10 Ways To Effectively Market Your Business Using Social Media

Download 10 Ways To Effectively Market Your Business Using Social Media

Post on 07-Nov-2014

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Social Media Overload. You see it. In fact, you can't avoid it. Like the rest of us, you are being bombarded with social media. You understand the game is changing. But there is so much information, you feel paralyzed. You know you need to marketing on social media. Where do you even start? Or if you have started, are you investing your efforts in the best places and the most effective ways? Here are ten ways to get started. Originally presented by John Sumser of HRxAnalysts and Mark Willaman, Founder of HRmarketer & SocialEars.

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  • 1. 1 2 3 4 5 6 7 8 9 10 10 Ways to Effectively Market Your HR Business With Social MediaThis webinar introduces you to 10 simple ways toharness social media to get more visibility for yourproduct and grow your company. You dont have tospend a fortune to put these tactics to work. You donteven have to use them all. Start wherever you feelcomfortable. Featured Presenter: Joined by: John Sumser Mark Willaman Founder, HRExaminer Founder, HRmarketer and HRxAnalysts and SocialEars HR
  • 2. 10 Ways to EffectivelyMarket Your HR BusinessWith Social Media #socialears
  • 3. 1 2 3 4 5 6 7 8 9 10 Tune Your Content to the Current DiscussionOne key to effective publishing is to be on top of industrytrending topics every day. SocialEars HR software shows the trending topics in the HR industry and for each topic, the most popular content being shared and the top influencers who are engaged in the topic. http://bit.ly/UvwmNg
  • 4. 1 2 3 4 5 6 7 8 9 10 Optimize Your Content to Get ReadSocial media, and search engines, recognize thebest content. Matt Cutts, head of webspam at Google, says that quality content is key to Google rankings. Bings Duane Forrester says that all SEO ranking signals revolve around content of some kind. http://bit.ly/TIrPKN
  • 5. 1 2 3 4 5 6 7 8 9 10 Become an ExpertBecoming a recognized expert takes time, patience androutine content delivery. SocialEars HR can help support your content marketing by giving you access to all of the stories in the industry related to your topic. Read them for research. Comment on them. Criticize them. http://bit.ly/SxVV0p
  • 6. 1 2 3 4 5 6 7 8 9 10 Tell StoriesMost of the people who publish in social media haventpracticed the art of telling a story. Become a goodstoryteller.
  • 7. 1 2 3 4 5 6 7 8 9 10 Broaden Your Social PresenceThere are four basic elements to building a focusedaudience in social media: find, follow, share, contribute. SocialEars HR provides a series of tools with which to accomplish these tasks. You might think of it as your social media workbench.
  • 8. 1 2 3 4 5 6 7 8 9 10 Reinvent the WheelBy carefully republishing yourearlier material, you canincrease the odds of yourstuff getting read.
  • 9. 1 2 3 4 5 6 7 8 9 10 Build an Advisory BoardAn advisory board is a group ofpeople (as few as two, as manyas 30) who are organized tohelp a company understand itsmarket, improve its products,and reach out beyond itsnormal constraints.
  • 10. 1 2 3 4 5 6 7 8 9 10 Build a Link Magnet A regular piece on your blog called This Weeks Five Best can be used to develop traffic and attention. http://bit.ly/TIsRq7
  • 11. 1 2 3 4 5 6 7 8 9 10 Create Top Lists People love lists. People love lists of people. People really love lists of people when they are on them. http://bit.ly/VQWZ08
  • 12. 1 2 3 4 5 6 7 8 9 10 Find, Work With and Nurture the AmplifiersInfluencers deliver content that informs the conversation,while amplifiers are the people who are actually havingthe conversations. You need both. SocialEars HR helps you find influencers and amplifiers by HR keyword topics.
  • 13. 1 2 3 4 5 6 7 8 9 10 10 Ways to Effectively Market Your HR Business With Social Media1. Tune Your Content to the Current Discussion2. Optimize Your Content to Get Read3. Become an Expert4. Tell Stories5. Broaden Your Social Presence John Sumser6. Reinvent the Wheel7. Build an Advisory Board8. Build a Link Magnet9. Create Top Lists10. Find, Work With and Nurture the Amplifiers Mark Willaman
  • 14. 1 2 3 4 5 6 7 8 9 10 Resources 10 Ways to Effectively Market Your Business Using Social Media: http://www.hrmarketer.com/content/ SocialEars 7 day trial: http://www.socialears.com