100 stats about social media around the world
DESCRIPTION
Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats about the unique social media landscapes in 18 countries.TRANSCRIPT
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Stats About Social Media Around the World
100
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Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice.
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Here, we share stats about the unique social media landscapes in 18 countries:
Asia-Pacific • Australia
• New Zealand
• China
• India
Europe • Germany
• UK
• France
• Denmark
• Finland
• Norway
• Sweden
• Japan
• Singapore
• Philippines
• Malaysia
The Americas • USA
• Canada
• Brazil
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Global Stats
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28% of the global population is on social media.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
Total global population: 7.18 billion Active social media users: 2.03 billion
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22% of people on the planet use social media on a mobile device.
http://wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
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Facebook is the #1 social network globally, with 1.3 billion monthly active users.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
1 Facebook 2 QQ 3 Qzone 4 WhatsApp 5 WeChat 6 Google+ 7 LinkedIn 8 Twitter 9 Tumblr 10 Tencent Weibo
Social Platforms with the Most Global Users
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QQ is the world’s #2 social platform.
What’s QQ? It’s an instant messaging service that’s most popular in China.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
Because the Chinese government blocks Facebook and Twitter, China’s social landscape is especially unique.
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Qzone is the world’s #3 social platform.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
What’s Qzone? It’s a social networking site most popular in China. It allows users to write blogs, keep diaries, send photos, listen to music, and watch videos—similar to MySpace.
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WhatsApp is the world’s #4 social platform.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
WhatsApp was acquired by Facebook in February 2014.
What’s WhatsApp? It’s an instant messaging service that’s popular with smartphone users around the world.
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WeChat is the world’s #5 social platform.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
What’s WeChat? It’s a mobile text and voice messaging communication service most popular in China, but gaining popularity globally.
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Tencent Weibo is the world’s #10 social platform.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
“Weibo” means “microblog” in Chinese.
What’s Tencent Weibo? It’s a Chinese microblogging service.
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Half of the planet now owns a mobile phone.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
Total global population: 7.18 billion Active mobile users: 3.61 billion (50% penetration)
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77% of all social networking users are now accessing social networks via mobile devices.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/
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The Americas Social Media Stats
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USA
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Total population:
318,892,000
Total internet users: 279,834,000
Active social media users: 180,000,000
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wearesocial.net/blog/2014/06/social-digital-mobile-americas/
USA
2 hours 3 minutes Average time that social media users spend each day using social media
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USA
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (53%)
Twitter (21%)
Pinterest (16%)
Google+ (15%)
Instagram (12%)
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
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wearesocial.net/blog/2014/06/social-digital-mobile-americas/
USA
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (82%)
Google+ (46%)
Twitter (44%)
Pinterest (33%)
Instagram (24%)
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wearesocial.net/blog/2014/06/social-digital-mobile-americas/
USA
46% of the total population uses social media apps
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Canada
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Total population: 34,835,000
Total internet users:
33,000,000
Active social media users: 19,400,000
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wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Canada
1 hour 55 minutes Average time that social media users spend each day using social media
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Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (54%)
Twitter (21%)
Google+ (15%)
Pinterest (13%)
LinkedIn (11%)
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Canada
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wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (84%)
Google+ (49%)
Twitter (45%)
LinkedIn (31%)
Pinterest (28%)
Canada
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wearesocial.net/blog/2014/06/social-digital-mobile-americas/
49% of the total population uses social media apps
Canada
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Brazil
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Total population:
202,657,000
Total internet users: 107,828,000
Active social media users: 92,000,000
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wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Brazil
3 hours 5 minutes Average time that social media users spend each day using social media
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Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (51%)
Google+ (24%)
Twitter (19%)
Instagram (14%)
LinkedIn (11%)
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Brazil
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Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (92%)
Google+ (78%)
Twitter (59%)
LinkedIn (41%)
Instagram (36%)
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Brazil
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wearesocial.net/blog/2014/06/social-digital-mobile-americas/
29% of the total population uses social media apps
Brazil
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Europe Social Media Stats
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Germany
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Total population: 81,147,265
Total internet users:
68,296,919
Active Facebook users:
28,000,000
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64% social media penetration as a percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
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wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Germany
1 hour 17 minutes Average time that social media users spend each day using social media
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Top 3 Social Media Platforms in Germany
Facebook (59 million users)
YouTube (31 million users)
StayFriends (16 million users)
corporate-dialog.ch/wp-content/uploads/2013/09/Roland_Berger_Social_Media_Consumer_Report_20130219.pdf
Germany
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corporate-dialog.ch/wp-content/uploads/2013/09/Roland_Berger_Social_Media_Consumer_Report_20130219.pdf
Germany
StayFriends is the #3 social media site in Germany. It helps members find, connect with, and keep in touch with friends from kindergarten, primary school, and high school.
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UK
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Total population: 63,395,674
Total internet users:
54,861,245
Active Facebook users:
36,000,000
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wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
UK
1 hour 36 minutes Average time that social media users spend each day using social media
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Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (51%)
Twitter (22%)
Google+ (11%)
LinkedIn (8%)
Pinterest (5%)
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
UK
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Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (78%)
Twitter (43%)
Google+ (35%)
LinkedIn (21%)
Pinterest (13%)
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
UK
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wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
30M
UK social media users access social media on a mobile device
UK
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France
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Total population: 65,951,611
Total internet users:
54,473,474
Active Facebook users:
28,000,000
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wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
France
1 hour 41 minutes Average time that social media users spend each day using social media
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Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (40%)
Google+ (11%)
Twitter (9%)
Copains D’avant (2%)
Viadeo (3%)
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
France
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Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (75%)
Google+ (37%)
Twitter (26%)
Copains D’avant (22%)
Viadeo (14%)
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
France
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wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
20M
French social media users access social media on a mobile device
France
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Denmark
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Total population: 5,556,452
Total internet users:
5,155,411
Active Facebook users:
3,200,000
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wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
2.6M
Danish social media users access social media on a mobile device
Denmark
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Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (93%)
LinkedIn (41%)
YouTube (39%)
Google+ (28%)
Twitter (20%)
Instagram (12%)
optimediaintelligence.es/noticias_archivos/719_20130715123913.pdf
Denmark
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58% Facebook penetration as a percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Denmark
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47% Mobile social penetration as a percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Denmark
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Finland
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Total population: 5,266,114
Total internet users:
4,789,266
Active Facebook users:
2,400,000
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wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
1.8M
Finnish social media users access social media on a mobile device
Finland
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Top 3 Social Media Platforms in Finland
Facebook (2.7 million users)
Suomi24 (1.7 million users)
IRC-Galleria (451,000 users)
optimediaintelligence.es/noticias_archivos/719_20130715123913.pdf
Finland
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46% Facebook penetration as a percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Finland
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35% Mobile social penetration as a percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Finland
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Norway
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Total population: 4,722,701
Total internet users:
4,471,907
Active Facebook users:
3,000,000
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wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
2.6M
Norwegian social media users access social media on a mobile device
Norway
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Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (72%)
Spotify (33%)
YouTube (27.2%)
Google+ (24.9%)
LinkedIn (24.7%)
emarketer.com/Article/Social-Users-Norway-Smile-Snapchat-Instagram/1010534
Norway
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64% Facebook penetration as a percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Norway
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55% Mobile social penetration as a percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Norway
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Sweden
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Total population: 9,119,423
Total internet users:
8,557,561
Active Facebook users:
5,200,000
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wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
1 hour 25 minutes Average time that social media users spend each day using social media
Sweden
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Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (45%)
Google+ (10%)
Instagram (12%)
Twitter (9%)
LinkedIn (4%)
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Sweden
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Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (79%)
Google+ (40%)
Twitter (28%)
Instagram (26%)
LinkedIn (19%)
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Sweden
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Sweden
4.4M
Swedish social media users access social media on a mobile device
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Asia-Pacific Social Media Stats
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Australia
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total population: 22,262,501
Total internet users:
18,129,727
Active Facebook users:
12,800,000
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
2 hours 5 minutes Average time that social media users spend each day using social media
Australia
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Australia
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (53%)
Twitter (14%)
Google+ (14%)
LinkedIn (11%)
Instagram (7%)
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Australia
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (81%)
Twitter (42%)
Google+ (30%)
LinkedIn (23%)
Instagram (15%)
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Australia
10.8M
Australian social media users access social media on a mobile device
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New Zealand
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total population: 4,365,113
Total internet users:
3,873,982
Active Facebook users:
2,400,000
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
1.9M
New Zealand social media users access social media on a mobile device
New Zealand
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Top 5 Social Media Platforms in New Zealand
Facebook (1.95 million users)
LinkedIn (798,000 users)
Blogger (559,000 users)
Tumblr (447,000 users)
Twitter (249,000 users)
comscore.com/Insights/Data-Mine/Who-uses-Social-Media-in-New-Zealand
New Zealand
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55% Facebook penetration as a percentage of the total population
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
New Zealand
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44% Mobile social penetration as a percentage of the total population
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
New Zealand
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China
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total population:
1,349,585,838
Total internet users: 590,560,000
Active Qzone users: 623,300,000
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
1 hour 30 minutes Average time that social media users spend each day using social media
China
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Sina Weibo (62%)
Qzone (53%)
Tencent Weibo (51%)
YouKu (35%)
RenRen (30%)
China
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Own an Account
Sina Weibo (83%)
Qzone (76%)
Tencent Weibo (75%)
YouKu (74%)
RenRen (56%)
China
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
660M
Chinese social media users access social media on a mobile device
China
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India
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total population:
1,220,800,359
Total internet users: 213,000,000
Active Facebook users:
90,000,000
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
2 hours 26 minutes Average time that social media users spend each day using social media
India
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Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (55%)
Google+ (35%)
Twitter (30%)
LinkedIn (24%)
Orkut (17%)
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
India
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (94%)
Google+ (78%)
Twitter (67%)
LinkedIn (54%)
Orkut (51%)
India
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
72M
Indian social media users access social media on a mobile device
India
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Singapore
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total population: 5,460,302
Total internet users:
3,971,318
Active Facebook users:
3,200,000
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
2 hours 10 minutes Average time that social media users spend each day using social media
Singapore
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (59%)
Twitter (19%)
Google+ (18%)
LinkedIn (13%)
Instagram (12%)
Singapore
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (92%)
Twitter (54%)
Google+ (45%)
LinkedIn (36%)
Instagram (25%)
Singapore
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
2.8M
Singaporean social media users access social media on a mobile device
Singapore
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Philippines
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total population:
105,720,644
Total internet users:
37,602,976
Active Facebook users:
34,000,000
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
4 hours 1 minute Average time that social media users spend each day using social media
Philippines
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (69%)
Twitter (40%)
Google+ (39%)
Instagram (20%)
LinkedIn (14%)
Philippines
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (97%)
Twitter (81%)
Google+ (69%)
Instagram (42%)
LinkedIn (39%)
Philippines
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
24M
Filipino social media users access social media on a mobile device
Philippines
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Malaysia
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total population: 29,628,392
Total internet users:
19,200,408
Active Facebook users:
15,600,000
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
3 hours 17 minutes Average time that social media users spend each day using social media
Malaysia
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Accessed in the Past Month
Facebook (59%)
Google+ (32%)
Twitter (23%)
Instagram (16%)
LinkedIn (9%)
Malaysia
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet Users Who Own an Account
Facebook (95%)
Google+ (77%)
Twitter (57%)
Instagram (40%)
LinkedIn (32%)
Malaysia
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wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
13M
Malaysian social media users access social media on a mobile device
Malaysia
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