10 years ago i was presenting

#10years

10 Years Ago: I was

presenting…

#10years

To celebrate the 10th anniversary of LinkedIn,

people are posting what they were doing 10 years ago to

SlideShare with the tag: 10years

#10years

10 years ago I co-founded Socialtext

And what follows is one of my first presentations about the company, to

the Highlands Forum in DC

Now I work at SlideShare, and I’m a lot better at presentations than

this…

Highlands Forum 4/3/03

Socialtext

[email protected]



Problems

• People are not participants in today’s systems

• Today’s systems overload people with communication

• Lost power of people as intelligent agents and editors

• Social capital in organizations


Getting smart people to participate

• Ease of use• Ease of ownership• Make it social• Make it socially rewarding


Power of social filtering

• Weblogs turn people into editors• The social connections between

weblogs distribute information in an emergent network

• The best information and expertise rises to the top


The Blogmap Project

• First Social Network Analysis of an online community over time


Power-law of Blogspace

Distribution of links by 1/N where N = rank

Source: Shirky.com


Network Ecosystem Model

• Defining constraint is time and individual capacity to manage different kinds of relationships

• Network to Network Information Flow• Focusing attention and participation energy

12 12 12 12 12

150 150

12

1000sPoliticalNetworks

SocialNetworks

CreativeNetworks

© 2003 Ross Mayfield

“Power-law”

Network Ecosystem Model

Publishing

Communication

Collaboration


A New Kind of Enterprise Software

Traditional Approach• Focus on "knowledge

content" separate from people

• Add-on activity -- add metadata; fill out forms with resume expertise

• Artificial intelligence -- ineffective technology

• Top-down, inflexible ontology, workflow and process

Connection approach• Make it easy for people

to express ideas and build connections

• Links create an emergent network

• People provide intelligence

• Makes people and information easier to find

• Continuous improvement of collected knowledge and wisdom


Result of Traditional Approach has Created a Corporate Email Crisis

• 50 emails/day/person– (IFTF/Pitney Bowes, 2002; Cavanagh, 2002 )

• 100 emails/day in email intensive companies– (Microsoft 2001)

• Volume growing 30%/year– (Gartner, 2001; Cavanagh, 2002)

• 70 % employees are overwhelmed by volume– (Franklin Covey, 2001)

• Hours spent on email is approaching 4 hours/day; invading personal time– (Cavanagh, 2002)

"It's a management issue," says Cavanagh. "If you're getting 50 or more e-mails a day,

you're spending four hours a day just doing e-mail.That means it's no longer a productivity tool."


What’s a Weblog?

• Chronological view of an individual or group's efforts, writings, opinions

• Example: doc.weblogs.com • Focus on what's new and what's news • Common elements include a sidebar

with persistent links, plus ever-changing content


What’s a Wiki?

• A collaborative online workspace, easily created and edited by its participants.

• Example: Wikipedia free encyclopedia • View by time or browse through

relations between pages


Weblogs in Organizations

• Benefits– Easy to publish - one-step, no formatting, no coding– Avoid email overload– Social network provides emergent information

discovery– Personal voice, rich information -- not just a resume

database

• Applications– Product marketing/management - voice of the

customer– Researcher/sales engineer -- voice of the expert– Community of practice -- voice of the learner


Wikis in Organizations

• Benefits– Weblogs are transparent publishing; wikis are

transparent collaboration– Just type and link -- one-step– Same feeling as a whiteboard, for people who aren't in

the same place at the same time

• Applications– Collective reasoning of teams– Staff-project meetings– Project planning -- "front porch" to project; goals, not

rat-holes– Living knowledgebase


Socialtext Demonstration

10 years ago i was presenting

Business