100 ways to use social media monitoring

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Post on 17-May-2015

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Companies that are new to social media monitoring and engagement frequently wonder where to begin. This can even be a bigger challenge if nobody is talking about your company or brand. Here are 100 examples, divided into 10 categories, of things that you can listen to and monitor for across the social web.

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Page 1: 100 Ways to Use Social Media Monitoring
Page 2: 100 Ways to Use Social Media Monitoring

New to social media monitoring and engagement?

What do you listen for?

Page 3: 100 Ways to Use Social Media Monitoring

We've created a list of100 ways to get you started.

Some uses didn’t make our list because we stopped at 100. If there are other ideas you would like to see explored in a future list, let us know.

[email protected]

Page 4: 100 Ways to Use Social Media Monitoring

We look at these categories:• Brand monitoring• Competitive intelligence• Industry monitoring• Thought leadership• Lead generation and sales• Customer service• Search engine optimization (SEO)• Crisis communication• Product development• Advertising and marketing effectiveness

Page 5: 100 Ways to Use Social Media Monitoring

BRAND MONITORING

1. Listen for online mentions of your brand2. Listen for positive mentions of your brand3. Listen for negative mentions of your brand4. Listen for direct and indirect questions

from customers5. Discover brand advocates6. Discover brand detractors7. Discover influencers for your brand8. Learn where customers are talking about your brand9. Listen for the most popular topics about your brand10. Monitor public perception of your company11. Listen for mentions of executive team12. Listen for mentions of product misuse

Page 6: 100 Ways to Use Social Media Monitoring

COMPETITIVE INTELLIGENCE

13. Discover online mentions of your top competitors14. Discover competitors’ latest product releases15. Discover competitors’ recent company news16. Listen for customer comments about competitors17. Monitor competitors’ blogs for company insight18. Monitor competitor employees’ social profiles19. Monitor competitors’ content for levels of customer engagement20. Discover negative mentions of competitors and

treat as opportunities

Page 7: 100 Ways to Use Social Media Monitoring

INDUSTRY MONITORING

21. Listen to mentions of your industry22. Listen for mentions of your brand compared to your industry23. Listen for mentions of your competitors as part of your industry24. Monitor share of voice in your industry25. Monitor industry trends26. Discover industry issues27. Monitor industry news28. Discover industry influencers29. Monitor perception of industry by larger

business community30. Monitor changes in social media adoption in

your industry

Page 8: 100 Ways to Use Social Media Monitoring

THOUGHT LEADERSHIP

31. Monitor changes in conversation volume around key issues32. Discover industry posts that require comment by your company’s

subject matter experts33. Monitor spread of company thought leadership blog posts34. Identify online opportunities to share thought leadership35. Identify speaking opportunities for subject matter experts36. Determine perception of company as a thought leader37. Determine perception of company employees as thought leaders38. Discover other industry thought leaders39. Monitor influence of company thought leaders40. Monitor influence of industry thought leaders

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LEAD GENERATION AND SALES

41. Monitor for buying indication terms within your product category42. Monitor for recommendation requests within your product category43. Monitor for discussions of your product category44. Monitor target prospect personas to confirm accuracy45. Monitor questions and conversations about your product category46. Discover topics for remarkable content47. Share relevant content with prospects48. Answer direct questions from prospects49. Discover competitive insights50. Expand pool of prospects

Page 10: 100 Ways to Use Social Media Monitoring

CUSTOMER SERVICE

51. Identify customer service issues as they emerge52. Monitor volume of conversation around customer service issues53. Respond to customer service issues in real-time54. Determine if customers are willing to take issues offline55. Gather customer feedback to share with other teams56. Build relationships with customers57. Answer customer questions58. Respond to positive feedback59. Share helpful company information60. Monitor ongoing customers concerns

Page 11: 100 Ways to Use Social Media Monitoring

SEARCH ENGINE OPTIMIZATION (SEO)

61. Discover relevant industry keywords62. Monitor selected keywords for content ideas63. Discover influencers using selected keywords64. Determine which keywords are performing best65. Determine which keywords are not performing66. Monitor spread of content to determine better titles67. Connect with people in industry to enhance social search68. Discover relevant blogs to consider asking for backlinks69. Monitor SEO influencers to keep up with search engine changes70. Monitor search engine social profiles to keep up with changes

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CRISIS COMMUNICATION

71. Monitor community news sites around facilities72. Listen actively to conversations around the crisis73. Establish a baseline for potential threats74. Establish a baseline for potential failures75. Find sites that are critical of your brand76. Find people that are critical of your brand77. Look for channels to use for crisis outreach78. Determine potential issues before they escalate79. Determine the volume of critical conversations80. Determine sentiment level changes which could indicate a crisis

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PRODUCT DEVELOPMENT

81. Listen for comments on current products82. Listen for comments on competitors’ products83. Discover new uses for existing products84. Discover opportunities for product offerings85. Solicit product feedback and monitor comments86. Conduct beta testing87. Monitor new industry opportunities88. Listen for potential new product features89. Understand how customers are using your product90. Identify points of difference about your product

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ADVERTISING AND MARKETING EFFECTIVENESS

91. Track advertising-specific keyword usage92. Listen for social response to advertising messages93. Gauge sentiment toward advertising campaigns94. Monitor conversations from trade shows95. Monitor unique URLs on your ads96. Monitor unique phone numbers on your ads97. Find sites relevant to your brand for online advertising98. Learn the language of prospects99. Monitor campaign or brand specific hashtags100.Solicit user generated content and monitor results

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For more information, please contact:

Radian6.com