100+ best quotes from cannes lions 2016
TRANSCRIPT
![Page 1: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/1.jpg)
100+ Best Quotes of
Cannes Lions 2016
![Page 2: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/2.jpg)
It’s hard to ask an artist touring
in front of 100,000 to do a car
commercial
Music as Marketing
![Page 3: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/3.jpg)
Masculinity remains a limited and
limiting idea
Masculinity Today
![Page 4: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/4.jpg)
We are perpetuating a toxic and
unhealthy culture
Masculinity Today
![Page 5: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/5.jpg)
You need to make people feel
uncomfortable to make change
Masculinity Today
![Page 6: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/6.jpg)
The best work transcends
categories and becomes culture
Chief Creatives on the Beach
![Page 7: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/7.jpg)
Clients now demand cheaper,
better, faster and relevant
Chief Creatives on the Beach
![Page 8: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/8.jpg)
It is a tool we have to develop. It
is a new muscle
Chief Creatives on the Beach
![Page 9: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/9.jpg)
In this kind of culture, you can make
mistakes and then you optimize
Chief Creatives on the Beach
![Page 10: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/10.jpg)
We have to charge a premium on
our ideas and our expertise.
Production can be less expensive
Chief Creatives on the Beach
![Page 11: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/11.jpg)
Obviously, we can’t charge one
million for every piece of film we
are doing if we need to fill the
social calendar
Chief Creatives on the Beach
![Page 12: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/12.jpg)
Creating content is becoming easier.
That’s why everybody is doing it
Chief Creatives on the Beach
![Page 13: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/13.jpg)
Our partners have become our
competitors
Chief Creatives on the Beach
![Page 14: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/14.jpg)
The perfect weapon: a maker and a
problem solver
Chief Creatives on the Beach
![Page 15: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/15.jpg)
You can’t call them juniors
anymore. We need to change the
structure of ad agencies
Chief Creatives on the Beach
![Page 16: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/16.jpg)
You can be incredibly brave if you are
being accountable for. I am all in for
measurement
Chief Creatives on the Beach
![Page 17: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/17.jpg)
We can’t measure every week, but we
need to see the bigger picture
Chief Creatives on the Beach
![Page 18: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/18.jpg)
The client said: “That idea scares me,
that’s the one we are doing”
Chief Creatives on the Beach
![Page 19: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/19.jpg)
It took our team on IBM one year
and half to understand artificial
intelligence
Chief Creatives on the Beach
![Page 20: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/20.jpg)
Collaboration doesn’t come easy for
creative leaders
Chief Creatives on the Beach
![Page 21: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/21.jpg)
I now have a different cast of
characters when we are briefing
Chief Creatives on the Beach
![Page 22: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/22.jpg)
We can’t separate Lebron the
person and the brand. We don’t
think of him as a brand. He is a
person
Behind the Cultural Wheel
![Page 23: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/23.jpg)
You need distribution strategy
and support. You can’t just do
it on your own
Behind the Cultural Wheel
![Page 24: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/24.jpg)
Venture capitalists are now
buying esports teams.
Everybody is getting into it
Behind the Cultural Wheel
![Page 25: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/25.jpg)
Stan Smith was the original Michael
Jordan or Kanye West
Behind the Cultural Wheel
![Page 26: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/26.jpg)
The media should have been
doing their job better on
Donald Trump
Brand-Washed
![Page 27: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/27.jpg)
Brexit is an always entirely negative
debate
Brand-Washed
![Page 28: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/28.jpg)
Hillary is not great on the inspiration
side
Brand-Washed
![Page 29: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/29.jpg)
I came into the business
thinking that FEAR was a
great motivation but HOPE is
even greater
Brand-Washed
![Page 30: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/30.jpg)
Political culture has being so horse-
raced. You shouldn’t launch a poll for
winners six months in advance
Brand-Washed
![Page 31: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/31.jpg)
We are not there yet with
virtual reality
Health & Wellness / Pharma / For Good Press
Conference
![Page 32: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/32.jpg)
Just because we have the technology
doesn’t mean it will translate into
creativity
Health & Wellness / Pharma / For Good Press
Conference
![Page 33: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/33.jpg)
Virtual reality has utility for
demonstration. We were not
impressed by the craft
Health & Wellness / Pharma / For Good Press
Conference
![Page 34: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/34.jpg)
We saw a lot of virtual reality.
We didn’t award any of them
Health & Wellness / Pharma / For Good Press
Conference
![Page 35: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/35.jpg)
Low tech is the best tech
Health & Wellness / Pharma / For Good Press
Conference
![Page 36: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/36.jpg)
Health is the new Green
Health & Wellness / Pharma / For Good Press
Conference
![Page 37: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/37.jpg)
Technology has levelled the
playing field. Great ideas can
come from anywhere
Promo & Activation / Direct / Glass Press
Conference
![Page 38: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/38.jpg)
Ultimately, we all work for the work
Promo & Activation / Direct / Glass Press
Conference
![Page 39: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/39.jpg)
It is easy to mistake technology for
human connection
Promo & Activation / Direct / Glass Press
Conference
![Page 40: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/40.jpg)
Gender inequality is not only women
issues
Promo & Activation / Direct / Glass Press
Conference
![Page 41: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/41.jpg)
We are not in the creativity
business, we are in the
business of creativity
Promo & Activation / Direct / Glass Press
Conference
![Page 42: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/42.jpg)
Authenticity is speaking in the
voice of the brand
Authentic is as Authentic Does
![Page 43: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/43.jpg)
There is a broad challenge of
pretend storytelling
Authentic is as Authentic Does
![Page 44: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/44.jpg)
I would remove the word
authentic for relevant and
impactful
Authentic is as Authentic Does
![Page 45: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/45.jpg)
Everything retargeted is by definition
inauthentic
Authentic is as Authentic Does
![Page 46: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/46.jpg)
On radio music programming,
we start with human and then
go to data
Authentic is as Authentic Does
![Page 47: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/47.jpg)
On online video, we have to
recut a piece of content nine
times to adapt to different
channels from six seconds
to six minutes
Authentic is as Authentic Does
![Page 48: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/48.jpg)
Make your mess your message
Authentic is as Authentic Does
![Page 49: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/49.jpg)
Our nephews and nieces
don’t want us to get Snapchat
Authentic is as Authentic Does
![Page 50: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/50.jpg)
I love that we are not just
talking about illness but
wellness
Authentic is as Authentic Does
![Page 51: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/51.jpg)
Gender equality falls into four
buckets: wage gap,
unconscious bias, culture,
visibility
The Fight for Gender Equality in Adland
![Page 52: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/52.jpg)
Gender equality is not a social
issue. It is a economical one
The Fight for Gender Equality in Adland
![Page 53: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/53.jpg)
Giving males a generous
paternity leave package helps
them to be able to support
their wives and girlfriends
The Fight for Gender Equality in Adland
![Page 54: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/54.jpg)
Is diversity the right word ?
The Fight for Gender Equality in Adland
![Page 55: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/55.jpg)
Millennials are not the next
generation. They are the
NOW generation
The Fight for Gender Equality in Adland
![Page 56: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/56.jpg)
We have to be conscious of our
unconscious
The Fight for Gender Equality in Adland
![Page 57: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/57.jpg)
Advertising and Hollywood
are the only industries that
can change overnight
Gender in the Media
![Page 58: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/58.jpg)
Once the bar is raised somewhere,
expectations are raised everywhere
Insights from the Control Shift Report
![Page 59: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/59.jpg)
At first glance, programmatic seems
counter-intuitive to creativity
Data-Driven Digital Storytelling
![Page 60: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/60.jpg)
A lot of creative agencies are not
prepared for storytelling moments
Data-Driven Digital Storytelling
![Page 61: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/61.jpg)
Creatives need to learn how
silent films worked. They knew
how to grab an audience
Data-Driven Digital Storytelling
![Page 62: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/62.jpg)
The best Cyber work is when
you don’t even see the
technology
Cyber / Innovation Press Conference
![Page 63: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/63.jpg)
There has to be a reason for virtual
reality
Cyber / Innovation Press Conference
![Page 64: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/64.jpg)
Virtual reality is still very early
Cyber / Innovation Press Conference
![Page 65: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/65.jpg)
Some pieces of work in Cyber
already feel old after two
weeks
Cyber / Innovation Press Conference
![Page 66: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/66.jpg)
How do you compare work
from a billion-dollar company
with two guys in a
basement ?
Cyber / Innovation Press Conference
![Page 67: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/67.jpg)
Innovation isn’t necessarily
about high-tech or inventing
something new
Cyber / Innovation Press Conference
![Page 68: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/68.jpg)
It takes 2–3 years for a new
Cannes Lions category to
mature
Cyber / Innovation Press Conference
![Page 69: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/69.jpg)
The mobile category is like a
mini-festival in itself, a broad
spectrum of disciplines
Mobile / Media / Creative Data Press Conference
![Page 70: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/70.jpg)
You can’t create a storm without a
brilliant use of media
Mobile / Media / Creative Data Press Conference
![Page 71: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/71.jpg)
It’s becoming evident in the
last three years, that women
are on the rise
Cannes World Wise Women
![Page 72: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/72.jpg)
Advertising doesn’t
necessarily cast a net wide
enough
Cannes World Wise Women
![Page 73: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/73.jpg)
The issue is in the pipeline
recruitment. It is hard to get to
hard-to-reach communities
Cannes World Wise Women
![Page 74: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/74.jpg)
Being an active model is
probably the most important
you can do. Be visible
Cannes World Wise Women
![Page 75: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/75.jpg)
It doesn’t mean because you are a
woman you can work on women
products
Cannes World Wise Women
![Page 76: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/76.jpg)
We have to look also at the
planning department and
make them accountable for
the briefs and insights
Cannes World Wise Women
![Page 77: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/77.jpg)
You need to look at creative
teams, make sure they are
made out of skill-sets and not
out of comfort zone
Cannes World Wise Women
![Page 78: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/78.jpg)
To help women in the industry,
first steps are to put women in
charge of recruitment and
recommending women for
juries and panels
Cannes World Wise Women
![Page 79: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/79.jpg)
The best talent is not
necessarily in the industry
Cannes World Wise Women
![Page 80: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/80.jpg)
If we need to attract the most
amazing talent, we need to
offer the most amazing work
experience
Cannes World Wise Women
![Page 81: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/81.jpg)
You need to look harder, look
elsewhere or give someone a
chance
Cannes World Wise Women
![Page 82: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/82.jpg)
Proprietary technology for
metrics means they don’t tell
you what they are doing
Celebrity in the Digital Age
![Page 83: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/83.jpg)
Influencers is a very loaded word
Celebrity in the Digital Age
![Page 84: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/84.jpg)
The job of influencers is to
manage their relationship
between themselves and their
audience
Celebrity in the Digital Age
![Page 85: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/85.jpg)
The brands that get the most
are the one that agree to let
go
Celebrity in the Digital Age
![Page 86: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/86.jpg)
Overposting is read as
inauthentic. You have to
manage the amount you are
posting
Celebrity in the Digital Age
![Page 87: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/87.jpg)
Who is popular today will not
have the same influence in
ten months. It’s so dynamic
Celebrity in the Digital Age
![Page 88: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/88.jpg)
In non-celebrity influencers,
remember you are not dealing
with media, you are dealing
with humans
Celebrity in the Digital Age
![Page 89: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/89.jpg)
Musical.ly is the stickiest thing since
Snapchat
Celebrity in the Digital Age
![Page 90: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/90.jpg)
We will see the rise of one-to-
one messaging platforms.
Social is getting crowded
Celebrity in the Digital Age
![Page 91: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/91.jpg)
Celebrity used to be so
easier to define
Celebrity in the Digital Age
![Page 92: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/92.jpg)
Beyond brand endorsements,
celebrities now want to create
their own media companies
Celebrity in the Digital Age
![Page 93: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/93.jpg)
You can build a brand in 30
days easier than you could
before
The Future of Entertainment
![Page 94: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/94.jpg)
Over-the-top is the future of TV
The Future of Entertainment
![Page 95: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/95.jpg)
Make the spot fits the platform
and not the platform fits the
spot
The Future of Entertainment
![Page 96: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/96.jpg)
Every marketer is interested
into content, monetization,
distribution and promotion
The Future of Entertainment
![Page 97: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/97.jpg)
The Pepsi integration on
Empire was a brilliant brand
integration
The Future of Entertainment
![Page 98: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/98.jpg)
We are fascinated by virtual
reality. We’ll fit it in whenever
applicable
The Future of Entertainment
![Page 99: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/99.jpg)
Probably the best brand
integration of all time is the
Lego movie
There’s No Business Without Show Business
![Page 100: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/100.jpg)
The relaunch of the brand
Justin Bieber was the best
rebrand of last year
There’s No Business Without Show Business
![Page 101: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/101.jpg)
There is no motion without emotion
There’s No Business Without Show Business
![Page 102: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/102.jpg)
Audi’s marketing goal is
simple: if we don’t put the four
rings at the end, you must still
recognize it’s Audi
There’s No Business Without Show Business
![Page 103: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/103.jpg)
Is there a Lego movie in any brand ?
There’s No Business Without Show Business
![Page 104: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/104.jpg)
The most popular content on
YouTube is superior than
three minutes
There’s No Business Without Show Business
![Page 105: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/105.jpg)
Now, the movie has become just one
part of a story
There’s No Business Without Show Business
![Page 106: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/106.jpg)
I’m more engaged with the
story than the plot
There’s No Business Without Show Business
![Page 107: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/107.jpg)
We go from brand entertainment to
being an entertainment brand
There’s No Business Without Show Business
![Page 108: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/108.jpg)
Artists want to work with
brands through ad agencies.
They need creative brain and
strategy more than ever.
Ideas need to be rooted in
strategyThere’s No Business Without Show Business
![Page 109: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/109.jpg)
The top 100 apps are the
barometer of behaviour. Some
drive more audience than TV
shows
Valuing Video
![Page 110: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/110.jpg)
For videos on Facebook, the
payoff has to move from the
end of the ad to the beginning
Valuing Video
![Page 111: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/111.jpg)
The challenge is what you are
going to use to replace the
impact of sound
Valuing Video
![Page 112: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/112.jpg)
Data is the new creative muse
Valuing Video
![Page 113: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/113.jpg)
When you bring something
new, you don’t know how
people will react to it
Film / Film Craft / Integrated / Titanium Press
Conference
![Page 114: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/114.jpg)
As a jury, we struggle how to judge
virtual reality
Film / Film Craft / Integrated / Titanium Press
Conference
![Page 115: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/115.jpg)
New is not always best
Film / Film Craft / Integrated / Titanium Press
Conference
![Page 116: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/116.jpg)
To the audience, the value of
advertising is declining
Film / Film Craft / Integrated / Titanium Press
Conference
![Page 117: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/117.jpg)
We look for work that enters
cultural zeitgeist, that use
what happens in the world
Film / Film Craft / Integrated / Titanium Press
Conference
![Page 118: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/118.jpg)
You should do work that work
brilliantly within your brand
Film / Film Craft / Integrated / Titanium Press
Conference
![Page 119: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/119.jpg)
I hope creativity will catch up with
technology. People don’t watch
technology. They love stories
Film / Film Craft / Integrated / Titanium Press
Conference
![Page 120: 100+ Best Quotes from Cannes Lions 2016](https://reader035.vdocuments.mx/reader035/viewer/2022062906/58a47c971a28aba34c8b70a9/html5/thumbnails/120.jpg)
Creativity is taking what you
know and changing what you
think of it
Film / Film Craft / Integrated / Titanium Press
Conference