101 entercom radio bostonweei.radiotown.com/pdf/mediakit2016.pdf · weei is the king of content...

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ENTERCOM RADIO BOSTON 101 who we are, what we do, and how we do it

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Page 1: 101 ENTERCOM RADIO BOSTONweei.radiotown.com/pdf/MediaKit2016.pdf · WEEI IS THE KING OF CONTENT Sports is a cultural phenomenon in Boston. It is one topic that brings Bostonians together,

ENTERCOM RADIO BOSTON101

who we are, what we do, and how we do it

Page 2: 101 ENTERCOM RADIO BOSTONweei.radiotown.com/pdf/MediaKit2016.pdf · WEEI IS THE KING OF CONTENT Sports is a cultural phenomenon in Boston. It is one topic that brings Bostonians together,

WEEI IS THE KING OF CONTENTSports is a cultural phenomenon in Boston. It is one topic that brings Bostonians together, sparks debate, and evokes passion across multiple generations. WEEI connects the sports fan to their team through exclusive insider commentary, player & coaches interviews, play-by-play, and passionate fan interaction.

WEEI RECEIVES NATIONAL RECOGNITIONThe National Association of Broadcasters (NAB) voted WEEI Sports Radio Station of the Year in 2012, and previously in 2006 and 2008…awarding the station with the prestigious Marconi Award.

WEEI IS A REGIONAL BRAND OFFERING NEW ENGLAND COVERAGEWEEI’s 9-station network is the most complete sports radio station in America with wide reach,

the best digital platforms, top team play-by-play, world-class talent and killer content.

WEEI PERSONALITIES ARE THE BEST IN THEIR FIELD

WEEI is live with legendary & respected local personalities…the most knowledgeable, passionate, and entertaining names in the industry can be found at WEEI. They’ve written books (Michael

Holley), write newspaper columns (Gerry Callahan), and have played for major league teams in New England (Lou Merloni & Christian Fauria).

Why WEEI?

Page 4: 101 ENTERCOM RADIO BOSTONweei.radiotown.com/pdf/MediaKit2016.pdf · WEEI IS THE KING OF CONTENT Sports is a cultural phenomenon in Boston. It is one topic that brings Bostonians together,

The WEEI-FM Audience: 450k Listeners Every Week

Gender

Male 71%

Female 29%

EMPLOYMENT STATUS %

Employed Full-Time 62.3%

Employed Part-Time 11.3%

OCCUPATION %

Management, Business, & Financial

Operations

16.9%

Professional & Related Occupations 27.4%

White Collar 51.5%

EDUCATION %

College Degree or More 40.1%

Some College 31.%

HOME OWNERSHIP %

Own 77.3%

Rent 17.9%

Instant Qualitative Profile Source: Scarborough R1 2015 Sept 14 – Aug 15

Household Income

Under $25K

$25K-$35K

$35K-$50K

$50K-$75K

$75K-$100K

$100K+

Page 5: 101 ENTERCOM RADIO BOSTONweei.radiotown.com/pdf/MediaKit2016.pdf · WEEI IS THE KING OF CONTENT Sports is a cultural phenomenon in Boston. It is one topic that brings Bostonians together,

The WEEI-AM Audience: 46k Listeners Every Week

Gender

Male74.5%Female25.5%

EMPLOYMENT STATUS %

Employed Full-Time 62.9%

Employed Part-Time 10.1%

OCCUPATION %

Management, Business, & Financial

Operations

30.2%

Professional & Related Occupations 22%

White Collar 58.4%

EDUCATION %

College Degree or More 56.5%

Some College 17.9%

HOME OWNERSHIP %

Own 65%

Rent 28.8%

Instant Qualitative Profile Source: Scarborough R1 2015: Sep14 – Aug 15

Household Income

Under $25K

$25K-$35K

$35K-$50K

$50K-$75K

$75K-$100K

$100K+

Page 6: 101 ENTERCOM RADIO BOSTONweei.radiotown.com/pdf/MediaKit2016.pdf · WEEI IS THE KING OF CONTENT Sports is a cultural phenomenon in Boston. It is one topic that brings Bostonians together,
Page 7: 101 ENTERCOM RADIO BOSTONweei.radiotown.com/pdf/MediaKit2016.pdf · WEEI IS THE KING OF CONTENT Sports is a cultural phenomenon in Boston. It is one topic that brings Bostonians together,

Tom Brady Patriots QuarterbackMonday – 9 AM

Julian Edelman / Wide Receiver

OR Danny Amendola/Wide Receiver

AND Dont’aHightower/LinebackerMonday – MID

MONDAY FRIDAYTuesday/Wednesday

Peter KingSports Illustrated Writer

Wednesday / 3:30PM

Michael IrvinFormer NFL Pro Bowler

Friday / 3:30PM

Rodney Harrison NBC Analyst / Former PatriotTuesday – 11:30AM

Tim HasselbeckFormer NFL QB &

ESPN NFL Analyst

Monday – 8:30 AM

Bill BelichickPatriots Head Coach Monday - 4PM hour

Tedy BruschiESPN Analyst/Former PatriotMonday – 3PM

Mike Florio NBC Sports Center HostFriday/7:45AM

Page 8: 101 ENTERCOM RADIO BOSTONweei.radiotown.com/pdf/MediaKit2016.pdf · WEEI IS THE KING OF CONTENT Sports is a cultural phenomenon in Boston. It is one topic that brings Bostonians together,

WEEI is home to Red Sox Insider Interviews throughout the baseball season, bringing listeners exclusive information

from Red Sox management, coaches, former players, and analysts. The 2016 lineup includes weekly interview with:

Buster OlneyESPN Analyst

John FarrellBoston Red Sox

Manager

Front Office ReportBoston Red Sox

Management including Sam Kennedy, Dave

Dombrowski and Mike Hazen

Red Sox Insider Interviews

The Front Office Report is a weekly scheduled interview with Boston Red Sox Management; interview guests

include Executive VP & General Manager of the team, as well as Assistant GM Mike Hazen.

Curt SchillingFormer Red Sox Pitcher

Page 9: 101 ENTERCOM RADIO BOSTONweei.radiotown.com/pdf/MediaKit2016.pdf · WEEI IS THE KING OF CONTENT Sports is a cultural phenomenon in Boston. It is one topic that brings Bostonians together,

WEEI-NESN Jimmy Fund Radio-TelethonThe 15th annual WEEI-NESN Jimmy Fund Radio-Telethon will take place at Fenway Park on August 29th & 30th , 2016.

Over 1,125 Stories Shared

3,918 Volunteers

332 Hours of Broadcasting

109,862 Phone Calls

45,159 Online Gifts

$34,500,000+ Raised!

Page 10: 101 ENTERCOM RADIO BOSTONweei.radiotown.com/pdf/MediaKit2016.pdf · WEEI IS THE KING OF CONTENT Sports is a cultural phenomenon in Boston. It is one topic that brings Bostonians together,

2016 Red Sox Network Affiliates in New EnglandNEW HAMPSHIRE (15)WFTN 1240 AM FranklinWPNH 1300 AM PlymouthWQSO 96.7 FM RochesterWTSL 1400 AM HanoverWEEY 93.5 FM Keene / SwanzeyWTPL 107.7 FM Concord/HillsboroWCFR 1480 AM New LondonWNTK 99.7 FM New LondonWGAM 1250 AM ManchesterWGHM 900 AM NashuaWFYX 96.3 FM WalpoleWZEI 101.5 FM MeredithWCNL 1010 AM NewportWLTN 1400 AM Littleton WMOU 1230 AM Berlin

MASSACHUSETTS (13)WEEI 93.7 FM BostonWVEI 1440 AM WorcesterWSAR 1480 AM Fall RiverWBEC 1420 AM PittsfieldWWEI 105.5 FM SpringfieldWBSM 1420 AM New BedfordWMRC 1490 AM MilfordWBOQ 104.9 FM BeverlyWEII 96.3 FM Cape CodWPKZ 1280 AM FitchburgWNAW 1230 AM North AdamsWCRN 830 AM WorcesterWSBS 860 AM Great Barrington

RHODE ISLAND (1)WVEI 103.7 FM Providence

VERMONT (10)WWOD 93.9 FM WoodstockWCPV 101.3FM BurlingtonWSTJ 1340 AM St. JohnsburyWSYB 1380 AM RutlandWIKE 1490 AM NewportWBTN 1370 AM BenningtonWCVR 1320 AM RandolphWDEV 550 AM WaterburyWDEV 96.1 FM WaterburyWLVB 93.9 FM Morrisville

CONNECTICUT (5)WTIC 1080 AM HartfordWILI 1400 AM WillmanticWGCH 1490 AM GreenwichWLAD 800 AM DanburyWINY 1350 AM Putnam

MAINE (13)WZON 620 AM BangorWJJB 96.3 FM PortlandWLOB 1310 AM PortlandWDEA 1370 AM EllsworthWHOU 100.1 FM HoultonWZLO 103.1 FM Dover/FoxcroftWQDY 92.7 FM CalaisWSYY 1240 AM MillinocketWEGP 1390 AM Presque IsleWKTJ 99.3 FM FarmingtonWALZ 95.3 FM MachiasWPEI 95.9 FM Portland/SacoWBYA 105.5FM Rockland