10 Ways to Improve Your Social Media Strategy Immediately

Download 10 Ways to Improve Your Social Media Strategy Immediately

Post on 16-Apr-2017

10.399 views

Category:

Social Media

1 download

Embed Size (px)

TRANSCRIPT

<ul><li><p>10 TIPSTO IMPROVE</p><p>Your Social Media</p><p>Strategy Immediately</p><p>NATO Experts Forum: Social Media for</p><p>International OrganizationsRebekahRadice.com</p><p>10 WAYS</p></li><li><p>of adults now use social networking </p><p>sites a nearly tenfold jump in the </p><p>past decade.</p><p>- Pew Research</p><p>65%</p></li><li><p>Review Your Current Use of Social Media </p><p>01</p></li><li><p>Checklist:</p><p>1. Channels2. Engagement3. Growth4. Frequency5. Traffic</p></li><li><p>Analyze Your Page: LikeAlyzer.com</p></li><li><p>Look to Your Analytics: Google, Twitter, Pinterest</p><p>Simply Measured (FREE Analysis Tool)</p></li><li><p>Optimize Your Social Networks</p><p>02</p></li><li><p>Audience</p><p>Yourchancetogettoknowtherealpersonbehindthesocialmediaprofile.</p></li><li><p>If your message is one-size-fits-all</p><p>Your audience will be listening, just not to you. </p><p>Connect with a customized message.</p></li><li><p>Struggle</p><p>Identifythestruggle(painpoint)youraudienceisfacing.</p></li><li><p>Customize</p><p>Whatdoesyouraudienceactuallywantfromyou?</p><p>Providethatcustomexperience.</p></li><li><p>Identify Specific Goals</p><p>03</p></li><li><p>of Communication Directors say</p><p>brand awareness is their top goal.</p><p>61%</p></li><li><p>But the team? Executive Directors - Engaging </p><p>the Community Development Directors -</p><p>Education and Training</p></li><li><p>Are goals and channels aligned with your target audience?</p><p>4</p><p>When you speak to everyone, you </p><p>connect with no one. </p></li><li><p>Determine what you want to achieve as an organization:</p><p>1. Increased awareness2. Engaging community3. Thought leadership4. Trust and rapport5. Expanded reach</p></li><li><p>CreateYourContentStrategy</p><p>04</p></li><li><p>Create a Content Strategy that Aligns with Goals </p><p>of consumers find custom content useful, and 78% </p><p>believe that organizations providing custom content are </p><p>interested in building good relationships with them. </p><p>Source: CMO Council</p><p>90%</p></li><li><p>Where to Curate the Best Content</p><p> BuzzSumo PostPlanner Medium BizSugar</p></li><li><p>Get Visual!</p><p> 63% of all social media content includes an image</p><p> Content with an image receives over 94% more views </p><p> 60% of people interact with an organization whose images appear within search</p></li><li><p>Put a System in Place </p><p>05</p></li><li><p>UseAutomationto:</p><p> Share your best content</p><p> Schedule ahead on holidays and weekends</p><p> Listen to whats being said about you and instantly interact and respond</p></li><li><p>Empower Your Team </p><p>06</p></li><li><p> Communicate: who youre trying to reach</p><p> Educate: on what youre trying to achieve</p><p> Build: a specialized team that focuses on daily processes</p></li><li><p>Promote, Engage, Interact</p><p>07</p></li><li><p>of organizations are flying by the </p><p>seat of their pants with NO promotional plan in place.</p><p>56%</p></li><li><p>1. Editorial Calendar</p><p>2. Types of Content</p><p>3. Schedule Response Time</p></li><li><p>Follow the Golden Rules</p><p>08</p></li><li><p>To-Dos:</p><p>1. Listen2. Tell Your Story3. Stay Consistent4. Maintain Focus5. Create an </p><p>Experience6. Be Social</p></li><li><p>MixitUp</p><p>09</p></li><li><p>Make it Christmas</p><p>Everydayforyouraudience!</p></li><li><p>Track,Measure,Adjust</p><p>10</p></li><li><p>3. AdjustReview,adjust,andsetnewgoalsandobjectives</p><p>2. Measure Dont rely on typical data Test each entry point Quantify the value</p><p>1. Track Goals Campaigns Revenue Leads Contacts</p></li><li><p>NeverStopTesting</p><p> Doesyoursocialstrategymatch theorganizationalstrategy?</p><p> Areyoursocialchannelsinterestingandengaging?</p><p> DotheyencourageLikes,sharesandcomments?</p><p> Istheregrowth?</p></li><li><p>RebekahRadiceRebekahRadice.com@RebekahRadice</p><p>DOWNLOADSLIDES:RebekahRadice.com/NATO</p></li></ul>