10 ways to boost your business with barcodes

47
10 Ways to Boost Your BusinessWith Barcodes May 11, 2011 BizTech Conference & Expo

Upload: finndigital

Post on 07-Nov-2014

877 views

Category:

Technology


1 download

DESCRIPTION

10 practical ways to use barcodes to boost your business.

TRANSCRIPT

Page 1: 10 Ways To Boost Your Business With Barcodes

10Ways to Boost Your BusinessWith Barcodes

May 11, 2011BizTech Conference & Expo

Page 2: 10 Ways To Boost Your Business With Barcodes

Bill Finn

Page 3: 10 Ways To Boost Your Business With Barcodes

Finn Digital

• Digital Agency• Regional clients with global reach• Strategic customer experiences• Intentional interactive• B2B and B2C

Page 4: 10 Ways To Boost Your Business With Barcodes
Page 5: 10 Ways To Boost Your Business With Barcodes

Why We Care

• 1200% Growth Between July and December, 2010

Sour

ce: T

he N

aked

Fac

ts:

QR

Bar

code

Sca

nnin

g in

2H

-201

0, M

obio

Iden

tity

Syst

ems,

Inc.

Page 6: 10 Ways To Boost Your Business With Barcodes

People

Page 7: 10 Ways To Boost Your Business With Barcodes

Devices

Page 8: 10 Ways To Boost Your Business With Barcodes

The Contenders

http://goo.gl/Cqi8

Page 9: 10 Ways To Boost Your Business With Barcodes

Barcode Basics

Page 10: 10 Ways To Boost Your Business With Barcodes

Primary Uses

• Brand Awareness• Information Gathering• Influence Action/Purchase• Post-purchase Experience

Page 11: 10 Ways To Boost Your Business With Barcodes

10Contact Information

• Link to mobile maps – Office Locations – Directions to your

business

• vCard information

Page 12: 10 Ways To Boost Your Business With Barcodes

9 Mobile Coupons

Page 13: 10 Ways To Boost Your Business With Barcodes

8How-To Instruction

• Items requiring how-to• Link to mobile

instructions– Home Depot/Lowe's– Plants, seeds, and

garden supplies

Page 14: 10 Ways To Boost Your Business With Barcodes
Page 15: 10 Ways To Boost Your Business With Barcodes
Page 16: 10 Ways To Boost Your Business With Barcodes
Page 17: 10 Ways To Boost Your Business With Barcodes

7Sell Complex Concepts

Page 18: 10 Ways To Boost Your Business With Barcodes
Page 19: 10 Ways To Boost Your Business With Barcodes
Page 20: 10 Ways To Boost Your Business With Barcodes

http://www.youtube.com/watch?v=go7RJu8Kqm4

Page 21: 10 Ways To Boost Your Business With Barcodes

6Extend Training Materials

Page 22: 10 Ways To Boost Your Business With Barcodes
Page 23: 10 Ways To Boost Your Business With Barcodes

Prominent signage

Placement near

register

Guiding language

SMS alternative

Tells me what I’ll see

Elegant mobile web

app

Needed:

Guidance to download

scanning software.

Nearly perfect.

Page 24: 10 Ways To Boost Your Business With Barcodes
Page 25: 10 Ways To Boost Your Business With Barcodes

5Loyalty Programs

Page 26: 10 Ways To Boost Your Business With Barcodes

4Catalog to Mobile

Page 27: 10 Ways To Boost Your Business With Barcodes

Nicely done, strong consumer engagement

Shelf-talker, quiz, more information, video how-to

Quiz

Page 28: 10 Ways To Boost Your Business With Barcodes

http://www.youtube.com/watch?v=9xfjzbFXrh4

Page 29: 10 Ways To Boost Your Business With Barcodes

3 Incentive Programsfor Commercial Real Estate

Page 30: 10 Ways To Boost Your Business With Barcodes

2Customer Service

Page 31: 10 Ways To Boost Your Business With Barcodes

1 Customer Community (and Service!)

Page 32: 10 Ways To Boost Your Business With Barcodes

Getting Up Close With The Leader

Page 33: 10 Ways To Boost Your Business With Barcodes
Page 34: 10 Ways To Boost Your Business With Barcodes
Page 35: 10 Ways To Boost Your Business With Barcodes
Page 36: 10 Ways To Boost Your Business With Barcodes

Other Good Examples

Page 37: 10 Ways To Boost Your Business With Barcodes

Unlikely Contender

Page 38: 10 Ways To Boost Your Business With Barcodes
Page 39: 10 Ways To Boost Your Business With Barcodes
Page 40: 10 Ways To Boost Your Business With Barcodes

Nice work!Incentive to participate, sends consumer through retail experience, drives from web to in-store experience.

Page 41: 10 Ways To Boost Your Business With Barcodes
Page 42: 10 Ways To Boost Your Business With Barcodes

The Magic TrianglePart 1

CONSUMER

RETAIL EXPERIENCE

PRODUCT EXPERIENCE

Page 43: 10 Ways To Boost Your Business With Barcodes

The Magic TrianglePart 2

MOBILE WEB

IN-STORE CATALOG,CIRCULAR

Page 44: 10 Ways To Boost Your Business With Barcodes

9 Best Practices

1.Provide direction

2.Make sure there’s cellphone coverage

3.Add value for the user

4.Measure traffic on the landing page

5.Conduct A/B split tests on landing page

6.Make it #exciting!

7.Test for proper size and usage

8.Keep 2D promotions fresh and updated

9.Start now

Page 45: 10 Ways To Boost Your Business With Barcodes

Blogs & Resources

• 2dbarcodestrategy.com

• tag.microsoft.com

• zxing.appspot.com/generator/

• goo.gl/PiyX (Google URL shortener)

• mashable.com

• techcrunch.com

• barcode.com

Page 46: 10 Ways To Boost Your Business With Barcodes

Be the feedback loop.

Bill [email protected]://finndigital.comblog.finndigital.com@billfinn@finndigitalhttp://hotsheet.me

BoothTaghttp://boothtag.com@boothtag

Page 47: 10 Ways To Boost Your Business With Barcodes

Add my vCard to your phone.