10 ways to kickoff your 2013 social strategy
DESCRIPTION
In this Inman News webinar, Katie Lance, CEO of Katie Lance Consulting gives insight into the most important things real estate professionals need to think about when planning their 2013 social strategy including: content, context, ads, reputation management, time management and more. Learn how to attract the right clients to you via social media and really get serious about take your social media strategy to the next level. This webinar was sponsored by PNC Mortgage.TRANSCRIPT
Webinar: 10 Ways to Kickoff Your 2013 Social Strategy
@katielance12/13/12
Hosted by Inman NewsSponsored by PNC Mortgage
#2013social
This webinar• Thank you to our sponsor – PNC• Strategy – what do you want for 2013?• How is 2013 going to be the year you want it to be?• How are you going to get more business and attract the
type of clients you want from social media?• Content, context, managing your time, making it make
sense for YOU!• Q/A
#2013social
for helping clients become homeowners
About PNC Mortgage
>Part of one of the U.S.’s largest banks
>Committed to the purchase market
PNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC.
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PNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC.
New PNC Agent Alliance
pncmortgage.com/agentalliance> Events
> Webinar registration> Live events> Conferences and expos
> News from Inman and PNC
> Calculators
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> Connect with PNC6
PNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC.
One powerful partnership
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PNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC.
Important Information
PNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice.
PNC Mortgage is not affiliated with Inman News.
©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC.
10 Ways to Kickoff Your 2013 Social Strategy
#2013social
1. Social media audit
#2013social
One of the most important numbers…
“What are people talking about?”
• Average is only 2%• Good 5-10%• Excellent 20% or
more
#2013social
How do you measure that?
What are the most popular posts with your audience?• Video? • Image?• Subject?• Length of post?• Question?• Time of day?
#2013social
2. Numbers aren’t everything… but they are a starting point
#2013social
Social Platform Number of like, followers, connections
Goal by end of 2013
Facebook (personal profile) (example) 150 (example) 250
Facebook (business page) (example) 300 (example) 600
Twitter (example) 250 (example) 500
LinkedIn (personal)
LinkedIn (company page)
Google +
Foursquare
3. If you fail to plan, you plan to fail
#2013social
Who is in charge?
Is your team onboard?
What is everyone’s role?
#2013social
4. Develop your content strategy
#2013social
It’s not just that content is king, but CONTEXT is KING!
#2013social
5. Use a content gridMarket data Business Community Lifestyle
Market reports Amazing photos from a listing
Local events Beautiful homes
Economy news Client success stories
Fun facts Places to dine
Home values FAQ in real estate Schools Neighborhood flavor
Good news Funny experiences Philanthropy Inspiring
#2013social
Content grid must-haves:• Your buckets content – what types of content are
relevant to your business (your brand)• Topic ideas – the more the merrier– What questions are you always answering?
• You WILL have the days that you need inspiration… this is where your content grid help!
• Bonus: list of go-to sources
#2013social
6. Think beyond the now#2013social
The 3 day rule
• Think ahead – later today, tomorrow, the weekend• 3 day rule – always be thinking 3 days ahead• Use scheduling tools as needed• Content, content, content• Consistency, consistency, consistency• THIS IS HOW YOU WIN!
#2013social
7. Yep, it’s time to spend money on Facebook ads
#2013social
Types of Facebook ads:
TIPS: • Start small: 5-7 days, $10/day• Try a variety of ads• Measure, rinse and repeat!
#2013social
8. Track who is talking about you and your brand…
Social monitoring toolsMonitoring company brand names• Kurrently.com• SocialMention.com• Public search – Facebook, Twitter
Monitoring names (i.e. ‘John Smith’)• Topsy.com• Google alerts• Public search – Facebook, Twitter
#2013social
9. Stop the random acts of
social media!(psst… tweet that!! #2013social)
Integrating social into your business• Start working with a new client: connect with
them on LinkedIn, Twitter and/or Pinterest• When appropriate friend request them• Put them into a client list on Facebook and
Twitter• Look at that list one –two times a week,
authentically engage with those people• Relationships are built with small interactions
over time
#2013social
10. Make social just part of what you DO
every day
#2013social
The new routine• Meet a new potential client: send them a LinkedIn request• Out on broker tour – see an AMAZING feature, snap a photo; Instagram
it• Close a transaction – take a 1 minute video with your clients (or take a
photo with the SOLD sign!)• Go to a real estate conference – CHECK IN on Foursquare or Facebook!
(brag a little about going to a killer event to improve your skills!!)• What MOVES you personally – your kids, your family, a beautiful sunset?
SHARE it. That’s how you connect.• Your LIFE is content
#2013social
Your LIFE is content#2013social
New PNC Agent Alliance
pncmortgage.com/agentalliance> Events
> Webinar registration> Live events> Conferences and expos
> News from Inman and PNC
> Calculators
> Solutions
> Connect with PNC34
PNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC.
