10 ways to convince your boss to go mobile now!
DESCRIPTION
There are a lot of organizations struggling with mobile. For most, the issue isn't recognizing that they need to get their content mobile, it's figuring out what approach to take and how to get there. If you want your mobile project to move forward, you need to be able to build a compelling case for why mobile matters, how to design for mobile, and how to get buy in from other people within your organization.TRANSCRIPT
10 Ways toConvince Your Boss toGo Mobile Now
Dennis KardysCreative / UX Director
Mobile is a REAL struggle.
Less than 10%of sites are mobile ready!
source: Stat Counter, http://gs.statcounter.com/#mobile_vs_desktop-US-yearly-2011-2012-bar
crawlable ≠ usable
source images: WTF Mobile Web, http://wtfmobileweb.com
BecomeMobile-Friendly.
74% of people say they're more likely to return to a mobile friendly site in
the future...
source: Think With Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
...more likely to buy a business’ product or service
+67%
source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
Why go mobile now?How do you get there?
What do you pitch?
1 The landscape is expanding
~ WHY ~
219 million smartphones shipped
last quarter
~ WHY ~
source: NBC News, http://nbcnews.to/XGd619
+44%SINCE 2011( )
Everything is connected.
~ WHY ~
2
image credit, car: Okan Benn for the Noun Project. http://thenounproject.com/noun/car/#icon-No1335
People are impulsive and irrational.
~ WHY ~
3
Think seamless, multiscreen,ergonomic.
~ HOW ~
4
customer journeys~ search ~
65% 60% 4%
source: Think With Google, “The New Multi Screen World” - http://bit.ly/Qivs98
Centralize Content~ HOW ~
5
CONTENTCONTENT
CONTENTCONTENT
CONTENT
? ?
Centralize Content~ HOW ~
5
CONTENT
? ?
C.O.P.E
?
?
By centralizing content, NPR's total page view growth increased over 80%.
source: “NPR’s API, Create Once Publish Everywhere”, http://bit.ly/Y8flKL
Build flexible, modular systems.
~ HOW ~
6
Responsive Design~ HOW ~
GOOGLE BEST PRACTICE!
Serve content and code from a single source
source: “Google,” http://bit.ly/LsHxa1
sounds great, but...
...with everything else on our plates, we’ll have to
tack mobile on in phase 2.
OBJECTIONS
...It’s just that right now, we aren’t getting a ton of
mobile traffic.
OBJECTIONS
Reduce long-term cost
~ WHAT ~
7
Expand reach,plan for tomorrow.
~ WHAT ~
8
Start Small~ WHAT ~
9 Prototypes, microsites, campaigns
consider the alternative...
10
source: http://www.flickr.com/photos/photohome_uk/1494590639/
55% of adult cell owners use the internet on their mobile phones;
doubled from 2009
17% of all adult cell owners are “cell-mostly internet users”
source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
30% of people used their phone to decide whether to visit a business in
the past 30 days.
46% of people won’t return to a website they had trouble accessing on a phone, 57% won’t recommend it .
source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
77% of cell internet users are dissatisfied with the time it takes for
sites to load.*
61% said that they’d quickly move onto another site if they didn’t find what they’re looking for right away.
source: Google, “What Users Want From Mobile Today” - http://bit.ly/Qivs98
No more short sighted thinking.
Go Mobile Now!