10 ways to boost your business with barcodes
DESCRIPTION
10 practical ways to use barcodes to boost your business.TRANSCRIPT
10Ways to Boost Your BusinessWith Barcodes
May 11, 2011BizTech Conference & Expo
Bill Finn
Finn Digital
• Digital Agency• Regional clients with global reach• Strategic customer experiences• Intentional interactive• B2B and B2C
Why We Care
• 1200% Growth Between July and December, 2010
Sour
ce: T
he N
aked
Fac
ts:
QR
Bar
code
Sca
nnin
g in
2H
-201
0, M
obio
Iden
tity
Syst
ems,
Inc.
People
Devices
Barcode Basics
Primary Uses
• Brand Awareness• Information Gathering• Influence Action/Purchase• Post-purchase Experience
10Contact Information
• Link to mobile maps – Office Locations – Directions to your
business
• vCard information
9 Mobile Coupons
8How-To Instruction
• Items requiring how-to• Link to mobile
instructions– Home Depot/Lowe's– Plants, seeds, and
garden supplies
7Sell Complex Concepts
http://www.youtube.com/watch?v=go7RJu8Kqm4
6Extend Training Materials
Prominent signage
Placement near
register
Guiding language
SMS alternative
Tells me what I’ll see
Elegant mobile web
app
Needed:
Guidance to download
scanning software.
Nearly perfect.
5Loyalty Programs
4Catalog to Mobile
Nicely done, strong consumer engagement
Shelf-talker, quiz, more information, video how-to
Quiz
http://www.youtube.com/watch?v=9xfjzbFXrh4
3 Incentive Programsfor Commercial Real Estate
2Customer Service
1 Customer Community (and Service!)
Getting Up Close With The Leader
Other Good Examples
Unlikely Contender
Nice work!Incentive to participate, sends consumer through retail experience, drives from web to in-store experience.
The Magic TrianglePart 1
CONSUMER
RETAIL EXPERIENCE
PRODUCT EXPERIENCE
The Magic TrianglePart 2
MOBILE WEB
IN-STORE CATALOG,CIRCULAR
9 Best Practices
1.Provide direction
2.Make sure there’s cellphone coverage
3.Add value for the user
4.Measure traffic on the landing page
5.Conduct A/B split tests on landing page
6.Make it #exciting!
7.Test for proper size and usage
8.Keep 2D promotions fresh and updated
9.Start now
Blogs & Resources
• 2dbarcodestrategy.com
• tag.microsoft.com
• zxing.appspot.com/generator/
• goo.gl/PiyX (Google URL shortener)
• mashable.com
• techcrunch.com
• barcode.com
Be the feedback loop.
Bill [email protected]://finndigital.comblog.finndigital.com@billfinn@finndigitalhttp://hotsheet.me
BoothTaghttp://boothtag.com@boothtag
Add my vCard to your phone.