hand and a rehearsal to ensure the av crew know exactly what is

happening. The more detailed, more prepared you are. The more seamless the production will be and less

work for you onsite.

#79

Page 82: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 82

Reserve the back rows of a room to encourage attendees to fill the front seats

first.

#80

Page 83: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 83

#81Always make sure there is enough food! There is nothing worse than hungry guests. It will be the thing they remember long afterward.

Page 84: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 84

As you think about hiring your entertainment talent, find out where and for whom they’ve previously performed. Make certain that you view a demo video or check their references with a couple of phone calls.

#82

Page 85: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 85

Save the phone numbers of key staff and suppliers in your contacts on your mobile phone so you can quickly call people if needed onsite (rather than having to search through emails or documents to find their contact details).

#83

Page 86: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 86

#84If budget permits, hire walkie talkie headsets so that you can communicate with key staff onsite (it saves you from running around to multiple places throughoutthe day).

Page 87: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 87

#85Prepare a detailed run sheet for onsite that outlines exactly what is happening, when, where and at what time.

Page 88: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 88

Make sure that you give yourself enough time for bump in. Liaise with suppliers to find out how much set up time they need.

#86

Page 89: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 89

#87Prepare a well-stocked

event kit containing every item you might

possibly need, such as tape, stapler, extra nametags, scissors,

pens and pencils, first-aid kit, camera and batteries. Create a

checklist incorporating these items.

Page 90: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 90

Put a smile on, while keeping a positive and cheerful character. Attendees can tell if you look stressed so make sure you maintain your smile at all times and keep calm, cool, and collected no matter what happens. Always remember that managing an event is all about interacting with people to deliver the best results.

#88

Page 91: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 91

Provide delegates with a freebie or giveaway that will be of use post event and will have them be reminded of your brand for a long time to come. This could be abackpack for example. Use subtle branding (consider having your logo in the lining of the bag as opposed to on the outside) and don’t include any dates – youwant delegates to actually use the item again in the future.

#89

Page 92: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 92

#90Send follow up emails. Thank your customers for attending the event and include some points as to where they can go for more information. Where possible send personal follow-up emails.

Page 93: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 93

#91 Ask attendees to complete a post event survey with a prize incentive.

Page 94: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 94

#92

If an objective of your event was to increase sales, make sure

that any attendee leads are forwarded to the sales team in order for them to follow up and

close the deal.

Page 95: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 95

Continue engaging with attendees post event via social media. A great way to do this is to post the event photos online and enable delegates to tag themselves and share with their social networks.

#93

Page 96: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 96

Turn the recorded content from your event sessions into formatted videos that can be used

as a resource post event – for example to train

staff or share with customers who couldn’t

attend the event.

#94

Page 97: 101 event marketing tips to make your next event a success

email [email protected] phone (02) 8038 5098 website leadharvest.com.au | Page 97

Hold a sub event on the backend using the left over collateral and content. For example, if you have a major conference in Sydney or Melbourne you may then hold a mini conference or road show in rural areas.

#95

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#96

Hold a post event webinar or multiple

webinars utilising the content from

your event.

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Offer a hybrid event – expand the reach of your event by engaging delegates who may

not have been able to physically attend the event and share resources post event.

#97

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Live stream sessions that can be re-played and shared post event.

#98

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#99 Write a case study or post event press release and submit to trade publications.

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Take time to evaluate the event with all participating parties and create a detailed

debrief document which you can refer to in the future.

#100

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#101 Celebrate the success of your event and thank all involved.